Uber Works Wants to Disrupt The On-demand Staffing Business

Uber Works Wants to Disrupt The On-demand Staffing Business

Uber doesn’t always have an easy time doing business. But instead of just relying on its rideshare platform, it’s diversifying its services to provide a lot more earning opportunities for the company and for its drivers. One of these initiatives is the new Uber Works, which the company is testing right now.

What’s Uber Works?

This is an on-demand staffing business, much like the original Uber template is an on-demand rideshare business. This service enables its client businesses to hire various workers for short-term duties. If there’s a special event or a corporate function then Uber Works allows these companies to hire waiters and security guards for the duration.

It’s still a new initiative that Uber is exploring, and it may not turn into a business at all. But it has been tested in LA, and now trials are being held for Uber Works in Chicago.

Other Uber Ideas

Uber Works isn’t the only new way for the company to earn income.

  • Uber Eats is perhaps the most notable new service offered by the company, as it provides its drivers with a new food-delivery service. It’s a service that’s now available in 250 cities all over the world, and it has managed to generate $6 billion in total bookings for the last year.
  • Uber has a trucking division called Uber Freight, which matches available truckers to companies that need its goods to be transported. This division now has a new service called Powerloop. This time, it rents out physical equipment like tractor trailers to the drivers who need them.
  • They’ve added bikes and electric scooters to the Uber apt this year.
  • They’re planning to add the option for all-electric short-range aircraft in the future.
  • Uber is also working on self-driving technology.

Uber as the Phoenix Rising from the Ashes

It’s no secret that Uber has been facing a lot of criticism for the last few years. Critics have long harped on how it denies its drivers benefits like a minimum wage and health benefits. Its global expansion has slowed down, and it has been disastrous in Russia and China. Even its research on self-driving technology has taken a beating in the public eye when one of their test cars had an accident that killed a pedestrian.

Yet the valuation for Uber has now grown to $70 billion. Some even think that it can reach a total value of $120 billion when it’s time for the company to go public. Those $120 billion valuations would be more than the combined company value total of the Big 3 automakers. To see just how Uber has grown, note that its supposed rival Lyft is also planning an initial public offering but experts believe that it will end up with just a valuation of $15 billion.

Much of the Uber renaissance is due to the diversification of its efforts. Uber Eats in itself is already worth $20 billion. It’s trying to do another Amazon path to success, and Amazon started with just books. Will Uber achieve the same level of success? Stay tuned!

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

Brands Are Built With These Four Components

Brands Are Built With These Four Components

We could really run the gamut when it comes to branding. There are a million big pictures and small details to consider. So much so that we’re often frozen-intimidated as to how or where to start when we’re building a brand.

But, before we get into that, let’s back it up a bit.

  • Brands. What am I talking about?
  • Are you ready for the answer?
  • Anything. Anything and everything.  

Yes, anything and everything is a brand and can BE a brand. That startup venture where you’ve raised $100,000? Brand. That startup venture that’s raised zilch? Brand. That company that’s been around for 100 years? That idea you had on your morning run? Brand. You? Brand.

They’re all brands. Because they’re all things we want to be a part off of things and/or we want others to be a part of with us.

Which is why, when we’re talking about branding anything, it really comes down to these four components.

Language

Imagery

Experiences

Humans

When starting to build these or even build some thoughts about what they mean in the context of your idea, company, startup, you, it’s best to start with some quick questions. I call these elevator questions. Because, just like your elevator pitch, I want you to hear this question, and trust your gut; what’s your answer to these q’s in the time it takes you to ride the elevator to your destination. (Life hint: This is really about what your gut is telling you.)

1 Language

What keywords, phrases, taglines, copy do you want someone else to read, feel, experience when they read your website, sales brochures, or social media?

2 Imagery

What’s your photographic style? Airy, dream, soft, cozy? Bold and bright with sharp lines? This should be more about vibe – what do your brand’s pictures, graphics, fonts, images feel like?

3 Experiences

What’s it like to experience – be with, talk to, partner with – you and your brand? Is the experience personal and unique? Does it make someone else feel special? Is it easy and fun?

