How To Dress Like a Tech Titan

How To Dress Like a Tech Titan

In the world of tech founders and executives, a general disdain for attention to one’s daily wardrobe comes from a desire to maximize efficiency and clear the mind for more important cognitive processing. The thinking is such that eliminating major choices from the daily routine, like what to put on in the morning, frees up the mind to focus on more important work-related decisions. With the likes of Steve Jobs and Mark Zuckerberg taking it so far as to wear the same style of shirt and pants every day, the notion of a ‘work dress code has been adopted by many.

While the Silicon Valley elite uniform often consists of shorts, tees, and hoodies, some of the most notable names in the industry have been able to maintain equipoise between their own unique sense of style and a practicality towards fashion that is almost formulaic.

Creating a signature look doesn’t necessarily entail “silly and frivolous” decision making as noted by Zuckerberg, or a closet filled with multiples of the exact same t-shirt, and can be streamlined for efficacy while still taking into account one’s personal fashion preferences. By creating a capsule wardrobe, or a collection of like-minded items that share similar thematic styling, one can easily interchange the pieces in their closet with minimal energy expenditure while also developing their personal style.

Some of the Valley’s biggest heavyweights have been able to master their craft, break barriers in their field, and create products that have changed the course of history, while also reimagining what an executive in technology looks like. These leaders have methodically approached their wardrobe to master their personal dress code while developing the signature looks we have come to expect of them.

In dressing like a tech titan, often only a handful of staple pieces are required to create the look. While some play it safe and others incorporate more creativity, we’ve rounded up the founders and executives who are pioneering a different version of the tech-uniform.


Jack Dorsey

The Twitter and Square CEO’s style can be summed up as edgy, cool and understated. Dorsey always stands out in a crowd of his peers when opting for leather jackets in lieu of button downs. While he has an affinity for high-end streetwear labels and runway brands, his style can be emulated for a fraction of the price.


Kevin Systrom

The co-founder of Instagram has been at the forefront of his industry for bridging the gap between technology and fashion, opting to bring the same panache to his dress code as he does to his products. Often seen in sports coats, ties and sweaters, Systrom’s preppy chic style looks the part of a CEO in a creative field.

LA Startups - Dress Like a Tech Titan - Kevin Systrom


Evan Spiegel

Spiegel has done an excellent job at crafting the perfect causal off-duty uniform – a practical, no-fuss look without ever being sloppy. The co-founder and CEO of Snap Inc. favor designer sneakers, skinny jeans, and fitted tees, often topped off with a great bomber jacket or puffer coat. The sheer simplicity of his look means he can achieve the Zuckerberg-like efficiency without always wearing the same thing.

LA Startups - Dress Like a Tech Titan - Evan Spiegel


Sheryl Sandburg

The Facebook COO’s go-to mode for dressing is no fuss, classic and professional. She keeps her look simple, knows what works well on her and focuses on impeccable tailoring to maintain her streamlined image. While her style is always poised, Sandberg also adds playful elements to her wardrobe and can frequently be seen in monochromatic pairings (a common style-hack among the best-dressed women in fashion) or leather boots in place of high heels.

LA Startups - Dress Like a Tech Titan - Sheryl Sandburg


Whitney Wolfe Herd

Herd’s style is very playful, put-together and completely on trend, and if you didn’t know she worked in technology you’d assume she had a starring role in fashion. The founder and CEO of Bumble make creative choices with her wardrobe each time she steps on stage and keeps her casual dress code just as well-manicured. Often hosting some of the biggest names in Hollywood and entertainment at her events, Herd’s sense of style is always equally on par with her A-list guests.

LA Startups - Dress Like a Tech Titan - Whitney Wolfe Herd


Angela Ahrendts

Before stepping into her role as the Senior VP of Retail at Apple, she was the CEO of Burberry, so it’s no surprise that Ahrendts has an impeccable sense of her own signature style and a formulaic approach to her wardrobe. Often seen in trench coats (an homage to her Burberry days one can only assume), classic blazers and embellished accessories, she always finds the perfect balance between corporate and fashion-forward.

