5 Mindful Ways Manage Workplace Email

5 Mindful Ways Manage Workplace Email

Email is helpful, but it can also be addictive. Here are some ways to be properly mindful of your work email so you’re free to do more important tasks.


It’s true that emails are extremely useful and practical means of communications. But it’s also true that it can actually be addictive. It’s possible that whenever you get an email message, your brain releases a dose of dopamine that makes you “feel good”. After a while, you get used to the sensation and not having that feeling can make you feel lousy.

Email addiction is so pervasive these days that an estimated 11 million people in the US suffer from this malady. Emails can take up a disproportionate amount of anyone’s time so that a person may not even have enough time for more important tasks.

However, this problem is treatable. You can adopt the following habits to help wean you from your email obsession so that you have enough time for more important tasks.

1 Don’t Do Emails as the First Task of the Morning

It’s very common for people to get to the office and then the first thing they do is check their email. On the face of it, this makes sense. Some messages may have come overnight and the information might be crucial. Others like to ease into their work schedule for the day, and dealing with emails is easy enough. It’s like driving a car—dealing with email is like getting on first gear.

The problem with this approach is that most people are more alert and focused during the first half of the morning. At this point, you’re at the very height of your concentration and creativity. So you waste all that potential by dealing with email, which in general aren’t all that crucial for the work ahead.

So when you get to the office, don’t open your email inbox right away. Instead, postpone it to about an hour after you arrive.

2 Turn Off All Email Notifications

One of the advantages of email notifications is that you’re immediately made aware when you get an email. If you’re waiting for an important message, then you’d certainly want to be notified right away.

However, it’s not as advantageous as it may seem at first glance. That’s because if certain messages are crucial enough, then there are other ways to get the message to you—like a phone call.

So instead, your work is constantly interrupted by generally unimportant chitchat. You get jarred from your work by the alarm or the popup, and then you waste time dealing with the message.

Then you waste more time trying to get back into the flow of your work. If you’re regularly bombarded with emails though, then getting into your proper mental workflow can be impossible.

So instead, turn off all your email notifications. Kill all the popups and alarms. More likely than not, you’ll be better able to concentrate on your work because your emails aren’t ruining your focus.

3 Schedule At least an Hour a Day for Focused Work

First, you need to identify the part of the day during which you’re at your peak when it comes to being focused. For most people, this is at the start of the workday early in the morning.

Now you need to schedule an hour or 90 minutes for this focused time period. During this time, you have to eliminate all distractions. Find an isolated place, or close your office door. Put your smartphone away. Avoid online chats and emails. Avoid internal distractions too, so stop thinking about what you’ll have for lunch.

Instead, clearly define what you want to do during this time. Pick the tasks you need to accomplish, and concentrate on them. Schedule such a time for all your work days and be disciplined about it.

4 Properly Set Your Email Schedule

What you need to understand about email is that you can’t just drop whatever you’re doing during the day just so you can check a new email message. This just leads to unfocused work with the work results to match.

So when should you deal with your email? Your best bet is to allocate a fixed time during the workday when you can deal with all your pending email messages at once. Of course, the time period, the length of time for this email period, and frequency will all depend on the nature of your work, the volume of emails you get, and your own personal preferences.

However, it’s best if you set aside maybe 2 or 3 blocks of time during the day for email. Perhaps you can set some time in the late morning, and another time during the afternoon for email.

Then you can estimate how much time you need to read these messages and to write replies. If you think you’ll spend about an hour and a half total and you plan on having 2 time periods for email, then each one will last about 45 minutes or so.

5 Work with Your Team on Proper Email Culture

All the work you do on proper email handling can get undone when your team or department members don’t take the same approach to email. You can start by informing your teammates about your approach, and encouraging them to adopt the same methods you use for handling email.

You can also inform them about your “focused work” period so that they would know not to bother you during this time. You can also perhaps set the same time for everyone to check their emails so that people will also know when to expect replies from you regarding the emails they sent.

