4 Interesting Facts About AI and Data Science – Execs Should Know

Interesting Facts About AI and Data Science - Execs Should Know

Nowadays, more and more people are excited about Artificial Intelligence (AI). It’s not just about developing a chess engine that can beat champions and grandmasters. AI can be used for so many ways in business that people are still trying to catalog all these methods.

With AI, you can personalize your website so it’s more interesting and useful, create content that your potential customers will find engaging, and analyze people’s interactions with your site content so you can send 1-on-1 personalized emails. You can have chatbots that can communicate with people without them realizing that they’re not talking to an actual person.

It’s used for social media marketing, PPC advertising, SEO, and focused advertising. However, you do need to understand a few facts about it first so you can actually use AI and get the results you want.

1. You probably have the necessary data already.

Before you can apply AI, you need a store of data to work with. That doesn’t make it impossible for you to use AI just because you think you don’t have the proper data. In fact, if you’re already running a successful business for a while then you already have some sort of data you can actually use.

Think about it. You know how many of your customers are buying from your shop, and how many go online to order your stuff. You know what they’ve bought, and you know when. You know how much they spend, and how they prefer to pay for your items. These tidbits of info can allow you to offer a more personalized means for your customers to access and buy your consumer items.

2. You still need to create new data.

Just because you have existing data doesn’t mean you can’t capture new data. You have to find more applicable data as time passes so you can make your AI more accurate and effective. AI is dependent on the quality of your data, and you can’t indefinitely rely on data that can become obsolete.

3. More data leads to greater initiative for your team members.

If you’re a business executive, there are decisions about the business that only you can decide. But you may still be forced to make decisions that your subordinates should have handled. That’s probably because they didn’t have the proper information to act on their own, and so they had to delay putting in proper solutions to problems because they didn’t know what to do. But if the data you have are accessible to your team members, they can then take the initiative with confidence.

4. Specialization is crucial.

You can make full use of your data by making sure that your team has specialists who can focus on the various aspects of your AI and data science efforts. So one group can concentrate on creating AI algorithms, another on data cleansing, and you can have another group devoted to data visualization. This gives you a more thorough overview than a team of jack-of-trades who are masters of none.

AI can lead to breakthroughs in the way your company operates because the data you have analyzed can pinpoint where you need to focus your efforts. That’s why you need to collect the data and analyze them properly, and to do that you need the proper data science experts as well.

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Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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15 Hacks to Get More Instagram Followers

15 Hacks to Get More Instagram Followers

Discover how easy it is to increase the number of your Instagram followers.

As of June 2018, Instagram has 1 billion active users per month. That’s obviously a lot, and many companies are quite salivating over the prospect of marketing and advertising to that many people. If you can increase your Instagram followers, you can then foster a stronger community for your brand, boost the number of views on your blog and website, and increase your sales.

But how do you get more Instagram followers in the first place? You can start with these 13 effective ways. They’re super easy, but they’re sure to work!

1. Start with Liking Other People’s Pictures in Your Niche

You need to get your name out there, and this starts with liking other people’s photos. Each night finds some accounts in your niche and like at least 5 photos. You can check hashtags and check out the profiles of the followers of the most famous Instagram accounts in your niche.You can also send a real (non-fake) comment and you can give them a follow. This ought to let other Instagram users discover your account.

2. Ask Your Followers in Other Social Platforms to Follow You in Instagram

If you’re using Instagram, chances are that you’re also using other social platforms such as Facebook and Twitter. Don’t assume that they’re following you on Instagram too. So when you post on Facebook or put out a quick tweet, you can sometimes just encourage your followers on those platforms to follow you on Instagram too.

3. Link to Your Instagram Account on Other Platforms

It does help to have your followers on other social networking platforms to follow you on Instagram if you make it easier for them to do so. So don’t forget to put in your Instagram username in the profile section of your other social accounts. You can also just include a handy link to your Instagram account as well. That ought to work.

4. Create a Theme for Your Instagram

With the first 3 tips, you should have a fair number of people checking out your Instagram account. So your account must be good enough to hold their attention. It helps if you set up your account with a nice theme. You should have an interesting bio section as well as a neatly organized page of photos linked to a particular subject matter. Your theme should, of course, be related to your business, so that your company can grow and profit with the growth of your Instagram account followers.

