As the tech sector in LA grows due to the saturation of the tech industry in the San Francisco area, the same problems in Silicon Valley are now coming up. There’s a growing tension between the upstarts of the tech industry and the regular folks in the community surrounding this IT boom.
According to critics, what will follow in LA will be what happened in San Francisco if there’s nothing done about it. Regular people and longtime residents will feel alienated and looked down upon. They will feel like they’re being forced out by the higher rents and costs of homes as well as the prices of regular consumer goods.
That’s why more than 80 entrepreneurs and tech investors are joining Mayor Eric Garcetti and the non-profit Annenberg Foundation to launch PledgeLA. This is the LA tech community initiative that seeks to avoid what happened in San Francisco and to the people there who felt disenfranchised by the growing tech boom.
PledgeLA Features
Features of the initiative include the following:
More opportunities will be provided for everyone, regardless of race, background, or gender. So even non-white women who grew up poor should have the same opportunities as the white guys who grew up rich.
Those who signed to the PledgeLA agreement will track civic participation and diversity data each year. That data will be made public so that people will know if a tech company is made up of exclusively white males from the Ivy Leagues and other top schools.
Startups and funds will report on the composition of their workforce noting various factors. This won’t be just noting age, gender, and race. It will also note socioeconomic origin, educational attainment, and even sexual orientation to see if there’s bias against hiring members of the LGBT community. Other factors will include the status in regards to disabilities, immigration, and military service veteran. Even the tenure at a firm will be noted.
The signatories also will come up with a proper code of conduct centered on diversity and inclusion, and diversity will be practiced in corporate hiring.
Good Business Sense
While many who signed PledgeLA did so out of a sense of moral and ethical rightness, it also makes good business sense to emphasize diversity on corporate hiring practices. A Diverse workgroup brings different points of views when it comes to making decisions. It helps with networking for sources of talent, and the diverse work group can help build a diverse consumer base as well.
LA has now become one of the top 5 US destinations for technology investment and it’s now one of the top tech hubs in the country. The top 100 tech companies in LA and Orange County has reported a 24% increase in employment within the last year.
There are a still a few notable holdouts to PledgeLA, however. Tesla and SpaceX have not yet signed on, and nor has Snap. But LA is an inherently diverse area, and such a diversity must be maintained in the tech workplace as well.
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
You’ll need a different mindset if your website is primarily designed for mobile users.
It’s funny when you think about it, but there was a time when websites weren’t really designed for smartphone screens. They were designed for the much larger monitors of desktop PCs. Of course, when you shrink those web pages you can hardly read and see anything, which became a problem when mobile Internet surfing became more popular. So the more farsighted website owners created their websites for PCs, and then they tried to have a different version for smartphones.
Nowadays, most serious websites have both a PC and a mobile version. In fact, more websites are actually being built for mobile surfing first, before a desktop PC version is created. That’s because more people are going online using the smartphones rather than their desktop PCs.
So how do you build a website that’s more focused on serving the needs of mobile visitors? Here are a few tips that can start you on your way:
1. Strip Your Pages Down
When you’re determined to build a website that’s actually geared for smartphone users, you can’t use overly complex webpages. You have to simply your web pages instead.
There are good reasons for this. One, with a small screen to work with you don’t want to overwhelm the user with too many details. A simple layout works much better so they know what to do. Two, with too many complex elements it’ll take too long for a web page to load, and we all know how impatient mobile surfers are. If it takes more than 3 seconds to load a page, chances are good they’ll press the back button and try another website.
2. Plan for Your User’s Needs
Will they be tapping buttons on the web page? If so, you need to make those buttons visible, and they should be large enough so that they can be tapped easily enough. Will they have to input a username and password? If that’s the case, you’ll have to put in a keyboard interface as well. What if they’re looking for a particular section? You may want to feature a clear outline of your site, and a search bar can certainly help.
You have to put yourself in your website user’s shoes. Pretend you’re the user and you need to find something on your website. You’ should then realize what kind of helpful elements you need to put in.
