The Best Hiking Trails to the Iconic Hollywood Sign

The Best Hiking Trails to the Iconic Hollywood Sign

NYC may have its Statue of Liberty, but in LA there’s no need for a huge and fancy statue to symbolize the city. It’s a HOLLYWOOD sign right up there on the side of the mountain. It’s a sight that’s one of the most recognizable landmarks in the world, and invariably every movie and TV show displays the sign to immediately tell people where the action is.

While it seems like a great view from below, you know what’s better? It’s if you can hike up to it so that you can take a selfie with that huge sign as your immediate background. There’s an easy way to get there, and there’s another hiking trail you can use if you want more of a challenge.

The Easy Trail

If you want to take things easy, it’s understandable. All you need to do is to take the Mount Hollywood trail to take you right to the sign. You start in Griffith Park, with 2 possible starting points in the area.

The starting point for the shorter trail starts at the parking lot of the Griffith Observatory. This hike is about 3 miles long, which is like a stroll in the park for most hikers. For newbies, it’s not all that bad either.

The other starting point is on a fire road intersecting N. Vermont Canyon Road. It’s only a little bit longer. You can find parking at both spots, but you may have to compete with other hikers especially if you come later in the day. You should come in early in the morning so parking is easier, plus you can enjoy a cooler hike.

The Charlie Turner Trailhead also has another starting point for the Mt. Hollywood trail. You can’t miss it, as you’ll see various signs that should point you the right direction.

Just remember, this is the easy trail with different starting points. It’ll be a little over 3 miles, and it should take you about 2 hours to hike. It’ll take you right next to the sign.

Hollywood Hiking Trail in Los Angeles

The Challenging Trail

If you’re really fit and itching to prove it, then this is the trail for you. This is the Canyon Drive trail, and you’ll end up behind the sign with this hike. What’s more, you get to see the awesome view of downtown LA as well as the San Fernando Valley.

It’s about 6½ miles long and you’ll need about 4 hours to complete the journey. Keep in mind that you’ll hike going up by about 1100 feet, so be prepared. Take lots of water with you, and make sure you have sunscreen.

Plenty of people start this trail at the wee hours of the morning. This gives you a cooler hike and at the end, the sunlight gives you a great view. But you may also want to try it at sunset too. The view is a lot more unique, and you get enchanting hues with your views of downtown LA and the San Fernando Valley.

Founder, Editor-in-Chief
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.
×
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.

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9 Best Restaurants in Beverly Hills for Lunch

9 Best Restaurants in Beverly Hills for Lunch

Planning to eat out in Beverly Hills? Here are some great options you should consider.


No matter what kind of a local or visitor you are in the beautiful City of Angels, there’s no way you won’t end up at some point in Beverly Hills. As iconic as it is, even those who want to avoid the rich crowd will still find themselves in the area for some reason or another. In many cases, you might even want to willingly go there, especially if you want to try a different dining experience.

Because no matter how touristy and intimidating the 90210 may be, the fact remains that it’s home to a lot of great places to eat in. Not all of them might be well within your budget but since there are tons of options available, you can definitely find something that suits your taste and wallet.

Planning a trip to what is possibly the most famous neighborhood in the planet for some fancy meal? Here are a few great restaurants that you should consider making reservations for:

1. Sotto

Location: 9575 W Pico Blvd, Los Angeles, CA 90035

There are lots of things about Sotto that one won’t understand if they don’t bother giving it a shot. For one, it has a relatively odd location. Two, it’s opening was super hyped. It’s also one of the many Italian restaurants in the area, so why bother, right?

Wrong. Sotto offers Southern Italian fare that will offer you a lot of options that you most probably haven’t sampled much before. Their food and service are also consistent so it’s definitely worth revisiting.