LA Startups - Dress Like a Tech Titan - Angela Ahrendts

 


 

This article was written by the styling team at MiKADO. MiKADO is full-service Personal Styling firm handling all the shopping and fashion needs of busy individuals who value well-kept wardrobes. Currently serving Southern California, New York City, and the Bay area, their Stylists take care of everything fashion-related on behalf of their customers so that they can dress with ease, while never having to leave home to shop.

MiKADO
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Personal Styling Services
MiKADO is full-service Personal Styling firm handling all the shopping and fashion needs of busy individuals who value well-kept wardrobes. Currently serving Southern California, New York City, and the Bay area, their Stylists take care of everything fashion-related on behalf of their customers so that they can dress with ease, while never having to leave home to shop.

service@mikadopersonalstyling.com
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MiKADO
Personal Styling Services
MiKADO is full-service Personal Styling firm handling all the shopping and fashion needs of busy individuals who value well-kept wardrobes. Currently serving Southern California, New York City, and the Bay area, their Stylists take care of everything fashion-related on behalf of their customers so that they can dress with ease, while never having to leave home to shop.

service@mikadopersonalstyling.com

5 Best Instagram Tools to Help You Build Your Following in 2019

5 Best Instagram Tools to Help You Build Your Following in 2019

It’s true that it helps to be a celebrity if you want to amass lots of followers and likes on Instagram. The top Instagram accounts belong to celebs Taylor Swift, Selena Gomez, Kim Kardashian, Beyoncé, Ariana Grande, and Justin Bieber. But it’s all about making your Instagram feed a lot more engaging, and you can do that with the following tools to boost your following:

1. The Instagram Marketing Mastery Bundle

This is truly a complete package with a 5-way combined method of achieving Instagram fame. This teaches you how to build your presence on the Instagram platform that can reach a wider audience. The various components focus on advertising, affiliate marketing to monetize your success, and engagement techniques to garner greater interest. You have growth tips to boost your user base and content strategy lessons to help you decide on what to post. At $29, this is a steal.

2. Savvant Instagram Optimizer Famous Plan

Knowing what photos to post on Instagram is a crucial skill, and that’s just one of the things you learn with this plan. This is designed to boost your own creativity so that you’re able to pick on your own the most suitable photos and imagery. You’ll learn to come up with the most engaging copy, while you’re also able to pick the right keywords, filters, and hashtags that make your content easier to find. Detail about the plan here.

A lifetime subscription to the plan may seem like a long time, but then at a total cost of only $40 you surely get your money’s worth.

3. Planagram Agency Plan

This time you have to shell out $50, but this plan comes with handy tools that really save you a lot of time and effort. This comes with an automated scheduler so that your posts, galleries, and stories can be aired exactly when you want them to be. They can be posted at just the right time for your audience to see. Detail about the plan here.

It’s a great way you manage your posts, as it can schedule up to 10 images at once. In fact, it can help you to manage up to 25 different Instagram accounts!

4. piZap Pro

Sure, Instagram has built-in editing tools. But that doesn’t give you a leg up since everyone uses them too. With the piZap Pro, however, you get a lot more than the basic editing tools. You get hundreds of interesting fonts with ad-free access and royalty-free stock images. You can do collage layouts, stickers, and filters. There’s even a custom emoji maker so you can make your own unique emoticons. Detail about the plan here.

This is an editing suite with basically everything you need. In fact, you can use the included templates to create YouTube channel art and Facebook and Twitter cover photos.

5. Appz Instagram Assistant

This is a Google Chrome extension, and the lifetime subscription will cost about $40. It’s like hiring your very own personal assistant who’s an expert on building your brand. It can automatically like, comment or follow other posts or users with the same interests as you do. It also shows you a lot of stats to give you an idea of your progress. Detail about the plan here.

Founder, Editor-in-Chief
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.
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LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.

How to Maximize Your Digital Marketing Budget in 2019

How to Maximize your Digital Marketing Budget in 2019

Many businesses don’t really regard themselves as digital companies, because they may offer “analog” consumer products and services. After all, they’re not selling high-tech products and software programs. Common small businesses include restaurants, arts, and crafts sales, and plumbing services. So since these are traditional businesses, often they employ traditional marketing strategies—and that’s a mistake. Instead, digital marketing must be at the forefront of any sensible marketing strategy these days.

