How To Dress Like a Tech Titan

How To Dress Like a Tech Titan

In the world of tech founders and executives, a general disdain for attention to one’s daily wardrobe comes from a desire to maximize efficiency and clear the mind for more important cognitive processing. The thinking is such that eliminating major choices from the daily routine, like what to put on in the morning, frees up the mind to focus on more important work-related decisions. With the likes of Steve Jobs and Mark Zuckerberg taking it so far as to wear the same style of shirt and pants every day, the notion of a ‘work dress code has been adopted by many.

While the Silicon Valley elite uniform often consists of shorts, tees, and hoodies, some of the most notable names in the industry have been able to maintain equipoise between their own unique sense of style and a practicality towards fashion that is almost formulaic.

Creating a signature look doesn’t necessarily entail “silly and frivolous” decision making as noted by Zuckerberg, or a closet filled with multiples of the exact same t-shirt, and can be streamlined for efficacy while still taking into account one’s personal fashion preferences. By creating a capsule wardrobe, or a collection of like-minded items that share similar thematic styling, one can easily interchange the pieces in their closet with minimal energy expenditure while also developing their personal style.

Some of the Valley’s biggest heavyweights have been able to master their craft, break barriers in their field, and create products that have changed the course of history, while also reimagining what an executive in technology looks like. These leaders have methodically approached their wardrobe to master their personal dress code while developing the signature looks we have come to expect of them.

In dressing like a tech titan, often only a handful of staple pieces are required to create the look. While some play it safe and others incorporate more creativity, we’ve rounded up the founders and executives who are pioneering a different version of the tech-uniform.


Jack Dorsey

The Twitter and Square CEO’s style can be summed up as edgy, cool and understated. Dorsey always stands out in a crowd of his peers when opting for leather jackets in lieu of button downs. While he has an affinity for high-end streetwear labels and runway brands, his style can be emulated for a fraction of the price.


Kevin Systrom

The co-founder of Instagram has been at the forefront of his industry for bridging the gap between technology and fashion, opting to bring the same panache to his dress code as he does to his products. Often seen in sports coats, ties and sweaters, Systrom’s preppy chic style looks the part of a CEO in a creative field.

LA Startups - Dress Like a Tech Titan - Kevin Systrom


Evan Spiegel

Spiegel has done an excellent job at crafting the perfect causal off-duty uniform – a practical, no-fuss look without ever being sloppy. The co-founder and CEO of Snap Inc. favor designer sneakers, skinny jeans, and fitted tees, often topped off with a great bomber jacket or puffer coat. The sheer simplicity of his look means he can achieve the Zuckerberg-like efficiency without always wearing the same thing.

LA Startups - Dress Like a Tech Titan - Evan Spiegel


Sheryl Sandburg

The Facebook COO’s go-to mode for dressing is no fuss, classic and professional. She keeps her look simple, knows what works well on her and focuses on impeccable tailoring to maintain her streamlined image. While her style is always poised, Sandberg also adds playful elements to her wardrobe and can frequently be seen in monochromatic pairings (a common style-hack among the best-dressed women in fashion) or leather boots in place of high heels.

LA Startups - Dress Like a Tech Titan - Sheryl Sandburg


Whitney Wolfe Herd

Herd’s style is very playful, put-together and completely on trend, and if you didn’t know she worked in technology you’d assume she had a starring role in fashion. The founder and CEO of Bumble make creative choices with her wardrobe each time she steps on stage and keeps her casual dress code just as well-manicured. Often hosting some of the biggest names in Hollywood and entertainment at her events, Herd’s sense of style is always equally on par with her A-list guests.

LA Startups - Dress Like a Tech Titan - Whitney Wolfe Herd


Angela Ahrendts

Before stepping into her role as the Senior VP of Retail at Apple, she was the CEO of Burberry, so it’s no surprise that Ahrendts has an impeccable sense of her own signature style and a formulaic approach to her wardrobe. Often seen in trench coats (an homage to her Burberry days one can only assume), classic blazers and embellished accessories, she always finds the perfect balance between corporate and fashion-forward.

