How to Maximize Your Digital Marketing Budget in 2019

How to Maximize your Digital Marketing Budget in 2019

Many businesses don’t really regard themselves as digital companies, because they may offer “analog” consumer products and services. After all, they’re not selling high-tech products and software programs. Common small businesses include restaurants, arts, and crafts sales, and plumbing services. So since these are traditional businesses, often they employ traditional marketing strategies—and that’s a mistake. Instead, digital marketing must be at the forefront of any sensible marketing strategy these days.

It’s true that many of these old-school marketing departments have now added more modern online marketing elements like mobile marketing, social media marketing, email marketing, and website operations. Yet often the focus is on traditional marketing methods like print ads and retail store promos. The digital marketing teams receive a far smaller share of the marketing budget.

If you’re running your own business, you have to increase the budget for digital marketing. In fact, the bulk of your marketing budget should probably go to digital marketing instead. Your digital marketing team should be at the forefront of your marketing efforts, leading the charge in promoting your brand and gathering data about your customers.

If you’re not convinced, here are some facts that should change your mind:

  • The vast majority of your customers are online. In the US, about 89% of the people use the Internet. Among the Internet users, 77% go online every day, 43% are online several times a day, and a staggering 26% are online almost constantly. The percentage of the constantly connected jumps to 39% for the 18 to 29 age bracket.
  • According to expert consumer marketers, the most effective marketing tactics include digital marketing techniques like social media, email newsletters, videos, mobile apps, website articles, and blogs. Online marketing is quite versatile, as it can also include webinars, webcasts, online presentations, white papers, infographics, and case studies.
  • With so many digital channels, it’s your responsibility to make sure that the message stays consistent throughout. Every platform should have the same information regarding your business, such as your location and your contact information. Your prices and promos should also appear the same for each channel. Your offline channels must also fall in line with your online promos, though this can be a challenge when you’re prone to quick reactive promotions.
  • The speed of digital marketing is significantly faster compared the traditional offline channels. This is in terms of fulfilling consumer demand for information. Direct mail and even telephone channels can’t compare to having all the information readily available on your website. You can also chat with your consumers and respond quickly via forum posts and emails.
  • The analytic tools for online marketing are also superior as you’re able to really track your marketing ROI. These tools can track how each digital marketing method is actually contributing to your bottom line. You can find out which methods are increasing your brand visibility, increasing your website visitors, and boosting your sales.

The basic truth is that all business these days are digital. You may offer traditional services like food products and plumbing services, yet marketing today must be online.

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Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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6 Things Employers Need to Know About Mental Health at Work

6 Things Employers Need to Know About Mental Health at Work

Mental health in the workplace is a touchy subject even though it shouldn’t be. If you’re quite clueless about the basics, here are six things that you should know about it.

How many years has it been since the World Health Organization declared that mental health problems are classified as serious illnesses? It has been a while, for sure, but it can’t be denied that the diseases under this category still carry a stigma. People who are diagnosed with such are still treated with doubt and suspicion as if their health problem is not as bad as other ailments.

While there have certainly been some improvements over the past decade when it comes to treating mental illness, we’re far from handling it properly. A lot of people are working hard to change this but if not everyone is willing to make an effort, we’ll still have to wait a long time for things to change.

Mental Health in the Workplace

It’s no secret that the workplace can be the most nerve-racking places for people with mental illness. They can be too competitive, too alienating, too unwelcoming. Because of this, a lot of talent and potential are wasted.

If you don’t want your workplace to experience the same thing, you should work on educating your people about mental health. Handling these diseases properly start from understanding the condition and their sufferers better, so it’s always a good idea to start there.

As there’s just so much to learn about this problem, it’s best to start small. We won’t talk about the technicalities of mental health as that might prove to be too complicated for some. Here are six of the most basic things that you should know about mental health, however:

1. Mental illness is present in every workplace

One of the most important things that everyone should know about mental health issues is that they come in different forms. They do not manifest in the same way in every sufferer because there are so many different mental health problems that plague the general populace. This is why even if it doesn’t look like it, it’s highly likely that you have an employee or co-w0rker that is suffering from one right now.

Mental illness has a lot of faces so it’s not the easiest thing to detect. However, it is said that 1 out of 5 Americans is diagnosed with a mental illness yearly. Because it’s just like physical health where you get sick from time to time, people can also get a mental illness on occasions.

