Boundless Mind Makes It Easy To Hook Your Users

Boundless Mind Makes It Easy To Hook Your Users

How do you make a successful app? The simplest answer is that you make an app that’s habit-forming for a huge number of people. But how can you do that? That’s where Boundless Mind and its AI software come in.

As a developer, you can’t just blindly trust your guesses as to what your potential users will like on your app. You have to know. That’s why you have tools such as A/B testing. But it’s a different story altogether to train your users into developing a habit of using your app on a regular basis.

Boundless Mind can help, and that’s because they’re neuroscience experts who have studied exactly how the human brain functions when interacting with technology and software. They don’t just know how the human brain works. They also know how to reinforce any behavior in your users so that they can start developing a habit that will help your company.

The way it works is simple. First, you choose an action or behavior in your users that you want to become habitual. This can be just as simple as tapping on a particular button on their screen. You just need to make sure that this is an action within your app that will create some sort of value for your business. It’s this action that you want your users to do time and again.

Now you then pick the kind of reward you want to give your users to reinforce this action. In video games, you have stunning graphics and loud explosions to tell users that they’ve done well, and so they keep on doing that sort of thing they’ve been doing before. The same principle applies here, and you can design your own award or pick from Boundless Mind’s offerings.

Finally, as a developer, you can use their API or their SDK with your app. The Boundless AI will then learn about your users’ preferences and it can then start reinforcing the behavior you want. The AI continuously learns what’s best in reinforcing the action you want your users to do, so over time you can improve your app while users become more addicted to your program.

Try it out, let us know what you think of it.

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
×
LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Uber Works Wants to Disrupt The On-demand Staffing Business

Uber Works Wants to Disrupt The On-demand Staffing Business

Uber doesn’t always have an easy time doing business. But instead of just relying on its rideshare platform, it’s diversifying its services to provide a lot more earning opportunities for the company and for its drivers. One of these initiatives is the new Uber Works, which the company is testing right now.

What’s Uber Works?

This is an on-demand staffing business, much like the original Uber template is an on-demand rideshare business. This service enables its client businesses to hire various workers for short-term duties. If there’s a special event or a corporate function then Uber Works allows these companies to hire waiters and security guards for the duration.

It’s still a new initiative that Uber is exploring, and it may not turn into a business at all. But it has been tested in LA, and now trials are being held for Uber Works in Chicago.

Other Uber Ideas

Uber Works isn’t the only new way for the company to earn income.

  • Uber Eats is perhaps the most notable new service offered by the company, as it provides its drivers with a new food-delivery service. It’s a service that’s now available in 250 cities all over the world, and it has managed to generate $6 billion in total bookings for the last year.
  • Uber has a trucking division called Uber Freight, which matches available truckers to companies that need its goods to be transported. This division now has a new service called Powerloop. This time, it rents out physical equipment like tractor trailers to the drivers who need them.
  • They’ve added bikes and electric scooters to the Uber apt this year.
  • They’re planning to add the option for all-electric short-range aircraft in the future.
  • Uber is also working on self-driving technology.

Uber as the Phoenix Rising from the Ashes

It’s no secret that Uber has been facing a lot of criticism for the last few years. Critics have long harped on how it denies its drivers benefits like a minimum wage and health benefits. Its global expansion has slowed down, and it has been disastrous in Russia and China. Even its research on self-driving technology has taken a beating in the public eye when one of their test cars had an accident that killed a pedestrian.

Yet the valuation for Uber has now grown to $70 billion. Some even think that it can reach a total value of $120 billion when it’s time for the company to go public. Those $120 billion valuations would be more than the combined company value total of the Big 3 automakers. To see just how Uber has grown, note that its supposed rival Lyft is also planning an initial public offering but experts believe that it will end up with just a valuation of $15 billion.

Much of the Uber renaissance is due to the diversification of its efforts. Uber Eats in itself is already worth $20 billion. It’s trying to do another Amazon path to success, and Amazon started with just books. Will Uber achieve the same level of success? Stay tuned!

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
×
LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

PledgeLA to Boost Diversity and Inclusion in The Los Angeles Tech Community

PledgeLA to Boost Diversity and Inclusion in The Los Angeles Tech Community

As the tech sector in LA grows due to the saturation of the tech industry in the San Francisco area, the same problems in Silicon Valley are now coming up. There’s a growing tension between the upstarts of the tech industry and the regular folks in the community surrounding this IT boom.

According to critics, what will follow in LA will be what happened in San Francisco if there’s nothing done about it. Regular people and longtime residents will feel alienated and looked down upon. They will feel like they’re being forced out by the higher rents and costs of homes as well as the prices of regular consumer goods.

That’s why more than 80 entrepreneurs and tech investors are joining Mayor Eric Garcetti and the non-profit Annenberg Foundation to launch PledgeLA. This is the LA tech community initiative that seeks to avoid what happened in San Francisco and to the people there who felt disenfranchised by the growing tech boom.

