How Sleep is Actually Good for Business

How Sleep is Actually Good for Business

One way of describing an unproductive employee is to say that they “sleep on the job”. People say this like sleeping is the enemy of productivity. But it’s not true at all, and in fact, the trend of workers not getting enough sleep is actually hurting business.

The US loses a total of 1.23 million working days because workers don’t get enough sleep. The total money lost due to a sleep-deprived workforce has actually reached $411 billion a year, and that’s just for the US as well.

So what’s so important about getting enough sleep? Here are some facts that employers and employees need to know about:

Sleep deprivation leads to accidents

Three of the most publicized disasters in recent history are the Exxon Valdez oil spill in 1989, the 1986 Chernobyl meltdown, and the notorious 1979 Three-Mile Island nuclear incident. All these disasters had one thing in common: they all had sleep deprivation as one of the contributing causes.

The lack of sleep slows down reaction time in much the same way as driving drunk does. This is why it’s also a factor in many car accidents. Numerous accidents and injuries on the job are also linked to lack of sleep during the night.

Lack of sleep impairs cognitive function

If you’re an employer, you should be concerned that your employee’s lack of sleep may actually make them a lot less smart. Sleep deprivation impairs several key mental functions, such as concentration, reasoning, and problem-solving. It also makes people more forgetful.

Sleep keeps your immune system healthy

Conversely, the lack of sleep makes you more likely to get sick, which explains why so many sick days are requested by workers who don’t get enough sleep.

In fact, sleep deprivation increases the risk for a long list of serious ailments, including various cardiovascular conditions like high blood pressure, irregular heartbeat, heart failure, heart disease, stroke, and heart attack. It also increases the risk of diabetes.

It can lead to depression and social isolation

Various studies have shown that those with insomnia are more likely to develop depression. Sleeplessness reduces your desire to interact with others. Those other people react by treating the sleepless person as socially unattractive, and this compounds the sense of isolation.

Lack of sleep leads to weight gain

Obesity is another common problem that’s cited as a contributing factor to a very long line of serious medical conditions. It’s been found that people who don’t get 6 hours of sleep a day are 30% more likely to become obese compared to people who get at least 7 hours of sleep.

It seems that sleep loss stimulates the appetite, and in particular it stimulates the desire for high carb, high-fat food items. Many experts suggest that adequate sleep should be part of weight loss programs.

If you’re an employer, don’t compound the problem by forcing your workers to spend too much time working overtime. Give them time to sleep properly—your employees will appreciate this, and your bottom line will thank you as well.

Other ways to keep you healthy and mindful of work, read on.

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

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5 Simple Habits to Grow a Positive Attitude at Work

4 Ways to Stop Overthinking And Start Doing

A positive mindset makes life (and work) a lot easier. You can cultivate this positive outlook through 5 ways you can practice every day.


Have you ever noticed that when you’re feeling optimistic and positive, challenges seem to be easier to face and problems are more easily solved? In contrast, when you’re glum or tense, you tend to get tired a lot more easily and problems seem more insurmountable.

So how do you maintain a positive mindset day in and day out? You can do this through practice, so you need to make a daily habit out of the following methods:

1 Maintain a Good Balance between “Input” and “Output”

The output mode is when you’re working, creating, and doing. If you’re in constant output mode, it’s exhausting and you’ll eventually run dry.

That’s why you need to reserve some time for some input mode time. This is when you replenish yourself. If your body is a car, then output mode is when you’re driving an input mode is when you’re filling up the gas tank and letting the engine cool.

Reading is one way of gaining input. So are activities like listening to music and watching a great movie. You can meditate. Sleeping is a particularly crucial input mode as well.

Input mode activities help you to relax and refresh your mind and spirit. They invigorate you and help you to feel fresher to meet all these challenges that everyday life brings. You can’t always be in output mode—you’ll just burn yourself out.

2 Be with People with Positive Outlooks

Didn’t your mom always say that “birds of the same feather flock together”? That’s why she didn’t want you to hang out with the “bad kids” when you were younger. There’s a grain of truth behind this saying because people do often tend to adopt the same mentality as the friends and people they’re most often with. That’s why your mom was worried when you hung out with drinkers and drug users—you’re more likely to drink and use drugs too.

That’s also why you should be with those positive people most of the time as well. Having a positive outlook then becomes your normal mode, since everyone you hang around with feels the same way.

3 Find a Mentor

Find someone you respect who already has a constant positive outlook. Ask how they do it, and chances are that they’ll tell you their secret.