What you should note, however, is that 1 in 25 of them suffer from a severe case. Most people won’t be able to tell even if they’re working desk neighbors is one of them. As some mental illnesses are not always debilitating, most sufferers pass off like their normal selves even if they’re not 100% there.

However, just like physical ailments, it can be just as costly to businesses. Some experts estimate that mental illnesses cause losses that amount to a staggering $193.2 billion in earnings yearly so it’s important for enterprises to address the issue head-on.

2. Employees with mental illnesses are protected by the law

There are a few things that employers should and shouldn’t do with their employees that are diagnosed with mental health conditions. According to the U.S. Equal Employment Opportunity Commission, employers should:

  • provide the necessary accommodations for employees with mental health conditions; and
  • not fire, force them to stop working or deny promotions based on mental health.

The National Alliance on Mental Illness also says that employees can take up to 12 weeks of unpaid leave when dealing with a mental health crisis. While the Mental Health Parity and Addiction Equity Act makes sure that health insurance policies provide similar coverage to mental health conditions just like they do with physical health conditions.

3. Talking about mental health in the workplace would be beneficial for everyone

Mental health concerns are always some of the biggest elephants in the room, especially in workplaces. This is why creating spaces to talk about them would be a good idea for employers. This will help you educate your team about the issue at hand.

It can also be a positive thing for your employees who are suffering from a mental illness. Activities of this kind will provide support to your team members which is exactly what they need during such tough times.

With the help of the right organizations and experts, you can create a friendlier working environment for those who are struggling with their mental health condition. Open conversations between the employee and management is also a great thing to have.

4. Employees have access to assistance programs

It’s not common knowledge that there are employee assistance programs (EAP) for mental health issues. These are usually available in the form of hotlines for employees to call whenever they need support for their mental health condition.

The best part? The sessions are kept confidential. Employers will not be informed so you can be confident that their condition will not have an effect on their employment.

5. Mental health conditions are mostly treatable

As mentioned above, some mental illnesses can come and go just like physical ailments. Not a lot of people know this for a fact so it’s important to spread the word.

Even severe cases of chronic mental illnesses are largely treatable. With the right resources and ample support, it can certainly be done.

6. Employers and colleagues can make a huge difference in one’s struggle with their mental health condition

Employers can certainly take the right measures in supporting their employees with mental illnesses. For one, they can educate their employers about mental health and even train them how to react to emergencies. Corporate seminars on this topic are offered by various institutions so there won’t be a problem in finding resources for such.

With the right information, colleagues can then provide good support for those with mental health conditions. As they spend a third of their days together, colleagues tend to develop a certain bond and mutual trust. They can then use this to provide excellent support to each other in times of crisis. So if a workplace is well-versed in mental health issues, it won’t be difficult for them to provide support to a co-worker that is struggling with one.

Mental health shouldn’t stay as a touchy subject in workplaces if you want your business to progress. As there are tons of ways how to handle this topic, employers should make an effort to address this pressing concern.

Check out these mental health apps

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Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

5 Best Ways to Motivate Your Employees in 2019

5 Effective Ways to Motivate Your Employees in 2019

Every entrepreneur should know just how crucial motivation is in the success of their business. This inner drive can easily push your business to reach new heights as it’s the very key to productivity.

While you might have all the reasons in the world to work hard for your business, your team members might not be in the same boat as you. Your employees can be motivated by lots of things to do well in their jobs but there are instances that they lose sight of what drives them. This can then cause some lagging in your venture’s progress.

Effective Techniques to Motivate Your Employees

What can you do when you hit a snag like this? The first thing would be to take a step back and look at the bigger picture. Try to determine whether you’re providing an ideal work environment for your workers.

It is said that it’s all about balance if you want to stay motivated.

Just think about it: lots of leaders and entrepreneurs get to enjoy a good balance between work and rest because they have already achieved a certain amount of success. The relative freedom that comes with success is pretty much a reward for the hard work required for the achievement.

As a result, you’re freed to focus on other things and even relax a bit since you don’t have to do everything anymore. This gives you ample free time to balance work and play to help you stay leveled and in good shape to focus with work the next day.

