Why Some Friends at Work Just Stick

Why Some Work Friends Just Stick

The first time I met my friend, Ashley, we met twice in one day.

The first time was when Ashley came into our new, Lululemon showroom; she was there to buy headbands, and express interest in working at the showroom. As I remember it now, she was finishing grad school in the Northeast and then going to Africa.

Then, I met her again later that very, same day when we both showed up to the same Introduction Class at a local CrossFit gym; it was a hot, early evening class in the middle of summer, and I walked in already sweating and anxious for what was about to happen in this workout. I found the Introduction Class, and there was Ashley. I remember thinking, ‘Ah, a friend’ even though I had just met her earlier that day.

Ashley went on to finish grad school and go to Africa and then move to Charlotte and she started working for Lululemon. We worked together for a little over a year; long enough to have a handful of inside jokes and enough mutual contacts whom we still gossip about.

That was seven years ago.

Neither of us works for Lululemon anymore. We don’t work together at all anymore. We’ve shared coffee and breakfasts and double dates all over Charlotte. There have been good times, tough times, laughs, tears. She’s been interested in and supportive of the evolution of my business from day one. I cried at her wedding last April because she was just so damn happy to marry John.

She and I talked about it just this morning – we are better friends now than I think we’ve ever been.

Becoming friends with the people we work with is cool, cool as in trendy. We all do it. Culturally, it’s almost weird if you don’t, which is an entirely different conversation.  It’s so natural because we see them every day, we email, and text, and grab dinner or drinks after work. We see the same crazy. We bitch about the same things or celebrate the same things. These people become part of how we operate on a daily basis, sometimes even an hourly basis. It works because it’s convenient; it’s easy.

Then, we move on. We change roles or jobs or companies or cities. We lose touch, and what was a friendship is now just an acquaintance. And that’s okay. Seriously. It’s okay.

The friendships that stick are founded on something else – not that place of work. They’re founded on a core value you can’t see. It’s the core value alignment that allows us to grow together as friends – and not just work-friends.

I say this because I’ve become aware of this with clients, too. About a year ago, I started to get frustrated with a couple of clients; many of which I’ve come to understand I didn’t really share any core values with; we didn’t share anything we couldn’t see if that makes sense. If there was nothing that connected us outside of the work itself – if we didn’t share a core value one way or another – we finished up this project and moved on. That became even clearer to me when I partnered with Evolve Leadership Consulting just a couple of weeks ago to brainstorm and write a list of toth shop‘s core values. Yes, I embarked on the process to support toth shop’s growth, but also – and more so – to get really clear on what meant the most to me. As it turns out, each of those core values are things I cannot see – but that I feel.

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Lesson: Align with partners, clients, vendors, friends who align on the things you cannot see – but that you feel.

Ashley and I had breakfast together this morning; she starts grad school tomorrow which is a professional adventure she’s been working towards and going for the last couple of years. As we parted ways in the parking lot, we were both trying to remember when we started talking about her grad school application process, and we both thought it was over bagels two years ago. It’s been such a joy to see it come full circle for her; I’m so damn happy for her.

I was thinking about it afterward, and I think a lot of our friendship today isn’t all that different from that CrossFit experience. We were both trying something new; neither of us had any idea what we were doing, and we were both totally willing to look like fools. And that spirit of adventure is why we’re friends. Which is not all that different from today’s conversation about grad school and work and friends and relationships. Again, something you cannot see – but that you feel.

Which is ironically one of the core values that anchors a lot of what I do professionally – possibility in everything, everywhere.

Meg Seitz
Contributor
toth shop, inc.
Meg Seitz is the Founder and Managing Creative Partner of toth shop, a Charlotte-based agency with one goal: Elevate your brand’s content through powerful writing, creativity, and strategy. She utilizes a unique skill set that is a fusion of her English major and MBA, brand strategist role and teaching experience, writing philosophy and hybrid thinking approach. As well, she serves as an Adjunct Professor with Queens University’s Vandiver Center for Career Development and Founding Partner of the educational platform and children’s book series, “Bea is for Business” designed to teach children ages 5-9 business principles.
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Meg Seitz
toth shop, inc.
Meg Seitz is the Founder and Managing Creative Partner of toth shop, a Charlotte-based agency with one goal: Elevate your brand’s content through powerful writing, creativity, and strategy. She utilizes a unique skill set that is a fusion of her English major and MBA, brand strategist role and teaching experience, writing philosophy and hybrid thinking approach. As well, she serves as an Adjunct Professor with Queens University’s Vandiver Center for Career Development and Founding Partner of the educational platform and children’s book series, “Bea is for Business” designed to teach children ages 5-9 business principles.