LA Startups - Dress Like a Tech Titan - Angela Ahrendts

 


 

This article was written by the styling team at MiKADO. MiKADO is full-service Personal Styling firm handling all the shopping and fashion needs of busy individuals who value well-kept wardrobes. Currently serving Southern California, New York City, and the Bay area, their Stylists take care of everything fashion-related on behalf of their customers so that they can dress with ease, while never having to leave home to shop.

MiKADO
Author Details
Personal Styling Services
MiKADO is full-service Personal Styling firm handling all the shopping and fashion needs of busy individuals who value well-kept wardrobes. Currently serving Southern California, New York City, and the Bay area, their Stylists take care of everything fashion-related on behalf of their customers so that they can dress with ease, while never having to leave home to shop.

service@mikadopersonalstyling.com
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MiKADO
Personal Styling Services
MiKADO is full-service Personal Styling firm handling all the shopping and fashion needs of busy individuals who value well-kept wardrobes. Currently serving Southern California, New York City, and the Bay area, their Stylists take care of everything fashion-related on behalf of their customers so that they can dress with ease, while never having to leave home to shop.

service@mikadopersonalstyling.com

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Top 10 Best Kept Secrets of the Régime des Fleurs Cult Perfume Brand

Top 10 Best Kept Secrets of the Régime des Fleurs Cult Perfume Brand

What is a cult brand? A cult brand is a brand that may not be very well known in general circles, but it inspires a devoted customer base. Such is the case with Régime des Fleurs, which is so low key that very few people know about it. Those who do know about, however, include some of the most knowledgeable experts in the fashion industry as well as the most fanatical artistic types in the niche of fragrances.

So let’s shed a spotlight into one of the most secrets yet sought-after brands in scents:

  1. Régime des Fleurs was actually founded in 2014. But they operated only in cyberspace, with cofounders Alia Raza and Ezra Woods communicating with customers only through their computers and through Instagram.
  2. For the most part, they relied on Internet word of mouth to spread the word of their perfumes. That meant they had to produce something that people would actually want to talk about, and they succeeded without a doubt. They used seductive notes like Earl Grey vapor and white ambergris to separate themselves from the rest of the crowd. Their fragrances were also blended by hand, which gave them an artisanal quality.
  3. Even their bottles were designed to catch attention. These were all custom-painted. They used unusual hues and shades, including lustrous peacock colors and luminous orange. These bottles also sported a small gold crest with the brand’s initials, and it looked supremely regal.
  4. The founders operated Régime des Fleurs for nearly 4 years in this way. They only recently opened a storefront atelier in LA, and they did so quietly without any bombastic fanfare.
  5. The location of their storefront was carefully chosen, as it was in Mid-City. It was right there in the middle of a neighborhood which has gradually been transformed by the arrival of various spaces dedicated to fashion and art.
  6. Right in front of the atelier, Régime des Fleurs offers its full lineup of products, with also includes formerly limited edition collaborations. These eclectic items include vinyl records from a project with Chloë Sevigny and Michel Gaubert along with candles hand-painted by noted textile artist George Venson of Voutsa.
  7. The Fait Main line is in the production area behind a white curtain, and this is the original collection of esoteric fragrances. This area also acts as the shipping hub for the online business.
  8. Customers have encouraged Alia Raza and Ezra Woods to run the place like an art gallery. Régime des Fleurs has a deep connection with its devoted fan base, and so they have catered to their customers’ preferences. They’ve featured dreamlike stylized oil paintings and artworks cast in lead crystal and blown glass. Featured artists include Max Jansons, Dylan Palmer, Samantha Thomas, and Kathy Klein.
  9. In a recent opening party, Kathy Klein set up psychedelic designs with flower petals on the floor.
  10. Out back, the flowers continue to emphasize the brand’s connection with botanical nature, with a parking lot filled with gorgeous flowering vines like passionflowers, morning glories, jasmine, and bougainvillea.

