Every business needs to advertise, and just about every entrepreneur may have at one point bewailed the costs of advertising. It can be extremely frustrating when you realize that you could reach so many people if you had a much bigger budget to advertise your wares. Lucky for you, there are actually ways for you to get free advertising.
Google My Business
A lot of people go online to search for a particular product or service they need. This means you have to have an online presence for them to find, and that means you need Google My Business. This tool can improve your local SEO and you provide a map for customers to find your shop.
List Your Business in Review Sites
These can include sites like Yelp and TripAdvisor. The more sites your business is listed in, the more chances you get that your brand and your website will be found by potential customers. However, you do need to make sure that you provide consistent information across all these listings. If you’re inconsistent, you can hurt your brand image.
Write Guest Posts
It’s great if you have a blog of your own, but of course, that means your posts are seen only by your own website traffic. But you can write guest posts on other blogs where you can then connect to a new set of audiences.
In fact, guest posts can really benefit your brand visibility if your post is seen on a more well-established blog. You can impress more people with your knowledge. You can also have an inbound link to your own website and blog, which can lure in greater traffic to your own site.
Answer Questions on Quora
Quora is a well-known website where all sorts of questions are asked. Some of these questions related to your industry can provide you with the opportunity to brandish your expertise and mention your brand. The site has a large built-in audience, and here you can interact directly with high-quality potential leads.
Send Email Newsletters
Email newsletters are very popular because they’re actually effective. Many Internet denizens are put off by paid subscriptions to websites that offer valuable information, but they can enjoy your newsletters for free. It’s free for you as well, since there are plenty of free tools out there that can let create and send newsletters for your free subscribers.
Promote Your Website on Your Email Signature
We don’t have to tell you to promote your site on your email newsletters, but your email signature can promote your site on every email you send. You can use this to promote a discount or a new promo, or even to promote a new blog post.
In a similar fashion, you can also add a link to your business website on your profiles on social media platforms like Twitter, Facebook, and Instagram.
Post Content on LinkedIn
Since LinkedIn is a platform that lets you connect with other professionals, it’s a great channel for you to share business-related content. The LinkedIn blogging platform is a marvelous way to showcase your knowledge among other professionals, and there’s a great chance that your posts can be shared with others so that you and your brand can enjoy the free promotion.
Use A/B testing to make sure you use the right ad.