3 Business Lessons Learned in 1 Day

Three Business Lessons Learned in 24 Hours

Like a lot of entrepreneurs or small business owners, I started my company as a side hustle. It didn’t have a name. It didn’t have a website. Companies paid me personally versus paying any LLC. It didn’t have anything really official; I didn’t even really talk about.

Days looked like this: I’d wake up at, like, 4:45a, work from 5-7:30a, sometimes workout, shower, eat breakfast, go to the job-paying-the-bills from 8:30a-5p, then come home and work from, like, 7-11p. It was like that for a good two years. I was really tired – all the time.

And then I made the decision to take it full-time. I named it. I formed the LLC. I met with the attorney. I thought that was itI’d finally figured it all out. I expected a parting of the Red Sea moment; a burst of clarity or nirvana; or even just eight hours of sleep one night. (Hell, I’d take just a restful night’s sleep.)

I thought this was the end of all the questions. Moment of Truth (with a capital T) – that was just the beginning.

Because you learn different lessons when you’re full-time, full-on, in it. You learn them all the freaking time; so much so that your brain wishes you could turn the lessons off some weeks. (My friend, fellow WFU MBA, fellow small business owner, Carolyn Hern writes really well about these lessons; so many lessons she wrote a book about it. Read her blog here.)

Anyone who thinks starting the business is the answer is wrong. After 2.5 years in this full-time, entrepreneur, small business life, I can say that the lessons still come.

What’s cool though is the lessons come faster, and they require more of me – and more of my brain.

Perfect example. Here are three lessons learned in one random 24-hour stint just last week:

Discomfort means you’re playing bigger

Remember when you were growing up and your leg bones or muscles hurt? That discomfort was a sign of growth. And that’s no different in business ownership. There are a lot of uncomfortable moments in the process of starting something from nothing or pushing an idea or just trying to sell something to someone. And you’ll hate that discomfort every, single time. But it does serve a purpose – it means you’re playing bigger than you’ve ever played before. That’s why it’s uncomfortable.  It’s new – and big.

Collective wisdom has to be well-timed

When you’re starting out, there’s a lot of pressure to “build a team.” You’ll find yourself in conversations with other business owners and they ask how many people work for you or if you’re hiring. It’s gross sometimes because it makes other people sound like minions. And it’s almost become this odd, chest pounding thing. Like, because you’ve hired someone, you’ve figured something out. That’s not necessarily true. I see a team as collective wisdom – and collective wisdom is only as good as how well it’s timed. You have to bring the right people in at the right time. And the right time is when you’re out of head space – when you can’t see all sides of a problem when you’re too close to something when you’re just maxed out intellectually. If you’re bringing people in just to bring people in because you want others to think you’re growing just so fast and making just so much money, get a grip. That’s not fair to anyone or anyone’s brain – especially all that’s possible for yours.

Park properly

I got a ticket this week for ‘parking improperly’; I was pissed and ready to contest it with pictures and everything when I realized that I did remember parking and thinking that it was a shoddy job. At the time though, I said ‘f-it’ and left it. I was running late. This lesson isn’t about parking. This is about everything you rushed and left and you knew it was bad and had to fix later. Just do it right the first time. It probably won’t take you as long as you think it will. And you’ll save yourself some time, energy, and money.  (Special note: This isn’t a small business lesson; it’s a life lesson.)

If you’re just starting out or you’re thinking about it, know this: You will learn lots and lots of lessons along the way. They’ll never stop.  But these lessons are a lot cooler. You’d never learn these lessons if you were just sitting and stewing over an idea or a business or a concept. These lessons are fueled by your action. Learning will look different from here on out because of that.

Your brain, your work, your impact will be so much bigger because of it.

