5 Techniques to Attract More Local Customers

5 Techniques to Attract More Local Customers

For many small businesses like a local deli, an appliance repair service, or a dental office, one of the main goals is to get more customers in the community. There’s no point in having a website that gets the attention of people in South Africa if your shop is in a suburb of Miami, right?

So what can you do to drum up more business in the neighborhood? To increase your local customers, test out the following techniques:

1. Have a Website

Nowadays, even a local dog-walking service needs a website. How else can local customers find out about the products or services you’re offering? People like to do Google searches on everything, and you need a website for people to find you through Google.

Just make sure it works on smartphones and tablets too. It helps if its design is responsive, so your website can be viewed by a smartphone or a PC with w huge monitor.

2. Get Into Local Online Listings

You should be listed on Google My Business, though to cover all the bases you should be listed on Bing as well. Your location and a map to your place will appear for potential customers when you’re listed on these listings.

You should also try to get on Yelp and TripAdvisor where customers can get reviews as well as info on your shop. You should respond to reviews as much as you can, even with just brief “thank you” comments for positive reviews. You can also defend your brand against complaints and negative reviews, or you can always apologize and promise to improve.

3. Publicize Your Business with Your Vehicle

If you’re using a van, a truck, or something similar for your business, then it needs to feature your business brand, logo, phone number, and website address. That’s so everyone in the local community can see the advertisement of your brand every time you travel about. Even if you use a smaller vehicle, you can use decals and magnets to publicize your brand. A mobile billboard is quite effective in boosting the visibility of your brand and it doesn’t cost you a lot of money.

4. Use Social Media

Many customers of small businesses tend to spend a significant amount of time on social media, so you may as well go where the customers are. Use Facebook and Twitter, along with Instagram if your business works with visuals. You can then use your Facebook logo and your Twitter handle on your business cards, your show window, and your website and blog.

Social media helps you engage more directly with local customers, and in a way, it’s as friendly as a phone call or a face to face meeting. It’s much more personal, and that’s more effective with a local business.

5. Use Online Ads

Facebook, Twitter, and Instagram all offer ads to feature your business. In Facebook, they can show your ad whenever people are close to your place of business. You can also create an ad right on your Facebook page.

All these methods work, and in a few months’ time, you should see some improvement in your local customer numbers after implementing these techniques.

Author Details
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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Karlie Kloss Teaching Code to Teenage Girls

Karlie Kloss Teaching Code to Teenage Girls

If you’ve followed fashion over the last decade, then you’re familiar with the Karlie Kloss name. She’s the gorgeous model who’s actually been around for the last 11 years or so. She’s BFFs with the likes of Taylor Swift and Serena Williams. Her boyfriend is Joshua Kushner, who happens to be the younger brother of Ivanka Trump’s husband Jared Kushner.

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So how can a fashion model suddenly teach doing to teens? Actually, it’s all because of the people she met while working in fashion.

Learning the Language

As a model, her work often had her meeting various Silicon Valley entrepreneurs at parties. It didn’t take her long to realize that these were the people whose technology was suddenly changing how society worked.

Karlie wanted to learn what they knew, so she learned. She went to a 2-week class at the Flatiron School, which is a renowned coding boot camp in lower Manhattan. That’s where she learned how to use the Ruby program to build web apps. It’s wasn’t all that hard for her, because prior to her modeling career she excelled as a student in subjects like math and science.

A year after that, she began her own coding scholarship program at the Flatiron School. This program grew to 50 camps in up to 25 cities. This summer, a thousand girls in those camps can learn various coding skills such as basic HTML/CSS, Ruby, and JavaScript. They can get into virtual reality programs, gaming platforms, and even artificial intelligence.

Networking and Connections

Part of her professional life as a model was meeting people from many other industries in various parts of the world. It just so happens that Karlie Kloss also met Kevin Systrom, who founded Instagram. Kloss was fascinated by how such a platform can touch the lives of hundreds of millions of people, and she wanted to understand that skill set and language. It was this meeting that gave her the nudge to go to the Flatiron School.

Her friendship with Serena Williams also includes sitting together on the board of Oath. This is the Verizon subsidiary that owns AOL, Yahoo, and other digital content brands.

Her beau’s career is also separate from the political industry in which Jared Kushner is a part of. Joshua is a venture capitalist, and he also helped found the health insurance start-up Oscar Health.

Kode with Klossy

Karlie Kloss isn’t just a model. She also runs Klossy, which is a philanthropic organization also involved with both fashion and multimedia. She runs this group out of her home in Lafayette Street in SoHo.

In 2015, she started Koding with Klossy as a coding camp for teenage girls. It’s to counterbalance the fact that most coding camps are predominantly peopled by boys and men. In such an all-girls environment, teenage girls tend to feel safer and more comfortable.

The results have been very encouraging. One camper had been accepted to Princeton University, where she will major in computer science. Another had completed a computer science internship at Microsoft, while another girl had just finished an internship at Viacom and will now pursue her activist goals with the help of coding.

In the end, it’s not farfetched to realize that pretty models and girls can learn how to code. The fact that some people judge due to gender is actually one of the first misconceptions that must be put to rest, sooner or later. Karlie Kloss is doing just that.

Author Details
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

How to Find Motivated Job Applicants

How to Find Motivated Job Applicants

We all have to admit that some job applicants aren’t properly motivated. Perhaps they’re unemployed and they just want any job. Maybe they’re dilettantes who just like to do the job because they’re bored with their life. Sometimes it’s all about the money.

Companies want properly motivated applicants because those are the ones who generally do their best. What’s more, they tend to stay on and they don’t leave the company in a lurch.