What to Eat

  • Chicken Liver Ragu
  • Cannoli Siciliani
  • Chickpea Panelle
  • Grilled Pork Meatballs
  • Spicy Clams
  • Guanciale Pizza

2. Tempura Endo 

Location: 9777 S Santa Monica Blvd, Beverly Hills, CA 90210

Willing to splurge on something authentic? Then check out Tempura Endo. This exclusive eatery offers real-deal tempura since it especially hails from Kyoto. Its omakase dining offers a really unique experience, especially since space is so tiny that it will feel like an intimate affair.

What to Eat

  • Omakase menu
  • Sea Urchin
  • Scallop with Caviar
  • Abalone with Cheddar

3. Cut

Location: 9500 Wilshire Blvd, Beverly Hills, CA 90212

The moment you step inside Cut, you’ll know that they mean business since space is office-themed and all. We might kid about this but not about this spot’s food. Being Wolfgang Puck’s alternative offering to the rich and famous of Beverly Hills, you can be sure that it won’t disappoint. This sleek, modern steakhouse could really be the best place for you to try, especially if you’re after a celebrity sighting or two.

What to Eat

  • Japanese Wagyu
  • Bone Marrow Flan

4. Maude

Location: 212 S Beverly Dr, Beverly Hills, CA 90212

Ask around and you’ll get a wide range of different opinions about Maude. All of it will express how great and interesting the place is, but you’ll be hard pressed to find a single word to describe the dining experience there.

Maude is largely different from most restaurants because of its highly curated menu that changes quarterly so there’s always something new to try there. They used to have monthly menus based on a single ingredient but nowadays they’re offering quarterly menus based on a specific wine region. It can really pique one’s curiosity which might also explain why it’s very tough to get a table here.

What to Eat

  • Recommended wine pairings
  • Foraging with Francis Paniego (Wild Mushroom, Juniper, Pine)
  • Mahogany Clams (Garlic, Bell Pepper, Valencia Orange)

5. Nate ‘n Al 

Location: 414 N Beverly Dr, Beverly Hills, CA 90210

This deli, Nate ‘n Al, might not exactly be a swanky option for some posh Beverly Hills dining but it’s one of those places that everyone will recommend to you so you better just go. Being an institution in the area, it’s no surprise that this eatery is so popular. It’s also hailed as a comfort food nirvana so it can definitely be a great place to grab a bite when you happened to be in the area.

What to Eat

  • Nate ‘N Al
  • Bagel and Lox
  • Corned Beef Sandwich
  • Brisket

6. Matsuhisa

Location: 129 N La Cienega Blvd, Beverly Hills, CA 90211

One of the best descriptions of this world-class restaurant is that it’s a classic sushi joint that ‘feels uniquely LA’. Matsuhisa can be because it offers great sushi in a sushi-filled city but is less flashy compared to its sister restaurant located in Malibu.

Whatever the case is, it offers really amazing food. Their original dishes have spawned copycats around the world, so with that alone, many are already convinced to call for a table right away.

What to Eat

  • Yellowtail Jalapeno
  • Miso Black Cod
  • Wagyu Dumplings
  • Sashimi Tacos
  • Omakase

7. Wally’s

Location: 447 N Canon Dr, Beverly Hills, CA 90210

Wally’s is practically Beverly Hills’ favorite wine spot. They have a wide selection in store that even the most serious wine lovers go there. Paired with its great cheese counter and good food, it shouldn’t be surprising that they draw in a lot of people. This gives it a reputation to be a bit scene-y, but if you can live with that for some good wine, then, don’t hesitate to spend time here.

What to Eat

  • Carbonara Pizzeta
  • Charred Octopus
  • Your choice of wine
  • Cheese

8. Spago

Location: 176 N Canon Dr, Beverly Hills, CA 90210

A cut may have won the hearts of carnivores in 90210 but Spago continues to reign supreme in the area. Best known as Wolfgang Puck’s flagship restaurant in this posh locale, it’s exactly what a lot of people have in mind when they’re out to spend a good amount of money at a restaurant.