Meg Seitz
Contributor
toth shop, inc.
Meg Seitz is the Founder and Managing Creative Partner of toth shop, a Charlotte-based agency with one goal: Elevate your brand’s content through powerful writing, creativity, and strategy. She utilizes a unique skill set that is a fusion of her English major and MBA, brand strategist role and teaching experience, writing philosophy and hybrid thinking approach. As well, she serves as an Adjunct Professor with Queens University’s Vandiver Center for Career Development and Founding Partner of the educational platform and children’s book series, “Bea is for Business” designed to teach children ages 5-9 business principles.
×
Meg Seitz
toth shop, inc.
Meg Seitz is the Founder and Managing Creative Partner of toth shop, a Charlotte-based agency with one goal: Elevate your brand’s content through powerful writing, creativity, and strategy. She utilizes a unique skill set that is a fusion of her English major and MBA, brand strategist role and teaching experience, writing philosophy and hybrid thinking approach. As well, she serves as an Adjunct Professor with Queens University’s Vandiver Center for Career Development and Founding Partner of the educational platform and children’s book series, “Bea is for Business” designed to teach children ages 5-9 business principles.

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8 Ways Your Company Can Save Money By Hiring Remote Worker

8 Ways Your Company Can Save Money By Hiring Remote Worker

Whether you’re a veteran or simply a new business owner, one thing is certain – overhead costs are a big pain in the @&&. So it’s a good thing that modern technology has helped today’s businesses cut down on costs.

You save a lot of money by not paying for office space, construction costs, electricity bill, rental fee, food expenses, and other expenses. You can simply hire your employees and have them work at home. It’s also a big benefit to the employee since they don’t have to worry about gas expenses or commuting expenses. They also work in the comfort of their own homes and they can set their own schedules as well. It’s a win-win situation for both the employer and the employee.

But if you’re still not convinced then take a look at these reasons that explain why hiring remotely can save you a lot of money.

1 Lower Operating Costs for Your Business

You don’t have to worry about renting office space, paying electric bills, paying water bills,  buying office supplies, providing for snacks, office repairs, buying hardware, fixing to plumb, and all those other expenses since most (if not all) of your workers are now working at home.

Based on a poll from Global Workplace Analytics, it was discovered that businesses and companies who allow their employees to work at home have reduced expenses and reduced company overheads of approximately $11,000 annually.

2 Your Remote Workers are More Productive

Working at home has a lot of perks. The most obvious perk would be that of time and travel expenses. Home workers don’t need to travel to the office which saves them a lot of time, they also don’t have to experience the stress of being caught in a traffic jam during rush hour.

Asides from the traffic, home workers have fewer distractions and they can devote 100% of their time and energy on work. Home workers have flexible work schedules that they can even take care of their children, cook their own food, and watch television. This flexible work schedule makes them more productive and it helps them produce high-quality outputs.

According to Tiny Pulse, about 91% of home workers state that they get more work done when they are working remotely.

3 Employee Turnover Will Be Reduced

A lot of employees are being replaced yearly. It’s costly to train new employees and it takes a lot of time and investment to make them as effective as the old ones.  You can convince your current employees to stick around by making them work at home.

According to the Global Workplace Analytics, about two-thirds of employees would switch their current jobs if they could ease the burden of commuting and deal with traffic. By relieving your employees the burden of traffic, you are also ensuring that they would stick around and work for you.

4 You will have more productive and efficient meetings

Payroll has reported that over 40% of office professionals see impromptu meetings as a major distraction in the workplace.

You don’t have to worry about impromptu meetings that hinder you from doing your work. Most impromptu meetings have little value to add and they are often used to kill time in the workplace. It’s even more annoying when people chat and goof around while waiting for the other workers to come to the meeting. You lose at least an hour of your work time in these meetings, an hour that you could have spent working on that project.

You can have more efficient and productive meetings if you have a lot of remote workers. Why? Because meetings have to planned and scheduled in advance which gives you and your employees more time to prepare for the meeting. So no more on the spot brainstorming or fooling around, you can now have meetings that help and improve your employees work rather than hindering it.

5 Your Workers Can Work Even on Sick Days

People in the office often take the whole day off when they call in sick. This would set back your profits and you’ll be at a loss. Remote workers, on the other hand, don’t have this problem.

Your remote workers can work from bed (if possible) when they’re sick. If they can’t work when sick it’s still okay since they have flexible work schedules that make it easy for them to catch up with work.

6 It’s Faster and Easier to Hire Remote Workers

Office employees undergo a very long and tedious hiring process. They undergo interviews, handle paperwork, background checks, and they have to be sorted out by the HR department. It would take a few days at best to hire a new employee.