Get them here: 3305 W Washington Blvd, Los Angeles, CA 90018

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Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

15 Hacks to Get More Instagram Followers

15 Hacks to Get More Instagram Followers

Discover how easy it is to increase the number of your Instagram followers.

As of June 2018, Instagram has 1 billion active users per month. That’s obviously a lot, and many companies are quite salivating over the prospect of marketing and advertising to that many people. If you can increase your Instagram followers, you can then foster a stronger community for your brand, boost the number of views on your blog and website, and increase your sales.

But how do you get more Instagram followers in the first place? You can start with these 13 effective ways. They’re super easy, but they’re sure to work!

1. Start with Liking Other People’s Pictures in Your Niche

You need to get your name out there, and this starts with liking other people’s photos. Each night finds some accounts in your niche and like at least 5 photos. You can check hashtags and check out the profiles of the followers of the most famous Instagram accounts in your niche.You can also send a real (non-fake) comment and you can give them a follow. This ought to let other Instagram users discover your account.

2. Ask Your Followers in Other Social Platforms to Follow You in Instagram

If you’re using Instagram, chances are that you’re also using other social platforms such as Facebook and Twitter. Don’t assume that they’re following you on Instagram too. So when you post on Facebook or put out a quick tweet, you can sometimes just encourage your followers on those platforms to follow you on Instagram too.

3. Link to Your Instagram Account on Other Platforms

It does help to have your followers on other social networking platforms to follow you on Instagram if you make it easier for them to do so. So don’t forget to put in your Instagram username in the profile section of your other social accounts. You can also just include a handy link to your Instagram account as well. That ought to work.

4. Create a Theme for Your Instagram

With the first 3 tips, you should have a fair number of people checking out your Instagram account. So your account must be good enough to hold their attention. It helps if you set up your account with a nice theme. You should have an interesting bio section as well as a neatly organized page of photos linked to a particular subject matter. Your theme should, of course, be related to your business, so that your company can grow and profit with the growth of your Instagram account followers.

5. Be More Sociable

You’ve already learned about posting genuine comments for the photos on other accounts, so that these people may notice your own account. At some point, they may visit your account and post comments on your own photos as well. When that happens, try to respond to the comments you receive. Be more sociable and authentic, instead of just posting “Thanks” for their comments. This fosters a more engaging relationship

6. Don’t Forget Your Hashtags

Lots of Instagram leaders have long known that using hashtags is one of the surest ways to gain followers. You can use up to 30 of them in your photo description, so get to it. It does help when the hashtags you choose are actually relevant to your niche, and they get a lot of interest every day. Most users tend to search photos based on the hashtags, so they’re crucial in getting your photos discovered. With lots of hashtags, you get lots of opportunities to attract attention, and you can get more likes. This can rank your photos even higher.

7. Come Up with a Unique Hashtag

While a popular hashtag is always great, a unique hashtag has its own benefits. It should have a specific purpose, and then you can ask other people to use it. This helps you build your community. Also, you can repost the photos using that unique hashtag while giving proper credit, and that means you can easily get new content for your Instagram account.

8. Brand Your Images with Your Account Username

It’s great if your followers repost your images, but it will help you a lot of these photos also feature your account username somewhere in the small text. This can entice others who see the photos to check out your account when they really like your photo.

9. Suggest Actions for Your Followers to Generate Engagements

If it’s not clear yet, when you’re in social media you should make clear what you would like your followers to do. So ask them to “like” your photo if they appreciate it. You can also ask your followers to tag a friend.

One technique for holiday goers on Instagram is to post where they are currently, and then they ask their Instagram followers to tag a specific friend that they would like to share their vacation with if they’re where you are. This can elicit lots of comments, and the tagged friends can come in and become followers on your account.

10. Geotag Your Photos

This again helps when you’re posting photos of exotic locations in your travels. Geotag those photos, and the people who use the same geotag can then see your photos. They may follow you if they have something in common with you or your location. They may have been there too, or they may be planning an upcoming visit.