All in all, emails are helpful—but only if you don’t allow them to take over your daily schedule. Emails have their own place during your workday, and these email messages can’t be allowed to disrupt your mental focus throughout the day. Free yourself from wasteful email practices, and you’ll find yourself a lot more productive in the end.

Founder, Editor-in-Chief
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.
×
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.

Want to Work at a Startup? Optimize Your LinkedIn Profile With These Simple Tips

Want to Work at a Startup? Optimize Your LinkedIn Profile With These Simple Tips

If you’re looking for a job at a startup, no other social networking tool will be of greater help to you than LinkedIn. The vast majority of startups use it as their primary candidate search tool, so you need to do a version of SEO on your LinkedIn profile to make it stand out.

Even if you are happily employed, you owe it to yourself to be well represented on Linkedin, as you NEVER know what will come your way. LinkedIn is the first place companies go to find out about you.

Here Are The Must-Haves

Right from the very beginning, your profile has to stand out from the rest of the riff-raff. Startups are a lot about the mission of the company their building. Show why you are passionate about working for their company by sharing your experiences that align with their mission. Startups want to find someone who loves their company almost as much as they do.

So, first, make sure that you have the basic steps covered. This starts with a professional-looking profile photo to help them recognize you. It’s been found that you get 9 times more connection requests when you have a photo than when you don’t have one.

You also need to make sure that your profile is updated with the latest information. It must include your present industry, company, and position, so that you’re better able to connect with the content, groups, and jobs you’re interested in.

Your current location is also crucial, as this type of listing helps searches made by recruiters, former coworkers, and fellow alumni. With your location listed, you’re 10 times more likely to be found.

A good profile can immediately display your work affiliation and location, your contact info, and your list of connections. It can feature your education history, though you can also hide this easily if you don’t want to highlight it. You should also add videos and images to your summary.

Make your profile stand out from others by adding your FUN side to it.  Use emoji, symbols and visual cues in your profile will definitely help to make it stands out from the crowd in a positive way especially if you use them conservatively. Make sure you don’t overuse them. You don’t want your profile to appear unprofessional.

Keyword Your Skills

Recruiters spend hours searching on LinkedIn looking for top performers. And when they find them, they will contact the top performers. Knowing this, you’ll serve yourself well to market yourself as a top performer by highlighting your skills in the summary and experience section.

With the ever-increasing data available about you, the candidate, many companies are using innovative Artificial Intelligence (AI) tools to quickly weave out the low performers. AI technology has the ability to quickly sifts out keywords and key skills in your resume. Customize your profile with keywords that represent the required soft and hard skills found in the job listings. Incorporate these terms throughout your profile, particularly in the “Key Skills” and “Work Experience” sections will definitely help. Remember, hiring managers to need to know what industry you are an expert in, what technologies you are most fluent in, and which types of products/services do you have the most familiarity with.

You can start by featuring your top 3 skills on your profile. These are the skills for which you want to be recognized. You can also categorize your skills so that others will find it easier to find out if you have the particular skills they’re looking for.

One example of categorization is to have categories such as Skills in Technology and Tools, Industry Expertise, Interpersonal Skills, and Miscellaneous Skills. You should take care of the order of the skills you list within each category, as the most important ones should be at the top of the list. Don’t forget to update these lists as you gain more skills. Whether you learn a new program or even just a new musical instrument, include them all here.

These listings matter a lot, in case you still don’t realize their importance. If you have at least 5 skills on your profile, you’ll get 17 times more profile views. Recruiters and other people who can help you advance in your professional career can send up to 31 times more messages.

You can finish off the profile by adding more clues to who you are aside from your work and educational experience. Mention every charity or community work you’ve, and don’t forget to add new awards and accomplishments. Always update, as you’re never really done with your LinkedIn profile.

This might interest you: Top 5 Items that Job Seekers Need to Remove from Their LinkedIn Profile


 

Cadre is a quality over quantity boutique recruiting shop specializing in all things software engineering, robotics, artificial intelligence, and autonomous vehicles. Cadre is building a talent network utilizing AI and Machine Learning to help solve the tech talent crisis across their portfolio of 85 startups throughout California, Seattle, and Austin.