Hiring a remote worker, on the other hand, can simply be done within a 24 hour period. There’s no bureaucracy that will slow you down.  However this comes at the cost of security and quality, you have to do the background checks yourself and make sure that they are up to par with your company’s standards.

7 You Don’t Need to Rely on Local Talent, You Have the World to Choose From

If your company is located in a big and thriving city. It’s very likely that your employees are also living in the city as well. The cost of living is high and you have to pay them a much higher rate.

However, you can pay remote workers much less since you don’t have to adhere to industry standards. You can pay someone a lower rate but with equal talent, whose living in a rural area and they’d still be happy about it. You can even completely outsource the work and hire workers from across the world.

8 You Can Work Remotely as Well

What’s so great about having all your workers work remotely? Well, it means that you don’t have to go to the office anymore! You’re basically working remotely as well. That means that you don’t have to worry about commuting/ driving, rush hour, and other daily work expenses. You now have more time to spend with your family and you can probably work while traveling the world.

And, here are 3 ways to build trust in remote teams

Founder, Editor-in-Chief
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.
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LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.

How To Choose High Energy Food That Fuel Your Body For Peak Performance

How To Choose High Energy Food That Fuel Your Body For Peak Performance

You need food and hydration to fuel your body and achieve peak performance when doing outdoor activities like cycling, running, hiking, and swimming.

The best way to fuel your body would be to consume energy foods and energy drinks. These have numerous advantages: easy digestibility, a long shelf life, and they are also easy to bring.

Here are the things that you need to look for in an energy food or drink

  • Exact time to take energy foods and drinks: Be careful, as there are certain items which are designed to be consumed before, after or during the activity itself. Make sure you read the label correctly before buying.
  • Nutrition: When choosing the food and drink of your choice. You need to look at its nutritional contents. Look at the back of the product. Make sure you choose an item that has low fats, low carbs, and high protein.
  • Features of energy food and drink: There are various options like non-GMO foods, gluten-free foods, organic foods, etc.
  • Various Energy drinks and foods: You can choose from bites, jells, bars, chews, recovery drinks, and sports drinks.

The Various Types of Energy Foods and Drinks

  • Bars: Bars are high in carbohydrates and low in protein and fat. There are lots of bars to choose from and they come in all shapes and colors. It is recommended that you consume energy bars before or after endurance activities. The high-grade crabs in bars help replenish glycogen in muscles. And some energy bars can even be used as substitutes for real meals.
  • Foods and Drinks Taken during Workout: For sustained energy during exercise, it is good to introduce some protein and fat into your diet.
  • After Workout Foods and Drinks: These energy foods can help your body rebuild muscles and tissues. It is also recommended that you drink lots of water or lots of liquids after eating post workout foods.

When Should You Consume Energy Foods and Drinks?

REI reports that energy foods and drinks can fine-tune your nutrition intake. REI also reports that energy foods and drinks are engineered to enhance each stage of outdoor excursion or workout.

  • Before Activity: These energy foods and drinks provide an elevated and consistent energy level, they are formulated to give you the necessary energy and nutrients to perform in peak condition. These energy foods are made from a balanced mix of proteins, fiber, and complex carbohydrates. Additionally, they should be consumed minutes before the start of an exercise routine.
  • During Activity: These foods and drinks are designed for easy digestion and absorption. They are designed to give you energy while running, cycling, climbing, etc.
  • After Activity: These foods and drinks are fortified with amino acids, proteins and other muscle restoring elements. They are mostly used for recovery and they can also speed up muscle growth and muscle synthesis. These foods usually have a lot of amino acids and a lot of protein.

