How is Coworking Great For The Los Angeles Tech Scene

100 Shared Office And Desk Space to Work in Los Angeles

Check out these 100 coworking spaces in LA.

Co-working spaces have started to take off recently, and it’s all thanks to the need of business locations. A city like Los Angeles tends to have very high rent and purchase prices for real estate, and that means you need to find a great way to acquire new business locations. But if you’re a business or a freelancer that needs a business presence yet which lacks the necessary amount of money, it’s super hard for you to get the job done properly and not worry about possible problems.

And that’s where the need for co-working places comes into play. These locations are very different when compared to a regular office for example. And that’s because there are multiple businesses all residing in a single place.

How is co-working great for the Los Angeles Tech Scene?

Tons of startups want to grow and evolve. And they can totally do that with the right amount of help and support. Even freelancers need a proper business location as they want to avoid working from home. Juice bars and coffee shops are ok for them, but they can end up being problematic as time goes by. You are much better off going for a shared workspace. You do have plenty of space to share with others, yet at the same time, you can fulfill your tasks and just enjoy your time without that much of a problem too.

The Los Angeles co-working spaces are designed with affordability in mind. They are quite affordable, way more affordable than a rental. That’s why most freelancers and startup owners gravitate towards such a place. They also encourage networking, which is why a lot of people enjoy co-working in the first place. It just offers you a way to connect with business professionals in the same industry.

And since the tech industry is booming in Los Angeles, it’s easy to see that the co-working spaces are amazing networking places, to begin with. On top of that, they do offer flexibility. You are free to come and work at any given hour during the day or night. And you also have amenities like coffee machines, fully equipped kitchens and so on. The only difference is that you don’t have to worry about the leasing formalities anymore. And the costs are way lower, which is what makes this entire process very convenient and amazing in its own right.

Who uses co-working spaces in Los Angeles?

It might sound a bit cliché, but every business that wants to grow and save money tends to focus on this type of spaces. And the benefit is that they can easily make quite a lot of money while also avoiding lots of expenses. Every tiny expense matters if you plan on saving money, so it certainly makes a lot of sense to use such co-working spaces.

But the interesting thing is that even some of the large organizations are coming onboard with this. It makes a lot of sense to use co-working spaces especially when they want to transition to a new building. Plus, they can cut the expenses if they want to downsize and use a smaller team, then outsource some of the other tasks.

The great thing is that tons of companies in Los Angeles see co-working spaces as an opportunity, and that’s great for them. Even companies like Merck, KPMG and many others are actively involved in using co-working spaces. So it’s safe to say that there’s a lot of interesting in using such working spaces, and it’s something that you will enjoy and appreciate quite a bit due to that.

How does this affect the rental prices?

Since we are talking about Los Angeles, the rental prices are still very high and they are not going to be lower anytime soon. There’s a huge demand for office spaces in the town, so companies that create co-working spaces are the right solution especially for smaller businesses that want to grow and which need to establish their own presence in the city.

An interesting thing about co-working spaces is that they also provide virtual addresses. That means customers or business partners can easily send inquiries or packages to the company and they will be received at the co-working space. It’s a great way to acquire a Los Angeles office address, and the best part is it costs way less than regular rent prices.

Do these co-working spaces replicate a traditional office?

In some ways they do, because you do have amenities and immediate access to features that are a part of any office. These include printers, scanners and any utilities needed by various companies. Some co-working spaces in Los Angeles have 3D printers too, not to mention they have small conference rooms too. So you can actually create or attend a conference in there without any problems.

You do have to wonder, who is the target for these co-working spaces? As we mentioned earlier, small companies and freelancers are extremely important for those persons that create co-working spaces. However, if we talk about the age range, most of the time the interested persons will be millennials. They are the ones that have lots of great ideas and which lack the funds to create a large business.

The co-working spaces in Los Angeles provide them with enough space to work on their projects, all while still being able to connect with other business professionals. However, you will also find older and more experienced business professionals and freelancers that work from the co-working spaces. They decided to opt for these co-working spaces because they offer more efficiency and a great way to generate leads and new business partners or attracting new clients.

As you can see, more and more co-working spaces are used in Los Angeles, and it’s a great thing to hear. Small and medium-sized businesses are actively focused on innovation, and they want to use all their income to grow and evolve. The last thing they want is to spend most of their money on rent, so the co-working spaces are very convenient for them!

Check out these 100 coworking spaces in LA.

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Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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GOAT is Seeking 11 Full-Time Engineers in its LA Office

GOAT is Seeking 11 Full-Time Engineers in LA

Founded in 2015 and based in Los Angeles, GOAT is the largest marketplace for buying and selling authentic sneakers. Whether you’re looking to buy rare sneakers, discover new ones, or earn money by listing sneakers you already own, GOAT is your destination.