4 Keep At It

All these small things to help you feel more optimistic—you should practice them regularly. Make them part of your daily routine. After all, practice makes perfect!

5 Read a Lot

You can start by reading the news in the morning. You can read articles, blogs, or anything online or on paper. Just read something. Reading offers new info and gives you new ideas. It exercises your brain, and by constantly reading it’s like you’re priming your brain to be ready for work at any time.

Check out these 4 Ways to Stop Overthinking And Start Doing

Founder, Editor-in-Chief
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.
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LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.

An Engineer’s Guide to Picking The Right Startup To Join

An Engineer's Guide to Picking The Right Startup To Join

Many engineers are lured by the growth potential of joining a startup. Not only will you get exciting and innovative projects to work on but you can also have the opportunity to create a trail-blazing product with high impact.

Working for a great startup can give you tremendous satisfaction and accelerate your career but joining a bad one can lead to burnout, frustration, and disenchantment.

Over the course of your career as an engineer, you’d likely work for just 7 to 10 companies. Even if all of them are startups, you only have limited opportunities to pick a winner that will make a mark.

However, given that as many as 90% of new startups fail, picking one that’s a good fit and have the potential to succeed is often quite challenging.

An Engineer's Guide to Picking The Right Startup To Join

 

Source

As a software engineer, how can you figure out the legitimacy of the tech company you are interviewing at? What signs of success should you look out for? How can you tell the “real deal” from the smoke and mirrors?

Here are some signals you should look out for:

The Leadership and the Culture

  • The startup should be founded on a vision and mission that are aligned with your values and interests. You’ll put in the hours and take on more risks so make sure the company is building something that you believe in and are excited about.
  • Consider the caliber and experience of the CEO, CTO, and VP of Engineering. Tenure, credibility, and past exits go a very very long way to a successful venture.
  • Most startups depend on VC investments to stay afloat and expand. The CEO should have the ability and track record of raising capital, help VCs see the company’s vision, and sell the product to the first customers.
  • The CEO of a startup has a substantial impact on the success of the company, so pay attention to whether he/she has the traits needed to take the startup off the ground. E.g., a CEO that’s dismissive of challenges is often a red flag.
  • Evaluate the caliber of everyone working at the company, not just the engineer department. Have they worked at other VC backed startups?  Did those startups have good engineering and culture?  You should even be appraising the sales team and/or customer acquisition strategy. If a company wants to solely use craigslist to find talent – that’s a bit of a red flag.

The Investors

  • The VC firms or investors funding a startup are good indicators of its potential. Of course, VCs can be wrong but they have done a lot of research on the founders, the technologies, and the market before whipping out their checkbooks.
  • Consider the names and history of the partners on a VC firm’s board to see if they have a good track record in picking startups that succeed. VCs are typically well connected and have either raised capital or sold companies, so they often have unique insights from their experiences and networks.
  • Look for a startup that gets repeated investment from reputable VC firms. For example, if a top-tier VC (e.g., Sequoia, Benchmark, or A16) invested in seed and then series A, then you could take that as a promising sign.
  • Ignore vanity signs that look good on paper but bring nothing substantial to the table. For example, “fancy advisors” that aren’t involved in the day-to-day operation or “big clients” who simply tested a free auxiliary product. If their corp site seems kind of fluffy, red flag.

Company Size and the Team

  • For a small startup (e.g., 10 employees), you’d likely be working directly with the leadership team instead of middle managers. Find out how the CEO views management to get a gauge on how the company is likely to evolve.
  • When evaluating a 100-person company, you’d probably be talking to a couple of managers during the interview process. Make sure to find out about the company’s approach to management and its priorities.
  • Observe the workplace environment and talk to those “in the trenches” – how employees act and interact in the workplace often tell you more about the company than management would in an interview. For example, do people seem cagey, sincere, controlling, result-oriented, narcissistic, driven, etc.?
  • Find out what “growth” looks like for the leadership team and if they’re approaching the company’s expansion thoughtfully. For instance, how’s the company handling mentorship and onboarding? What’s the growth projection for the team? Are they hiring in a well-orchestrated manner with a reasonable junior to senior employee ratio?

The Market, the Product, and the Path to Profits

  • Ultimately, a product needs buyers in order to be successful. Research the competitive dynamics of the market and the position of the company within the market to see if the product is likely to succeed.
  • Consider the current profitability of the company or if there are a clear path and timeline to becoming profitable.
  • Ask open-ended “big picture” questions at the strategic level, such as:
    • The source of funding and eventual exit strategy, if any.
    • The overall product or service direction.
    • The startup’s primary customers and competitors.
    • Short-term and long-term challenges to growth and survival.
    • Where you fit into their big picture (e.g., how they see you helping them succeed.)

