How To Dress Like a Tech Titan

How To Dress Like a Tech Titan

In the world of tech founders and executives, a general disdain for attention to one’s daily wardrobe comes from a desire to maximize efficiency and clear the mind for more important cognitive processing. The thinking is such that eliminating major choices from the daily routine, like what to put on in the morning, frees up the mind to focus on more important work-related decisions. With the likes of Steve Jobs and Mark Zuckerberg taking it so far as to wear the same style of shirt and pants every day, the notion of a ‘work dress code has been adopted by many.

While the Silicon Valley elite uniform often consists of shorts, tees, and hoodies, some of the most notable names in the industry have been able to maintain equipoise between their own unique sense of style and a practicality towards fashion that is almost formulaic.

Creating a signature look doesn’t necessarily entail “silly and frivolous” decision making as noted by Zuckerberg, or a closet filled with multiples of the exact same t-shirt, and can be streamlined for efficacy while still taking into account one’s personal fashion preferences. By creating a capsule wardrobe, or a collection of like-minded items that share similar thematic styling, one can easily interchange the pieces in their closet with minimal energy expenditure while also developing their personal style.

Some of the Valley’s biggest heavyweights have been able to master their craft, break barriers in their field, and create products that have changed the course of history, while also reimagining what an executive in technology looks like. These leaders have methodically approached their wardrobe to master their personal dress code while developing the signature looks we have come to expect of them.

In dressing like a tech titan, often only a handful of staple pieces are required to create the look. While some play it safe and others incorporate more creativity, we’ve rounded up the founders and executives who are pioneering a different version of the tech-uniform.


Jack Dorsey

The Twitter and Square CEO’s style can be summed up as edgy, cool and understated. Dorsey always stands out in a crowd of his peers when opting for leather jackets in lieu of button downs. While he has an affinity for high-end streetwear labels and runway brands, his style can be emulated for a fraction of the price.


Kevin Systrom

The co-founder of Instagram has been at the forefront of his industry for bridging the gap between technology and fashion, opting to bring the same panache to his dress code as he does to his products. Often seen in sports coats, ties and sweaters, Systrom’s preppy chic style looks the part of a CEO in a creative field.

LA Startups - Dress Like a Tech Titan - Kevin Systrom


Evan Spiegel

Spiegel has done an excellent job at crafting the perfect causal off-duty uniform – a practical, no-fuss look without ever being sloppy. The co-founder and CEO of Snap Inc. favor designer sneakers, skinny jeans, and fitted tees, often topped off with a great bomber jacket or puffer coat. The sheer simplicity of his look means he can achieve the Zuckerberg-like efficiency without always wearing the same thing.

LA Startups - Dress Like a Tech Titan - Evan Spiegel


Sheryl Sandburg

The Facebook COO’s go-to mode for dressing is no fuss, classic and professional. She keeps her look simple, knows what works well on her and focuses on impeccable tailoring to maintain her streamlined image. While her style is always poised, Sandberg also adds playful elements to her wardrobe and can frequently be seen in monochromatic pairings (a common style-hack among the best-dressed women in fashion) or leather boots in place of high heels.

LA Startups - Dress Like a Tech Titan - Sheryl Sandburg


Whitney Wolfe Herd

Herd’s style is very playful, put-together and completely on trend, and if you didn’t know she worked in technology you’d assume she had a starring role in fashion. The founder and CEO of Bumble make creative choices with her wardrobe each time she steps on stage and keeps her casual dress code just as well-manicured. Often hosting some of the biggest names in Hollywood and entertainment at her events, Herd’s sense of style is always equally on par with her A-list guests.

LA Startups - Dress Like a Tech Titan - Whitney Wolfe Herd


Angela Ahrendts

Before stepping into her role as the Senior VP of Retail at Apple, she was the CEO of Burberry, so it’s no surprise that Ahrendts has an impeccable sense of her own signature style and a formulaic approach to her wardrobe. Often seen in trench coats (an homage to her Burberry days one can only assume), classic blazers and embellished accessories, she always finds the perfect balance between corporate and fashion-forward.

