How the Tech Industry Can Attract More Women Workers to Its Ranks

How the Tech Industry Can Attract More Women Workers to Its Ranks

While women have been making great strides in various industries, it seems like the computer programming sector still remains a bastion of men. Of all the computer programming jobs, only 21% are held by women.

Several factors have been cited for the small number of women among computer programmers. It has been found that among those who are earning bachelor’s degrees in computer science, only 17% are women. That’s a drastic change from the statistics in 1984 when 37% of those who were pursuing computer science bachelor’s degrees were women.

In addition, women have shown a tendency of not staying long in the industry. Studies show that among women in the tech industry, 56% of them leave their tech jobs for other industries. That’s more than twice the departure rate of male tech workers.

However, experts have argued that there are 3 areas that can work in attracting more women to the tech industry.

  1. Enabling Better Access

More women can join the tech workforce if the industry can open new pathways for women. Companies can use the popularity of their brands to increase awareness of the tech industry among women. These companies can offer scholarships for computer courses, even if these are just partial scholarships. Other companies can non-traditional graduates to enter the tech workforce by offering apprenticeships.

  1. Fostering Greater Awareness

Very few women think about getting a computer technology degree and one of the reasons is because most of them don’t even think that it’s a viable option. They don’t have enough role models in the industry, so subconsciously women think that it’s a job only for men.

Many women wish to make a difference in the world, and the computer industry should publicize how tech skills can help women make a difference. Women should also be made aware that the field is highly lucrative, and that there is a wide range of careers available in the industry. The simple ability to learn a code can enable a woman to join virtually any field in the business sector—since all industries use computers!

  1. Eliminating Self-Doubt

There are moments when we doubt ourselves. That’s universally true whether you’re a man or a woman. Yet for some reason, it’s a factor that’s noted only in women.

One basic type of self-doubt is the imposter syndrome. This refers to when we face a new task for which we feel that we’re inadequate and that we don’t belong. We feel like imposters, other words.

In moments like these, it can be very hard to cope when you feel alone. If you’re a woman in the tech industry, it’s easy to feel that way as there are very few women in the industry and the self-doubt can contribute to why so many women leave the field. However, women should seek out other like-minded women in the field through social media and corporate initiatives so that they can get some mutual support.

These areas have barriers that must be overcome so that women can find it easier to join the tech workforce. Hopefully, gender parity can be achieved even in this so-called men’s club that is the tech industry.

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

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15 Best Stationery Stores to Stock Up on Everything From Art Supplies to Notebooks

15 Best Online Stationery Stores to Stock Up on Everything From Art Supplies to Notebooks

Would you rather take notes in traditional stationery, like a journal or on your smartphone? For those who chose a journal over the smartphone, here are a few great online shops that will provide for your stationery needs.

While smartphones can be handy for note-taking on the fly, plenty of us still prefer to use pen and paper for taking down notes and writing in our journals. It just feels different somehow, just as actual books are a lot different from ebooks. In many cases, it’s also a lot more practical. We can have stationery and a pen right on our nightstand so that when we wake up right after dreaming we can jot down our dream right away without fiddling with our fussy smartphones.

Of course, it does enhance the experience when we get the stationery that best suits our preferences. So where do we get them? Nowadays we don’t have to wait until we can stumble upon a charming stationery shop in the city. We can just go online, where there are actually plenty of Internet stationery shops that can provide what we like.

Best Stationery Stores Online

We may live in the digital age, but that’s not to say stationery has lost its place in the office. Today, we’re taking a closer look at some of the best stationery stores online. Join us and discover the stationery supplier that fits your office style and culture.

Let’s get started …

1. Mark + Fold

This site offers enchanting alternatives to bland stationeries designed to appeal to the mass market. Here the designs are modern and decidedly minimalist, with an emphasis on unique papers and creative bindings. Get them HERE

2. Papersmiths

This UK brand has real stores in London and Bristol, but you can just visit their website for a more convenient shopping experience. Their wares include not just gorgeous examples of stationery, but a whole host of home knickknacks that will make you giddy. These include small gifts, greeting cards, homeware selections, magazines, and books. The variety available makes this one of the best stationery stores online. Get them HERE

3. Cass Art

They seem to have everything you’ll ever need for writing here. These include pencils, pens and the ink you need, rulers and erasers, and even writing surfaces. They’re all from highly regarded brands such as Daler Rowney, Faber-Castell, and Winston & Newton. Get them HERE

4. Fox and Star

They offer cute planners and journals along with charming pens, clips, and tapes. You’ll notice that their stationery supplies come from famous worldwide brands, and they’re all of premium quality. If you haven’t yet tried to buy the washi tapes from Japan, now’s the time. Get them HERE

5. Milligram

This is an Australian site that used to go by the more plebeian moniker NoteMaker. With the name change comes a more ambitious goal of providing you the best-designed stationery, the most efficient office, and desk supplies, and the most delightful lifestyle accessories. They’ll prove that everyday life seems brighter when you have well-made journals, fine paper, and gorgeous pens to work with. Get them HERE

6. Rifle Paper Co.

Based in Florida and run by a married couple, this stationery brand actually started out as just a small business run out of their garage. Now they’re a huge international brand, thanks largely to their striking stationery, fine pens, and memorable greeting cards. They also offer a truly alluring set of art prints. Get them HERE

7. Nook 

A group of 3 friends in London banded together to create a shop where they would have gone to for interiors and design. They specialize in elegant office supplies but they also offer accessories for the kitchen, bathroom, and garden. If you like cute and functional items around the house, this is your online shop. Get them HERE