Conclusion

The startup environment isn’t always easy to navigate but it offers exciting opportunities that are stimulating and potentially lucrative for engineers.

When evaluating a startup, consider both direct answers from the leadership and indirect answers (e.g., from your observation or informal conversations with other employees) to paint a picture of what you can expect life to be like at the company.

Since you’ll be working closely with everyone in the company, make sure to take your values and personalities into consideration so you can create an enriching experience for yourself while building a career.

Not everything is glossy and fun in a startup. In fact, if everything sounds too perfect, generic, polished, canned, or politically correct – that could be a red flag that you should dig deeper before getting onboard.


 

Cadre is a quality over quantity boutique recruiting shop specializing in all things software engineering, robotics, artificial intelligence, and autonomous vehicles. Cadre is building a talent network utilizing AI and Machine Learning to help solve the tech talent crisis across their portfolio of 85 startups throughout California, Seattle, and Austin.

 

Jason Stomel
Contributor
Cadre Talent, Santa Monica, CA
Jason is the founder and CEO of Cadre; a talent agency, recruiting software incubator and Angel Investor. He has been recruiting in LA for 12 years across a portfolio of startups ranging from Pre-Series A to publicly traded tech companies and Venture Capitalists.
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Jason Stomel
Cadre Talent, Santa Monica, CA
Jason is the founder and CEO of Cadre; a talent agency, recruiting software incubator and Angel Investor. He has been recruiting in LA for 12 years across a portfolio of startups ranging from Pre-Series A to publicly traded tech companies and Venture Capitalists.

Living And Working in Los Angeles, California

Living And Working In Los Angeles, California

When it comes to the Los Angeles area, the key word here is “greater”. It encompasses a huge metropolitan area of almost 34 thousand square miles filled with a population of about 18.7 million people. It’s the 2nd-largest urban region in the whole US. The Los Angeles metropolitan area alone measures 4,850 square miles in area.

It includes 5 counties, with Los Angeles County, Orange County, Ventura County, Riverside County, and San Bernardino County. Its cities include Los Angeles, Long Beach, Riverside, San Bernardino, Santa Ana, Anaheim, Irvine, Oxnard, Ontario, and Glendale.

Fun Things To Do

In this huge region, just about any type of entertainment is available, and your options will reach up to the hundreds or even thousands.

  • Looking for restaurants? Here you’ll find all types of cuisine, and creative chefs may define their own cuisine by fusing different types into a new creative cuisine. Formal establishments for fine dining are spread throughout the region, while it seems like every corner has a fast food joint ready to offer quick sustenance for the residents. Many of these fast food restaurants are open 24/7.
  • Pubs and bars are also plentiful, and here you’re like to find every brand of beer or liquor coming from all parts of the world. You’ll be able to finally taste every single malt whiskey from different Scottish regions (or even from countries like Japan) and your knowledge of beer brands will definitely improve.
  • These establishments can also offer all types of entertainment programs. Not only do you get live music of various genres, but you can also find comedians, poetry readings, theatrical shows, mimes, gymnasts, magicians, and many other performers.
  • Beaches are also available here. You can go to Santa Monica or visit Venice Beach. The boardwalks and promenades in these places offer eclectic goods, unique performers, and playing courts for various sports.
  • Does your family love to relax in parks? Just about every neighborhood has a nice park for picnics and for playgrounds. And the entire region is dotted with major California state parks.
  • For dedicated shoppers, you won’t run out of malls in the Greater Los Angeles area. The most prominent shopping areas include Rodeo Drive in Beverly Hills, Abbott Kinney Boulevard, the Sunset Strip, Melrose Avenue, the Miracle Mile, the Fairfax District, Wilshire Boulevard, Robertson Boulevard, and Third Street Promenade in Santa Monica.
  • For the sports-inclined, just about every sport is played here as well. That includes less well-known sports such as rugby and even cricket. The Los Angeles Dodgers and the Los Angeles Angels of Anaheim delight the baseball fans, basketball fans love the Los Angeles Lakers and the Los Angeles Clippers, hockey fans have the Los Angeles Kings and Anaheim Ducks, and even soccer fans the Los Angeles Galaxy with the Los Angeles Football Club coming soon. And even football fans don’t have to wait anymore to watch NFL games live and in person, as the Los Angeles Rams have come to town.

