Local Roots Automates Indoor Farm With Robots And Tech

Local Roots Automates Indoor Farm With Robots And Tech

Welcome to the future of farming. This is the first thing you see in the Local Roots website, but it’s no idle boast. They design and manufacture TerraFarms, which is an advanced indoor modular farming solution than in some ways is actually even better than organic. These modular farms come with advanced technology that yields more efficient results while reducing the harmful effects of agriculture.

The irrigation system used in these farms is an amazing testament to their commitment to sustainable farming. The system enables them to capture and then reuse the water, yet they’re still able to deliver the required nutrient content for their produce. In fact, it’s so efficient that outdoor agriculture uses up 100 times as much water as the water used in this indoor TerraFarms.

These indoor farms are equipped with advanced sensors that give them control over the water, nutrient, and atmospheric conditions inside the modular farm. Thus, the plants are grown in optimal conditions. This allows them to guarantee much higher production volumes while the growth time increases by 50%.

The LED lights in these modules are also world-class. They’ve been custom-engineered to be much better than standard horticultural lighting. These LED lights enable the farmers to control the intensity of the lights, and even to dial into specific photon wavelengths.

Local Roots maintains their data collection non-stop, which allows them to obtain enough data to monitor plant health and to diagnose problems. This allows TerraFarmers to have more efficient quality control. Local Roots also offers their unique LocalX software which enables the farmers to eliminate tedious tasks. There’s no need to study complicated procedures, as the farmers can concentrate on growing their food.

Research continues within the Local Roots labs so that their list of crops keeps on getting longer. They already have a long list of currently growing crops, with almost a dozen new trial crops and more yet still coming. Their efficiency is remarkable, as a single TerraFarm can produce 4,000 heads of lettuce every 12 days.  The yields are always predictable, as the environment is controlled absolutely and produces growth is ongoing the whole year round.

These farms are great for the environment, as Local Roots has eliminated agricultural run-off and they don’t use herbicides or pesticides. As these modular farms are closer to the consumer, the travel required to bring the produce to the market is reduced by 93%.

With the controlled environment and the extremely efficient system, the people at Local Roots are right. This is the future of farming, or at least it ought to be.

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Bringing home the basil. #cropstar #basil #eatfresh

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LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

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Brands Are Built With These Four Components

Brands Are Built With These Four Components

We could really run the gamut when it comes to branding. There are a million big pictures and small details to consider. So much so that we’re often frozen-intimidated as to how or where to start when we’re building a brand.

But, before we get into that, let’s back it up a bit.

  • Brands. What am I talking about?
  • Are you ready for the answer?
  • Anything. Anything and everything.  

Yes, anything and everything is a brand and can BE a brand. That startup venture where you’ve raised $100,000? Brand. That startup venture that’s raised zilch? Brand. That company that’s been around for 100 years? That idea you had on your morning run? Brand. You? Brand.

They’re all brands. Because they’re all things we want to be a part off of things and/or we want others to be a part of with us.

Which is why, when we’re talking about branding anything, it really comes down to these four components.

Language

Imagery

Experiences

Humans

When starting to build these or even build some thoughts about what they mean in the context of your idea, company, startup, you, it’s best to start with some quick questions. I call these elevator questions. Because, just like your elevator pitch, I want you to hear this question, and trust your gut; what’s your answer to these q’s in the time it takes you to ride the elevator to your destination. (Life hint: This is really about what your gut is telling you.)

1 Language

What keywords, phrases, taglines, copy do you want someone else to read, feel, experience when they read your website, sales brochures, or social media?

2 Imagery

What’s your photographic style? Airy, dream, soft, cozy? Bold and bright with sharp lines? This should be more about vibe – what do your brand’s pictures, graphics, fonts, images feel like?

3 Experiences

What’s it like to experience – be with, talk to, partner with – you and your brand? Is the experience personal and unique? Does it make someone else feel special? Is it easy and fun?

4 Humans

Who’s on your team and who are customers interacting with? Are your team members in-line with you and how you want to run this business? Are they responsible, reliable, fun, and easy to work with? Do they make your life easier?

An easy next step you can do between conference calls today: Take 30 minutes uninterrupted to think through these q’s or write down what might have occurred to you if you did, in fact, think these through on the elevator. Make some quick notes to yourself with answers to your q’s; also, don’t ever be afraid to talk through these q’s WITH your team. They might see things or experience things differently, and their two-cents can make this process more efficient – and more fun. (Who’s ever going to argue with that?)