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How the Stock Market Affects the Job Market

  • Cadre Talent is a quality over quantity boutique recruiting shop specializing in all things software engineering in LA
How the Stock Market Affects the Job Market

The recent stock market plummet has sent many people into wondering if the job market will follow suit, affecting their careers and livelihoods.

The good news is, even though the health of the stock market does have an impact on the job market, it’s often not a one-to-one correlation.

The Stock Market As an Indicator of Shareholder Confidence

The stock market reflects not only the strength of the economy at the moment but also the confidence that investors and corporations have in the future of the market.

If shareholders believe that a company is going to make more profits, then the stock price will bounce back and the organization will have more resources to expand and hire employees. If the market feels that a company’s earnings will remain stagnant or decline, then the stock price will drop and the organization will likely have to tighten its belt.

As such, how investors evaluate the economy will impact corporations’ resource allocation and hiring decisions.

Keep in mind that the stock market is a leading indicator while the job market is a lagging indicator. A single fluctuation in the stock market is unlikely to impact the job market significantly in the short run.

However, if the downward trend continues in the stock market and shareholder confidence starts to erode, the job market will likely suffer since a company’s stock value is based on investors’ projection of its future earnings.

One major reason that a bull market typically creates more jobs is the increased M&A activities. Larger companies have more cash and tend to expand more aggressively. On the other hand, M&A activities tend to slow down in a sustained bear market.

Also, VC money tends to drop off in a sustained bear market, which often results in a tight market, as well as a contraction in seed and Series A rounds. This, in turn, affects the hiring prognosis for startups while more candidates are holding onto their jobs at bigger shops. Such candidate-favored market could deter smaller companies from hiring.

How the Stock Market Affects the Job Market

How the Stock Market and Job Market Affect Each Other

Many factors, such as the global economy, political climate, and investor confidence can impact how the stock market and the job market affect each other as they’re intertwined in nuanced ways.

For example, the economy doesn’t have to decline to put CEOs under pressure. If shareholders start losing confidence for any reason and executives are forced to put a hold on spending, the job market could be affected.

Alternatively, when job seekers see signs of uncertainty in the market, they’re likely to stay at their current jobs and start banking more money instead of taking more risks or increase their spending. This will reduce their disposable income, impact the economy, reduce corporate earnings, and eventually affect the stock market.

There are other factors that will affect the confidence of the market and the outlook of investors in response to a plummet in stock prices, which can have a major impact on the job market.

For example, if investors are pessimistic about the political climate and the Fed responds by increasing the interest rates, global stock and bond market will continue to drop. Companies will be under pressure to tighten their spending by pausing their hiring or even laying off employees.

However, if the political climate instills an optimistic mood in corporate America (e.g., through deregulation and tax breaks,) stockholder confidence can stay high despite a momentary drop in stock prices. Businesses will feel empowered and continue to expand and hire more employees.

Last but not least, wild swings in stock prices could impact market confidence more significantly. As a result, the fluctuation is likely to be more destabilizing for the job market.


 

Cadre is a quality over quantity boutique recruiting shop specializing in all things software engineering, robotics, artificial intelligence, and autonomous vehicles. Cadre is building a talent network utilizing AI and Machine Learning to help solve the tech talent crisis across their portfolio of 85 startups throughout California, Seattle, and Austin.

 

Jason Stomel
Contributor
Cadre Talent, Santa Monica, CA
Jason is the founder and CEO of Cadre; a talent agency, recruiting software incubator and Angel Investor. He has been recruiting in LA for 12 years across a portfolio of startups ranging from Pre-Series A to publicly traded tech companies and Venture Capitalists.
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Jason Stomel
Cadre Talent, Santa Monica, CA
Jason is the founder and CEO of Cadre; a talent agency, recruiting software incubator and Angel Investor. He has been recruiting in LA for 12 years across a portfolio of startups ranging from Pre-Series A to publicly traded tech companies and Venture Capitalists.