5. Be More Sociable

You’ve already learned about posting genuine comments for the photos on other accounts, so that these people may notice your own account. At some point, they may visit your account and post comments on your own photos as well. When that happens, try to respond to the comments you receive. Be more sociable and authentic, instead of just posting “Thanks” for their comments. This fosters a more engaging relationship

6. Don’t Forget Your Hashtags

Lots of Instagram leaders have long known that using hashtags is one of the surest ways to gain followers. You can use up to 30 of them in your photo description, so get to it. It does help when the hashtags you choose are actually relevant to your niche, and they get a lot of interest every day. Most users tend to search photos based on the hashtags, so they’re crucial in getting your photos discovered. With lots of hashtags, you get lots of opportunities to attract attention, and you can get more likes. This can rank your photos even higher.

7. Come Up with a Unique Hashtag

While a popular hashtag is always great, a unique hashtag has its own benefits. It should have a specific purpose, and then you can ask other people to use it. This helps you build your community. Also, you can repost the photos using that unique hashtag while giving proper credit, and that means you can easily get new content for your Instagram account.

8. Brand Your Images with Your Account Username

It’s great if your followers repost your images, but it will help you a lot of these photos also feature your account username somewhere in the small text. This can entice others who see the photos to check out your account when they really like your photo.

9. Suggest Actions for Your Followers to Generate Engagements

If it’s not clear yet, when you’re in social media you should make clear what you would like your followers to do. So ask them to “like” your photo if they appreciate it. You can also ask your followers to tag a friend.

One technique for holiday goers on Instagram is to post where they are currently, and then they ask their Instagram followers to tag a specific friend that they would like to share their vacation with if they’re where you are. This can elicit lots of comments, and the tagged friends can come in and become followers on your account.

10. Geotag Your Photos

This again helps when you’re posting photos of exotic locations in your travels. Geotag those photos, and the people who use the same geotag can then see your photos. They may follow you if they have something in common with you or your location. They may have been there too, or they may be planning an upcoming visit.

11. Keep Posting What Your Followers Like Most

You need to tweak your content so that you mostly post photos they like. You can find out which of these photos are simply checking which ones have generated the most comments, likes, and tagging of friends.

12. Partner Up with Influencers in Your Niche

You can reach out to a well-known Instagram account and work together on contests and giveaways with your followers. You can also just post a photo from each other’s account so that the followers of one can learn about the other.

13. Use Paid Posting in Top Niche Accounts

Of course, for the really big guns, you can’t work with them for free. You may have to pay for them to post a photo for you in their Instagram accounts. These people tend to ask people to email them if they have “business inquiries”, and they generally mean paid to post.

Check out these 13 tips and discover why they’re so effective. They’re actually easy, but with these, you can grow your Instagram followers from a handful to a teeming horde!

14. Don’t oversell your product or service

A visual comparison is: when you date someone, you need to generate interest in the other person before ‘converting’. Same happens in social media: Customers might take a while to trust your brand in order to end up converting. For this reason, generate great engaging content and be strategic on how often you post what we call ‘aggressive call to action posts.

15. Track your performance and pivot to your best engaging practices

Instagram gives you basic reports, but growth hackers have tools to get even more out of it. Get an expert (e.g. Go Global Agency) to help you extract valuable reports from your account. Measure results and pivot if necessary. There are many variables that can be measured: engagement, audience demographics, best performing hashtags, etc.

Author Details
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

Karlie Kloss Teaching Code to Teenage Girls

Karlie Kloss Teaching Code to Teenage Girls

If you’ve followed fashion over the last decade, then you’re familiar with the Karlie Kloss name. She’s the gorgeous model who’s actually been around for the last 11 years or so. She’s BFFs with the likes of Taylor Swift and Serena Williams. Her boyfriend is Joshua Kushner, who happens to be the younger brother of Ivanka Trump’s husband Jared Kushner.

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So how can a fashion model suddenly teach doing to teens? Actually, it’s all because of the people she met while working in fashion.

Learning the Language

As a model, her work often had her meeting various Silicon Valley entrepreneurs at parties. It didn’t take her long to realize that these were the people whose technology was suddenly changing how society worked.

Karlie wanted to learn what they knew, so she learned. She went to a 2-week class at the Flatiron School, which is a renowned coding boot camp in lower Manhattan. That’s where she learned how to use the Ruby program to build web apps. It’s wasn’t all that hard for her, because prior to her modeling career she excelled as a student in subjects like math and science.

A year after that, she began her own coding scholarship program at the Flatiron School. This program grew to 50 camps in up to 25 cities. This summer, a thousand girls in those camps can learn various coding skills such as basic HTML/CSS, Ruby, and JavaScript. They can get into virtual reality programs, gaming platforms, and even artificial intelligence.

