As of June 2018, Instagram has 1 billion active users per month. That’s obviously a lot, and many companies are quite salivating over the prospect of marketing and advertising to that many people. If you can increase your Instagram followers, you can then foster a stronger community for your brand, boost the number of views on your blog and website, and increase your sales.
But how do you get more Instagram followers in the first place? You can start with these 13 effective ways. They’re super easy, but they’re sure to work!
1. Start with Liking Other People’s Pictures in Your Niche
You need to get your name out there, and this starts with liking other people’s photos. Each night finds some accounts in your niche and like at least 5 photos. You can check hashtags and check out the profiles of the followers of the most famous Instagram accounts in your niche.You can also send a real (non-fake) comment and you can give them a follow. This ought to let other Instagram users discover your account.
2. Ask Your Followers in Other Social Platforms to Follow You in Instagram
If you’re using Instagram, chances are that you’re also using other social platforms such as Facebook and Twitter. Don’t assume that they’re following you on Instagram too. So when you post on Facebook or put out a quick tweet, you can sometimes just encourage your followers on those platforms to follow you on Instagram too.
3. Link to Your Instagram Account on Other Platforms
It does help to have your followers on other social networking platforms to follow you on Instagram if you make it easier for them to do so. So don’t forget to put in your Instagram username in the profile section of your other social accounts. You can also just include a handy link to your Instagram account as well. That ought to work.
4. Create a Theme for Your Instagram
With the first 3 tips, you should have a fair number of people checking out your Instagram account. So your account must be good enough to hold their attention. It helps if you set up your account with a nice theme. You should have an interesting bio section as well as a neatly organized page of photos linked to a particular subject matter. Your theme should, of course, be related to your business, so that your company can grow and profit with the growth of your Instagram account followers.
5. Be More Sociable
You’ve already learned about posting genuine comments for the photos on other accounts, so that these people may notice your own account. At some point, they may visit your account and post comments on your own photos as well. When that happens, try to respond to the comments you receive. Be more sociable and authentic, instead of just posting “Thanks” for their comments. This fosters a more engaging relationship
6. Don’t Forget Your Hashtags
Lots of Instagram leaders have long known that using hashtags is one of the surest ways to gain followers. You can use up to 30 of them in your photo description, so get to it. It does help when the hashtags you choose are actually relevant to your niche, and they get a lot of interest every day. Most users tend to search photos based on the hashtags, so they’re crucial in getting your photos discovered. With lots of hashtags, you get lots of opportunities to attract attention, and you can get more likes. This can rank your photos even higher.
7. Come Up with a Unique Hashtag
While a popular hashtag is always great, a unique hashtag has its own benefits. It should have a specific purpose, and then you can ask other people to use it. This helps you build your community. Also, you can repost the photos using that unique hashtag while giving proper credit, and that means you can easily get new content for your Instagram account.
8. Brand Your Images with Your Account Username
It’s great if your followers repost your images, but it will help you a lot of these photos also feature your account username somewhere in the small text. This can entice others who see the photos to check out your account when they really like your photo.
9. Suggest Actions for Your Followers to Generate Engagements
If it’s not clear yet, when you’re in social media you should make clear what you would like your followers to do. So ask them to “like” your photo if they appreciate it. You can also ask your followers to tag a friend.
One technique for holiday goers on Instagram is to post where they are currently, and then they ask their Instagram followers to tag a specific friend that they would like to share their vacation with if they’re where you are. This can elicit lots of comments, and the tagged friends can come in and become followers on your account.
10. Geotag Your Photos
This again helps when you’re posting photos of exotic locations in your travels. Geotag those photos, and the people who use the same geotag can then see your photos. They may follow you if they have something in common with you or your location. They may have been there too, or they may be planning an upcoming visit.
11. Keep Posting What Your Followers Like Most
You need to tweak your content so that you mostly post photos they like. You can find out which of these photos are simply checking which ones have generated the most comments, likes, and tagging of friends.
12. Partner Up with Influencers in Your Niche
You can reach out to a well-known Instagram account and work together on contests and giveaways with your followers. You can also just post a photo from each other’s account so that the followers of one can learn about the other.
13. Use Paid Posting in Top Niche Accounts
Of course, for the really big guns, you can’t work with them for free. You may have to pay for them to post a photo for you in their Instagram accounts. These people tend to ask people to email them if they have “business inquiries”, and they generally mean paid to post.
Check out these 13 tips and discover why they’re so effective. They’re actually easy, but with these, you can grow your Instagram followers from a handful to a teeming horde!
14. Don’t oversell your product or service
A visual comparison is: when you date someone, you need to generate interest in the other person before ‘converting’. Same happens in social media: Customers might take a while to trust your brand in order to end up converting. For this reason, generate great engaging content and be strategic on how often you post what we call ‘aggressive call to action posts.
15. Track your performance and pivot to your best engaging practices
Instagram gives you basic reports, but growth hackers have tools to get even more out of it. Get an expert (e.g. Go Global Agency) to help you extract valuable reports from your account. Measure results and pivot if necessary. There are many variables that can be measured: engagement, audience demographics, best performing hashtags, etc.