So if you’re sifting through job candidates, here are some tips that can help you find the applicants with the proper motivation:

Ask the Right Questions

You can ask a question that shed light on why the applicants are interested in the job. So you can ask for reasons why they love the job, or about when they realized that they wanted a job like the one you’re offering. Ask about what accomplishments they’ve achieved that gave them the best feeling of satisfaction and achievement. Let them tell you about times they’ve worked beyond their job description just to help out. All these questions can give you a clearer idea of what motivates the applicant.

Focus on the Body Language (Not Just on the Spoken Words)

Sometimes a person’s body language and facial expressions can tell you more about what they’re really feeling instead of the words they use. Those who are interested in the job and the industry often lean in towards you. They smile and exhibit obvious signs of interest. In some cases, you may even notice a definite sparkle in their eyes that demonstrates their undeniable motivation and interest.

Signs of disinterest include closed arms over the chest. You may even find some applicants with their eyes glazing over.

You should also pay attention to the tone of the voice as well. It’s easy enough to notice when a person is bored or is passionate about the industry. The tone of the voice can demonstrate clearly the applicant’s level of excitement for the job and the industry.

“What Will You Do on the First Day?”

This is a key question to ask in an interview for 2 reasons. If they have a ready answer, then they may have already imagined themselves working at your company. That shows they want the job. In addition, if they have plans for what to do then it shows that they have initiative and can act without being told what to do.

A person who doesn’t have a ready answer to this question may have questionable motivations. It’s better for the applicant if they already have an inkling of what the first day will be like.

In the end, it’s true that an applicant’s qualifications, skills, and knowledge do affect their eligibility for the job. But it’s also true that their motivations matter. Their motivations ensure that they will work hard to do the job even if no one’s looking over their shoulder. If they’re not motivated, then their skills and knowledge won’t really matter. After all, it’s not as if they care!

Josh Stomel
Author Details
Founded Neohire in 2007, a top-tier recruiting agency based in Santa Monica, CA. Neohire offers its clients a variety of flexible recruiting solutions to help you scale your business with the highest quality talent available. We are always actively recruiting professionals from the internet space.
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Josh Stomel
Founded Neohire in 2007, a top-tier recruiting agency based in Santa Monica, CA. Neohire offers its clients a variety of flexible recruiting solutions to help you scale your business with the highest quality talent available. We are always actively recruiting professionals from the internet space.

Recap of StartEngine’s Third Crypto Conference in LA

Recap of StartEngine's Third Crypto Conference in LA

This year’s StartEngine Summit held on October 19th at the Fairmont Hotel was very nicely attended with over a 1,000 people.  Those in attendance featured groups from both traditional crypto and the ICO world as well as the emerging red-hot security token exchange universe.

This year’s hot topic was all about security tokens, which is considered the next big thing in the crypto space. The arrival of security tokens and the regulated exchanges where trades will be made was evident with the keynote speaker Chris Cox, former commissioner of the Securities and Exchange Commission, who discussed paving the way for these exchanges within the regulatory framework.

Another topic that’s trending as well are stable coins, which is a cryptocurrency designed to minimize the price volatility, were discussed as these are security tokens that should be traded only on regulated security token exchanges since they collateralize assets, including US Dollars or other currencies. In simple terms, stable coins seek to be the ideal bridge connecting the blockchain to tangible assets.

LA Startups - StartEngine Summit 2018
LA Startups – StartEngine Summit 2018

In talking to those in attendance, everyone felt that there were still more regulatory frameworks has a long way to go before security tokens can go mainstream, which further highlighted the complexities that are associated with regulated security token exchanges, including their need to have a regulated custodian that is also SEC approved to custody security tokens.

A few institutional investors that we chatted with, indicated that further discussions around the benefits of a tokenized economy require a bit more market maturity and more discussions are required, where security token exchanges like brX Exchange will play a vital role in the transformation of global assets on the blockchain.

Overall, the attendee sentiment was that security token exchanges are quite challenging in how they are structured, and they need to be dealt with in a compliant manner as the risk of running afoul with the securities and exchange commission or any other regulatory body are extremely high and can really slow the progress of the company for non-compliance, in addition to the reputational risk the project will endure.

It is still pretty early in the security token exchange world and the most appropriate blockchain still has to emerge that would be the defacto standard. However, there are several blockchains that are battling to be the leading contender, including Stellar, EOS, ADA, etc.

StartEngine Summit: Tokenizing the World
LA Startups – StartEngine Summit: Tokenizing the World

This leads to other topics, which assets are the most suitable for tokenization and how can investors can put capital in them. From real estate to private assets, several global asset classes are the prime target and we heard from the conference that investors are getting involved at record pace especially since the traditional ICO market has for the most part disappeared.

StartEngine’s Tokenizing The World was a great catalyst for conference month events in LA such as Crypto Invest Summit that took place on Oct 22 – 24, 2018. It was great to see familiar faces and new ones as well. For all crypto aficionados that have come to evolve with space, it was also a breath of fresh air to see market maturity in the space with professional money coming into space.


Contributed by Eli Ansari, Co-founder & CEO, brX Exchange
Eli is the Head of Blockchain Investment Banking and Managing Director at Boustead Securities (FINRA member and SEC Registered Broker-Dealer)advising Blockchain companies on strategizing and executing Security Token Offerings. Eliis also a Managing Partner at Boustead Capital Partners, an institutional digital asset management firm focus on investments in blockchain tech, digital currency, tokens, and crypto assets.

Author Details
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
×
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.