Some Notable Features of Energy Drinks that you should look out for

  • Gluten Free: Found in some grains including rye, wheat, and barley these products are a mixture of protein and they contain zero gluten.
  • Vegetarian: These products might contain eggs, milk, and honey. Just like the name implies, products with these labels don’t have meat in them.
  • Vegan: This is similar to the label above but this time it has zero animal products in it. That means no eggs and no milk. It’s 100% animal free.
  • Organic: Organic foods aren’t 100% organic though. The law states that at least 70 percent of its ingredients must be organic for it to be labeled as organic. So “organic” products might contain artificial ingredients.
  • Non-GMO: These products don’t contain any GMO foods. It also means that you’re taking in unaltered and all-natural ingredients as well.
  • Energy Bites and Chews: They provide the same function as an energy gel. It is recommended that you take a few sips of water after chewing down bites and chews. You might suffer from indigestion if you fail to follow this advice.
  • Energy Gels: Small and portable energy packs that you can use to refuel and rehydrate.
  • Drink Mixes: A concentrated mix of energy. Be careful, it is essential that you limit your intake to 60 grams per hour. Too much intake may lead to stomach problems.

Some miscellaneous facts on energy foods and drinks

Understanding the basics of nutrition is beneficial for your long-lasting health. Consider the following.

  • Carbohydrates: 60 grams of carbohydrates per hour is the ideal intake. Eating and drinking more than this may upset your stomach.
  • Calories: 200 to 300 calories per hour is considered as a good ballpark figure. Luckily for you, most gels, bites, energy bars, and drinks have this standard.
  • Fat: Relatively, energy foods are low in fats. However, some meal replacement bars designed for endurance athletes might contain more fat than needed.
  • Protein: This is one of the key components for muscle building. It is essential for rebuilding tissues.
  • Potassium: Considered to be one of the main components of electrolytes. Ingredients like potassium citrate are essential for metabolizing carbohydrates which ultimately leads to the proper functioning of muscles. Potassium also keeps you hydrated
  • Vitamins and Minerals: Overall, energy bars have the highest number of minerals and vitamins which your body naturally burns through exercise and activity.
  • Sodium: Just like potassium, sodium is essential in metabolizing carbohydrates for the proper functioning of muscles. It also keeps you hydrated.
  • Sweeteners: Some performance beverages, chews and gels like Stevia, honey, agave. Do not use sugar as a calorie sweetener. Natural sweeteners are ok, but sugar and other artificial sweeteners may damage your health in the long run.
  • Amino Acid Blends: It’s basically a blend of proteins. Proteins like valine, leucine, and isoleucine are added to gels which are further broken down by the body after consumption.
  • Caffeine: It gives you an energy boost. Caffeine is present in most energy bars, chews, jells, and drinks. In fact, it’s rare to find energy with that doesn’t have caffeine.

Here are 16 Easy Ways to Eat Healthier Every Day

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

5 Best Instagram Tools to Help You Build Your Following in 2019

5 Best Instagram Tools to Help You Build Your Following in 2019

It’s true that it helps to be a celebrity if you want to amass lots of followers and likes on Instagram. The top Instagram accounts belong to celebs Taylor Swift, Selena Gomez, Kim Kardashian, Beyoncé, Ariana Grande, and Justin Bieber. But it’s all about making your Instagram feed a lot more engaging, and you can do that with the following tools to boost your following:

1. The Instagram Marketing Mastery Bundle

This is truly a complete package with a 5-way combined method of achieving Instagram fame. This teaches you how to build your presence on the Instagram platform that can reach a wider audience. The various components focus on advertising, affiliate marketing to monetize your success, and engagement techniques to garner greater interest. You have growth tips to boost your user base and content strategy lessons to help you decide on what to post. At $29, this is a steal.

2. Savvant Instagram Optimizer Famous Plan

Knowing what photos to post on Instagram is a crucial skill, and that’s just one of the things you learn with this plan. This is designed to boost your own creativity so that you’re able to pick on your own the most suitable photos and imagery. You’ll learn to come up with the most engaging copy, while you’re also able to pick the right keywords, filters, and hashtags that make your content easier to find. Detail about the plan here.

A lifetime subscription to the plan may seem like a long time, but then at a total cost of only $40 you surely get your money’s worth.

3. Planagram Agency Plan

This time you have to shell out $50, but this plan comes with handy tools that really save you a lot of time and effort. This comes with an automated scheduler so that your posts, galleries, and stories can be aired exactly when you want them to be. They can be posted at just the right time for your audience to see. Detail about the plan here.