It’s true that many of these old-school marketing departments have now added more modern online marketing elements like mobile marketing, social media marketing, email marketing, and website operations. Yet often the focus is on traditional marketing methods like print ads and retail store promos. The digital marketing teams receive a far smaller share of the marketing budget.

If you’re running your own business, you have to increase the budget for digital marketing. In fact, the bulk of your marketing budget should probably go to digital marketing instead. Your digital marketing team should be at the forefront of your marketing efforts, leading the charge in promoting your brand and gathering data about your customers.

If you’re not convinced, here are some facts that should change your mind:

  • The vast majority of your customers are online. In the US, about 89% of the people use the Internet. Among the Internet users, 77% go online every day, 43% are online several times a day, and a staggering 26% are online almost constantly. The percentage of the constantly connected jumps to 39% for the 18 to 29 age bracket.
  • According to expert consumer marketers, the most effective marketing tactics include digital marketing techniques like social media, email newsletters, videos, mobile apps, website articles, and blogs. Online marketing is quite versatile, as it can also include webinars, webcasts, online presentations, white papers, infographics, and case studies.
  • With so many digital channels, it’s your responsibility to make sure that the message stays consistent throughout. Every platform should have the same information regarding your business, such as your location and your contact information. Your prices and promos should also appear the same for each channel. Your offline channels must also fall in line with your online promos, though this can be a challenge when you’re prone to quick reactive promotions.
  • The speed of digital marketing is significantly faster compared the traditional offline channels. This is in terms of fulfilling consumer demand for information. Direct mail and even telephone channels can’t compare to having all the information readily available on your website. You can also chat with your consumers and respond quickly via forum posts and emails.
  • The analytic tools for online marketing are also superior as you’re able to really track your marketing ROI. These tools can track how each digital marketing method is actually contributing to your bottom line. You can find out which methods are increasing your brand visibility, increasing your website visitors, and boosting your sales.

The basic truth is that all business these days are digital. You may offer traditional services like food products and plumbing services, yet marketing today must be online.

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

Newbie’s Guide to the LA Subway

Newbie’s Guide to the LA Subway

Everyone knows that you need a car in LA if you want to get anywhere. Unfortunately, that kind of widely held belief that resulted in the legendary LA traffic. If you want to get to your meetings on time in LA, then sooner or later you will have to park your car and get on the LA metro.

So how do you go about it? Here are the steps you need to take.

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😍😍😍 || photo 📸 @phoolio #GoMetro #LoveMetroLA

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Plot Your Journey from Point A to Point B

This means to figure out where you are, figure out where you’re going, and figure out how you’re getting there. You can use the Metro’s own trip planner, but Google Maps also has built-in LA Metro data.

Make your plans, though you may be surprised at how the estimated times of getting from one location to another is somewhat (or in some cases considerably) longer than when you go by car.

If you’re driving to your starting Metro point, make sure that the station you’re going to has parking on-site.

Paying for Your Fare

Paying for your metro ride is done through your TAP card, which you can obtain from the vending machines in the metro station. If you’re not sure about buying them on-site, you can also opt to buy them online so you can have it with you when you get to the metro. This TAP card will have to be activated and loaded up, but it’s acceptable for up to 24 different transit agencies in the area. It’s not just for the LA subway.

Every one-way local trip will cost $1.75 no matter what. It’s doesn’t matter where you get on and off, nor is the time of day relevant. It will always be $1.75 unless you go for Express and Silver Line bus trips. Those will cost you $2.50 per ride.

Getting on the Subway

So you’ve reached the metro station you need to start with and you have your TAP card with you. Just get on the platform, and mind the warning in yellow regarding how you need to STAY BEHIND YELLOW LINE. Once your ride arrives, get in and find a seat of there’s an available one.

Above you, you have maps that help you keep track of when your stop is coming. So just stand or sit there in comfort, knowing that you won’t have traffic to deal with. You can also just ask other people who may be experienced riders if you have questions regarding the LA metro. Just be polite, okay? In general, if you’re polite then other people will reciprocate with friendly advice so you can learn the ropes quickly enough.