Being an institution in Beverly Hills, it might actually have set the bar high for a lot of diners. The food is good, there’s a solid wine selection, there are various spaces for different kinds of diners, and the famous chef can be seen roaming around on some nights.

What to Eat

  • Jidori Chicken
  • California tasting menu
  • Spanish Octopus
  • Colorado Lamb Rack

9. The Grill on the Alley 

Location: 9560 Dayton Way, Beverly Hills, CA 90210

Another classic eatery that you shouldn’t miss in Beverly Hills is The Grill on the Alley. Casually referred to as ‘The Grill’, this restaurant feels more like it belongs in New York but it works exactly where it is which is possibly why it has been around for nearly four decades now. Once you get a bite of its tasty comfort food, however, you’ll understand why it’s a big hit among the locals.

What to Eat

  • Signature Cobb Salad
  • Shrimp Cocktail
  • Chicken Pot Pie
  • Rice Pudding
  • Key Lime Pie

Don’t like the restaurants listed? No worries, check out these 11 Best Restaurants in Westwood

Founder, Editor-in-Chief
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.
×
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.

Living And Working in Los Angeles, California

Living And Working In Los Angeles, California

When it comes to the Los Angeles area, the key word here is “greater”. It encompasses a huge metropolitan area of almost 34 thousand square miles filled with a population of about 18.7 million people. It’s the 2nd-largest urban region in the whole US. The Los Angeles metropolitan area alone measures 4,850 square miles in area.

It includes 5 counties, with Los Angeles County, Orange County, Ventura County, Riverside County, and San Bernardino County. Its cities include Los Angeles, Long Beach, Riverside, San Bernardino, Santa Ana, Anaheim, Irvine, Oxnard, Ontario, and Glendale.

Fun Things To Do

In this huge region, just about any type of entertainment is available, and your options will reach up to the hundreds or even thousands.

  • Looking for restaurants? Here you’ll find all types of cuisine, and creative chefs may define their own cuisine by fusing different types into a new creative cuisine. Formal establishments for fine dining are spread throughout the region, while it seems like every corner has a fast food joint ready to offer quick sustenance for the residents. Many of these fast food restaurants are open 24/7.
  • Pubs and bars are also plentiful, and here you’re like to find every brand of beer or liquor coming from all parts of the world. You’ll be able to finally taste every single malt whiskey from different Scottish regions (or even from countries like Japan) and your knowledge of beer brands will definitely improve.
  • These establishments can also offer all types of entertainment programs. Not only do you get live music of various genres, but you can also find comedians, poetry readings, theatrical shows, mimes, gymnasts, magicians, and many other performers.
  • Beaches are also available here. You can go to Santa Monica or visit Venice Beach. The boardwalks and promenades in these places offer eclectic goods, unique performers, and playing courts for various sports.
  • Does your family love to relax in parks? Just about every neighborhood has a nice park for picnics and for playgrounds. And the entire region is dotted with major California state parks.
  • For dedicated shoppers, you won’t run out of malls in the Greater Los Angeles area. The most prominent shopping areas include Rodeo Drive in Beverly Hills, Abbott Kinney Boulevard, the Sunset Strip, Melrose Avenue, the Miracle Mile, the Fairfax District, Wilshire Boulevard, Robertson Boulevard, and Third Street Promenade in Santa Monica.
  • For the sports-inclined, just about every sport is played here as well. That includes less well-known sports such as rugby and even cricket. The Los Angeles Dodgers and the Los Angeles Angels of Anaheim delight the baseball fans, basketball fans love the Los Angeles Lakers and the Los Angeles Clippers, hockey fans have the Los Angeles Kings and Anaheim Ducks, and even soccer fans the Los Angeles Galaxy with the Los Angeles Football Club coming soon. And even football fans don’t have to wait anymore to watch NFL games live and in person, as the Los Angeles Rams have come to town.