11. Keep Posting What Your Followers Like Most

You need to tweak your content so that you mostly post photos they like. You can find out which of these photos are simply checking which ones have generated the most comments, likes, and tagging of friends.

12. Partner Up with Influencers in Your Niche

You can reach out to a well-known Instagram account and work together on contests and giveaways with your followers. You can also just post a photo from each other’s account so that the followers of one can learn about the other.

13. Use Paid Posting in Top Niche Accounts

Of course, for the really big guns, you can’t work with them for free. You may have to pay for them to post a photo for you in their Instagram accounts. These people tend to ask people to email them if they have “business inquiries”, and they generally mean paid to post.

Check out these 13 tips and discover why they’re so effective. They’re actually easy, but with these, you can grow your Instagram followers from a handful to a teeming horde!

14. Don’t oversell your product or service

A visual comparison is: when you date someone, you need to generate interest in the other person before ‘converting’. Same happens in social media: Customers might take a while to trust your brand in order to end up converting. For this reason, generate great engaging content and be strategic on how often you post what we call ‘aggressive call to action posts.

15. Track your performance and pivot to your best engaging practices

Instagram gives you basic reports, but growth hackers have tools to get even more out of it. Get an expert (e.g. Go Global Agency) to help you extract valuable reports from your account. Measure results and pivot if necessary. There are many variables that can be measured: engagement, audience demographics, best performing hashtags, etc.

Author Details
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

The Best Hiking Trails to the Iconic Hollywood Sign

The Best Hiking Trails to the Iconic Hollywood Sign

NYC may have its Statue of Liberty, but in LA there’s no need for a huge and fancy statue to symbolize the city. It’s a HOLLYWOOD sign right up there on the side of the mountain. It’s a sight that’s one of the most recognizable landmarks in the world, and invariably every movie and TV show displays the sign to immediately tell people where the action is.

While it seems like a great view from below, you know what’s better? It’s if you can hike up to it so that you can take a selfie with that huge sign as your immediate background. There’s an easy way to get there, and there’s another hiking trail you can use if you want more of a challenge.

The Easy Trail

If you want to take things easy, it’s understandable. All you need to do is to take the Mount Hollywood trail to take you right to the sign. You start in Griffith Park, with 2 possible starting points in the area.

The starting point for the shorter trail starts at the parking lot of the Griffith Observatory. This hike is about 3 miles long, which is like a stroll in the park for most hikers. For newbies, it’s not all that bad either.

The other starting point is on a fire road intersecting N. Vermont Canyon Road. It’s only a little bit longer. You can find parking at both spots, but you may have to compete with other hikers especially if you come later in the day. You should come in early in the morning so parking is easier, plus you can enjoy a cooler hike.

The Charlie Turner Trailhead also has another starting point for the Mt. Hollywood trail. You can’t miss it, as you’ll see various signs that should point you the right direction.

Just remember, this is the easy trail with different starting points. It’ll be a little over 3 miles, and it should take you about 2 hours to hike. It’ll take you right next to the sign.

Hollywood Hiking Trail in Los Angeles

The Challenging Trail

If you’re really fit and itching to prove it, then this is the trail for you. This is the Canyon Drive trail, and you’ll end up behind the sign with this hike. What’s more, you get to see the awesome view of downtown LA as well as the San Fernando Valley.

It’s about 6½ miles long and you’ll need about 4 hours to complete the journey. Keep in mind that you’ll hike going up by about 1100 feet, so be prepared. Take lots of water with you, and make sure you have sunscreen.

Plenty of people start this trail at the wee hours of the morning. This gives you a cooler hike and at the end, the sunlight gives you a great view. But you may also want to try it at sunset too. The view is a lot more unique, and you get enchanting hues with your views of downtown LA and the San Fernando Valley.

Author Details
Editor-In-Chief
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.

john@lastartups.com
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Editor-In-Chief
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.

john@lastartups.com