Education

The Greater Los Angeles area has hundreds of colleges and universities, and its total student population number in the millions. Among the most prominent include University of California – Los Angeles (UCLA), University of Southern California USC, California Institute of Technology (Caltech), Pepperdine University, Occidental College (Oxy), University of California – Irvine, Chapman University, and Pomona College.

Just about every major course can be studied in this region, ranging from the various art courses to every branch of the sciences.

Notable companies

It will require an entire book to list down all the notable companies in this huge region. Its economy has reached $770.6 billion. But it is perhaps most well-known as the hub of the largest entertainment industry in the world. It is here where the top-grossing films are produced, where the most popular TV shows are made, and where musical artists record their music. Los Angeles alone has 841 museums and art galleries with more than a thousand musical, theater, dance, and performing groups.

The area now boasts of the huge fashion industry, so much so that its workforce now outnumbers the workers in the New York fashion industry. Health services and the biomedical industry account for 700,000 jobs, while 190,000 more work for the aerospace and tech industry.

In fact, the area has now seen a steady influx of tech companies gobbling up office space in the area. And it’s now known as Silicon Beach, as a viable and more fun alternative to Silicon Valley. Hundreds of cutting-edge tech incubators and startups have come in, and they’ve joined the tech giants like Google and Facebook which have opened offices in the area. Check out these 50 Hottest LA Startups

Economic – why you want a JOB here

You’ll want a job here because the coolest jobs are here. They’re available in many of the most exciting tech industries, including the video game industry, social median special effects for TV and film, biotech, mobile apps and games, and a whole lot more.

And here you have every entertainment option right at your fingertips, with shopping districts, beaches, and state parks offering respite from work.

Check our Job page regularly for available opportunities that can match your background and qualifications. As you get a glimpse of what’s available in the area, you can now jumpstart your Los Angeles journey.

 

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

10 Common Foods with Healing Powers in Your Fridge or Pantry

10 Common Pantry Foods with Healing Powers

In your pantry, you’ll find natural food remedies among your usual grocery items. From hiccups to heartburn, here are the pantry foods that can help


When you have minor ailments, it’s often a choice between going to the doctor (paying atrocious medical bills along the way) and enduring the discomfort. But there’s a third choice—just look in your pantry for food remedies that can surprisingly help.

  1. BroccoliDo you feel moody and irritable during your menstruation period? That may be because you have low blood calcium levels. Eat some broccoli and other leafy veggies so you can increase your calcium intake.
  2. ApplesThis is great for heartburn, especially when you munch on the golden delicious variety and other sweet versions.
  3. CucumbersDidn’t you ever wonder why some people have cold cucumber slices over their eyes when they relax in a spa? That’s because cucumber cools your skin and reduces the puffiness of your eyes.
  4. CranberriesThese are full of compounds that fight off E. coli, which causes UTIs. If you often have urinary tract infections, just drink a glass or tw0 of 20% pure cranberry juice to keep UTIs away.
  5. OatmealOatmeal works on your skin if you have problems with eczema and rashes. Grind into powder about ⅓ of a cup of plain oatmeal into powder, and then add it all into a lukewarm bath. Settle in and enjoy its soothing anti-inflammatory benefits.
  6. GingerThe latest studies have indicated this can work well as a pain reliever if you’re having pain during your period. You can improve blood flow by drinking a cup of ginger tea, while you also fight off cramps and muscle inflammation.
  7. Sea salt – Check your heels, knees, and elbows. Do you have rough patches of skin? You can deal with these skin issues by scrubbing them with sea salt. Just mix the sea salt with some light massage oil, though olive oil works too. Once you have a moist paste, use it to exfoliate the rough patches on your skin.
  8. PrunesDo you feel constipated? Eat some prunes to feel better. There are compounds in prunes that can work as a natural laxative. Prunes are also terrific sources of insoluble fiber, which bulks up your waste when you’re constipated.
  9. TurmericThis has curcumin compounds. As a result, turmeric works very well as an antioxidant and as an anti-inflammatory. You can then use it as an antibiotic ointment to treat various superficial wounds. You can just put in a bit of the powder into the cup and you’re good to go.
  10. SugarHiccups can be annoying, but you can get rid of this troublesome condition with sugar by fooling your stomach muscles. The key to this trick is to put a teaspoon of sugar right under your tongue. The sweetness causes your vagus nerve to react, and this affects your diaphragm so you don’t spasm with the hiccups anymore.
LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

4 Tips For Building A Personal Brand

4 Tips For Building A Personal Brand

Here’s a list of how you can go about creating your own personal brand.