Education

The Greater Los Angeles area has hundreds of colleges and universities, and its total student population number in the millions. Among the most prominent include University of California – Los Angeles (UCLA), University of Southern California USC, California Institute of Technology (Caltech), Pepperdine University, Occidental College (Oxy), University of California – Irvine, Chapman University, and Pomona College.

Just about every major course can be studied in this region, ranging from the various art courses to every branch of the sciences.

Notable companies

It will require an entire book to list down all the notable companies in this huge region. Its economy has reached $770.6 billion. But it is perhaps most well-known as the hub of the largest entertainment industry in the world. It is here where the top-grossing films are produced, where the most popular TV shows are made, and where musical artists record their music. Los Angeles alone has 841 museums and art galleries with more than a thousand musical, theater, dance, and performing groups.

The area now boasts of the huge fashion industry, so much so that its workforce now outnumbers the workers in the New York fashion industry. Health services and the biomedical industry account for 700,000 jobs, while 190,000 more work for the aerospace and tech industry.

In fact, the area has now seen a steady influx of tech companies gobbling up office space in the area. And it’s now known as Silicon Beach, as a viable and more fun alternative to Silicon Valley. Hundreds of cutting-edge tech incubators and startups have come in, and they’ve joined the tech giants like Google and Facebook which have opened offices in the area. Check out these 50 Hottest LA Startups

Economic – why you want a JOB here

You’ll want a job here because the coolest jobs are here. They’re available in many of the most exciting tech industries, including the video game industry, social median special effects for TV and film, biotech, mobile apps and games, and a whole lot more.

And here you have every entertainment option right at your fingertips, with shopping districts, beaches, and state parks offering respite from work.

Check our Job page regularly for available opportunities that can match your background and qualifications. As you get a glimpse of what’s available in the area, you can now jumpstart your Los Angeles journey.

 

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

11 Best Restaurants in Westwood for Lunch

11 Best Restaurants in Westwood for Lunch

There are tons of good restaurants to eat in Westwood, California – so how do you choose the best ones to head to? Here are some of our top picks that might just point you in the right direction.


Westwood may not exactly be a foodie hotspot but if you’ve never tried eating at a local eatery, you might just be missing out. Thanks to its university town character, there are tons of options available.

What’s even better is the fact that there are tons of very affordable and food-to-go options. So if you’re in the area and hankering for something different without hurting your budget, here are some good places you should head to:

1. CAVA

Location: 1073 Broxton Ave, Los Angeles, CA 90024

The build-you-own-bowl trend may already be a thing of the past but with CAVA’s offerings, it’s certainly worth reconsidering. Their seemingly endless Mediterranean options make the tired concept seem fresh, especially since this joint offers local ingredients, so they also taste fresh.

The best part? The bowls are huge and the prices are very friendly. They also have seasonal items so you definitely won’t run out of options here.

What to Eat

  • Seasonal items
  • Spicy Lamb Meatballs
  • Falafel

2. Ramayani

Location: 5607, 1777 Westwood Blvd, Los Angeles, CA 90024

Offering authentic Indonesian cuisine for nearly 40 years now, Ramayani is perfect for different kinds of meals. You can go here if you’re already tired of normal fast-casual chains or you want to be adventurous on your next date night. Students can also afford to eat here and get great value for their limited budget.

What to Eat

  • Soto Madura
  • Dinner Sets
  • Nasi Uduk
  • Ikan Balado

3. Saffron & Rose

Location: 1387 Westwood Blvd, Los Angeles, CA 90024

Love ice cream? Then you shouldn’t miss this place, Saffron & Rose when you’re in Westwood. This Persian ice cream joint almost always has a line of people waiting to be served, so you can be guaranteed that you’ll get a popular treat here.

What makes their ice cream different is their thick and gooey consistency. They use organic whole milk mixed with salep or ground orchid roots to achieve this. As a result, it can really feel and taste like a whole different dessert from the regular ice cream that you know.