GOAT is backed by some of the leading names in venture capital including Accel Partners, Andreessen Horowitz, Ashton Kutcher, Guy Oseary, Matrix Partners, NEA, SV Angel, Upfront Ventures and Y Combinator.

Located in the heart of Culver City, California; shared by multiple sources, GOAT is one of the best (and coolest) places to work in LA right now.

Awesome Perks:

  • Medical, dental and vision coverage
  • Daily catered lunches from LA’s best restaurants
  • Unlimited vacation and sick days
  • Competitive salary and generous equity grants

GOAT is currently seeking 11 full-time engineering talent in its LA office.

  1. Android Engineer – Seeking a product-driven Android Engineer with a strong appreciation for great design not only in products and visual presentation but also in code and technical architecture.
  2. Engineering Manager – Seeking an experienced Engineering Manager to lead a team of exceptional software engineers. You will play a key role in inspiring and driving the efforts of the engineering team to deliver the highest priority features in the quickest way possible while managing technical risk and quality.
  3. iOS Engineer – Seeking a proven experience engineer building and launching high-quality iOS apps and is excited about researching new methods or technologies that improve the architecture, user experience or engineering process.
  4. Lead Software Engineer (Golang/Microservices) – Seeking a lead engineer to coordinate and communicate across teams that span several areas of the business, including mobile, web, retail, and fulfillment Tackle large projects related to deconstructing a Rails using composable microservices and serverless components.
  5. Senior Android Engineer – Seeking a product-driven Senior Android Engineer with a strong appreciation for great design not only in products and visual presentation but also in code and technical architecture. As an early member of the engineering team, you’ll collaborate cross-functionally with product design, marketplace ops, analytics and more to ensure a solid end-to-end strategy and execution.
  6. Senior Backend Engineer – Seeking an experienced Senior Engineer to help design and implement new features across multiple backend applications. As a senior presence and a core individual contributor on a small team, you will play a key role in both enhancing a Ruby on Rails backend at the heart of the business and building out a new, more scalable service-driven architecture.
  7. Senior Frontend Engineer – Seeking a Senior Frontend Engineer to build unique websites that support both our power users and our everyday customers. Develop single page applications in React and other best in class JavaScript libraries.
  8. Senior Golang Engineer – Seeking an experienced Senior Engineer to help design and implement new features across multiple backend applications. As a senior presence and a core individual contributor on a small team, you will play a key role in mapping the expanding needs of the business into innovative technical solutions within a highly scalable and event-driven architecture.
  9. Senior iOS Engineer – Seeking a Senior Engineer who has proven experience building and launching high-quality iOS apps and is excited about researching new methods and technologies that improve the architecture, user experience or engineering process. Work with team to troubleshoot, debug, and fix issues in production and non-production environments.
  10. Senior Ruby on Rails Engineer – Seeking an experienced Senior Engineer to help design and implement new features across multiple backend applications. As a senior presence and a core individual contributor on a small team, you will play a key role in both enhancing a Ruby on Rails backend at the heart of the business and building out a new, more scalable service-driven architecture. Make technical decisions that improve the codebase while minimizing riskIdentify and fix (or, ideally, avoid) bugs and performance bottlenecks.
  11. Senior Software Architect (Golang/Microservices) – Seeking a Senior Software Architect to coordinate and communicate across teams that span several areas of the business, including mobile, web, retail, and fulfillment. Tackle large projects related to deconstructing a Rails using composable microservices and serverless components. Enhance the existing backend systems to improve overall aspects related to high-traffic mobile and web applications. Identify current and future performance bottlenecks and bugs through simulated load-testing and chaos engineering concepts

Congrats with the success Eddy!

More about GOAT

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Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

Top Content Marketing Trends for 2019

Top Content Marketing Trends for 2019

Every year, different trends come and go in marketing. But classic methods don’t go away, and that includes content marketing. In fact, content marketing is growing at such a pace that experts estimate its worth will exceed $400 billion by 2021.

If you’re finally joining the content marketing bandwagon, here are some trends that you should anticipate for the coming year:

Content Marketing is Now Mainstream

It wasn’t that long ago when content marketing was considered a side project. It was something marketing pros tried out after first dealing with the more important marketing tasks.

Today, content marketing is considered one of those crucial tasks that you have to deal with. It’s now part of mainstream marketing because ignoring this facet of your marketing strategy will doom your enterprise. It’s that integral to your success.

Documented Strategies

Since content marketing has now been recognized as crucial to a marketing strategy, it will no longer suffice for marketing officials to launch content marketing strategies on the fly. This can’t be a “fly by the seat of your pants” project. It has to be carefully thought out and planned.