Now, I want to harken back to something I mentioned maybe 30 seconds ago – what your gut is telling you. This is clutch. Because the day we start making decisions and building brands that contradict our gut instinct, we’re building something that’s not true or authentic. And people always want to be a part of something that’s true or authentic. People can smell that out, you know? You do; don’t you think your followers – or prospective followers – will, too?

Also, remember – branding is meant to be an inspiring conversation you look forward to; if it’s not, there might be something deeper going on in the business. And this just might be the time to think through that, too.

Toth + Fay recently launched an online academy – The School of Brand Confidence – that will walk you through branding basics – from copywriting to visual strategy to believing in yourself – to support your brand building. Learn more about it here.

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How did a blonde from Pittsburgh + a brunette from the Carolinas meet and create a business together? 🤔 Short+sweet version : Meg joined @hyggeclt the first week it opened back in November 2015 when it was literally just @garretttichy sitting at a card table. (Literally. 😂) Two years later, in walked Julia who wanted to see what the co working buzz was about. 🙃 In 2017, they teamed up to write about and photograph members of the Hygge community that year; now – they’ve written close to 90. When they reach 100, they think it’s fair to ask for a cake (@SuarezBakery, Garrett.) 👯‍♀️ After partnering together through different projects with their own clients and teaching four successful in person branding workshops, they decided to BRAND themselves and create @tothandfay. 💛 So needless to say, the first handshake and collaboration would’ve probably never happened if it wasn’t for @hyggeclt and for that they are grateful 💛

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You may also like: How to maximize your digital marketing budget in 2019

Meg Seitz
Contributor
toth shop, inc.
Meg Seitz is the Founder and Managing Creative Partner of toth shop, a Charlotte-based agency with one goal: Elevate your brand’s content through powerful writing, creativity, and strategy. She utilizes a unique skill set that is a fusion of her English major and MBA, brand strategist role and teaching experience, writing philosophy and hybrid thinking approach. As well, she serves as an Adjunct Professor with Queens University’s Vandiver Center for Career Development and Founding Partner of the educational platform and children’s book series, “Bea is for Business” designed to teach children ages 5-9 business principles.
×
Meg Seitz
toth shop, inc.
Meg Seitz is the Founder and Managing Creative Partner of toth shop, a Charlotte-based agency with one goal: Elevate your brand’s content through powerful writing, creativity, and strategy. She utilizes a unique skill set that is a fusion of her English major and MBA, brand strategist role and teaching experience, writing philosophy and hybrid thinking approach. As well, she serves as an Adjunct Professor with Queens University’s Vandiver Center for Career Development and Founding Partner of the educational platform and children’s book series, “Bea is for Business” designed to teach children ages 5-9 business principles.

Start 2019 With a Happy And Peaceful Mind at Los Angeles Unplug Studio

Learn From World Renowned Meditation Teachers at Unplug LA

Stress is a leading cause of health problems these days, with too much work for so many people but with so little time. To help in the war against stress, we have Unplug Meditation, a studio that has been making a lot of waves in the industry. In this studio, you can just drop in and learn meditation techniques from some of the most renowned experts in the country today.

Unplug Studio strips away the unneeded complications regarding meditative techniques, so that meditation becomes simpler and easier to learn. The technique helps you to unplug from the stresses of everyday life so that you’re able to breathe easier and shed away the tension in your body.

Benefits

The studio caters to the needs of all ages, from kids as young as 6 to senior folks closing into a century. Meditation offers serious benefits after 8 weeks of constant practice, though you mays tart noticing improvements in as little as 2 weeks. Numerous clients have told tales of how their blood pressure has dropped, how their chronic pain was alleviated, their panic attacks eliminated and their happiness enhanced.

The studio also has a website counterpart, so that clients can learn online as well. The teachers do their best in guiding the clients to a state of calm meditation.

History

Suze Yalof Schwartz is the CEO and founder of Unplug Studio. It all started when she learned a simple yet powerful 3-minute breathing and guided visualization technique that replaced her stress with serenity. She wanted more of that.

This led her to search for a place in which meditation was easy to learn, but she couldn’t find such as a place with her schedule as a busy working mother. All the other options were costly and took too much time.