PledgeLA Features

Features of the initiative include the following:

  • More opportunities will be provided for everyone, regardless of race, background, or gender. So even non-white women who grew up poor should have the same opportunities as the white guys who grew up rich.
  • Those who signed to the PledgeLA agreement will track civic participation and diversity data each year. That data will be made public so that people will know if a tech company is made up of exclusively white males from the Ivy Leagues and other top schools.
  • Startups and funds will report on the composition of their workforce noting various factors. This won’t be just noting age, gender, and race. It will also note socioeconomic origin, educational attainment, and even sexual orientation to see if there’s bias against hiring members of the LGBT community. Other factors will include the status in regards to disabilities, immigration, and military service veteran. Even the tenure at a firm will be noted.
  • The signatories also will come up with a proper code of conduct centered on diversity and inclusion, and diversity will be practiced in corporate hiring.

Good Business Sense

While many who signed PledgeLA did so out of a sense of moral and ethical rightness, it also makes good business sense to emphasize diversity on corporate hiring practices. A Diverse workgroup brings different points of views when it comes to making decisions. It helps with networking for sources of talent, and the diverse work group can help build a diverse consumer base as well.

LA has now become one of the top 5 US destinations for technology investment and it’s now one of the top tech hubs in the country. The top 100 tech companies in LA and Orange County has reported a 24% increase in employment within the last year.

There are a still a few notable holdouts to PledgeLA, however. Tesla and SpaceX have not yet signed on, and nor has Snap. But LA is an inherently diverse area, and such a diversity must be maintained in the tech workplace as well.

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
×
LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

Karlie Kloss Teaching Code to Teenage Girls

Karlie Kloss Teaching Code to Teenage Girls

If you’ve followed fashion over the last decade, then you’re familiar with the Karlie Kloss name. She’s the gorgeous model who’s actually been around for the last 11 years or so. She’s BFFs with the likes of Taylor Swift and Serena Williams. Her boyfriend is Joshua Kushner, who happens to be the younger brother of Ivanka Trump’s husband Jared Kushner.

View this post on Instagram

Cannes Cannes Cannes #tbt

A post shared by Karlie Kloss (@karliekloss) on

So how can a fashion model suddenly teach doing to teens? Actually, it’s all because of the people she met while working in fashion.

Learning the Language

As a model, her work often had her meeting various Silicon Valley entrepreneurs at parties. It didn’t take her long to realize that these were the people whose technology was suddenly changing how society worked.

Karlie wanted to learn what they knew, so she learned. She went to a 2-week class at the Flatiron School, which is a renowned coding boot camp in lower Manhattan. That’s where she learned how to use the Ruby program to build web apps. It’s wasn’t all that hard for her, because prior to her modeling career she excelled as a student in subjects like math and science.

A year after that, she began her own coding scholarship program at the Flatiron School. This program grew to 50 camps in up to 25 cities. This summer, a thousand girls in those camps can learn various coding skills such as basic HTML/CSS, Ruby, and JavaScript. They can get into virtual reality programs, gaming platforms, and even artificial intelligence.

Networking and Connections

Part of her professional life as a model was meeting people from many other industries in various parts of the world. It just so happens that Karlie Kloss also met Kevin Systrom, who founded Instagram. Kloss was fascinated by how such a platform can touch the lives of hundreds of millions of people, and she wanted to understand that skill set and language. It was this meeting that gave her the nudge to go to the Flatiron School.

Her friendship with Serena Williams also includes sitting together on the board of Oath. This is the Verizon subsidiary that owns AOL, Yahoo, and other digital content brands.

Her beau’s career is also separate from the political industry in which Jared Kushner is a part of. Joshua is a venture capitalist, and he also helped found the health insurance start-up Oscar Health.

Kode with Klossy

Karlie Kloss isn’t just a model. She also runs Klossy, which is a philanthropic organization also involved with both fashion and multimedia. She runs this group out of her home in Lafayette Street in SoHo.

In 2015, she started Koding with Klossy as a coding camp for teenage girls. It’s to counterbalance the fact that most coding camps are predominantly peopled by boys and men. In such an all-girls environment, teenage girls tend to feel safer and more comfortable.

The results have been very encouraging. One camper had been accepted to Princeton University, where she will major in computer science. Another had completed a computer science internship at Microsoft, while another girl had just finished an internship at Viacom and will now pursue her activist goals with the help of coding.

In the end, it’s not farfetched to realize that pretty models and girls can learn how to code. The fact that some people judge due to gender is actually one of the first misconceptions that must be put to rest, sooner or later. Karlie Kloss is doing just that.

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
×
LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

New Girlboss Platform to Challenge LinkedIn

New Girlboss Platform to Challenge LinkedIn

LinkedIn is perhaps the most widely acknowledged social networking platform for professionals. It has trounced its many rivals, but now it has to face the coming of Sophia Amoruso’s new Girlboss professional social-networking platform. Called the Girlboss Collective, it’s set to launch in January of 2019.