 

Jason Stomel
Contributor
Cadre Talent, Santa Monica, CA
Jason is the founder and CEO of Cadre; a talent agency, recruiting software incubator and Angel Investor. He has been recruiting in LA for 12 years across a portfolio of startups ranging from Pre-Series A to publicly traded tech companies and Venture Capitalists.
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Jason Stomel
Cadre Talent, Santa Monica, CA
Jason is the founder and CEO of Cadre; a talent agency, recruiting software incubator and Angel Investor. He has been recruiting in LA for 12 years across a portfolio of startups ranging from Pre-Series A to publicly traded tech companies and Venture Capitalists.

How the Stock Market Affects the Job Market

  • Cadre Talent is a quality over quantity boutique recruiting shop specializing in all things software engineering in LA
How the Stock Market Affects the Job Market

The recent stock market plummet has sent many people into wondering if the job market will follow suit, affecting their careers and livelihoods.

The good news is, even though the health of the stock market does have an impact on the job market, it’s often not a one-to-one correlation.

The Stock Market As an Indicator of Shareholder Confidence

The stock market reflects not only the strength of the economy at the moment but also the confidence that investors and corporations have in the future of the market.

If shareholders believe that a company is going to make more profits, then the stock price will bounce back and the organization will have more resources to expand and hire employees. If the market feels that a company’s earnings will remain stagnant or decline, then the stock price will drop and the organization will likely have to tighten its belt.

As such, how investors evaluate the economy will impact corporations’ resource allocation and hiring decisions.

Keep in mind that the stock market is a leading indicator while the job market is a lagging indicator. A single fluctuation in the stock market is unlikely to impact the job market significantly in the short run.

However, if the downward trend continues in the stock market and shareholder confidence starts to erode, the job market will likely suffer since a company’s stock value is based on investors’ projection of its future earnings.

One major reason that a bull market typically creates more jobs is the increased M&A activities. Larger companies have more cash and tend to expand more aggressively. On the other hand, M&A activities tend to slow down in a sustained bear market.

Also, VC money tends to drop off in a sustained bear market, which often results in a tight market, as well as a contraction in seed and Series A rounds. This, in turn, affects the hiring prognosis for startups while more candidates are holding onto their jobs at bigger shops. Such candidate-favored market could deter smaller companies from hiring.

How the Stock Market Affects the Job Market

How the Stock Market and Job Market Affect Each Other

Many factors, such as the global economy, political climate, and investor confidence can impact how the stock market and the job market affect each other as they’re intertwined in nuanced ways.

For example, the economy doesn’t have to decline to put CEOs under pressure. If shareholders start losing confidence for any reason and executives are forced to put a hold on spending, the job market could be affected.

Alternatively, when job seekers see signs of uncertainty in the market, they’re likely to stay at their current jobs and start banking more money instead of taking more risks or increase their spending. This will reduce their disposable income, impact the economy, reduce corporate earnings, and eventually affect the stock market.

There are other factors that will affect the confidence of the market and the outlook of investors in response to a plummet in stock prices, which can have a major impact on the job market.

For example, if investors are pessimistic about the political climate and the Fed responds by increasing the interest rates, global stock and bond market will continue to drop. Companies will be under pressure to tighten their spending by pausing their hiring or even laying off employees.

However, if the political climate instills an optimistic mood in corporate America (e.g., through deregulation and tax breaks,) stockholder confidence can stay high despite a momentary drop in stock prices. Businesses will feel empowered and continue to expand and hire more employees.

Last but not least, wild swings in stock prices could impact market confidence more significantly. As a result, the fluctuation is likely to be more destabilizing for the job market.


 

Cadre is a quality over quantity boutique recruiting shop specializing in all things software engineering, robotics, artificial intelligence, and autonomous vehicles. Cadre is building a talent network utilizing AI and Machine Learning to help solve the tech talent crisis across their portfolio of 85 startups throughout California, Seattle, and Austin.