When you’ve designed your web pages, try them out first. You have to know for sure how they would work within a mobile browser.
3. Don’t Forget about Laptops
When you’re designing with a smartphone user in mind, at least you have a touchscreen working for you so your users can simply swipe along the way to navigate your site. But that’s not exactly the case when your mobile user is actually using a laptop. In some instances, they don’t have a mouse either.
What this also means is that you have to plan for various resolutions to make sure your web pages appear at their best. Laptops are often limited to 1024 x 768 resolutions, and that’s what you need to plan for. In fact, check out the various screen sizes of the most popular laptops so you can have a different version for each resolution.
4. Going with Responsive Layouts
Some people would rather opt for a responsive layout, rather than have a different type of website for each type of Internet device. With a responsive design, your website morphs to fit whatever type of resolution your website user is using.
This can be quite convenient for you. You’ll have the same HTML markup that works on all screens. You won’t have to go with specific stylesheets for different types of devices.
Since you’re focused on mobile users first, at least with this approach you take care of the needs of those using smaller screens. Of course, there’s a good chance that you won’t get an optimal look when you’re website visitor is using a desktop browser. But those are bugs that you can fix later. These guys aren’t your top priority after all.
To help you see just how responsive websites can work for different devices, you ought to do some research on the various responsive sites that are currently in operation these days. Just Google for them and you should find them easily enough. You can then cherry-pick the features that you want to appear on your own responsive website.
5. Don’t Forget about the Navigational Requirements
If you’ve been designing websites all this time with a focus on desktop users, then you’re probably more used to people who can just use a mouse to get around a webpage. That’s not going to fly with a mobile website.
For most website designers, the simplest solution here is to just have your page sections cascade down. Your visitors can just swipe downward to see more of your content. You can also have your links appear constantly at the top or at the bottom of the screen so that they can get around your site more easily.
Just don’t go overboard and put in too many links on your navigational menu bar. Just go with the basic root items instead.
6. Set Up Your Images Properly
Dealing with image content can be problematic when you have such a small screen to work with. One solution is to have a set of images solely for small smartphone screens, while you have another set for normal displays. However, you can’t overlook the need for high-resolution images for iPhone retina displays.
Another solution is to set up all your images to contract and then expand up to the maximum point. This can work just as well for desktop users too. Even HTML5 video supports this setup, so it’s convenient.
It does require a different mindset when you’re building a website that’s more focused on mobile users. The old ways won’t work if you’re used to traditional desktop websites. Whatever you do, just don’t forget to give it a test run on your own smartphone first!
Here are 5 Steps You Can Do to Prepare Your Website for Google’s Mobile-First Index
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.
Entrepreneurs, investors, colleges, accelerators, coworking spaces and experts can now be nominated to be featured in Startup Guide Los Angeles, the first-ever entrepreneurial handbook dedicated to Los Angeles’ startup scene. Based on traditional guidebooks that can be carried around everywhere, Startup Guide books help entrepreneurs navigate different startup hubs across the globe and are now in 20 different cities across the U.S., Europe, and the Middle East, including London, New York, Berlin, Tel Aviv, and Stockholm.
To ensure an accurate and trustworthy guide, the book is co-created with the local startup community. From Dec. 6 – 18, 2018, anyone in the community can contribute by nominating candidates they’d like to see in the book here.
After the nominations period, the local advisory board – consisting of key players in the local startup community – votes for the final selection so there is a balanced representation of industries and startup stories in the book.
Founded in 2014 by Sissel Hansen, Startup Guide is a creative content and publishing company that produces guidebooks and tools to help people turn their startup ideas into a reality. The idea behind the Startup Guide books originally came to Hansen when she moved from Copenhagen to Berlin to start a business and discovered how difficult it was to find useful information and local advice about the process. Despite being rejected by multiple investors, she bootstrapped the project and launched the first Startup Guide book in Berlin in 2014 – and it sold out in less than 48 hours.