LA Startups - Dress Like a Tech Titan - Angela Ahrendts

 


 

This article was written by the styling team at MiKADO. MiKADO is full-service Personal Styling firm handling all the shopping and fashion needs of busy individuals who value well-kept wardrobes. Currently serving Southern California, New York City, and the Bay area, their Stylists take care of everything fashion-related on behalf of their customers so that they can dress with ease, while never having to leave home to shop.

MiKADO
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Personal Styling Services
MiKADO is full-service Personal Styling firm handling all the shopping and fashion needs of busy individuals who value well-kept wardrobes. Currently serving Southern California, New York City, and the Bay area, their Stylists take care of everything fashion-related on behalf of their customers so that they can dress with ease, while never having to leave home to shop.

service@mikadopersonalstyling.com
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MiKADO
Personal Styling Services
MiKADO is full-service Personal Styling firm handling all the shopping and fashion needs of busy individuals who value well-kept wardrobes. Currently serving Southern California, New York City, and the Bay area, their Stylists take care of everything fashion-related on behalf of their customers so that they can dress with ease, while never having to leave home to shop.

service@mikadopersonalstyling.com

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5 Best Instagram Tools to Help You Build Your Following in 2019

5 Best Instagram Tools to Help You Build Your Following in 2019

It’s true that it helps to be a celebrity if you want to amass lots of followers and likes on Instagram. The top Instagram accounts belong to celebs Taylor Swift, Selena Gomez, Kim Kardashian, Beyoncé, Ariana Grande, and Justin Bieber. But it’s all about making your Instagram feed a lot more engaging, and you can do that with the following tools to boost your following:

1. The Instagram Marketing Mastery Bundle

This is truly a complete package with a 5-way combined method of achieving Instagram fame. This teaches you how to build your presence on the Instagram platform that can reach a wider audience. The various components focus on advertising, affiliate marketing to monetize your success, and engagement techniques to garner greater interest. You have growth tips to boost your user base and content strategy lessons to help you decide on what to post. At $29, this is a steal.

2. Savvant Instagram Optimizer Famous Plan

Knowing what photos to post on Instagram is a crucial skill, and that’s just one of the things you learn with this plan. This is designed to boost your own creativity so that you’re able to pick on your own the most suitable photos and imagery. You’ll learn to come up with the most engaging copy, while you’re also able to pick the right keywords, filters, and hashtags that make your content easier to find. Detail about the plan here.

A lifetime subscription to the plan may seem like a long time, but then at a total cost of only $40 you surely get your money’s worth.

3. Planagram Agency Plan

This time you have to shell out $50, but this plan comes with handy tools that really save you a lot of time and effort. This comes with an automated scheduler so that your posts, galleries, and stories can be aired exactly when you want them to be. They can be posted at just the right time for your audience to see. Detail about the plan here.

It’s a great way you manage your posts, as it can schedule up to 10 images at once. In fact, it can help you to manage up to 25 different Instagram accounts!

4. piZap Pro

Sure, Instagram has built-in editing tools. But that doesn’t give you a leg up since everyone uses them too. With the piZap Pro, however, you get a lot more than the basic editing tools. You get hundreds of interesting fonts with ad-free access and royalty-free stock images. You can do collage layouts, stickers, and filters. There’s even a custom emoji maker so you can make your own unique emoticons. Detail about the plan here.

This is an editing suite with basically everything you need. In fact, you can use the included templates to create YouTube channel art and Facebook and Twitter cover photos.

5. Appz Instagram Assistant

This is a Google Chrome extension, and the lifetime subscription will cost about $40. It’s like hiring your very own personal assistant who’s an expert on building your brand. It can automatically like, comment or follow other posts or users with the same interests as you do. It also shows you a lot of stats to give you an idea of your progress. Detail about the plan here.

Founder, Editor-in-Chief
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.
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LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.

How to Maximize Your Digital Marketing Budget in 2019

How to Maximize your Digital Marketing Budget in 2019

Many businesses don’t really regard themselves as digital companies, because they may offer “analog” consumer products and services. After all, they’re not selling high-tech products and software programs. Common small businesses include restaurants, arts, and crafts sales, and plumbing services. So since these are traditional businesses, often they employ traditional marketing strategies—and that’s a mistake. Instead, digital marketing must be at the forefront of any sensible marketing strategy these days.