Not all workplaces offer the same thing to all of its employees and it can kill their motivation and hurt their productivity. So how do you remedy such an issue? Here are five ways that you can try:

1. Offer a salary increase

If your employee has consistently worked hard to provide great results for your company, then, rewarding them with an increase in salary would be the best way to keep them motivated. This is the most popular form of expressing your appreciation for their efforts.

By providing a slight increase in their salary, they’ll know that their hard work is not in vain. They’ll feel fully acknowledged for persevering to achieve and exceed company goals.

As a lot of experts say, your best investment is your people, so you should look at this technique as another solid investment for your business. With a group of highly motivated and highly productive people, you can be sure that your business will move forward.

2. Incentivize regularly

Can’t afford to increase your team’s salary just yet? Then incentivizing achievements could be a great alternative. This doesn’t have to come in monetary form all the time, though. Sometimes you can just host a fun activity or a celebration instead. It can also come in the form of vacation days and even small gifts.

The best time to incentivize your crew is when they successfully achieved something as a team. If it’s not exactly a major feat, hosting a celebration of sorts would be a good way to express your appreciation for their hard work. You can take the whole team out for dinner, drinks, or even an actual vacation. You can decide depending on what their accomplishments are.

Small incentives can also be great motivators. Some companies like to give out gifts to their top performers from time to time so you can also do that if your business requires individual work.

Giving your team ample time off can also be a good way to keep them in high spirits. This will help them achieve a healthy work-life balance, so you should also look closely into this kind of incentive.

3. Be expressive in your appreciation

Commending your team members when they did a good job is possibly the simplest way to keep your people motivated. It’s also one of the most overlooked techniques, so as a team leader, you should keep this trick in mind.

The most effective way to execute this trick is by having one-on-ones with your team members after they performed well. Doing this can easily validate their hard work which can work wonders on their mood and how they look at their job. These talks can also help you establish a better connection with your employees and improve your professional relationship so it’s a win for everyone.

4. Offer free food

If your operations allow it, why not offer free food as well? It’s proven that free food can lighten the mood in any setting, so it would be a great idea to add it to your workplace.

Being well-fed while taking on important challenges can really help boost a person’s mood. It can make your team feel like they’re being cared for. It can also provide some financial ease since they don’t have to spend money to fill their stomachs.

5. Create learning opportunities

Aside from accomplishing tasks and getting recognized for it, it’s also important to make your team realize that they’re not headed towards a dead-end. They shouldn’t feel like they’re stuck or that their careers are headed nowhere. This will make them lose all of their motivation and it will be tough to gain them back again.

Countering this shouldn’t be a tricky thing to do. You can always find ways to show them the bigger picture that they’re a part of. Your employees can surely see how the business is progressing thanks to their hard work.

Aside from this, you should also create opportunities for their growth. This is the very reason why companies send their top people to seminars and training. These can better hone their skills and teach them new skills that can be beneficial for the business.

Promotions are also essential. Even in smaller businesses, it could help if you can increase the responsibilities tasked on your top performers. This will not just make them feel rewarded for their hard work but it can also help them move ahead in their professional life.

Motivating your employees may be tricky but it’s highly necessary if you want your business to succeed. All of your efforts will prove to be well worth it in the end if you do manage to motivate your employees as it can lead to productivity and low turnover numbers.

Here are a few other ideas

Author Details
Editor-In-Chief
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.

john@lastartups.com
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Editor-In-Chief
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.

john@lastartups.com

How To Dress Like a Tech Titan

How To Dress Like a Tech Titan

In the world of tech founders and executives, a general disdain for attention to one’s daily wardrobe comes from a desire to maximize efficiency and clear the mind for more important cognitive processing. The thinking is such that eliminating major choices from the daily routine, like what to put on in the morning, frees up the mind to focus on more important work-related decisions. With the likes of Steve Jobs and Mark Zuckerberg taking it so far as to wear the same style of shirt and pants every day, the notion of a ‘work dress code has been adopted by many.

While the Silicon Valley elite uniform often consists of shorts, tees, and hoodies, some of the most notable names in the industry have been able to maintain equipoise between their own unique sense of style and a practicality towards fashion that is almost formulaic.