 

Jason Stomel
Contributor
Cadre Talent, Santa Monica, CA
Jason is the founder and CEO of Cadre; a talent agency, recruiting software incubator and Angel Investor. He has been recruiting in LA for 12 years across a portfolio of startups ranging from Pre-Series A to publicly traded tech companies and Venture Capitalists.
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Jason Stomel
Cadre Talent, Santa Monica, CA
Jason is the founder and CEO of Cadre; a talent agency, recruiting software incubator and Angel Investor. He has been recruiting in LA for 12 years across a portfolio of startups ranging from Pre-Series A to publicly traded tech companies and Venture Capitalists.

Startup Should Create a Culture of Collaboration, Not Silo

Startup Should Create a Culture of Collaboration, Not Silo

A company needs its employees to work together.  For the organization to function well, it must have multiple people with different expertise and skills working together towards a single goal. Basically, a company needs its people to collaborate.

But moving fast, innovating, and excelling all at the same time is a hard thing to do. It’s even harder if you put people with varying beliefs, personalities and abilities together.

So the big question is, “How do we create a culture based on collaboration?”

Know the “Why”

Before anyone can collaborate, they need to know why they should do it in the first place. Some professionals may refuse to work with other people because they believe that they don’t need the help of others.

To convince these kinds of people, you need to show them that the project cannot be done by a single professional. Tell them that it will be faster and efficient if a group of people with special skills work together. Plant the seeds of cooperation early and you’ll see fantastic results.

Have a meeting and invite everyone involved in the project. Explain to them clearly why you need their services and why you need to solve this problem. If people know the “why”, then all that’s left for them is to “do”.

Use the UX Mindset

The user experience mindset or UX mindset for short is a way of thinking that puts the customer first. It reframes how you think and it will give you a new work perspective. Integrating the UX mindset into the team will instill cooperation.

People unite under the UX mindset because they have a common goal. Instead of bickering with one another, people will set aside their differences to create an amazing user experience.

Teach people to respect roles

Respect or to be more accurate, the lack of respect is one of the biggest reasons why people refuse to cooperate. Lack of respect stems from a feeling of loss, elitism, miscommunications, misunderstandings, and ignorance.

It’s hard to teach people to respect someone that they’ve just met. However “hard” does not mean that it’s impossible.

To remove lack of respect from your team, you simply need to show them respect. Respect can be gained by clearing up misunderstandings, having a positive outlook, and understanding the bigger picture.

An ignorant employee might complain that a certain job or role is useless but once you show them why the bigger picture, they will understand their foolishness and begin to show a little bit of respect.

Teach your people to accept and embrace change

The only true constant in this world is changing.  Change is something that happens all of the time but for most people change can be a bad thing.  Your people might be comfortable with the status quo and the thought of change is a scary notion for them.

However, change is needed for progress.  You simply need to convince yourself and your people that change can be good. You simply need to look at it from a different perspective. Show them that they’ll be getting more than what they’ve bargained for. All they need to do is to simply learn and embrace change.

Sure, some changes can be rough. And change may lead to tough times, but you have to take risks to move forward.

If this isn’t enough to convince them, then you can use change as a way to stimulate people. Frame the change as something that creates adventure and excitement. Frame it in a way so that they will learn to love the unknown.

Improve communication between team members

People cannot collaborate if they can’t communicate with each other. And standard communication isn’t enough, they have to communicate perfectly with one another.

Perfect communication between team members is hard and it isn’t just about telling people what to do. No, perfect communication is a much trickier task. You must teach your people to use the right words at the right time.

Improper communication can lead to arguments. The use of incorrect words might offend people and impact them on a subconscious level. Learn ways to reframe your words, because a single word can alter your intended message.

Effects of a Culture based on Collaboration

A culture that promotes teamwork and collaboration is ideal. There are tons of benefits from having your people work well together. But some of the most notable and most important effects would be…

An increase in creativity and morale

This is probably one of the most obvious and most notable effects of a collaborative culture. Teams are more creative and more positive since they get along well with one another. People will also feel better if the workplace promotes teaming up and working with others.

More innovative members

A culture that promotes working together will also promote new ideas and new opportunities. Team members are more likely to participate in meetings since they feel comfortable talking and sharing their ideas.