Most people know about company branding, and in fact, business execs spend an inordinate amount of time making sure that their company brand projects the right sort of attitude and reputation. But you also need your own personal brand, especially in the workplace and in your industry.

Your personal brand is like your shortcut identity in high school: like the jock, the nerd, the cheerleader, the tough guy, the musician, the artist, and the class clown. In the adult world, you will also need to cultivate your own personal brand and identity to help promote your advancement.

Your personal brand reflects who you are and who you want to be. It’s all about you’re your motivations, your principles, and your goals. All these are projected by how you dress and act in interviews, in the office, and in social media. You must know what your personal brand is and the reasons why it makes you unique, so you can use it to advance and achieve your goals.

So how do you do it? Here are a few ways that many business leaders have done it:

Clarify Your Core Values

You must know for sure what you really care about and stand for. These things are your core values, and they basically define who you really are. You have to know what these values are so that you can actually go about and project them to the people around you. If you don’t know what your core values are, then you can never be certain that you’re projecting them properly.

To figure out your core values, here’s a simple trick. Start by writing down 10 values that you most hold dear. It can be your honesty, integrity, your penchant for hard work, your love of knowledge, or your courage. Begin the list with 10 values, but then later you need to cut that down to 5 core values.

You can ask yourself this key question to help you out: How much would it hurt you if people didn’t believe something about you. Would it hurt if they didn’t think you were smart, honest, hard-working, or brave? If you’re okay about people not believing that you’re hard-working, then industriousness isn’t really one of your core values. But if it makes you feel ashamed to the very marrow of your bones if people think you’re a coward, then courage is absolutely one of your core values.

Then you can help yourself remember those core values by remembering a motto or a saying about them. You can also keep in mind a person who embodies those ideals. For some people, it can even be the lyrics of a song.

Set Aside a Time for Reflection

Most people spend all their time working, hanging out with friends, bingeing on entertainment media, or sleeping. Hardly anyone sets aside a bit of time to just pause and reflect on themselves. If you do want to solidify your understanding of the core values that make up your personal brand, then you need a block of time for self-reflection.

What you need to do is to set up a “meeting”, except that it’s a meeting with just yourself. It doesn’t have to be done all that frequently.  Even once a month can work wonders.

During this time, you have several key goals in the agenda for the meeting. You need to ponder exactly what steps you’re taking to live up to the values that you supposedly hold dear. You need to assess your goals in your career and personal life, and then check up on how exactly you’re progressing to achieve those goals. You also need to find out what choices you have to make so you’re able to live your core values.

It’s not absolutely necessary that you always come up with clear-cut answers during this meeting of self-reflection. What’s more important is that you take stock of what you’re actually doing.

To do this right, you need to treat it seriously. It’s a meeting, so you don’t do it when you’re tired. You need to do it when you’re at your best instead. You can reflect while you’re taking a break alone in your favorite coffee shop, or even while you’re in the bathroom.

Find Your Role Models

Lots of people idolize trailblazers in their field. Artists love Pollock and Monet, musicians can go for hip hop artists and famous rock guitarists, and writers can idolize Austen and Shakespeare. Scientists have Stephen Hawking and computer nerds look up to Brin and Gates. The point of having a role model is that these people prove that it’s possible to succeed and do well in your chosen field. This boosts your confidence in your chosen profession, and their success can motivate us to achieve our own goals.

It’s not always easy to find the right role model that embodies all your core values. But you can narrow down your choices but assembling your dream team of advisors. These are the people who exemplify what you stand for, and whose advice you trust.

If they’re celebs, you can check out what they have to say through interviews and social media. They can also be more ordinary folks in your circle of friends and family or you know them through work. You can always try to meet up with them for a quick cup of coffee or for lunch, and you may pick things up when you do meet.

Don’t Always Play It Safe

Playing it safe all the time keeps you from taking risks, but is a very easy way to lose yourself into mediocrity. But senseless risk-taking doesn’t help either. So what kind of risks should you take? These are the risks that provide opportunities and rewards that enable you to reach your goals.

So if you value independence, courage, and leadership, you can’t be stuck into a safe job forever. At some point, you’ll have to man up and strike out on your own. You need to make sure that these risks to help you towards your professed goals and interests so that you can reap the highest rewards.

All in all, personal branding is all about knowing yourself and acting like yourself. Know what you want and who you are, and act to make really set out to achieve your goals.

Also, check out Fearlessly Elevate Your Personal Brand

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.