So she took it upon herself to establish a meditation studio. She did an exhaustive amount of research into the subject by reading every book available, attending hundreds of hours of courses and classes, and taking in lectures and podcasts from the best meditation teachers in the world.

She took what she felt were the most important facets to found Unplug. Part of the mission was to simplify the process so that people can simply tune out for a few minutes each day.

Today

Suze may have begun what seemed like a simple meditation studio, but today it is an international hit. It’s not just the worldwide availability of the website that has helped thousands of clients all over the world. The studio itself has become renowned, so much so that people are flying in from all over the world to seek the epicenter of meditation calm in Santa Monica. People have come in from South Africa and Tokyo to learn.

What Unplug Studio proves is that there’s no need for mystical details to meditate. It can be simple to learn and to do. In today’s harried lifestyle, such a skill is crucial in keeping stress at bay.

Founder, Editor-in-Chief
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.
×
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.

How To Choose High Energy Food That Fuel Your Body For Peak Performance

How To Choose High Energy Food That Fuel Your Body For Peak Performance

You need food and hydration to fuel your body and achieve peak performance when doing outdoor activities like cycling, running, hiking, and swimming.

The best way to fuel your body would be to consume energy foods and energy drinks. These have numerous advantages: easy digestibility, a long shelf life, and they are also easy to bring.

Here are the things that you need to look for in an energy food or drink

  • Exact time to take energy foods and drinks: Be careful, as there are certain items which are designed to be consumed before, after or during the activity itself. Make sure you read the label correctly before buying.
  • Nutrition: When choosing the food and drink of your choice. You need to look at its nutritional contents. Look at the back of the product. Make sure you choose an item that has low fats, low carbs, and high protein.
  • Features of energy food and drink: There are various options like non-GMO foods, gluten-free foods, organic foods, etc.
  • Various Energy drinks and foods: You can choose from bites, jells, bars, chews, recovery drinks, and sports drinks.

The Various Types of Energy Foods and Drinks

  • Bars: Bars are high in carbohydrates and low in protein and fat. There are lots of bars to choose from and they come in all shapes and colors. It is recommended that you consume energy bars before or after endurance activities. The high-grade crabs in bars help replenish glycogen in muscles. And some energy bars can even be used as substitutes for real meals.
  • Foods and Drinks Taken during Workout: For sustained energy during exercise, it is good to introduce some protein and fat into your diet.
  • After Workout Foods and Drinks: These energy foods can help your body rebuild muscles and tissues. It is also recommended that you drink lots of water or lots of liquids after eating post workout foods.

When Should You Consume Energy Foods and Drinks?

REI reports that energy foods and drinks can fine-tune your nutrition intake. REI also reports that energy foods and drinks are engineered to enhance each stage of outdoor excursion or workout.

  • Before Activity: These energy foods and drinks provide an elevated and consistent energy level, they are formulated to give you the necessary energy and nutrients to perform in peak condition. These energy foods are made from a balanced mix of proteins, fiber, and complex carbohydrates. Additionally, they should be consumed minutes before the start of an exercise routine.
  • During Activity: These foods and drinks are designed for easy digestion and absorption. They are designed to give you energy while running, cycling, climbing, etc.
  • After Activity: These foods and drinks are fortified with amino acids, proteins and other muscle restoring elements. They are mostly used for recovery and they can also speed up muscle growth and muscle synthesis. These foods usually have a lot of amino acids and a lot of protein.

Some Notable Features of Energy Drinks that you should look out for

  • Gluten Free: Found in some grains including rye, wheat, and barley these products are a mixture of protein and they contain zero gluten.
  • Vegetarian: These products might contain eggs, milk, and honey. Just like the name implies, products with these labels don’t have meat in them.
  • Vegan: This is similar to the label above but this time it has zero animal products in it. That means no eggs and no milk. It’s 100% animal free.
  • Organic: Organic foods aren’t 100% organic though. The law states that at least 70 percent of its ingredients must be organic for it to be labeled as organic. So “organic” products might contain artificial ingredients.
  • Non-GMO: These products don’t contain any GMO foods. It also means that you’re taking in unaltered and all-natural ingredients as well.
  • Energy Bites and Chews: They provide the same function as an energy gel. It is recommended that you take a few sips of water after chewing down bites and chews. You might suffer from indigestion if you fail to follow this advice.
  • Energy Gels: Small and portable energy packs that you can use to refuel and rehydrate.
  • Drink Mixes: A concentrated mix of energy. Be careful, it is essential that you limit your intake to 60 grams per hour. Too much intake may lead to stomach problems.