This is why 65% of the most successful content marketers have a documented strategy. Such a carefully planned campaign can identify a key marketing goal and set up a plan to achieve that goal.

Greater Focus on Customer Success

In the old days, companies focused on making the sale and then moving onto the next sale. They dealt with complaints as they arose afterward. But today, services are much more personalized. Marketers have realized that if they wanted to forge deeper relationships with their customers and encourage them to spread news of their brand, they have to make sure that customers get full value from their money.

That’s the essence of customer success. This means that with your content, you can help customers take care of their bought products. The content can also suggest new ways of using the products.

Brands Change from Vendors to Partners

Traditional marketing has always been at the core a way to sell stuff. Modern marketing, especially content marketing, is instead about forging a partnership with customers. That’s what the content you offer should focus on. It’s not about convincing people to buy stuff from you. Instead, it’s about engaging with customers and forging a lasting and trusting relationship.

Again, this means more focus on content that covers post-sale topics. What do your customers need after buying what you’re selling? Your content should provide info that can help them with those needs so that these customers will buy from you again. They’ll also be much more likely to recommend your brand to their social circles. After all, you don’t just view them as sources of profit—you act like they’re you’re partners.

Content Distribution is Key

The best content doesn’t help your cause if no one gets to see it. That means you need to find efficient ways of spreading the word and your content. These methods include social networks, email marketing, and other distribution channels that can best reach your audience.

Also, check out 2018 Internet Trends Report From Mary Meeker of Kleiner Perkins

Author Details
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
×
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

How I Got a Programming Job in Los Angeles Bustling Tech Hub

Searching for a job as a software engineer is really painful. There’s a new tech company popping up every minute of the day, and it’s tough to know which one to choose from.

Obviously, I should be grateful for all the opportunities I’m afforded as a software engineer, and I do, but man is this an annoying problem.

The Problem

The software industry is getting a continuous flow of money from VC’s that are just crossing their fingers, hoping that 1/10 of their investments goes IPO or gets acquired.

So that means there’s a lot of cash being invested into all sorts of ideas. Some of these ideas are good, and most of them are crap. Ideally, you want to land at a company where there’s less crap.

Since a lot of these companies are popping up, there are tons of job opportunities. What I’ve found though is that a lot of these companies have hiring managers that simply aren’t prepared to interview software engineers.

These companies don’t know any better, so they use hiring practices that are popular amongst the top tier tech companies like Google and Facebook as a crutch. This makes the job interview process feel really unforgiving for new and existing software engineers alike.

I recently put myself back out there to find a new job. It’s through this long and grueling process that I figured out a few tactics that helped me circumvent many of the common software job search headaches.

Job Search Begins

I kicked off my job search for Senior Android Engineer positions back in June 2018 and started preparing for interviews. You can imagine that I’d have to be quite unhappy at my existing job to have to deal with the aforementioned job search process. Here comes all those fun whiteboard algorithms, yay.

I needed to leave my employer at the time because my goals were no longer lining up with what I was doing. This feeling is something that I’ve learned to pay a lot of attention to. It’s hard to stay excited about anything if you no longer see much value doing it.

My short-term goal at the time was relatively simple: be part of a product-oriented team at a company that focuses on software. Additionally, my long-term goal has been to become a better leader, so I can one day confidently lead teams of my own.

With these goals in mind, it really helped me filter out the job opportunities that were presented to me.

Finding Opportunities

Having been so disappointed with previous job search processes, I desperately looked for a better way to interview with companies. That’s when I came across this very eye-catching ad while I was perusing Quora. It said something like “skip the whiteboard interview”. I was sold.

I am thoroughly convinced that the whiteboard interview has caused more people great pain during their careers as software engineers than helped hiring managers narrow down candidates. It’s one of the most anxiety-inducing and demoralizing interview “strategies” I’ve ever experienced.

Whiteboarding is a topic I could rant about for hours. It was my main motivator for finding a new way to job hunt, and this anti-whiteboard ad I found for a company called Triplebyte, was my holy grail.

I applied for their developer exam immediately. Since I’m an Android developer, I chose their mobile specialty exam and raced through the timed questions. I soon got confirmation that I was good enough to get a follow-up interview, and went from there to schedule it.

The whole process, from initial exam through to their video call screening, and eventually to the onsite interviews was fantastic. I really felt I was getting taken care of. This is how interviewing should be!

That wasn’t the end of my interviewing journey though; it was really just the beginning. Even though Triplebyte set me up with five great companies to interview within San Francisco, they didn’t have the clientele at the time to help me search more local. Since I live in Orange County, I had to find job opportunities out here the more traditional way.

