Tony “Tonx” Konecny is a Los Angeles based coffee professional making coffee since early 2000.
In 2011, frustrated with how the top roasting companies focused more on their baristas and selling beverages than in giving honest footholds for would-be coffee connoisseurs, he started Tonx Coffee. It pioneered a direct to consumer subscription service, sourcing great coffees from around the world and empowering coffee lovers to brew stuff at home that could rival the best cafes.
In 2014 Tonx Coffee was acquired by Blue Bottle Coffee becoming the Blue Bottle at Home service. Tony’s itch for finding new on-ramps for getting people into coffee remained, leading him deeper into a still-unfinished book project and the $1 coffee project for LocoL.
His latest venture YES PLZ aims to democratize great coffee. Coffee is everywhere, but the challenge is finding one that stands out. YES PLZ ‘The Mix’ was created so coffee lovers can finally have fresh coffee beans that will delight the senses.
The Mix is a one of a kind blend of carefully roasted, thoroughly selected coffee beans. The Mix had its origins in the fast food company LocoL whereTony Konecny and Sumi Ali worked together to come up with delicious coffee for just one dollar.
The $1 coffee was a success, and Tony and Sumi continued to refine The Mix, and they came up with a way to produce great hot and cold coffee without compromising on the quality of the beans. From this came the idea of The Mix and every week a new version of it comes out, each better than the last.
Using this method it becomes possible to have The Mix shipped when customers need it – monthly, every 3 weeks, every 2 weeks or every week – fresh. While The Mix takes a different approach it’s actually based on sound principles.
The basic idea behind The Mix is that you can take any coffee beans and improve on the taste and quality with the right blend. Most coffee blends are not given a lot of thought so they’re bland at worst and pedestrian at best. That is what The Mix was able to avoid here.
With The Mix the emphasis is on sourcing the best coffees and blending them for the best results. Each product is roasted with care and no shortcuts are taken during the process. No matter what the coffee blend source is, YES PLZ makes sure that they take the right approach to ensure the quality is at the highest possible level. The Mix uses a unique approach to coffee blends and it works.