If you’re prone to boredom, then you can always fiddle with your smartphone to pass the time. It’s safer to do this on the subway than when you’re driving, right? Some people also bring books and magazines to pass the time, though in some cases it’s meant to discourage conversations with other people.

Once you reach your stop, get off. That’s basically it!

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

How California’s MedMen Is a Leader In The Legal Marijuana Gold Rush

Will MedMen Become The Starbucks of Weed

A quick look at the growing legal cannabis trade through the rapid expansion of MedMen.

It has been said before that legalizing a lot of banned things can lead to progress. Marijuana certainly proved this theory to be true. Legalizing cannabis didn’t just make an alternative treatment to certain diseases more accessible, but it also created a booming industry.

Studies show that spending on legal cannabis can grows up to $57 billion by 2027. However, the numbers that MedMen, the leading cannabis company in the US, has been sharing are also excellent proof that the industry is highly promising.

While there have been a few snags along the way, it will be hard to deny that the legal cannabis trade is booming. Just recently, MedMen made the largest cannabis acquisition in history. Granted, there aren’t a lot of previous transactions of the sort, but that doesn’t diminish the fact that the numbers involved are astonishing.

The company has also been recently listed on the Canadian Stock Exchange. This helped them raise about $110 million. It’s lower than their goal but it’s still a promising figure that signals potential growth.

A lot of market experts also note that MedMen stocks should be watched. They said that its major acquisition is a solid move for the business to establish itself. It’s also said that this is practically the birth of the industry and it will be hard to deny this.

With all of the milestones that MedMen has been reaching, more and more people are already feeling the change and developments such achievements can bring. One of this is how such a large acquisition can affect the distribution of medical marijuana. It can make these once-banned products easier to acquire which can definitely change how people consume the substance.

Who is MedMen?

Before we go into the implications of MedMen’s explosive growth, you might be wondering just how this business became the biggest name in the legal weed trade. Who is MedMen exactly and how did they get so big?

The company started out about nine years ago when the ‘California Ganja Gold Rush’ started. Its founders, Adam Bierman, and Andrew Modlin saw the potential in the trade so they decided to dive in. Over the years, it has seriously grown so much that they were able to open a 45,000-square foot greenhouse and manufacturing facility, hire over 800 employees, and operate 14 retail stores in various states.

They have also just recently started building another manufacturing facility of the same size as their first one. They’re expecting it to start operating in 2019 to better supply the 66 additional retail stores that they are now licensed to operate. They still have 13 more cultivation licenses, though, so the future of the company is very bright.

MedMen is also noted for being the first business to acquire state license for a cannabis business in the city of L.A. They were definitely lucky enough to already be in operation when the recreational use of weed became legal.

Note, however, that MedMen is not just a business for recreational or medical pot. According to the founders, they’re in the wellness trade. In fact, when you visit their stores, they don’t classify their products according to the two aforementioned categories. They categorize their products according to seven states of being that their consumers might want to get to (activity, happiness, fluidity, enlightenment, balance, rest, and wellness) instead.

Another notable thing about MedMen is its overall retail concept. First off, its stores are found in iconic locations like Beverly Hills, the Las Vegas Strip, Venice Beach, and Fifth Avenue, New York. This says a lot about what brand they’re going for.

The stores in itself are worth checking out. They can offer a unique experience with their noteworthy product display and store design.

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Not your average retail store. 🌿 #DTLA

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‘Mainstreaming Marijuana’

Speaking of its retail stores, MedMen’s locations are the best clues as to where the company intends to lead the industry. According to them, they wish to take marijuana to the mainstream and they intend to do that by changing how people perceive the substance.

What the brand wants to do is to introduce the substance to more recreational users. They wish to offer it as an alternative to a glass of wine or a few tablets of Xanax as a way for people to relax and unwind after a long week.

They’re not just about catering to their established ‘stoner’ clientele but want to expand their market beyond their target audience. This is why they promote a more modern approach to weed consumption. They want to make people understand that the substance offers more than what the stoner films of old can bring.

To achieve this, they make it a point to feature edibles and vaping pens, among many others. They offer about 1000 products in store and a lot of them are patented and will provide consumers with new ways to enjoy cannabis.