Having Good Friends at Work Makes Everything Better

Having Good Friends at Work Makes Everything Better

Making friends is something that we’ve all been trained to do ever since childhood. In kindergarten, our parents often ask us to be good and to make friends with the other children in the playground.  This is probably one of the most important things that you need to learn if you want to succeed in life.

You wouldn’t feel comfortable borrowing a pen or paper from the person next to you if you aren’t friends with that person in the first place. You can’t ask for a raise if you aren’t on friendly terms with your boss. And you can’t get married if you can’t even find a partner.

To survive the jungle that is life, you need companionship, you need other people. They say that no man is an island – this is a very accurate statement.

But why make friends at work?

You might ask yourself, “Is it necessary for me to make friends in the workplace?” You might even think to yourself that you already have enough friends outside of your career, so why would you need more?

To be honest, you didn’t sign up for that job offer to build connections with your coworkers. But being in friendly terms with your coworkers brings you a lot of perks. Studies have shown that working with people you like will help you gain power throughout the day. Studies also show that these people will help increase your productivity as well. Sweet deal, right?

If you’re one of the people who say that friends at work are one of the most important factors to having a happy working life, then you’re not alone. 70% of employees say that this is true for them as well. This makes making friends a lot easier. With like-minded individuals, you’ll be sure to spot someone who you’ll instantly connect within no time. Some people go even as far as saying that they would refuse a higher paying job if it means not getting along with their colleagues.

But I don’t think I need friends at work!

Still not convinced huh? Well…

Data shows that one out of every three adults meets at least one of their closest friends at work. Having good company while working makes you feel happy and a lot more productive.

Eating alone is deemed to be a sad practice. Did you know that there is a 25% increase in morale and productivity when you’re given a larger lunch table to eat with your colleagues? After all, food does put you in a good mood. Use this advantage to your advantage and build positive relationships with the people you’ll be working with.

Having a best friend at work also improves the probability of staying in that company for a very long time.  After all, you’ll have someone you can trust to watch your back.

But there’s more!

The benefits don’t just end there. People who have a best friend at work are more likely to receive praises and they have a higher chance of being promoted as well. They also have a higher commitment to quality.

Because of this, they start developing a higher sense of consideration for constructive criticism, making them work harder to be the best that they can be.  These are actually things that can help make your career grow.

Having friends at work can also help you lead other people

Managers should start actively participating and encouraging the building of office relationships to ensure that happiness levels at the office are kept at the optimum level. Activities such as team buildings and office small talk prove to be useful in strengthening friendships between team members. Supervisors can also join in on the talk, to help ease the tension in the office and to establish that they aren’t just there as a body to reprimand them when they make mistakes. Establishing that even supervisors can be human can help build trust between the team and its managers.

Even a few minutes of chitchat over coffee during breaks will help you foster better relationships. This will lead you to have the drive of improving your performance, and improving your career.

Yes, even non-work related banter is considered to be a big help. If you have problems striking up a conversation with other people, try thinking of things that you both mutually know, you can try talking about food or the current events.

You could even try giving your coworker a compliment or two. Do not think too much about what you’re going to say and just let words flow naturally.

Don’t give up!

Friendship is a two-way road. If the person you’re talking to doesn’t seem interested in your friendship. Then don’t worry. They might just be having a bad day, or they might not have gotten enough sleep the day before. Try again another day, or with another person. If they still don’t feel like being friends with you, then it’s okay. It’s their loss. You still have the rest of the company anyway!

Finding yourself in a good mood will greatly affect how you go on about doing your daily tasks. Even the most difficult tasks seem a bit lighter when a good company joins you. Productivity is always seen as a good thing in the office. The more work is done, the happier your bosses will be.

Don’t Worry, Be Happy!