What to Eat

  • Faloodeh
  • Golo bol bol

4. STK 

Location: 930 Hilgard Ave, Los Angeles, CA 90024

As mentioned above, this neighborhood isn’t a fancy food destination so STK tends to stand out in the area. It offers a high-end modern steakhouse experience which can give you a break from all of the casual eateries around.

To cater to the locals, however, this joint is not just about being sleek and posh. They also have social hours when drinks are half off.

What to Eat

  • Wagyu
  • Alaskan King Crab
  • Lobster Ravioli
  • Porterhouse Steak

5. TLT 

Location: 1116 Westwood Blvd, Los Angeles, CA 90024

What used to be a widely popular taco truck has now found its permanent home in Westwood. It still offers the same ‘California crisp’, though, so if you’re worried that they’ve abandoned their roots, you can relax. TLT will still serve you the same Mexican-Asian fusion food with a Californian twist.

Their menu definitely expanded, though. Aside from tacos, they now also offer rice bowls, poke bowls and noodle bowls. You can also enjoy some boozing here.

What to Eat

  • Orange Chicken Tacos
  • Braised Pork Belly Nachos
  • Carnitas Fries

6. Fundamental LA 

Location: 1303 Westwood Blvd, Los Angeles, CA 90024

Again, because of its proximity to UCLA, the neighborhood is also home to a lot of amazing sandwich shops. However, Fundamental takes things up a notch. You can argue that this should just be expected since it is one of Westwood’s best modern restaurants but the quality of this eatery’s sandwiches is seriously noteworthy.

This makes this spot one of the best places to go for lunch, especially if you want a bite of a more serious sandwich than the to-go kind. It also has a nice wine bar so it can easily take your meal to the next level.

What to Eat

  • Power Lunch Special
  • Tempura Avocado and Melon Soup
  • Fried Chicken Sandwich
  • BLT with Tomato Jam

7. 800 Degrees

Location: 10889 Lindbrook Dr, Los Angeles, CA 90024

Hankering for some high-quality pizzas? 800 Degrees can take care of you with their Neapolitan-style pizzas made from flour imported directly from Naples.

As they are named after the cooking temperature required to bake traditional pizzas, it’s easy to see that they like their customs around here. However, they also make space for innovation since diners are allowed to customize their pies.

What to Eat

  •  American Wagyu French Dip
  • Doppio Pepperoni Pizza
  • Prosciutto & Burrata Pizza

8. In-N-Out Westwood

Location: 922 Gayley Ave, Los Angeles, CA 90024

In-N-Outs may be widely available in L.A. but it’s still worth noting that you can get some of their sumptuous offerings in Westwood. This cult-favorite fast food chain definitely deserves a spot on this list because of how awesome their offerings are. The long line on their drive-thru counter on Saturday evenings clearly proves that they’re still among the top picks for some great grub in the area.

What to Eat

  • Double-Double
  • Animal Fries
  • Veggie Grilled Cheese

9. Attari Sandwich Shop 

Location: 1388 Westwood Blvd, Los Angeles, CA 90024

It’s no secret that Westwood is best known for Persian food. So much so that it’s also referred to as ‘Tehrangeles’ by many. This is why it would be wrong not to include one of the most popular places that offer the best of such in the neighborhood.

The Attari Sandwich Shop is a locally famous soup and sandwich shop that will fill you up with good food without making you spend an arm and a leg. Just be ready for long lines.

What to Eat

  • Tongue Sandwich
  • Osh Soup

10. Hamasaku 

Location: 11043 CA-2, Los Angeles, CA 90025

Since L.A. is a sushi-obsessed city, you should already expect sushi joints to be present in every list of top neighborhood restaurants. In the case of Westwood, it would be the Hamasaku.

Located inside a strip mall, this joint offers decent sushi at a very decent price. It might not say much on the outside, but once you step inside, you can see that it’s totally worth a visit. With their non-traditional sushis and expansive sashimi selection, you can certainly get your fix here.