4 Humans

Who’s on your team and who are customers interacting with? Are your team members in-line with you and how you want to run this business? Are they responsible, reliable, fun, and easy to work with? Do they make your life easier?

An easy next step you can do between conference calls today: Take 30 minutes uninterrupted to think through these q’s or write down what might have occurred to you if you did, in fact, think these through on the elevator. Make some quick notes to yourself with answers to your q’s; also, don’t ever be afraid to talk through these q’s WITH your team. They might see things or experience things differently, and their two-cents can make this process more efficient – and more fun. (Who’s ever going to argue with that?)

Now, I want to harken back to something I mentioned maybe 30 seconds ago – what your gut is telling you. This is clutch. Because the day we start making decisions and building brands that contradict our gut instinct, we’re building something that’s not true or authentic. And people always want to be a part of something that’s true or authentic. People can smell that out, you know? You do; don’t you think your followers – or prospective followers – will, too?

Also, remember – branding is meant to be an inspiring conversation you look forward to; if it’s not, there might be something deeper going on in the business. And this just might be the time to think through that, too.

Toth + Fay recently launched an online academy – The School of Brand Confidence – that will walk you through branding basics – from copywriting to visual strategy to believing in yourself – to support your brand building. Learn more about it here.

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How did a blonde from Pittsburgh + a brunette from the Carolinas meet and create a business together? 🤔 Short+sweet version : Meg joined @hyggeclt the first week it opened back in November 2015 when it was literally just @garretttichy sitting at a card table. (Literally. 😂) Two years later, in walked Julia who wanted to see what the co working buzz was about. 🙃 In 2017, they teamed up to write about and photograph members of the Hygge community that year; now – they’ve written close to 90. When they reach 100, they think it’s fair to ask for a cake (@SuarezBakery, Garrett.) 👯‍♀️ After partnering together through different projects with their own clients and teaching four successful in person branding workshops, they decided to BRAND themselves and create @tothandfay. 💛 So needless to say, the first handshake and collaboration would’ve probably never happened if it wasn’t for @hyggeclt and for that they are grateful 💛

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You may also like: How to maximize your digital marketing budget in 2019

Meg Seitz
Contributor
toth shop, inc.
Meg Seitz is the Founder and Managing Creative Partner of toth shop, a Charlotte-based agency with one goal: Elevate your brand’s content through powerful writing, creativity, and strategy. She utilizes a unique skill set that is a fusion of her English major and MBA, brand strategist role and teaching experience, writing philosophy and hybrid thinking approach. As well, she serves as an Adjunct Professor with Queens University’s Vandiver Center for Career Development and Founding Partner of the educational platform and children’s book series, “Bea is for Business” designed to teach children ages 5-9 business principles.
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Meg Seitz
toth shop, inc.
Meg Seitz is the Founder and Managing Creative Partner of toth shop, a Charlotte-based agency with one goal: Elevate your brand’s content through powerful writing, creativity, and strategy. She utilizes a unique skill set that is a fusion of her English major and MBA, brand strategist role and teaching experience, writing philosophy and hybrid thinking approach. As well, she serves as an Adjunct Professor with Queens University’s Vandiver Center for Career Development and Founding Partner of the educational platform and children’s book series, “Bea is for Business” designed to teach children ages 5-9 business principles.

Startup Should Create a Culture of Collaboration, Not Silo

Startup Should Create a Culture of Collaboration, Not Silo

A company needs its employees to work together.  For the organization to function well, it must have multiple people with different expertise and skills working together towards a single goal. Basically, a company needs its people to collaborate.

But moving fast, innovating, and excelling all at the same time is a hard thing to do. It’s even harder if you put people with varying beliefs, personalities and abilities together.

So the big question is, “How do we create a culture based on collaboration?”

Know the “Why”

Before anyone can collaborate, they need to know why they should do it in the first place. Some professionals may refuse to work with other people because they believe that they don’t need the help of others.