A happier “you” can make people around you happier as well. Muse writer Kaitlyn Russell goes on to explain that the friendlier you are with the people you see every day, the happier you’ll be. Remember that happiness is actually something that can infect the people you work with. You end up more open-minded about challenges that your boss presents to you, and you get to collaborate even better with your workmates.

Just be happy!

Conclusion

Workdays can be long and exhausting. Deadlines here, deadlines there, deadlines everywhere!  But, don’t let that get you down.  If you made friends with your coworkers, then there will always be people that you can rely on.

Your friends will help you get back on your feet when you feel like a failure. Don’t be afraid to summon the 4-year-old in you and make friends with people.  If you can’t do that, then you’ll most likely end up alone and without allies. If you want success, then you need connections. Period.

Why Some Work Friends Just Stick People

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

Startup Should Create a Culture of Collaboration, Not Silo

Startup Should Create a Culture of Collaboration, Not Silo

A company needs its employees to work together.  For the organization to function well, it must have multiple people with different expertise and skills working together towards a single goal. Basically, a company needs its people to collaborate.

But moving fast, innovating, and excelling all at the same time is a hard thing to do. It’s even harder if you put people with varying beliefs, personalities and abilities together.

So the big question is, “How do we create a culture based on collaboration?”

Know the “Why”

Before anyone can collaborate, they need to know why they should do it in the first place. Some professionals may refuse to work with other people because they believe that they don’t need the help of others.

To convince these kinds of people, you need to show them that the project cannot be done by a single professional. Tell them that it will be faster and efficient if a group of people with special skills work together. Plant the seeds of cooperation early and you’ll see fantastic results.

Have a meeting and invite everyone involved in the project. Explain to them clearly why you need their services and why you need to solve this problem. If people know the “why”, then all that’s left for them is to “do”.

Use the UX Mindset

The user experience mindset or UX mindset for short is a way of thinking that puts the customer first. It reframes how you think and it will give you a new work perspective. Integrating the UX mindset into the team will instill cooperation.

People unite under the UX mindset because they have a common goal. Instead of bickering with one another, people will set aside their differences to create an amazing user experience.

Teach people to respect roles

Respect or to be more accurate, the lack of respect is one of the biggest reasons why people refuse to cooperate. Lack of respect stems from a feeling of loss, elitism, miscommunications, misunderstandings, and ignorance.

It’s hard to teach people to respect someone that they’ve just met. However “hard” does not mean that it’s impossible.

To remove lack of respect from your team, you simply need to show them respect. Respect can be gained by clearing up misunderstandings, having a positive outlook, and understanding the bigger picture.

An ignorant employee might complain that a certain job or role is useless but once you show them why the bigger picture, they will understand their foolishness and begin to show a little bit of respect.

Teach your people to accept and embrace change

The only true constant in this world is changing.  Change is something that happens all of the time but for most people change can be a bad thing.  Your people might be comfortable with the status quo and the thought of change is a scary notion for them.

However, change is needed for progress.  You simply need to convince yourself and your people that change can be good. You simply need to look at it from a different perspective. Show them that they’ll be getting more than what they’ve bargained for. All they need to do is to simply learn and embrace change.

Sure, some changes can be rough. And change may lead to tough times, but you have to take risks to move forward.

If this isn’t enough to convince them, then you can use change as a way to stimulate people. Frame the change as something that creates adventure and excitement. Frame it in a way so that they will learn to love the unknown.

Improve communication between team members

People cannot collaborate if they can’t communicate with each other. And standard communication isn’t enough, they have to communicate perfectly with one another.

Perfect communication between team members is hard and it isn’t just about telling people what to do. No, perfect communication is a much trickier task. You must teach your people to use the right words at the right time.

Improper communication can lead to arguments. The use of incorrect words might offend people and impact them on a subconscious level. Learn ways to reframe your words, because a single word can alter your intended message.

Effects of a Culture based on Collaboration

A culture that promotes teamwork and collaboration is ideal. There are tons of benefits from having your people work well together. But some of the most notable and most important effects would be…

An increase in creativity and morale

This is probably one of the most obvious and most notable effects of a collaborative culture. Teams are more creative and more positive since they get along well with one another. People will also feel better if the workplace promotes teaming up and working with others.