With this, alongside their retail stores’ eventual growth in numbers, MedMen hopes to entice the mainstream to give cannabis a try. By making the process of acquiring the substance feel normal, casual, and nonchalant, just like how people routinely grab their coffee, they might just be able to expand their business’ reach.

In a way, you can also look at MedMen as a brand that “gentrifies” your cannabis consumption. If back in the day, people had to meet up with sleazy folks or visit dingy and rundown establishments to get their fix, there’s no more need to do that anymore with MedMen around.

This is why it’s so easy to compare it with the rise of coffee consumption in the past decade. If most folks mostly only consumed stale coffee grounds or old diner coffee, Starbucks changed that and made the whole activity a trendy thing to do. As laws on cannabis consumption loosen up a bit around the US, MedMen hopes to do the same thing for weed.

When you look at the bigger picture, recreating what Starbucks did is a very good goal. Ambitious, but at the rate that MedMen is going, it might not be impossible to do. If only more states follow suit in loosening their laws on cannabis use, this industry might just lend a hand to local economies.

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

9 Great Places to Visit Near the Los Angeles International Airport (LAX)

9 Great Places to Visit Near the Los Angeles International Airport (LAX)

You may not know this, but there are actually several excellent places to visit right near LAX. So these may be the places you may want to visit right away when you arrive. Or perhaps, you can visit these locations for one last enjoyable LA adventure before you leave.

1. In-N-Out Burger

You’ve probably heard about the legendary In-N-Out Burger and how it’s the best fast-food burger in the world. If you’ve come from one of those locations where there’s no In-N-Out Burger, then you should just head on out to the In-N-Out Burger near the airport even before you get to your hotel. Why wait?

Location: 9149 S Sepulveda Blvd, Los Angeles, CA 90045

2. Automobile Driving Museum

Are you a fan of vintage cars? If your rental has you wondering about what kind of car you should be riding, then you can detour to the Automobile Driving Museum for a quick look-see of about 130 classic and vintage cars. On Sundays from 10AM to 3:30PM, 3 different vintage cars are even available for rides.

Location: 610 Lairport St, El Segundo, CA 90245

3. Manhattan Beach Pier

Did you just get to LA to enjoy the beach? Once you arrive at LAX, just get a cab and head on out to the Manhattan Beach Pier. It’s only a 10-minute ride. To see as much as you can, you can rent a bike for $10 an hour.

Location: Manhattan Beach, CA 90266

4. Dockweiler State Beach

Obviously, you have more than one option in LA if you’re into beaches. Dockweiler is only 7 minutes from the airport, and it’s a free beach with 3 miles of shore, a picnic area, and a concession stand.

Location: 12001 Vista Del Mar, Playa Del Rey, CA 90293

5. Santa Monica Place

Maybe you’re in LA because you’re in need of some retail therapy. You can take care of that itch to shop with a visit to Santa Monica Place, which has just been recently renovated. It’s only a 20-minute trip from the airport, and you get to enjoy luxury shops and fine dining right after your LA arrival.

Location: 395 Santa Monica Place, Santa Monica, CA 90401

6. Abbot Kinney

Here’s another place to shop near the airport. It’s quite a unique area, with many local designers and artists combining current fashion with classic vintage style. Go here for distinctive clothes, jewelry, and furniture.

7. Kenneth Hahn State Recreation Area

After a while, the urban LA setting may have you wishing for the joys of nature. You and your family can enjoy that immediately by visiting the Kenneth Hahn State Recreation Area, which is less than 10 miles from LAX. With 5 miles of hiking trails and lots of scenic views, it’s a great place for an outdoor picnic.

Location: 4100 S La Cienega Blvd, Los Angeles, CA 90056

8. Venice Beach

Sometimes it’s simply fun to just watch the people, who may be a lot different if you come from out of state. Try the Venice Boardwalk, and you’ll encounter people unique even to fellow Californians. Creatives like to flock here, and you can have your portrait taken by artists while palm readers take a look at your future.

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Venice Beach ~ CALIFORNIA ☀️

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9. Westchester Golf Course

Perhaps you want one final round of golf before you head out. Try it here at Westchester, which is open until 10PM.

Location: 6900 W Manchester Ave, Los Angeles, CA 90045

Founder, Editor-in-Chief
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.
×
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.