Networking and Connections

Part of her professional life as a model was meeting people from many other industries in various parts of the world. It just so happens that Karlie Kloss also met Kevin Systrom, who founded Instagram. Kloss was fascinated by how such a platform can touch the lives of hundreds of millions of people, and she wanted to understand that skill set and language. It was this meeting that gave her the nudge to go to the Flatiron School.

Her friendship with Serena Williams also includes sitting together on the board of Oath. This is the Verizon subsidiary that owns AOL, Yahoo, and other digital content brands.

Her beau’s career is also separate from the political industry in which Jared Kushner is a part of. Joshua is a venture capitalist, and he also helped found the health insurance start-up Oscar Health.

Kode with Klossy

Karlie Kloss isn’t just a model. She also runs Klossy, which is a philanthropic organization also involved with both fashion and multimedia. She runs this group out of her home in Lafayette Street in SoHo.

In 2015, she started Koding with Klossy as a coding camp for teenage girls. It’s to counterbalance the fact that most coding camps are predominantly peopled by boys and men. In such an all-girls environment, teenage girls tend to feel safer and more comfortable.

The results have been very encouraging. One camper had been accepted to Princeton University, where she will major in computer science. Another had completed a computer science internship at Microsoft, while another girl had just finished an internship at Viacom and will now pursue her activist goals with the help of coding.

In the end, it’s not farfetched to realize that pretty models and girls can learn how to code. The fact that some people judge due to gender is actually one of the first misconceptions that must be put to rest, sooner or later. Karlie Kloss is doing just that.

Author Details
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

Recap of StartEngine’s Third Crypto Conference in LA

Recap of StartEngine's Third Crypto Conference in LA

This year’s StartEngine Summit held on October 19th at the Fairmont Hotel was very nicely attended with over a 1,000 people.  Those in attendance featured groups from both traditional crypto and the ICO world as well as the emerging red-hot security token exchange universe.

This year’s hot topic was all about security tokens, which is considered the next big thing in the crypto space. The arrival of security tokens and the regulated exchanges where trades will be made was evident with the keynote speaker Chris Cox, former commissioner of the Securities and Exchange Commission, who discussed paving the way for these exchanges within the regulatory framework.

Another topic that’s trending as well are stable coins, which is a cryptocurrency designed to minimize the price volatility, were discussed as these are security tokens that should be traded only on regulated security token exchanges since they collateralize assets, including US Dollars or other currencies. In simple terms, stable coins seek to be the ideal bridge connecting the blockchain to tangible assets.

LA Startups - StartEngine Summit 2018
LA Startups – StartEngine Summit 2018

In talking to those in attendance, everyone felt that there were still more regulatory frameworks has a long way to go before security tokens can go mainstream, which further highlighted the complexities that are associated with regulated security token exchanges, including their need to have a regulated custodian that is also SEC approved to custody security tokens.

A few institutional investors that we chatted with, indicated that further discussions around the benefits of a tokenized economy require a bit more market maturity and more discussions are required, where security token exchanges like brX Exchange will play a vital role in the transformation of global assets on the blockchain.

Overall, the attendee sentiment was that security token exchanges are quite challenging in how they are structured, and they need to be dealt with in a compliant manner as the risk of running afoul with the securities and exchange commission or any other regulatory body are extremely high and can really slow the progress of the company for non-compliance, in addition to the reputational risk the project will endure.

It is still pretty early in the security token exchange world and the most appropriate blockchain still has to emerge that would be the defacto standard. However, there are several blockchains that are battling to be the leading contender, including Stellar, EOS, ADA, etc.

StartEngine Summit: Tokenizing the World
LA Startups – StartEngine Summit: Tokenizing the World

This leads to other topics, which assets are the most suitable for tokenization and how can investors can put capital in them. From real estate to private assets, several global asset classes are the prime target and we heard from the conference that investors are getting involved at record pace especially since the traditional ICO market has for the most part disappeared.

StartEngine’s Tokenizing The World was a great catalyst for conference month events in LA such as Crypto Invest Summit that took place on Oct 22 – 24, 2018. It was great to see familiar faces and new ones as well. For all crypto aficionados that have come to evolve with space, it was also a breath of fresh air to see market maturity in the space with professional money coming into space.


Contributed by Eli Ansari, Co-founder & CEO, brX Exchange
Eli is the Head of Blockchain Investment Banking and Managing Director at Boustead Securities (FINRA member and SEC Registered Broker-Dealer)advising Blockchain companies on strategizing and executing Security Token Offerings. Eliis also a Managing Partner at Boustead Capital Partners, an institutional digital asset management firm focus on investments in blockchain tech, digital currency, tokens, and crypto assets.

Author Details
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
×
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.