Leading Up to Girlboss Collective

Girlboss founder Sophia Amoruso previously established the online retailer Nasty Gal, before founding Girlboss as a career site customized for millennial women. It has recently received an additional $3.5 million cash investment during the latest funding round. This was started by Initialized Capital, which is the venture capital group led by Alexis Ohanian (who co-founded Reddit).

Based on the latest funding round in 2017, Girlboss is now worth $13.1 million. The idea of a professional Girlboss social network was borne from a closed Facebook group called “Girlboss Gang,” which has more than 5,600 members.

Why Target LinkedIn?

It’s somewhat hard to understand how a new social platform can dare to challenge an established colossus in the industry such as LinkedIn. This is widely considered as the social platform for professionals. Nothing else comes close.

But according to Sophia Amoruso, LinkedIn isn’t as current as it ought to be anymore. Amoruso views LinkedIn as a platform for a bygone traditional era which no longer exists. Supposedly, LinkedIn focuses too much on where people previously worked and went to school, while it overlooks the importance of showing more about a person’s character.

Girlboss Collective Features

The plan is to launch the Girlboss Collective as a paid professional social-networking platform. This platform will be established as a networking hub to serve primarily women, though it is open to serve the professional networking needs of both men and women.

It’s especially geared towards women, however, who may have careers that may not be considered particularly traditional. These women may work as freelancers instead of as employees for a single company. They may also have significant gaps in their work history, or they may be working several part-time jobs at once.

It is still in its testing phase, and at this time it is only for US users. Getting on it is by invitation only, and so far more than 15,000 users are on the Girlboss Collective waiting list.

Once you become a Girlboss Collective member, you can view up to 50 hours of Girlboss Rallies. These are the networking events that Girlboss hold in LA and NYC with various panels and keynote speakers on a wide variety of relevant topics. Subjects that have been covered include how you can create a viable business out of your part-time jobs and you can navigate the Boys Club (which can be difficult if you’re a woman).

The next Girlboss Rally is on November in NYC. The speakers scheduled to appear to include Zola founder and CEO Shan-Lyn Ma and Marah Lidey who is the co-founder and co-CEO of Shine. Other speakers include Arianna Huffington and Jennifer Hyman, who co-founded Rent the Runway.

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
×
LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

How Virtual Reality Can Boost Your Business

How Virtual Reality Can Boost Your Business

It seems like only a few years ago when the idea of actual virtual reality was the stuff of science fiction movies. Of course, there were some niche products here and there, but VR tech was generally considered high tech and prohibitively expensive.

But nowadays, virtual reality and augmented reality are much more viable, and the growth of this VR/AR market has been phenomenal. Expert projections for 2019 have the VR market for hardware and software growing to $12.1 billion, and that’s double from last year’s market. It’s estimated that its growth can reach up to $40 billion.

Of course, it may seem like this isn’t terribly relevant news for your business if you’re not participating directly in the VR/AR market. Yet even then, this technology can still help your business as it can be used for your marketing.

Budget Considerations

You may be doubtful about the realistic use of VR marketing due to your wariness about the costs. But just like for the PC, the mobile phone, and the LED TVs, prices have dropped for the hardware. It not as expensive as it was when the first VT products came out.

Because of the comparative cheapness of the hardware, consumer interest in these items has increased. So now you can develop a VR/AR app that’s related to the products and services you offer, and you’ll have plenty of consumers to pitch to.

Creative Ways of Using VR/AR

Many notable business organizations have made use of this technology to promote their brand and their business. The most famous examples include:

VR stories. It’s well known that even iconic print brands like the New York Times have found it difficult to maintain their status in the digital age. Subscriptions to actual newspapers have alarmingly dropped and their readerships have serious fallen. So, of course, the NY Times has adapted to the new reality by having online editions.

Of course, to maintain their iconic status they have to take the lead in the industry, and they’ve done very well with that by releasing VR news reports and stories. Now they have an app that lets you use the Samsung Gear VR or the Daydream View to experience 360-degree reality. Now you don’t have to read about Iraqi forces fighting against ISIS, or even watch news reports on TV. Instead, you can use the VR app so that it seems like you’re alongside the Iraqi troops.

VR music videos. Artists have long used music videos to promote their singles and albums. But Bjork has been just as experimental with here videos as she is with her music. She has enabled VR users to be transported into her music videos, and this has certainly boosted her album sales.

Trying things out. What would a piece of furniture actually look like when it’s in your living room? Now you don’t have to imagine thanks to the Ikea AR app, which lets you to actually see for yourself. The app lets you pick among the Ikea products and then you can use your smartphone camera to point at the space where you want to place the furniture.

The possibilities are almost endless, and it’s a new horizon for marketing. Now you’re not limited by text, images, or even videos. With VR/AR, marketing is now a much different reality.

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
×
LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.