To convince these kinds of people, you need to show them that the project cannot be done by a single professional. Tell them that it will be faster and efficient if a group of people with special skills work together. Plant the seeds of cooperation early and you’ll see fantastic results.

Have a meeting and invite everyone involved in the project. Explain to them clearly why you need their services and why you need to solve this problem. If people know the “why”, then all that’s left for them is to “do”.

Use the UX Mindset

The user experience mindset or UX mindset for short is a way of thinking that puts the customer first. It reframes how you think and it will give you a new work perspective. Integrating the UX mindset into the team will instill cooperation.

People unite under the UX mindset because they have a common goal. Instead of bickering with one another, people will set aside their differences to create an amazing user experience.

Teach people to respect roles

Respect or to be more accurate, the lack of respect is one of the biggest reasons why people refuse to cooperate. Lack of respect stems from a feeling of loss, elitism, miscommunications, misunderstandings, and ignorance.

It’s hard to teach people to respect someone that they’ve just met. However “hard” does not mean that it’s impossible.

To remove lack of respect from your team, you simply need to show them respect. Respect can be gained by clearing up misunderstandings, having a positive outlook, and understanding the bigger picture.

An ignorant employee might complain that a certain job or role is useless but once you show them why the bigger picture, they will understand their foolishness and begin to show a little bit of respect.

Teach your people to accept and embrace change

The only true constant in this world is changing.  Change is something that happens all of the time but for most people change can be a bad thing.  Your people might be comfortable with the status quo and the thought of change is a scary notion for them.

However, change is needed for progress.  You simply need to convince yourself and your people that change can be good. You simply need to look at it from a different perspective. Show them that they’ll be getting more than what they’ve bargained for. All they need to do is to simply learn and embrace change.

Sure, some changes can be rough. And change may lead to tough times, but you have to take risks to move forward.

If this isn’t enough to convince them, then you can use change as a way to stimulate people. Frame the change as something that creates adventure and excitement. Frame it in a way so that they will learn to love the unknown.

Improve communication between team members

People cannot collaborate if they can’t communicate with each other. And standard communication isn’t enough, they have to communicate perfectly with one another.

Perfect communication between team members is hard and it isn’t just about telling people what to do. No, perfect communication is a much trickier task. You must teach your people to use the right words at the right time.

Improper communication can lead to arguments. The use of incorrect words might offend people and impact them on a subconscious level. Learn ways to reframe your words, because a single word can alter your intended message.

Effects of a Culture based on Collaboration

A culture that promotes teamwork and collaboration is ideal. There are tons of benefits from having your people work well together. But some of the most notable and most important effects would be…

An increase in creativity and morale

This is probably one of the most obvious and most notable effects of a collaborative culture. Teams are more creative and more positive since they get along well with one another. People will also feel better if the workplace promotes teaming up and working with others.

More innovative members

A culture that promotes working together will also promote new ideas and new opportunities. Team members are more likely to participate in meetings since they feel comfortable talking and sharing their ideas.

Innovation stems from the will to change. And if people are open to change and new opportunities, then they are welcoming innovation with open arms.

Better ROI

Achieving a culture based on collaboration is hard. It might even be impossible for others, but once you reach it, it would be worth your while.

When a team is collaborative, they work faster and better with one another. People are more content with their work and they will do their best most of the time. People are also more creative, and innovation blooms freely in the work area.

In the long run, the team will be able to produce quality products and the company will make more money in the long run.

Conclusion

Mankind is capable of creating wonderful and amazing things. I mean we’ve created airplanes that can fly in the air, we’ve harnessed the power of lightning, and we’ve created cities that can accommodate millions of people.

This is all thanks to collaboration and teamwork. Creating a collaborative culture in your workplace is a big deal. Expect better products, better relationships, and overall a better team.

Creating an ideal setting where people promote the idea of teamwork and camaraderie is hard but it is well worth it. If you’re a manager and aren’t doing this to your team, then you’re missing out!

Here’s a great read – Top 4 Tips for Building a Real Networking Community

Founder, Editor-in-Chief
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.
×
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.