Some miscellaneous facts on energy foods and drinks

Understanding the basics of nutrition is beneficial for your long-lasting health. Consider the following.

  • Carbohydrates: 60 grams of carbohydrates per hour is the ideal intake. Eating and drinking more than this may upset your stomach.
  • Calories: 200 to 300 calories per hour is considered as a good ballpark figure. Luckily for you, most gels, bites, energy bars, and drinks have this standard.
  • Fat: Relatively, energy foods are low in fats. However, some meal replacement bars designed for endurance athletes might contain more fat than needed.
  • Protein: This is one of the key components for muscle building. It is essential for rebuilding tissues.
  • Potassium: Considered to be one of the main components of electrolytes. Ingredients like potassium citrate are essential for metabolizing carbohydrates which ultimately leads to the proper functioning of muscles. Potassium also keeps you hydrated
  • Vitamins and Minerals: Overall, energy bars have the highest number of minerals and vitamins which your body naturally burns through exercise and activity.
  • Sodium: Just like potassium, sodium is essential in metabolizing carbohydrates for the proper functioning of muscles. It also keeps you hydrated.
  • Sweeteners: Some performance beverages, chews and gels like Stevia, honey, agave. Do not use sugar as a calorie sweetener. Natural sweeteners are ok, but sugar and other artificial sweeteners may damage your health in the long run.
  • Amino Acid Blends: It’s basically a blend of proteins. Proteins like valine, leucine, and isoleucine are added to gels which are further broken down by the body after consumption.
  • Caffeine: It gives you an energy boost. Caffeine is present in most energy bars, chews, jells, and drinks. In fact, it’s rare to find energy with that doesn’t have caffeine.

Here are 16 Easy Ways to Eat Healthier Every Day

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
×
LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

6 Things Employers Need to Know About Mental Health at Work

6 Things Employers Need to Know About Mental Health at Work

Mental health in the workplace is a touchy subject even though it shouldn’t be. If you’re quite clueless about the basics, here are six things that you should know about it.

How many years has it been since the World Health Organization declared that mental health problems are classified as serious illnesses? It has been a while, for sure, but it can’t be denied that the diseases under this category still carry a stigma. People who are diagnosed with such are still treated with doubt and suspicion as if their health problem is not as bad as other ailments.

While there have certainly been some improvements over the past decade when it comes to treating mental illness, we’re far from handling it properly. A lot of people are working hard to change this but if not everyone is willing to make an effort, we’ll still have to wait a long time for things to change.

Mental Health in the Workplace

It’s no secret that the workplace can be the most nerve-racking places for people with mental illness. They can be too competitive, too alienating, too unwelcoming. Because of this, a lot of talent and potential are wasted.

If you don’t want your workplace to experience the same thing, you should work on educating your people about mental health. Handling these diseases properly start from understanding the condition and their sufferers better, so it’s always a good idea to start there.

As there’s just so much to learn about this problem, it’s best to start small. We won’t talk about the technicalities of mental health as that might prove to be too complicated for some. Here are six of the most basic things that you should know about mental health, however:

1. Mental illness is present in every workplace

One of the most important things that everyone should know about mental health issues is that they come in different forms. They do not manifest in the same way in every sufferer because there are so many different mental health problems that plague the general populace. This is why even if it doesn’t look like it, it’s highly likely that you have an employee or co-w0rker that is suffering from one right now.

Mental illness has a lot of faces so it’s not the easiest thing to detect. However, it is said that 1 out of 5 Americans is diagnosed with a mental illness yearly. Because it’s just like physical health where you get sick from time to time, people can also get a mental illness on occasions.

What you should note, however, is that 1 in 25 of them suffer from a severe case. Most people won’t be able to tell even if they’re working desk neighbors is one of them. As some mental illnesses are not always debilitating, most sufferers pass off like their normal selves even if they’re not 100% there.

However, just like physical ailments, it can be just as costly to businesses. Some experts estimate that mental illnesses cause losses that amount to a staggering $193.2 billion in earnings yearly so it’s important for enterprises to address the issue head-on.