Innovation stems from the will to change. And if people are open to change and new opportunities, then they are welcoming innovation with open arms.

Better ROI

Achieving a culture based on collaboration is hard. It might even be impossible for others, but once you reach it, it would be worth your while.

When a team is collaborative, they work faster and better with one another. People are more content with their work and they will do their best most of the time. People are also more creative, and innovation blooms freely in the work area.

In the long run, the team will be able to produce quality products and the company will make more money in the long run.

Conclusion

Mankind is capable of creating wonderful and amazing things. I mean we’ve created airplanes that can fly in the air, we’ve harnessed the power of lightning, and we’ve created cities that can accommodate millions of people.

This is all thanks to collaboration and teamwork. Creating a collaborative culture in your workplace is a big deal. Expect better products, better relationships, and overall a better team.

Creating an ideal setting where people promote the idea of teamwork and camaraderie is hard but it is well worth it. If you’re a manager and aren’t doing this to your team, then you’re missing out!

Here’s a great read – Top 4 Tips for Building a Real Networking Community

Founder, Editor-in-Chief
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.
×
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.

8 Ways Your Company Can Save Money By Hiring Remote Worker

8 Ways Your Company Can Save Money By Hiring Remote Worker

Whether you’re a veteran or simply a new business owner, one thing is certain – overhead costs are a big pain in the @&&. So it’s a good thing that modern technology has helped today’s businesses cut down on costs.

You save a lot of money by not paying for office space, construction costs, electricity bill, rental fee, food expenses, and other expenses. You can simply hire your employees and have them work at home. It’s also a big benefit to the employee since they don’t have to worry about gas expenses or commuting expenses. They also work in the comfort of their own homes and they can set their own schedules as well. It’s a win-win situation for both the employer and the employee.

But if you’re still not convinced then take a look at these reasons that explain why hiring remotely can save you a lot of money.

1 Lower Operating Costs for Your Business

You don’t have to worry about renting office space, paying electric bills, paying water bills,  buying office supplies, providing for snacks, office repairs, buying hardware, fixing to plumb, and all those other expenses since most (if not all) of your workers are now working at home.

Based on a poll from Global Workplace Analytics, it was discovered that businesses and companies who allow their employees to work at home have reduced expenses and reduced company overheads of approximately $11,000 annually.

2 Your Remote Workers are More Productive

Working at home has a lot of perks. The most obvious perk would be that of time and travel expenses. Home workers don’t need to travel to the office which saves them a lot of time, they also don’t have to experience the stress of being caught in a traffic jam during rush hour.

Asides from the traffic, home workers have fewer distractions and they can devote 100% of their time and energy on work. Home workers have flexible work schedules that they can even take care of their children, cook their own food, and watch television. This flexible work schedule makes them more productive and it helps them produce high-quality outputs.

According to Tiny Pulse, about 91% of home workers state that they get more work done when they are working remotely.

3 Employee Turnover Will Be Reduced

A lot of employees are being replaced yearly. It’s costly to train new employees and it takes a lot of time and investment to make them as effective as the old ones.  You can convince your current employees to stick around by making them work at home.

According to the Global Workplace Analytics, about two-thirds of employees would switch their current jobs if they could ease the burden of commuting and deal with traffic. By relieving your employees the burden of traffic, you are also ensuring that they would stick around and work for you.

4 You will have more productive and efficient meetings

Payroll has reported that over 40% of office professionals see impromptu meetings as a major distraction in the workplace.

You don’t have to worry about impromptu meetings that hinder you from doing your work. Most impromptu meetings have little value to add and they are often used to kill time in the workplace. It’s even more annoying when people chat and goof around while waiting for the other workers to come to the meeting. You lose at least an hour of your work time in these meetings, an hour that you could have spent working on that project.

You can have more efficient and productive meetings if you have a lot of remote workers. Why? Because meetings have to planned and scheduled in advance which gives you and your employees more time to prepare for the meeting. So no more on the spot brainstorming or fooling around, you can now have meetings that help and improve your employees work rather than hindering it.