15 Best Stationery Stores to Stock Up on Everything From Art Supplies to Notebooks

15 Best Online Stationery Stores to Stock Up on Everything From Art Supplies to Notebooks

Would you rather take notes in traditional stationery, like a journal or on your smartphone? For those who chose a journal over the smartphone, here are a few great online shops that will provide for your stationery needs.

While smartphones can be handy for note-taking on the fly, plenty of us still prefer to use pen and paper for taking down notes and writing in our journals. It just feels different somehow, just as actual books are a lot different from ebooks. In many cases, it’s also a lot more practical. We can have stationery and a pen right on our nightstand so that when we wake up right after dreaming we can jot down our dream right away without fiddling with our fussy smartphones.

Of course, it does enhance the experience when we get the stationery that best suits our preferences. So where do we get them? Nowadays we don’t have to wait until we can stumble upon a charming stationery shop in the city. We can just go online, where there are actually plenty of Internet stationery shops that can provide what we like.

Best Stationery Stores Online

We may live in the digital age, but that’s not to say stationery has lost its place in the office. Today, we’re taking a closer look at some of the best stationery stores online. Join us and discover the stationery supplier that fits your office style and culture.

Let’s get started …

1. Mark + Fold

This site offers enchanting alternatives to bland stationeries designed to appeal to the mass market. Here the designs are modern and decidedly minimalist, with an emphasis on unique papers and creative bindings. Get them HERE

2. Papersmiths

This UK brand has real stores in London and Bristol, but you can just visit their website for a more convenient shopping experience. Their wares include not just gorgeous examples of stationery, but a whole host of home knickknacks that will make you giddy. These include small gifts, greeting cards, homeware selections, magazines, and books. The variety available makes this one of the best stationery stores online. Get them HERE

3. Cass Art

They seem to have everything you’ll ever need for writing here. These include pencils, pens and the ink you need, rulers and erasers, and even writing surfaces. They’re all from highly regarded brands such as Daler Rowney, Faber-Castell, and Winston & Newton. Get them HERE

4. Fox and Star

They offer cute planners and journals along with charming pens, clips, and tapes. You’ll notice that their stationery supplies come from famous worldwide brands, and they’re all of premium quality. If you haven’t yet tried to buy the washi tapes from Japan, now’s the time. Get them HERE

5. Milligram

This is an Australian site that used to go by the more plebeian moniker NoteMaker. With the name change comes a more ambitious goal of providing you the best-designed stationery, the most efficient office, and desk supplies, and the most delightful lifestyle accessories. They’ll prove that everyday life seems brighter when you have well-made journals, fine paper, and gorgeous pens to work with. Get them HERE

6. Rifle Paper Co.

Based in Florida and run by a married couple, this stationery brand actually started out as just a small business run out of their garage. Now they’re a huge international brand, thanks largely to their striking stationery, fine pens, and memorable greeting cards. They also offer a truly alluring set of art prints. Get them HERE

7. Nook 

A group of 3 friends in London banded together to create a shop where they would have gone to for interiors and design. They specialize in elegant office supplies but they also offer accessories for the kitchen, bathroom, and garden. If you like cute and functional items around the house, this is your online shop. Get them HERE

8. Ohh Deer

Just a few years ago, this online shop started in an attic owned by a couple’s grandparent. Now they’re a booming success, and they’re gone past selling just exquisite notepads, pens, and stationery supplies. They have dozens of famous artists collaborating with them, and they’ve joined together with iconic brands like ASOS and Urban Outfitters. Get them HERE

9. The Stationer 

The founder started a stationery blog back in 2014, and there she demonstrated love and knowledge of stationery that endeared her to numerous fans. So naturally, she started to share not just her knowledge of the world’s best stationery but also sold examples of these on her site. If you’re a fan of mixing practical function with classic design, you’ll love this online stationery shop. Get them HERE

10. Tom Pigeon 

Aside from stationery, you also have homeware, prints, and even jewelry here. Their collection exudes a stylish playfulness that’s hard to ignore. If you’re looking for a charming gift to delight a friend, here’s where you need to go. Get them HERE

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Flotsam. Print, notebooks, @elledecorationuk cover!