8. Ohh Deer

Just a few years ago, this online shop started in an attic owned by a couple’s grandparent. Now they’re a booming success, and they’re gone past selling just exquisite notepads, pens, and stationery supplies. They have dozens of famous artists collaborating with them, and they’ve joined together with iconic brands like ASOS and Urban Outfitters. Get them HERE

9. The Stationer 

The founder started a stationery blog back in 2014, and there she demonstrated love and knowledge of stationery that endeared her to numerous fans. So naturally, she started to share not just her knowledge of the world’s best stationery but also sold examples of these on her site. If you’re a fan of mixing practical function with classic design, you’ll love this online stationery shop. Get them HERE

10. Tom Pigeon 

Aside from stationery, you also have homeware, prints, and even jewelry here. Their collection exudes a stylish playfulness that’s hard to ignore. If you’re looking for a charming gift to delight a friend, here’s where you need to go. Get them HERE

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Flotsam. Print, notebooks, @elledecorationuk cover!

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11. The Good Twin

Katie, who founded this website, always wanted to be unique. Here she reaches out to like-minded people with her striking collections of hand-drawn stationery. They’re even printed on premium-quality recycled materials. Get them HERE

12. Studio Sarah

This brand is renowned for the quality of their paper and leather goods, as they project a modern sense of feminine beauty that leaves a memorable impression. The designs of these stationery supplies are quite graceful and stylish, and they’re absolutely gorgeous. Get them HERE

13. CW Pencil

Do you prefer a pencil over a pen? This is your one true shop if that’s the case, as you have everything here that a pencil fan will ask for. Get them HERE

14. Paperchase 

Who says stationery can’t be playful and fun? The themes of these stationery supplies can be absolutely bonkers, as they offer pencil cases in banana shapes along with staples in rose gold. When you want your stationery to surprise, you need to come here. Get them HERE

15. The Nineteen Seventy-Three

The brand name refers to the birth year of the founders, but their stationery supplies are both modern and classical. You have to try those silkscreen printed notebooks to see just how different this brand really is. Get them HERE

These are just some of the online stationery shops that that will charm your senses when you pay them a visit. They all prove that the stationery industry is alive and well even in the age of smartphones and apps!

Also, check out these 21 productivity apps to help you get things done.

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

How to Maximize Your Digital Marketing Budget in 2019

How to Maximize your Digital Marketing Budget in 2019

Many businesses don’t really regard themselves as digital companies, because they may offer “analog” consumer products and services. After all, they’re not selling high-tech products and software programs. Common small businesses include restaurants, arts, and crafts sales, and plumbing services. So since these are traditional businesses, often they employ traditional marketing strategies—and that’s a mistake. Instead, digital marketing must be at the forefront of any sensible marketing strategy these days.

It’s true that many of these old-school marketing departments have now added more modern online marketing elements like mobile marketing, social media marketing, email marketing, and website operations. Yet often the focus is on traditional marketing methods like print ads and retail store promos. The digital marketing teams receive a far smaller share of the marketing budget.

If you’re running your own business, you have to increase the budget for digital marketing. In fact, the bulk of your marketing budget should probably go to digital marketing instead. Your digital marketing team should be at the forefront of your marketing efforts, leading the charge in promoting your brand and gathering data about your customers.

If you’re not convinced, here are some facts that should change your mind:

  • The vast majority of your customers are online. In the US, about 89% of the people use the Internet. Among the Internet users, 77% go online every day, 43% are online several times a day, and a staggering 26% are online almost constantly. The percentage of the constantly connected jumps to 39% for the 18 to 29 age bracket.
  • According to expert consumer marketers, the most effective marketing tactics include digital marketing techniques like social media, email newsletters, videos, mobile apps, website articles, and blogs. Online marketing is quite versatile, as it can also include webinars, webcasts, online presentations, white papers, infographics, and case studies.
  • With so many digital channels, it’s your responsibility to make sure that the message stays consistent throughout. Every platform should have the same information regarding your business, such as your location and your contact information. Your prices and promos should also appear the same for each channel. Your offline channels must also fall in line with your online promos, though this can be a challenge when you’re prone to quick reactive promotions.
  • The speed of digital marketing is significantly faster compared the traditional offline channels. This is in terms of fulfilling consumer demand for information. Direct mail and even telephone channels can’t compare to having all the information readily available on your website. You can also chat with your consumers and respond quickly via forum posts and emails.
  • The analytic tools for online marketing are also superior as you’re able to really track your marketing ROI. These tools can track how each digital marketing method is actually contributing to your bottom line. You can find out which methods are increasing your brand visibility, increasing your website visitors, and boosting your sales.

The basic truth is that all business these days are digital. You may offer traditional services like food products and plumbing services, yet marketing today must be online.

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
×
LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

100 Best Coworking Spaces in Los Angeles

100 Best Coworking Spaces to Work in Los Angeles

Coworking spaces these days are all about well-designed, health-conscious zones styled to look more like a members’ lounge than a meeting room. It’s no wonder freelancers, creatives and startups are turning to coworking spaces as an alternative to the traditional office. The communal environment and the amazing amenities are definite perks, but mainly for the sheer beauty of the spaces themselves.

We have compiled a complete list of the best coworking spaces in Los Angeles for you to work – HERE

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If you need us, we’ll be here. 👆#weworkkorea

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Read on … How is Coworking Great For The Los Angeles Tech Scene

 

Founder, Editor-in-Chief
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.
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LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.