2. Employees with mental illnesses are protected by the law

There are a few things that employers should and shouldn’t do with their employees that are diagnosed with mental health conditions. According to the U.S. Equal Employment Opportunity Commission, employers should:

  • provide the necessary accommodations for employees with mental health conditions; and
  • not fire, force them to stop working or deny promotions based on mental health.

The National Alliance on Mental Illness also says that employees can take up to 12 weeks of unpaid leave when dealing with a mental health crisis. While the Mental Health Parity and Addiction Equity Act makes sure that health insurance policies provide similar coverage to mental health conditions just like they do with physical health conditions.

3. Talking about mental health in the workplace would be beneficial for everyone

Mental health concerns are always some of the biggest elephants in the room, especially in workplaces. This is why creating spaces to talk about them would be a good idea for employers. This will help you educate your team about the issue at hand.

It can also be a positive thing for your employees who are suffering from a mental illness. Activities of this kind will provide support to your team members which is exactly what they need during such tough times.

With the help of the right organizations and experts, you can create a friendlier working environment for those who are struggling with their mental health condition. Open conversations between the employee and management is also a great thing to have.

4. Employees have access to assistance programs

It’s not common knowledge that there are employee assistance programs (EAP) for mental health issues. These are usually available in the form of hotlines for employees to call whenever they need support for their mental health condition.

The best part? The sessions are kept confidential. Employers will not be informed so you can be confident that their condition will not have an effect on their employment.

5. Mental health conditions are mostly treatable

As mentioned above, some mental illnesses can come and go just like physical ailments. Not a lot of people know this for a fact so it’s important to spread the word.

Even severe cases of chronic mental illnesses are largely treatable. With the right resources and ample support, it can certainly be done.

6. Employers and colleagues can make a huge difference in one’s struggle with their mental health condition

Employers can certainly take the right measures in supporting their employees with mental illnesses. For one, they can educate their employers about mental health and even train them how to react to emergencies. Corporate seminars on this topic are offered by various institutions so there won’t be a problem in finding resources for such.

With the right information, colleagues can then provide good support for those with mental health conditions. As they spend a third of their days together, colleagues tend to develop a certain bond and mutual trust. They can then use this to provide excellent support to each other in times of crisis. So if a workplace is well-versed in mental health issues, it won’t be difficult for them to provide support to a co-worker that is struggling with one.

Mental health shouldn’t stay as a touchy subject in workplaces if you want your business to progress. As there are tons of ways how to handle this topic, employers should make an effort to address this pressing concern.

Check out these mental health apps

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

Nominations Open for New Book to Highlight Top Players in Los Angeles’ Startup Scene

LA Startups - StartupGuide.com

Entrepreneurs, investors, colleges, accelerators, coworking spaces and experts can now be nominated to be featured in Startup Guide Los Angeles, the first-ever entrepreneurial handbook dedicated to Los Angeles’ startup scene. Based on traditional guidebooks that can be carried around everywhere, Startup Guide books help entrepreneurs navigate different startup hubs across the globe and are now in 20 different cities across the U.S., Europe, and the Middle East, including London, New York, Berlin, Tel Aviv, and Stockholm.

To ensure an accurate and trustworthy guide, the book is co-created with the local startup community. From Dec. 6 – 18, 2018, anyone in the community can contribute by nominating candidates they’d like to see in the book here.

After the nominations period, the local advisory board – consisting of key players in the local startup community – votes for the final selection so there is a balanced representation of industries and startup stories in the book.

Founded in 2014 by Sissel Hansen, Startup Guide is a creative content and publishing company that produces guidebooks and tools to help people turn their startup ideas into a reality. The idea behind the Startup Guide books originally came to Hansen when she moved from Copenhagen to Berlin to start a business and discovered how difficult it was to find useful information and local advice about the process. Despite being rejected by multiple investors, she bootstrapped the project and launched the first Startup Guide book in Berlin in 2014 – and it sold out in less than 48 hours.

For Startup Guide Los Angeles, Startup Guide has partnered with The L.A. Coalition for the Economy & Jobs, who will be the main project facilitator and supporter, while the main sponsor for the project is SAP Next-Gen, a global, purpose-driven innovation university, and community.

The Startup Guide Los Angeles book is set to be released in July 2019. To save 20% on the book before the launch date, pre-order it now.

Founder, Editor-in-Chief
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.
×
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.