What to Eat

  • Omakase menu
  • Sashimi
  • Seasonal specials

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11. Tacos Tu Madre 

Location: 1945 Westwood Blvd, Los Angeles, CA 90025

Tacos Tu Madre may be a teeny-tiny joint but it offers a lot of flavor and excitement. It’s best known for its unique taco fillings which sets it apart from its competition.

What to Eat

  • Korean Barbeque Taco
  • Red Velvet Churros
  • All-Day Breakfast Burrito
Founder, Editor-in-Chief
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.
×
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.

10 Common Foods with Healing Powers in Your Fridge or Pantry

10 Common Pantry Foods with Healing Powers

In your pantry, you’ll find natural food remedies among your usual grocery items. From hiccups to heartburn, here are the pantry foods that can help


When you have minor ailments, it’s often a choice between going to the doctor (paying atrocious medical bills along the way) and enduring the discomfort. But there’s a third choice—just look in your pantry for food remedies that can surprisingly help.

  1. BroccoliDo you feel moody and irritable during your menstruation period? That may be because you have low blood calcium levels. Eat some broccoli and other leafy veggies so you can increase your calcium intake.
  2. ApplesThis is great for heartburn, especially when you munch on the golden delicious variety and other sweet versions.
  3. CucumbersDidn’t you ever wonder why some people have cold cucumber slices over their eyes when they relax in a spa? That’s because cucumber cools your skin and reduces the puffiness of your eyes.
  4. CranberriesThese are full of compounds that fight off E. coli, which causes UTIs. If you often have urinary tract infections, just drink a glass or tw0 of 20% pure cranberry juice to keep UTIs away.
  5. OatmealOatmeal works on your skin if you have problems with eczema and rashes. Grind into powder about ⅓ of a cup of plain oatmeal into powder, and then add it all into a lukewarm bath. Settle in and enjoy its soothing anti-inflammatory benefits.
  6. GingerThe latest studies have indicated this can work well as a pain reliever if you’re having pain during your period. You can improve blood flow by drinking a cup of ginger tea, while you also fight off cramps and muscle inflammation.
  7. Sea salt – Check your heels, knees, and elbows. Do you have rough patches of skin? You can deal with these skin issues by scrubbing them with sea salt. Just mix the sea salt with some light massage oil, though olive oil works too. Once you have a moist paste, use it to exfoliate the rough patches on your skin.
  8. PrunesDo you feel constipated? Eat some prunes to feel better. There are compounds in prunes that can work as a natural laxative. Prunes are also terrific sources of insoluble fiber, which bulks up your waste when you’re constipated.
  9. TurmericThis has curcumin compounds. As a result, turmeric works very well as an antioxidant and as an anti-inflammatory. You can then use it as an antibiotic ointment to treat various superficial wounds. You can just put in a bit of the powder into the cup and you’re good to go.
  10. SugarHiccups can be annoying, but you can get rid of this troublesome condition with sugar by fooling your stomach muscles. The key to this trick is to put a teaspoon of sugar right under your tongue. The sweetness causes your vagus nerve to react, and this affects your diaphragm so you don’t spasm with the hiccups anymore.
LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

4 Tips For Building A Personal Brand

4 Tips For Building A Personal Brand

Here’s a list of how you can go about creating your own personal brand.


Most people know about company branding, and in fact, business execs spend an inordinate amount of time making sure that their company brand projects the right sort of attitude and reputation. But you also need your own personal brand, especially in the workplace and in your industry.

Your personal brand is like your shortcut identity in high school: like the jock, the nerd, the cheerleader, the tough guy, the musician, the artist, and the class clown. In the adult world, you will also need to cultivate your own personal brand and identity to help promote your advancement.

Your personal brand reflects who you are and who you want to be. It’s all about you’re your motivations, your principles, and your goals. All these are projected by how you dress and act in interviews, in the office, and in social media. You must know what your personal brand is and the reasons why it makes you unique, so you can use it to advance and achieve your goals.