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11. The Good Twin

Katie, who founded this website, always wanted to be unique. Here she reaches out to like-minded people with her striking collections of hand-drawn stationery. They’re even printed on premium-quality recycled materials. Get them HERE

12. Studio Sarah

This brand is renowned for the quality of their paper and leather goods, as they project a modern sense of feminine beauty that leaves a memorable impression. The designs of these stationery supplies are quite graceful and stylish, and they’re absolutely gorgeous. Get them HERE

13. CW Pencil

Do you prefer a pencil over a pen? This is your one true shop if that’s the case, as you have everything here that a pencil fan will ask for. Get them HERE

14. Paperchase 

Who says stationery can’t be playful and fun? The themes of these stationery supplies can be absolutely bonkers, as they offer pencil cases in banana shapes along with staples in rose gold. When you want your stationery to surprise, you need to come here. Get them HERE

15. The Nineteen Seventy-Three

The brand name refers to the birth year of the founders, but their stationery supplies are both modern and classical. You have to try those silkscreen printed notebooks to see just how different this brand really is. Get them HERE

These are just some of the online stationery shops that that will charm your senses when you pay them a visit. They all prove that the stationery industry is alive and well even in the age of smartphones and apps!

Also, check out these 21 productivity apps to help you get things done.

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

6 Things Employers Need to Know About Mental Health at Work

6 Things Employers Need to Know About Mental Health at Work

Mental health in the workplace is a touchy subject even though it shouldn’t be. If you’re quite clueless about the basics, here are six things that you should know about it.

How many years has it been since the World Health Organization declared that mental health problems are classified as serious illnesses? It has been a while, for sure, but it can’t be denied that the diseases under this category still carry a stigma. People who are diagnosed with such are still treated with doubt and suspicion as if their health problem is not as bad as other ailments.

While there have certainly been some improvements over the past decade when it comes to treating mental illness, we’re far from handling it properly. A lot of people are working hard to change this but if not everyone is willing to make an effort, we’ll still have to wait a long time for things to change.

Mental Health in the Workplace

It’s no secret that the workplace can be the most nerve-racking places for people with mental illness. They can be too competitive, too alienating, too unwelcoming. Because of this, a lot of talent and potential are wasted.

If you don’t want your workplace to experience the same thing, you should work on educating your people about mental health. Handling these diseases properly start from understanding the condition and their sufferers better, so it’s always a good idea to start there.

As there’s just so much to learn about this problem, it’s best to start small. We won’t talk about the technicalities of mental health as that might prove to be too complicated for some. Here are six of the most basic things that you should know about mental health, however:

1. Mental illness is present in every workplace

One of the most important things that everyone should know about mental health issues is that they come in different forms. They do not manifest in the same way in every sufferer because there are so many different mental health problems that plague the general populace. This is why even if it doesn’t look like it, it’s highly likely that you have an employee or co-w0rker that is suffering from one right now.

Mental illness has a lot of faces so it’s not the easiest thing to detect. However, it is said that 1 out of 5 Americans is diagnosed with a mental illness yearly. Because it’s just like physical health where you get sick from time to time, people can also get a mental illness on occasions.

What you should note, however, is that 1 in 25 of them suffer from a severe case. Most people won’t be able to tell even if they’re working desk neighbors is one of them. As some mental illnesses are not always debilitating, most sufferers pass off like their normal selves even if they’re not 100% there.

However, just like physical ailments, it can be just as costly to businesses. Some experts estimate that mental illnesses cause losses that amount to a staggering $193.2 billion in earnings yearly so it’s important for enterprises to address the issue head-on.

2. Employees with mental illnesses are protected by the law

There are a few things that employers should and shouldn’t do with their employees that are diagnosed with mental health conditions. According to the U.S. Equal Employment Opportunity Commission, employers should:

  • provide the necessary accommodations for employees with mental health conditions; and
  • not fire, force them to stop working or deny promotions based on mental health.