More innovative members

A culture that promotes working together will also promote new ideas and new opportunities. Team members are more likely to participate in meetings since they feel comfortable talking and sharing their ideas.

Innovation stems from the will to change. And if people are open to change and new opportunities, then they are welcoming innovation with open arms.

Better ROI

Achieving a culture based on collaboration is hard. It might even be impossible for others, but once you reach it, it would be worth your while.

When a team is collaborative, they work faster and better with one another. People are more content with their work and they will do their best most of the time. People are also more creative, and innovation blooms freely in the work area.

In the long run, the team will be able to produce quality products and the company will make more money in the long run.

Conclusion

Mankind is capable of creating wonderful and amazing things. I mean we’ve created airplanes that can fly in the air, we’ve harnessed the power of lightning, and we’ve created cities that can accommodate millions of people.

This is all thanks to collaboration and teamwork. Creating a collaborative culture in your workplace is a big deal. Expect better products, better relationships, and overall a better team.

Creating an ideal setting where people promote the idea of teamwork and camaraderie is hard but it is well worth it. If you’re a manager and aren’t doing this to your team, then you’re missing out!

Here’s a great read – Top 4 Tips for Building a Real Networking Community

Founder, Editor-in-Chief
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.
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LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.

8 Ways Your Company Can Save Money By Hiring Remote Worker

8 Ways Your Company Can Save Money By Hiring Remote Worker

Whether you’re a veteran or simply a new business owner, one thing is certain – overhead costs are a big pain in the @&&. So it’s a good thing that modern technology has helped today’s businesses cut down on costs.

You save a lot of money by not paying for office space, construction costs, electricity bill, rental fee, food expenses, and other expenses. You can simply hire your employees and have them work at home. It’s also a big benefit to the employee since they don’t have to worry about gas expenses or commuting expenses. They also work in the comfort of their own homes and they can set their own schedules as well. It’s a win-win situation for both the employer and the employee.

But if you’re still not convinced then take a look at these reasons that explain why hiring remotely can save you a lot of money.

1 Lower Operating Costs for Your Business

You don’t have to worry about renting office space, paying electric bills, paying water bills,  buying office supplies, providing for snacks, office repairs, buying hardware, fixing to plumb, and all those other expenses since most (if not all) of your workers are now working at home.

Based on a poll from Global Workplace Analytics, it was discovered that businesses and companies who allow their employees to work at home have reduced expenses and reduced company overheads of approximately $11,000 annually.

2 Your Remote Workers are More Productive

Working at home has a lot of perks. The most obvious perk would be that of time and travel expenses. Home workers don’t need to travel to the office which saves them a lot of time, they also don’t have to experience the stress of being caught in a traffic jam during rush hour.

Asides from the traffic, home workers have fewer distractions and they can devote 100% of their time and energy on work. Home workers have flexible work schedules that they can even take care of their children, cook their own food, and watch television. This flexible work schedule makes them more productive and it helps them produce high-quality outputs.

According to Tiny Pulse, about 91% of home workers state that they get more work done when they are working remotely.

3 Employee Turnover Will Be Reduced

A lot of employees are being replaced yearly. It’s costly to train new employees and it takes a lot of time and investment to make them as effective as the old ones.  You can convince your current employees to stick around by making them work at home.

According to the Global Workplace Analytics, about two-thirds of employees would switch their current jobs if they could ease the burden of commuting and deal with traffic. By relieving your employees the burden of traffic, you are also ensuring that they would stick around and work for you.

4 You will have more productive and efficient meetings

Payroll has reported that over 40% of office professionals see impromptu meetings as a major distraction in the workplace.

You don’t have to worry about impromptu meetings that hinder you from doing your work. Most impromptu meetings have little value to add and they are often used to kill time in the workplace. It’s even more annoying when people chat and goof around while waiting for the other workers to come to the meeting. You lose at least an hour of your work time in these meetings, an hour that you could have spent working on that project.

You can have more efficient and productive meetings if you have a lot of remote workers. Why? Because meetings have to planned and scheduled in advance which gives you and your employees more time to prepare for the meeting. So no more on the spot brainstorming or fooling around, you can now have meetings that help and improve your employees work rather than hindering it.