I reached out to everyone in my network that could help me out with this. Previous co-workers, friends, family, and anyone else who could point me to a company with the values I was looking for. I set my LinkedIn profile to “searching for a job”, and tidied up my resume.

I got into contact with a few different interesting companies this way. Some in LA, some in OC, and more — many more — in the Bay Area. I really didn’t want to have to go to the Bay Area.

Besides the obvious factors of the Bay Area — like it’s way too expensive — I knew that moving there would be tough for my wife. It would be much easier to be able to pack everything up and move up there with all the industry elites if I was just a single dude. I had to think about my wife’s family, my family, and the future we’re trying to build together.

That said, I knew that I wanted to get as much interview experience as possible. From previous interview experiences, I anticipated a certain ramp-up time needed to get my mind warmed up for the oncoming onslaught of interviews. The more interviews I got through, the better I felt about the next one.

I ended up narrowing down my search to seven companies: one in LA, one in OC, and the five Triplebyte had arranged for me in the Bay Area. It was time to buckle down, so I took a week off from work and got ready to dive deep into my interviews.

The Interviews

Triplebyte’s process promises that once you are through their initial screening period, you’ll skip ahead to every company’s final interview.

Every company evaluates their software engineers differently. Some throw many hypothetical and theoretical technical problems at their candidates, whilst other companies stick to more practical job-related interview questions.

One thing that really stuck out to me in my round of interviews is just how inconsistently the idea of a “Senior Developer” is defined. Some companies have a list of skills they expect from their “Senior” people, and others just want to see how many hoops you can jump through before getting to the real work.

This made me realize just how fluid job titles are from one business to another. A “Senior” developer at one company could very well be a “Junior” developer at the next one over. Title definitions all come down to the business’ needs, their existing pool of talent, and how desperate they are to hire developers.

Having caught on to this very strange phenomenon, I knew I had to problem-solve my way out of it. So I started explaining to companies what I thought was “Senior” to me. I made sure to highlight my experience leading teams, my abilities outside of programming, and of course proving this all via different code challenges and Q&A.

It actually worked. Of course, the caveat here being that my strategy only worked on companies that I could truly add value to. Meaning that I had to have already been a solid candidate; I just used my “Senior” story to help tip things in my favor.

Out of the seven companies I interviewed with, I received offer letters from five of them. It’s not a bad batting average at all, and I felt rather proud of myself for getting this far.

It wasn’t long after my interviews were over, however, that the final challenge would prove to be most difficult. I had to make a choice as to which company to go to.

Making a Decision

I was staring at a list of five incredibly impressive businesses, with similarly incredible offers. I took a tip I got from one of the recruiters and started on a spreadsheet with all the companies I was considering.

I ended up with a whopping seventeen different categories that I used to compare all of these companies. Let me say that this helped immensely. It gave me a high-level look into all the things that I cared about. Here, I’ll list them out so you can laugh at how thorough this ended up being.

The categories in no particular order: pay, equity, 401(k), relocation bonuses, benefits (like medical), extra perks (like lunch catering, cell phone allowance, etc), vacation policy, company culture, engineering culture, product pros and cons, social impact, audience size, industry, gut feeling, location, commute, and work hours.

The Winner

All things considered, I ended up at my current employer, Weedmaps! I honestly surprised myself at this one too. I’m not a cannabis user, but I was so impressed with everything they were offering that I felt like it was a no-brainer to me.

What really tipped it in Weedmaps’ favor too is that I didn’t have to move. I could stay in beautiful OC, and be close to all my family. I think that’s something that people don’t value enough when considering their next job.

So far though, I’ve been thoroughly pleased with my choice to work at Weedmaps as a Senior Android Engineer. Having been here for just a few months now, I’ve really grown to enjoy working here. I’m so impressed with just how welcoming, and collaborative of an environment Weedmaps is.

It’s the collaboration, the willingness to compromise, and the desire to be better that makes a place like Weedmaps feel like home to me. I think those three traits are what foster growth, and build great teams.

For now, I’m focused on really maxing out the value I can bring to my team at Weedmaps. It’s a place that I feel will grow with me as I continue to push towards my career goals.

Maybe next time I can talk more about those dreaded whiteboard problems. Sigh.

Check these 50 Hottest LA Startups to Work For Right Now

Ryan Simon
Author Details
Ryan Simon is a Senior Android Engineer for Weedmaps. He has taken his background in investing, his degree in business and applied to the world of a software engineer. Ryan spends his free time cooking with his wife or playing Overwatch.
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Ryan Simon
Ryan Simon is a Senior Android Engineer for Weedmaps. He has taken his background in investing, his degree in business and applied to the world of a software engineer. Ryan spends his free time cooking with his wife or playing Overwatch.
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