It’s a great way you manage your posts, as it can schedule up to 10 images at once. In fact, it can help you to manage up to 25 different Instagram accounts!

4. piZap Pro

Sure, Instagram has built-in editing tools. But that doesn’t give you a leg up since everyone uses them too. With the piZap Pro, however, you get a lot more than the basic editing tools. You get hundreds of interesting fonts with ad-free access and royalty-free stock images. You can do collage layouts, stickers, and filters. There’s even a custom emoji maker so you can make your own unique emoticons. Detail about the plan here.

This is an editing suite with basically everything you need. In fact, you can use the included templates to create YouTube channel art and Facebook and Twitter cover photos.

5. Appz Instagram Assistant

This is a Google Chrome extension, and the lifetime subscription will cost about $40. It’s like hiring your very own personal assistant who’s an expert on building your brand. It can automatically like, comment or follow other posts or users with the same interests as you do. It also shows you a lot of stats to give you an idea of your progress. Detail about the plan here.

Founder, Editor-in-Chief
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.
×
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.

How to Maximize Your Digital Marketing Budget in 2019

How to Maximize your Digital Marketing Budget in 2019

Many businesses don’t really regard themselves as digital companies, because they may offer “analog” consumer products and services. After all, they’re not selling high-tech products and software programs. Common small businesses include restaurants, arts, and crafts sales, and plumbing services. So since these are traditional businesses, often they employ traditional marketing strategies—and that’s a mistake. Instead, digital marketing must be at the forefront of any sensible marketing strategy these days.

It’s true that many of these old-school marketing departments have now added more modern online marketing elements like mobile marketing, social media marketing, email marketing, and website operations. Yet often the focus is on traditional marketing methods like print ads and retail store promos. The digital marketing teams receive a far smaller share of the marketing budget.

If you’re running your own business, you have to increase the budget for digital marketing. In fact, the bulk of your marketing budget should probably go to digital marketing instead. Your digital marketing team should be at the forefront of your marketing efforts, leading the charge in promoting your brand and gathering data about your customers.

If you’re not convinced, here are some facts that should change your mind:

  • The vast majority of your customers are online. In the US, about 89% of the people use the Internet. Among the Internet users, 77% go online every day, 43% are online several times a day, and a staggering 26% are online almost constantly. The percentage of the constantly connected jumps to 39% for the 18 to 29 age bracket.
  • According to expert consumer marketers, the most effective marketing tactics include digital marketing techniques like social media, email newsletters, videos, mobile apps, website articles, and blogs. Online marketing is quite versatile, as it can also include webinars, webcasts, online presentations, white papers, infographics, and case studies.
  • With so many digital channels, it’s your responsibility to make sure that the message stays consistent throughout. Every platform should have the same information regarding your business, such as your location and your contact information. Your prices and promos should also appear the same for each channel. Your offline channels must also fall in line with your online promos, though this can be a challenge when you’re prone to quick reactive promotions.
  • The speed of digital marketing is significantly faster compared the traditional offline channels. This is in terms of fulfilling consumer demand for information. Direct mail and even telephone channels can’t compare to having all the information readily available on your website. You can also chat with your consumers and respond quickly via forum posts and emails.
  • The analytic tools for online marketing are also superior as you’re able to really track your marketing ROI. These tools can track how each digital marketing method is actually contributing to your bottom line. You can find out which methods are increasing your brand visibility, increasing your website visitors, and boosting your sales.

The basic truth is that all business these days are digital. You may offer traditional services like food products and plumbing services, yet marketing today must be online.

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
×
LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

100 Best Coworking Spaces in Los Angeles

100 Best Coworking Spaces to Work in Los Angeles

Coworking spaces these days are all about well-designed, health-conscious zones styled to look more like a members’ lounge than a meeting room. It’s no wonder freelancers, creatives and startups are turning to coworking spaces as an alternative to the traditional office. The communal environment and the amazing amenities are definite perks, but mainly for the sheer beauty of the spaces themselves.

We have compiled a complete list of the best coworking spaces in Los Angeles for you to work – HERE

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Read on … How is Coworking Great For The Los Angeles Tech Scene

 

Founder, Editor-in-Chief
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.
×
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.