5 Your Workers Can Work Even on Sick Days

People in the office often take the whole day off when they call in sick. This would set back your profits and you’ll be at a loss. Remote workers, on the other hand, don’t have this problem.

Your remote workers can work from bed (if possible) when they’re sick. If they can’t work when sick it’s still okay since they have flexible work schedules that make it easy for them to catch up with work.

6 It’s Faster and Easier to Hire Remote Workers

Office employees undergo a very long and tedious hiring process. They undergo interviews, handle paperwork, background checks, and they have to be sorted out by the HR department. It would take a few days at best to hire a new employee.

Hiring a remote worker, on the other hand, can simply be done within a 24 hour period. There’s no bureaucracy that will slow you down.  However this comes at the cost of security and quality, you have to do the background checks yourself and make sure that they are up to par with your company’s standards.

7 You Don’t Need to Rely on Local Talent, You Have the World to Choose From

If your company is located in a big and thriving city. It’s very likely that your employees are also living in the city as well. The cost of living is high and you have to pay them a much higher rate.

However, you can pay remote workers much less since you don’t have to adhere to industry standards. You can pay someone a lower rate but with equal talent, whose living in a rural area and they’d still be happy about it. You can even completely outsource the work and hire workers from across the world.

8 You Can Work Remotely as Well

What’s so great about having all your workers work remotely? Well, it means that you don’t have to go to the office anymore! You’re basically working remotely as well. That means that you don’t have to worry about commuting/ driving, rush hour, and other daily work expenses. You now have more time to spend with your family and you can probably work while traveling the world.

And, here are 3 ways to build trust in remote teams

Founder, Editor-in-Chief
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.
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LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.

How to Maximize Your Digital Marketing Budget in 2019

How to Maximize your Digital Marketing Budget in 2019

Many businesses don’t really regard themselves as digital companies, because they may offer “analog” consumer products and services. After all, they’re not selling high-tech products and software programs. Common small businesses include restaurants, arts, and crafts sales, and plumbing services. So since these are traditional businesses, often they employ traditional marketing strategies—and that’s a mistake. Instead, digital marketing must be at the forefront of any sensible marketing strategy these days.

It’s true that many of these old-school marketing departments have now added more modern online marketing elements like mobile marketing, social media marketing, email marketing, and website operations. Yet often the focus is on traditional marketing methods like print ads and retail store promos. The digital marketing teams receive a far smaller share of the marketing budget.

If you’re running your own business, you have to increase the budget for digital marketing. In fact, the bulk of your marketing budget should probably go to digital marketing instead. Your digital marketing team should be at the forefront of your marketing efforts, leading the charge in promoting your brand and gathering data about your customers.

If you’re not convinced, here are some facts that should change your mind:

  • The vast majority of your customers are online. In the US, about 89% of the people use the Internet. Among the Internet users, 77% go online every day, 43% are online several times a day, and a staggering 26% are online almost constantly. The percentage of the constantly connected jumps to 39% for the 18 to 29 age bracket.
  • According to expert consumer marketers, the most effective marketing tactics include digital marketing techniques like social media, email newsletters, videos, mobile apps, website articles, and blogs. Online marketing is quite versatile, as it can also include webinars, webcasts, online presentations, white papers, infographics, and case studies.
  • With so many digital channels, it’s your responsibility to make sure that the message stays consistent throughout. Every platform should have the same information regarding your business, such as your location and your contact information. Your prices and promos should also appear the same for each channel. Your offline channels must also fall in line with your online promos, though this can be a challenge when you’re prone to quick reactive promotions.
  • The speed of digital marketing is significantly faster compared the traditional offline channels. This is in terms of fulfilling consumer demand for information. Direct mail and even telephone channels can’t compare to having all the information readily available on your website. You can also chat with your consumers and respond quickly via forum posts and emails.
  • The analytic tools for online marketing are also superior as you’re able to really track your marketing ROI. These tools can track how each digital marketing method is actually contributing to your bottom line. You can find out which methods are increasing your brand visibility, increasing your website visitors, and boosting your sales.

The basic truth is that all business these days are digital. You may offer traditional services like food products and plumbing services, yet marketing today must be online.

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.