Shopify is a complete commerce platform that enables you to start a business, grow and manage it. The platform makes it easy to get set up to sell online right out of the box. And, to make it things even easier, they launched their own third-party app store loaded great widgets, plugins, and apps for your store. These apps will help you promote your store, sell your products, reward your customers, and handle your shipping so you can sell more.
The Shopify App Store has thousands of apps available for your use, so it can be difficult to find out which ones are the best. To help you out, we’ve picked the apps that can help you build a new online store or enhance your current one. These apps offer a trial plan or freemium plan, so you test them out without risking anything at all.
Here’s our list of must-have apps for your Shopify store.
1 class="p2">Bulk Image Edit ‑ Image SEO
If you’re worried about your website Google rankings for certain keywords, one factor you need to consider is how you optimize your e-commerce images. Your SEO rankings can suffer if your website has too many large file size images, especially when they’re not tagged with the right keywords.
But you can use this app to reduce the file sizes of your images so that the webpages won’t need an eternity to load. The app can also adjust the image file names and alt tags for better search optimization. The app can even add watermarks to the images for branding, and resize the images for better use in social media.
This app helps you analyze at least 30 crucial e-commerce metrics so you’re better able to ascertain how well your Shopify website is really doing. The app can then compare your scores against the competition too. Compass also gives you custom advice on what to do so you can improve your Shopify store.
3 class="p2">Digital Downloads
Plenty of users regard this app as simply one of the best free apps in Shopify. The app enables you to sell digital content on your Shopify website, and it’s very easy to use. Product updates can be forwarded to your customers automatically, so your customers get immediate access to your wares.
The app also lets you include both digital and tangible products in a single order.
4 class="p2">Form Builder
Forms are useful as they let you collect leads while customers can use them to send you customized orders. So how do you build these forms? You just use this Form Builder, which lets you build just about any type of form you need. The app can even be used to send automated message confirmations and thank-you messages to customers.
5 class="p2">Free Shipping Bar
More than a third of online consumers buy things online only if free shipping is part of the deal. If you’re offering free shipping, then you need to let your customers know about it. You can use this app for that, as it lets you showcase your free shipping offer in a slide-out bar. You can also display progressive messages to prod your customers to reach your free shipping threshold, and then the app can send a congratulatory message when they’ve reached the standards you’ve set.
This app lets you find the influencers among your customer base. These are the people who actively promote your brand and already have an established and engaged audience. Once you find these influencers, you can then build and foster a deeper relationship with them. The free plan is available up to 100 customers a month, so it’s a terrific way to mobilize your initial customer base.
7 class="p2">Give and Grow
Publicizing how your business is contributing to a good cause is just good business. More and more people prefer to do business with brands that share the same causes as they do. This app lets you contribute to a good cause, and even your customers can join in. First, the app lets you choose from up to 150,000 organizations, and then the app donates a percentage of your sales to your pick. This app can also display a contribution counter on your website.
8 class="p2">Tidio Live Chat
More than half of your customers are more likely to buy from your site if you have live chat, and almost half of them will return. This app sets up live chat for your site and also offers chatbots to feature automated answers to FAQs.
9 class="p2">Infinite Options
Lots of customers like their products to be “just right”. This app lets your customers customize their purchases by adding various design options, like numbers, text, and symbols. This lets you sell engraved, monogrammed, and custom printed items that let your customers buy exactly what they want.
Despite the unfortunate alternative meaning to this app name, this certainly isn’t crap. Privy lets you customize various types of forms so you can grow your email list. These forms include exit intent forms, email signup popups, and automated email sequences. The app enables you to create a specific look and feel for these forms to best suit your website. This app also syncs with Klaviyo and MailChimp.
Digital marketing is necessary to drive traffic to your Shopify store. If you’re not a marketing expert, you can be one with the help of this Kit app. It’s your virtual assistant that can get you performance updates, run email marketing campaigns, and set up ads on Facebook. This AI-enhanced app can work while you sleep, and send potential customers on Instagram and Facebook with targeted messages and offers at the proper time.
This marketing automation software for Shopify stores lets you create automated email sequences. You can use it to target customers based on their buying behavior and obtain crucial customer data.
This app was designed with e-commerce in mind, and it’s perfect for new stores just beginning to build their email lists. You can use it free for up to 200 subscribers and 500 email messages.
This app lets you search a marketplace that you can import straight into your Shopify website. Once you get an order, you can use Oberlo to fulfill the order through your dropshipping supplier. This means your suppliers will ship the bought items directly to your customers, so won’t have to bother about doing the packaging and shipping yourself.
14 class="p2">Improved Contact Form
It’s good business sense to make your brand more accessible to customers and give them easier ways to ask questions. The problem is that even when you have a “Contact Us” webpage, very few people tend to use it.
With this app, you can build a contact form for your Shopify site that can pop up no matter which web page on your site they’re on. The app can even tell you which webpage the customer is on when they’ve used the contact form, and which pages on your site they’ve seen first before they sent in the form. The data you gather can then help you optimize your conversion rate.
15 class="p2">Order Printer
Despite the digital revolution, small businesses these days still cannot survive without paperwork. This app lets you print labels, invoices, receipts, and packing slips. You can use it to build templates or to print in bulk to accelerate your shipping process. With this app, you can even customize the branding on your printed materials to provide customers with a consistent and cohesive experience with your brand.
This enables you to sell print-on-demand products like posters, mugs, and T-shirts. Each order made on your Shopify store is automatically sent to Printful, which then prints the item and sends the product to the customer for you. You won’t have to warehouse your own inventory at all.
17 class="p2">Product Reviews
This app enables you to add customer reviews to your wares. Product reviews are absolutely crucial, as up to 98% of online consumers read at least one customer review during the purchasing process. Also, they help with SEO.
If you have lots of website visitors but too many abandoned carts, PushOwl can help. The app sends out automated abandoned cart push notifications that can encourage visitors who have left your site to reengage.
19 class="p2">Rewards and Referrals by Swell
Rewards-based promos can increase customer retention and loyalty. So if you’re thinking about customer rewards program based on referrals or customer loyalty, this app can help. It can handle both customer loyalty and referrals all in one place. It offers a free plan if your site has fewer than a hundred orders per month.
20 class="p2">Sales Notification by MPS
This app can increase sales by using social proof to let your users know which of your products your other customers have bought. This offers truthful advertising, and it lets people know which of your products are popular.
21 class="p2">SEO Site Audit, Benchmark Hero
How well is your Shopify site SEO working? This app will let you know with an in-depth SEO analysis of your website. It will tell you which SEO facets are working and which aren’t, and also let you know why some of your pages aren’t converting as much as you expected.
This lets you generate QR codes in just a few seconds. The app makes it easy for your customers to just scan the code with their smartphones. The app can tell you which codes are the most popular, and analyze the QR trends over a period of time.
23 class="p2">Trust Badge
This app builds and displays payment badges on your product pages, to assure users that you’re protecting their information and their transactions.
24 class="p2">Ultimate Sales Boost
This app is basically a set of features that can optimize your conversion rates. This app can let you use countdown timers for sales periods, or display low stock alerts to promote a sense of scarcity.
25 class="p2">Upsell and Cross-sell Products
This app enables you to upsell and cross-sell to your customers. The app lets you set up automated product recommendations based on product relationships. So you can sell a dress, and the app can automatically recommend shoes and handbags that go well with that dress.
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