It’s true that many of these old-school marketing departments have now added more modern online marketing elements like mobile marketing, social media marketing, email marketing, and website operations. Yet often the focus is on traditional marketing methods like print ads and retail store promos. The digital marketing teams receive a far smaller share of the marketing budget.

If you’re running your own business, you have to increase the budget for digital marketing. In fact, the bulk of your marketing budget should probably go to digital marketing instead. Your digital marketing team should be at the forefront of your marketing efforts, leading the charge in promoting your brand and gathering data about your customers.

If you’re not convinced, here are some facts that should change your mind:

  • The vast majority of your customers are online. In the US, about 89% of the people use the Internet. Among the Internet users, 77% go online every day, 43% are online several times a day, and a staggering 26% are online almost constantly. The percentage of the constantly connected jumps to 39% for the 18 to 29 age bracket.
  • According to expert consumer marketers, the most effective marketing tactics include digital marketing techniques like social media, email newsletters, videos, mobile apps, website articles, and blogs. Online marketing is quite versatile, as it can also include webinars, webcasts, online presentations, white papers, infographics, and case studies.
  • With so many digital channels, it’s your responsibility to make sure that the message stays consistent throughout. Every platform should have the same information regarding your business, such as your location and your contact information. Your prices and promos should also appear the same for each channel. Your offline channels must also fall in line with your online promos, though this can be a challenge when you’re prone to quick reactive promotions.
  • The speed of digital marketing is significantly faster compared the traditional offline channels. This is in terms of fulfilling consumer demand for information. Direct mail and even telephone channels can’t compare to having all the information readily available on your website. You can also chat with your consumers and respond quickly via forum posts and emails.
  • The analytic tools for online marketing are also superior as you’re able to really track your marketing ROI. These tools can track how each digital marketing method is actually contributing to your bottom line. You can find out which methods are increasing your brand visibility, increasing your website visitors, and boosting your sales.

The basic truth is that all business these days are digital. You may offer traditional services like food products and plumbing services, yet marketing today must be online.

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

Newbie’s Guide to the LA Subway

Newbie’s Guide to the LA Subway

Everyone knows that you need a car in LA if you want to get anywhere. Unfortunately, that kind of widely held belief that resulted in the legendary LA traffic. If you want to get to your meetings on time in LA, then sooner or later you will have to park your car and get on the LA metro.

So how do you go about it? Here are the steps you need to take.

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Plot Your Journey from Point A to Point B

This means to figure out where you are, figure out where you’re going, and figure out how you’re getting there. You can use the Metro’s own trip planner, but Google Maps also has built-in LA Metro data.

Make your plans, though you may be surprised at how the estimated times of getting from one location to another is somewhat (or in some cases considerably) longer than when you go by car.

If you’re driving to your starting Metro point, make sure that the station you’re going to has parking on-site.

Paying for Your Fare

Paying for your metro ride is done through your TAP card, which you can obtain from the vending machines in the metro station. If you’re not sure about buying them on-site, you can also opt to buy them online so you can have it with you when you get to the metro. This TAP card will have to be activated and loaded up, but it’s acceptable for up to 24 different transit agencies in the area. It’s not just for the LA subway.

Every one-way local trip will cost $1.75 no matter what. It’s doesn’t matter where you get on and off, nor is the time of day relevant. It will always be $1.75 unless you go for Express and Silver Line bus trips. Those will cost you $2.50 per ride.

Getting on the Subway

So you’ve reached the metro station you need to start with and you have your TAP card with you. Just get on the platform, and mind the warning in yellow regarding how you need to STAY BEHIND YELLOW LINE. Once your ride arrives, get in and find a seat of there’s an available one.

Above you, you have maps that help you keep track of when your stop is coming. So just stand or sit there in comfort, knowing that you won’t have traffic to deal with. You can also just ask other people who may be experienced riders if you have questions regarding the LA metro. Just be polite, okay? In general, if you’re polite then other people will reciprocate with friendly advice so you can learn the ropes quickly enough.

If you’re prone to boredom, then you can always fiddle with your smartphone to pass the time. It’s safer to do this on the subway than when you’re driving, right? Some people also bring books and magazines to pass the time, though in some cases it’s meant to discourage conversations with other people.

Once you reach your stop, get off. That’s basically it!

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.