For Startup Guide Los Angeles, Startup Guide has partnered with The L.A. Coalition for the Economy & Jobs, who will be the main project facilitator and supporter, while the main sponsor for the project is SAP Next-Gen, a global, purpose-driven innovation university, and community.
The Startup Guide Los Angeles book is set to be released in July 2019. To save 20% on the book before the launch date, pre-order it now.
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.
Uber doesn’t always have an easy time doing business. But instead of just relying on its rideshare platform, it’s diversifying its services to provide a lot more earning opportunities for the company and for its drivers. One of these initiatives is the new Uber Works, which the company is testing right now.
What’s Uber Works?
This is an on-demand staffing business, much like the original Uber template is an on-demand rideshare business. This service enables its client businesses to hire various workers for short-term duties. If there’s a special event or a corporate function then Uber Works allows these companies to hire waiters and security guards for the duration.
It’s still a new initiative that Uber is exploring, and it may not turn into a business at all. But it has been tested in LA, and now trials are being held for Uber Works in Chicago.
Other Uber Ideas
Uber Works isn’t the only new way for the company to earn income.
Uber Eats is perhaps the most notable new service offered by the company, as it provides its drivers with a new food-delivery service. It’s a service that’s now available in 250 cities all over the world, and it has managed to generate $6 billion in total bookings for the last year.
Uber has a trucking division called Uber Freight, which matches available truckers to companies that need its goods to be transported. This division now has a new service called Powerloop. This time, it rents out physical equipment like tractor trailers to the drivers who need them.
They’ve added bikes and electric scooters to the Uber apt this year.
They’re planning to add the option for all-electric short-range aircraft in the future.
It’s no secret that Uber has been facing a lot of criticism for the last few years. Critics have long harped on how it denies its drivers benefits like a minimum wage and health benefits. Its global expansion has slowed down, and it has been disastrous in Russia and China. Even its research on self-driving technology has taken a beating in the public eye when one of their test cars had an accident that killed a pedestrian.
Yet the valuation for Uber has now grown to $70 billion. Some even think that it can reach a total value of $120 billion when it’s time for the company to go public. Those $120 billion valuations would be more than the combined company value total of the Big 3 automakers. To see just how Uber has grown, note that its supposed rival Lyft is also planning an initial public offering but experts believe that it will end up with just a valuation of $15 billion.
Much of the Uber renaissance is due to the diversification of its efforts. Uber Eats in itself is already worth $20 billion. It’s trying to do another Amazon path to success, and Amazon started with just books. Will Uber achieve the same level of success? Stay tuned!
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
If you’ve followed fashion over the last decade, then you’re familiar with the Karlie Kloss name. She’s the gorgeous model who’s actually been around for the last 11 years or so. She’s BFFs with the likes of Taylor Swift and Serena Williams. Her boyfriend is Joshua Kushner, who happens to be the younger brother of Ivanka Trump’s husband Jared Kushner.
So how can a fashion model suddenly teach doing to teens? Actually, it’s all because of the people she met while working in fashion.
Learning the Language
As a model, her work often had her meeting various Silicon Valley entrepreneurs at parties. It didn’t take her long to realize that these were the people whose technology was suddenly changing how society worked.
Karlie wanted to learn what they knew, so she learned. She went to a 2-week class at the Flatiron School, which is a renowned coding boot camp in lower Manhattan. That’s where she learned how to use the Ruby program to build web apps. It’s wasn’t all that hard for her, because prior to her modeling career she excelled as a student in subjects like math and science.
A year after that, she began her own coding scholarship program at the Flatiron School. This program grew to 50 camps in up to 25 cities. This summer, a thousand girls in those camps can learn various coding skills such as basic HTML/CSS, Ruby, and JavaScript. They can get into virtual reality programs, gaming platforms, and even artificial intelligence.
