Technology trends come and go, depending on the current landscape of the business world. It’s best if you can come in on these trends to get ahead of your competitors so that you can reap the benefits. If you’re lagging behind, you better catch on quick to at least keep up.
So which tech trends are important? For 2019, these are the trends to note:
1 Using Facebook Messenger for Marketing
For years now we’ve heard how sooner or later Facebook will no longer be popular. Yet this behemoth of a website still draws in 1.3 billion users a month. That’s the kind of audience size no business can ignore, which is why it’s crucial to do your marketing on this platform.
Then there’s Messenger, which is a handy tool that can do a lot of stuff for you. It can boost brand awareness, enhance the shopping experience, and demonstrate that you actually care about customers. One great example: this can help resolve various customer complaints and questions in less a minute on average.
2 Using Social Media as a Retail Platform
A lot of companies have already started using social media for marketing by engaging with customers directly. Of course, it occurred to someone (to an increasing number of companies, in fact) that you can also use this platform to engage with customers by selling to them directly. It’s a pretty logical extension of the principle.
Right now a number of social media platforms are doing their bit by making it easier for companies to sell their wares directly. Instagram has the Stories platform, while you have the Shoppable Snap Ads on Snapchat.
3 Optimize for Voice Search
More and more people aren’t typing in the words in the Google search box. They’re now just using voice search. A lot of households now also have auto assistants like Alexa and Siri.
These people who use voice search also use a much different set of keywords. They tend to ask complete questions, so you better optimize your website to match those likely questions.
4 Assist in Paying Employees’ Student Loans
This is a rather innovative way to attract and retain top talent, especially tech talent. There are no repayment providers that enable employers to provide assistance to their employees when they’re paying off their college debts.
5 Use Square to Offer Customer Financing for Purchases
Square is great. It became popular among many small business owners when it first enabled formerly “cash only” small businesses to finally take customer credit cards so these businesses won’t miss out on making a sale.
Now, Square has come up with its Installments service. This time, Square acts as a middleman between merchants and customers, so that customers can buy items worth $250 to $10,000. It’s like Square is the credit card company, and customers pay Square back through fixed monthly installments for 3 to 12 months. The APR varies, from zero up to 24%. It’s available in 22 states, but this number should grow soon.
Also, check out these 6 Easy Steps to Optimizing Your Voice Search – And Why It’s Important