5 Your Workers Can Work Even on Sick Days

People in the office often take the whole day off when they call in sick. This would set back your profits and you’ll be at a loss. Remote workers, on the other hand, don’t have this problem.

Your remote workers can work from bed (if possible) when they’re sick. If they can’t work when sick it’s still okay since they have flexible work schedules that make it easy for them to catch up with work.

6 It’s Faster and Easier to Hire Remote Workers

Office employees undergo a very long and tedious hiring process. They undergo interviews, handle paperwork, background checks, and they have to be sorted out by the HR department. It would take a few days at best to hire a new employee.

Hiring a remote worker, on the other hand, can simply be done within a 24 hour period. There’s no bureaucracy that will slow you down.  However this comes at the cost of security and quality, you have to do the background checks yourself and make sure that they are up to par with your company’s standards.

7 You Don’t Need to Rely on Local Talent, You Have the World to Choose From

If your company is located in a big and thriving city. It’s very likely that your employees are also living in the city as well. The cost of living is high and you have to pay them a much higher rate.

However, you can pay remote workers much less since you don’t have to adhere to industry standards. You can pay someone a lower rate but with equal talent, whose living in a rural area and they’d still be happy about it. You can even completely outsource the work and hire workers from across the world.

8 You Can Work Remotely as Well

What’s so great about having all your workers work remotely? Well, it means that you don’t have to go to the office anymore! You’re basically working remotely as well. That means that you don’t have to worry about commuting/ driving, rush hour, and other daily work expenses. You now have more time to spend with your family and you can probably work while traveling the world.

And, here are 3 ways to build trust in remote teams

Founder, Editor-in-Chief
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.
×
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.

How to Maximize Your Digital Marketing Budget in 2019

How to Maximize your Digital Marketing Budget in 2019

Many businesses don’t really regard themselves as digital companies, because they may offer “analog” consumer products and services. After all, they’re not selling high-tech products and software programs. Common small businesses include restaurants, arts, and crafts sales, and plumbing services. So since these are traditional businesses, often they employ traditional marketing strategies—and that’s a mistake. Instead, digital marketing must be at the forefront of any sensible marketing strategy these days.

It’s true that many of these old-school marketing departments have now added more modern online marketing elements like mobile marketing, social media marketing, email marketing, and website operations. Yet often the focus is on traditional marketing methods like print ads and retail store promos. The digital marketing teams receive a far smaller share of the marketing budget.

If you’re running your own business, you have to increase the budget for digital marketing. In fact, the bulk of your marketing budget should probably go to digital marketing instead. Your digital marketing team should be at the forefront of your marketing efforts, leading the charge in promoting your brand and gathering data about your customers.

If you’re not convinced, here are some facts that should change your mind:

  • The vast majority of your customers are online. In the US, about 89% of the people use the Internet. Among the Internet users, 77% go online every day, 43% are online several times a day, and a staggering 26% are online almost constantly. The percentage of the constantly connected jumps to 39% for the 18 to 29 age bracket.
  • According to expert consumer marketers, the most effective marketing tactics include digital marketing techniques like social media, email newsletters, videos, mobile apps, website articles, and blogs. Online marketing is quite versatile, as it can also include webinars, webcasts, online presentations, white papers, infographics, and case studies.
  • With so many digital channels, it’s your responsibility to make sure that the message stays consistent throughout. Every platform should have the same information regarding your business, such as your location and your contact information. Your prices and promos should also appear the same for each channel. Your offline channels must also fall in line with your online promos, though this can be a challenge when you’re prone to quick reactive promotions.
  • The speed of digital marketing is significantly faster compared the traditional offline channels. This is in terms of fulfilling consumer demand for information. Direct mail and even telephone channels can’t compare to having all the information readily available on your website. You can also chat with your consumers and respond quickly via forum posts and emails.
  • The analytic tools for online marketing are also superior as you’re able to really track your marketing ROI. These tools can track how each digital marketing method is actually contributing to your bottom line. You can find out which methods are increasing your brand visibility, increasing your website visitors, and boosting your sales.

The basic truth is that all business these days are digital. You may offer traditional services like food products and plumbing services, yet marketing today must be online.

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

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