So how do you do it? Here are a few ways that many business leaders have done it:

Clarify Your Core Values

You must know for sure what you really care about and stand for. These things are your core values, and they basically define who you really are. You have to know what these values are so that you can actually go about and project them to the people around you. If you don’t know what your core values are, then you can never be certain that you’re projecting them properly.

To figure out your core values, here’s a simple trick. Start by writing down 10 values that you most hold dear. It can be your honesty, integrity, your penchant for hard work, your love of knowledge, or your courage. Begin the list with 10 values, but then later you need to cut that down to 5 core values.

You can ask yourself this key question to help you out: How much would it hurt you if people didn’t believe something about you. Would it hurt if they didn’t think you were smart, honest, hard-working, or brave? If you’re okay about people not believing that you’re hard-working, then industriousness isn’t really one of your core values. But if it makes you feel ashamed to the very marrow of your bones if people think you’re a coward, then courage is absolutely one of your core values.

Then you can help yourself remember those core values by remembering a motto or a saying about them. You can also keep in mind a person who embodies those ideals. For some people, it can even be the lyrics of a song.

Set Aside a Time for Reflection

Most people spend all their time working, hanging out with friends, bingeing on entertainment media, or sleeping. Hardly anyone sets aside a bit of time to just pause and reflect on themselves. If you do want to solidify your understanding of the core values that make up your personal brand, then you need a block of time for self-reflection.

What you need to do is to set up a “meeting”, except that it’s a meeting with just yourself. It doesn’t have to be done all that frequently.  Even once a month can work wonders.

During this time, you have several key goals in the agenda for the meeting. You need to ponder exactly what steps you’re taking to live up to the values that you supposedly hold dear. You need to assess your goals in your career and personal life, and then check up on how exactly you’re progressing to achieve those goals. You also need to find out what choices you have to make so you’re able to live your core values.

It’s not absolutely necessary that you always come up with clear-cut answers during this meeting of self-reflection. What’s more important is that you take stock of what you’re actually doing.

To do this right, you need to treat it seriously. It’s a meeting, so you don’t do it when you’re tired. You need to do it when you’re at your best instead. You can reflect while you’re taking a break alone in your favorite coffee shop, or even while you’re in the bathroom.

Find Your Role Models

Lots of people idolize trailblazers in their field. Artists love Pollock and Monet, musicians can go for hip hop artists and famous rock guitarists, and writers can idolize Austen and Shakespeare. Scientists have Stephen Hawking and computer nerds look up to Brin and Gates. The point of having a role model is that these people prove that it’s possible to succeed and do well in your chosen field. This boosts your confidence in your chosen profession, and their success can motivate us to achieve our own goals.

It’s not always easy to find the right role model that embodies all your core values. But you can narrow down your choices but assembling your dream team of advisors. These are the people who exemplify what you stand for, and whose advice you trust.

If they’re celebs, you can check out what they have to say through interviews and social media. They can also be more ordinary folks in your circle of friends and family or you know them through work. You can always try to meet up with them for a quick cup of coffee or for lunch, and you may pick things up when you do meet.

Don’t Always Play It Safe

Playing it safe all the time keeps you from taking risks, but is a very easy way to lose yourself into mediocrity. But senseless risk-taking doesn’t help either. So what kind of risks should you take? These are the risks that provide opportunities and rewards that enable you to reach your goals.

So if you value independence, courage, and leadership, you can’t be stuck into a safe job forever. At some point, you’ll have to man up and strike out on your own. You need to make sure that these risks to help you towards your professed goals and interests so that you can reap the highest rewards.

All in all, personal branding is all about knowing yourself and acting like yourself. Know what you want and who you are, and act to make really set out to achieve your goals.

Also, check out Fearlessly Elevate Your Personal Brand

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.