Creating a signature look doesn’t necessarily entail “silly and frivolous” decision making as noted by Zuckerberg, or a closet filled with multiples of the exact same t-shirt, and can be streamlined for efficacy while still taking into account one’s personal fashion preferences. By creating a capsule wardrobe, or a collection of like-minded items that share similar thematic styling, one can easily interchange the pieces in their closet with minimal energy expenditure while also developing their personal style.

Some of the Valley’s biggest heavyweights have been able to master their craft, break barriers in their field, and create products that have changed the course of history, while also reimagining what an executive in technology looks like. These leaders have methodically approached their wardrobe to master their personal dress code while developing the signature looks we have come to expect of them.

In dressing like a tech titan, often only a handful of staple pieces are required to create the look. While some play it safe and others incorporate more creativity, we’ve rounded up the founders and executives who are pioneering a different version of the tech-uniform.


Jack Dorsey

The Twitter and Square CEO’s style can be summed up as edgy, cool and understated. Dorsey always stands out in a crowd of his peers when opting for leather jackets in lieu of button downs. While he has an affinity for high-end streetwear labels and runway brands, his style can be emulated for a fraction of the price.


Kevin Systrom

The co-founder of Instagram has been at the forefront of his industry for bridging the gap between technology and fashion, opting to bring the same panache to his dress code as he does to his products. Often seen in sports coats, ties and sweaters, Systrom’s preppy chic style looks the part of a CEO in a creative field.

LA Startups - Dress Like a Tech Titan - Kevin Systrom


Evan Spiegel

Spiegel has done an excellent job at crafting the perfect causal off-duty uniform – a practical, no-fuss look without ever being sloppy. The co-founder and CEO of Snap Inc. favor designer sneakers, skinny jeans, and fitted tees, often topped off with a great bomber jacket or puffer coat. The sheer simplicity of his look means he can achieve the Zuckerberg-like efficiency without always wearing the same thing.

LA Startups - Dress Like a Tech Titan - Evan Spiegel


Sheryl Sandburg

The Facebook COO’s go-to mode for dressing is no fuss, classic and professional. She keeps her look simple, knows what works well on her and focuses on impeccable tailoring to maintain her streamlined image. While her style is always poised, Sandberg also adds playful elements to her wardrobe and can frequently be seen in monochromatic pairings (a common style-hack among the best-dressed women in fashion) or leather boots in place of high heels.

LA Startups - Dress Like a Tech Titan - Sheryl Sandburg


Whitney Wolfe Herd

Herd’s style is very playful, put-together and completely on trend, and if you didn’t know she worked in technology you’d assume she had a starring role in fashion. The founder and CEO of Bumble make creative choices with her wardrobe each time she steps on stage and keeps her casual dress code just as well-manicured. Often hosting some of the biggest names in Hollywood and entertainment at her events, Herd’s sense of style is always equally on par with her A-list guests.

LA Startups - Dress Like a Tech Titan - Whitney Wolfe Herd


Angela Ahrendts

Before stepping into her role as the Senior VP of Retail at Apple, she was the CEO of Burberry, so it’s no surprise that Ahrendts has an impeccable sense of her own signature style and a formulaic approach to her wardrobe. Often seen in trench coats (an homage to her Burberry days one can only assume), classic blazers and embellished accessories, she always finds the perfect balance between corporate and fashion-forward.

LA Startups - Dress Like a Tech Titan - Angela Ahrendts

 


 

This article was written by the styling team at MiKADO. MiKADO is full-service Personal Styling firm handling all the shopping and fashion needs of busy individuals who value well-kept wardrobes. Currently serving Southern California, New York City, and the Bay area, their Stylists take care of everything fashion-related on behalf of their customers so that they can dress with ease, while never having to leave home to shop.

MiKADO
Author Details
Personal Styling Services
MiKADO is full-service Personal Styling firm handling all the shopping and fashion needs of busy individuals who value well-kept wardrobes. Currently serving Southern California, New York City, and the Bay area, their Stylists take care of everything fashion-related on behalf of their customers so that they can dress with ease, while never having to leave home to shop.

service@mikadopersonalstyling.com
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MiKADO
Personal Styling Services
MiKADO is full-service Personal Styling firm handling all the shopping and fashion needs of busy individuals who value well-kept wardrobes. Currently serving Southern California, New York City, and the Bay area, their Stylists take care of everything fashion-related on behalf of their customers so that they can dress with ease, while never having to leave home to shop.

service@mikadopersonalstyling.com