The National Alliance on Mental Illness also says that employees can take up to 12 weeks of unpaid leave when dealing with a mental health crisis. While the Mental Health Parity and Addiction Equity Act makes sure that health insurance policies provide similar coverage to mental health conditions just like they do with physical health conditions.

3. Talking about mental health in the workplace would be beneficial for everyone

Mental health concerns are always some of the biggest elephants in the room, especially in workplaces. This is why creating spaces to talk about them would be a good idea for employers. This will help you educate your team about the issue at hand.

It can also be a positive thing for your employees who are suffering from a mental illness. Activities of this kind will provide support to your team members which is exactly what they need during such tough times.

With the help of the right organizations and experts, you can create a friendlier working environment for those who are struggling with their mental health condition. Open conversations between the employee and management is also a great thing to have.

4. Employees have access to assistance programs

It’s not common knowledge that there are employee assistance programs (EAP) for mental health issues. These are usually available in the form of hotlines for employees to call whenever they need support for their mental health condition.

The best part? The sessions are kept confidential. Employers will not be informed so you can be confident that their condition will not have an effect on their employment.

5. Mental health conditions are mostly treatable

As mentioned above, some mental illnesses can come and go just like physical ailments. Not a lot of people know this for a fact so it’s important to spread the word.

Even severe cases of chronic mental illnesses are largely treatable. With the right resources and ample support, it can certainly be done.

6. Employers and colleagues can make a huge difference in one’s struggle with their mental health condition

Employers can certainly take the right measures in supporting their employees with mental illnesses. For one, they can educate their employers about mental health and even train them how to react to emergencies. Corporate seminars on this topic are offered by various institutions so there won’t be a problem in finding resources for such.

With the right information, colleagues can then provide good support for those with mental health conditions. As they spend a third of their days together, colleagues tend to develop a certain bond and mutual trust. They can then use this to provide excellent support to each other in times of crisis. So if a workplace is well-versed in mental health issues, it won’t be difficult for them to provide support to a co-worker that is struggling with one.

Mental health shouldn’t stay as a touchy subject in workplaces if you want your business to progress. As there are tons of ways how to handle this topic, employers should make an effort to address this pressing concern.

Check out these mental health apps

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

Nominations Open for New Book to Highlight Top Players in Los Angeles’ Startup Scene

LA Startups - StartupGuide.com

Entrepreneurs, investors, colleges, accelerators, coworking spaces and experts can now be nominated to be featured in Startup Guide Los Angeles, the first-ever entrepreneurial handbook dedicated to Los Angeles’ startup scene. Based on traditional guidebooks that can be carried around everywhere, Startup Guide books help entrepreneurs navigate different startup hubs across the globe and are now in 20 different cities across the U.S., Europe, and the Middle East, including London, New York, Berlin, Tel Aviv, and Stockholm.

To ensure an accurate and trustworthy guide, the book is co-created with the local startup community. From Dec. 6 – 18, 2018, anyone in the community can contribute by nominating candidates they’d like to see in the book here.

After the nominations period, the local advisory board – consisting of key players in the local startup community – votes for the final selection so there is a balanced representation of industries and startup stories in the book.

Founded in 2014 by Sissel Hansen, Startup Guide is a creative content and publishing company that produces guidebooks and tools to help people turn their startup ideas into a reality. The idea behind the Startup Guide books originally came to Hansen when she moved from Copenhagen to Berlin to start a business and discovered how difficult it was to find useful information and local advice about the process. Despite being rejected by multiple investors, she bootstrapped the project and launched the first Startup Guide book in Berlin in 2014 – and it sold out in less than 48 hours.

For Startup Guide Los Angeles, Startup Guide has partnered with The L.A. Coalition for the Economy & Jobs, who will be the main project facilitator and supporter, while the main sponsor for the project is SAP Next-Gen, a global, purpose-driven innovation university, and community.

The Startup Guide Los Angeles book is set to be released in July 2019. To save 20% on the book before the launch date, pre-order it now.

Founder, Editor-in-Chief
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.
×
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.

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