Networking and Connections
Part of her professional life as a model was meeting people from many other industries in various parts of the world. It just so happens that Karlie Kloss also met Kevin Systrom, who founded Instagram. Kloss was fascinated by how such a platform can touch the lives of hundreds of millions of people, and she wanted to understand that skill set and language. It was this meeting that gave her the nudge to go to the Flatiron School.
Her friendship with Serena Williams also includes sitting together on the board of Oath. This is the Verizon subsidiary that owns AOL, Yahoo, and other digital content brands.
Her beau’s career is also separate from the political industry in which Jared Kushner is a part of. Joshua is a venture capitalist, and he also helped found the health insurance start-up Oscar Health.
Karlie Kloss isn’t just a model. She also runs Klossy, which is a philanthropic organization also involved with both fashion and multimedia. She runs this group out of her home in Lafayette Street in SoHo.
In 2015, she started Koding with Klossy as a coding camp for teenage girls. It’s to counterbalance the fact that most coding camps are predominantly peopled by boys and men. In such an all-girls environment, teenage girls tend to feel safer and more comfortable.
The results have been very encouraging. One camper had been accepted to Princeton University, where she will major in computer science. Another had completed a computer science internship at Microsoft, while another girl had just finished an internship at Viacom and will now pursue her activist goals with the help of coding.
In the end, it’s not farfetched to realize that pretty models and girls can learn how to code. The fact that some people judge due to gender is actually one of the first misconceptions that must be put to rest, sooner or later. Karlie Kloss is doing just that.
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
LinkedIn is perhaps the most widely acknowledged social networking platform for professionals. It has trounced its many rivals, but now it has to face the coming of Sophia Amoruso’s new Girlboss professional social-networking platform. Called the Girlboss Collective, it’s set to launch in January of 2019.
Leading Up to Girlboss Collective
Girlboss founder Sophia Amoruso previously established the online retailer Nasty Gal, before founding Girlboss as a career site customized for millennial women. It has recently received an additional $3.5 million cash investment during the latest funding round. This was started by Initialized Capital, which is the venture capital group led by Alexis Ohanian (who co-founded Reddit).
Based on the latest funding round in 2017, Girlboss is now worth $13.1 million. The idea of a professional Girlboss social network was borne from a closed Facebook group called “Girlboss Gang,” which has more than 5,600 members.
Why Target LinkedIn?
It’s somewhat hard to understand how a new social platform can dare to challenge an established colossus in the industry such as LinkedIn. This is widely considered as the social platform for professionals. Nothing else comes close.
But according to Sophia Amoruso, LinkedIn isn’t as current as it ought to be anymore. Amoruso views LinkedIn as a platform for a bygone traditional era which no longer exists. Supposedly, LinkedIn focuses too much on where people previously worked and went to school, while it overlooks the importance of showing more about a person’s character.
Girlboss Collective Features
The plan is to launch the Girlboss Collective as a paid professional social-networking platform. This platform will be established as a networking hub to serve primarily women, though it is open to serve the professional networking needs of both men and women.
It’s especially geared towards women, however, who may have careers that may not be considered particularly traditional. These women may work as freelancers instead of as employees for a single company. They may also have significant gaps in their work history, or they may be working several part-time jobs at once.
It is still in its testing phase, and at this time it is only for US users. Getting on it is by invitation only, and so far more than 15,000 users are on the Girlboss Collective waiting list.
Once you become a Girlboss Collective member, you can view up to 50 hours of Girlboss Rallies. These are the networking events that Girlboss hold in LA and NYC with various panels and keynote speakers on a wide variety of relevant topics. Subjects that have been covered include how you can create a viable business out of your part-time jobs and you can navigate the Boys Club (which can be difficult if you’re a woman).
The next Girlboss Rally is on November in NYC. The speakers scheduled to appear to include Zola founder and CEO Shan-Lyn Ma and Marah Lidey who is the co-founder and co-CEO of Shine. Other speakers include Arianna Huffington and Jennifer Hyman, who co-founded Rent the Runway.
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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