Simple Hacks to Advertise for Free

Best Ways to Advertise - For Free!

Every business needs to advertise, and just about every entrepreneur may have at one point bewailed the costs of advertising. It can be extremely frustrating when you realize that you could reach so many people if you had a much bigger budget to advertise your wares. Lucky for you, there are actually ways for you to get free advertising.

Google My Business

A lot of people go online to search for a particular product or service they need. This means you have to have an online presence for them to find, and that means you need Google My Business. This tool can improve your local SEO and you provide a map for customers to find your shop.

List Your Business in Review Sites

These can include sites like Yelp and TripAdvisor. The more sites your business is listed in, the more chances you get that your brand and your website will be found by potential customers. However, you do need to make sure that you provide consistent information across all these listings. If you’re inconsistent, you can hurt your brand image.

Write Guest Posts

It’s great if you have a blog of your own, but of course, that means your posts are seen only by your own website traffic. But you can write guest posts on other blogs where you can then connect to a new set of audiences.

In fact, guest posts can really benefit your brand visibility if your post is seen on a more well-established blog. You can impress more people with your knowledge. You can also have an inbound link to your own website and blog, which can lure in greater traffic to your own site.

Answer Questions on Quora

Quora is a well-known website where all sorts of questions are asked. Some of these questions related to your industry can provide you with the opportunity to brandish your expertise and mention your brand. The site has a large built-in audience, and here you can interact directly with high-quality potential leads.

Send Email Newsletters

Email newsletters are very popular because they’re actually effective. Many Internet denizens are put off by paid subscriptions to websites that offer valuable information, but they can enjoy your newsletters for free. It’s free for you as well, since there are plenty of free tools out there that can let create and send newsletters for your free subscribers.

Promote Your Website on Your Email Signature

We don’t have to tell you to promote your site on your email newsletters, but your email signature can promote your site on every email you send. You can use this to promote a discount or a new promo, or even to promote a new blog post.

In a similar fashion, you can also add a link to your business website on your profiles on social media platforms like Twitter, Facebook, and Instagram.

Post Content on LinkedIn

Since LinkedIn is a platform that lets you connect with other professionals, it’s a great channel for you to share business-related content. The LinkedIn blogging platform is a marvelous way to showcase your knowledge among other professionals, and there’s a great chance that your posts can be shared with others so that you and your brand can enjoy the free promotion.

Use A/B testing to make sure you use the right ad.

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

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How to Maximize Your Digital Marketing Budget in 2019

How to Maximize your Digital Marketing Budget in 2019

Many businesses don’t really regard themselves as digital companies, because they may offer “analog” consumer products and services. After all, they’re not selling high-tech products and software programs. Common small businesses include restaurants, arts, and crafts sales, and plumbing services. So since these are traditional businesses, often they employ traditional marketing strategies—and that’s a mistake. Instead, digital marketing must be at the forefront of any sensible marketing strategy these days.

It’s true that many of these old-school marketing departments have now added more modern online marketing elements like mobile marketing, social media marketing, email marketing, and website operations. Yet often the focus is on traditional marketing methods like print ads and retail store promos. The digital marketing teams receive a far smaller share of the marketing budget.

If you’re running your own business, you have to increase the budget for digital marketing. In fact, the bulk of your marketing budget should probably go to digital marketing instead. Your digital marketing team should be at the forefront of your marketing efforts, leading the charge in promoting your brand and gathering data about your customers.

If you’re not convinced, here are some facts that should change your mind:

  • The vast majority of your customers are online. In the US, about 89% of the people use the Internet. Among the Internet users, 77% go online every day, 43% are online several times a day, and a staggering 26% are online almost constantly. The percentage of the constantly connected jumps to 39% for the 18 to 29 age bracket.
  • According to expert consumer marketers, the most effective marketing tactics include digital marketing techniques like social media, email newsletters, videos, mobile apps, website articles, and blogs. Online marketing is quite versatile, as it can also include webinars, webcasts, online presentations, white papers, infographics, and case studies.
  • With so many digital channels, it’s your responsibility to make sure that the message stays consistent throughout. Every platform should have the same information regarding your business, such as your location and your contact information. Your prices and promos should also appear the same for each channel. Your offline channels must also fall in line with your online promos, though this can be a challenge when you’re prone to quick reactive promotions.
  • The speed of digital marketing is significantly faster compared the traditional offline channels. This is in terms of fulfilling consumer demand for information. Direct mail and even telephone channels can’t compare to having all the information readily available on your website. You can also chat with your consumers and respond quickly via forum posts and emails.
  • The analytic tools for online marketing are also superior as you’re able to really track your marketing ROI. These tools can track how each digital marketing method is actually contributing to your bottom line. You can find out which methods are increasing your brand visibility, increasing your website visitors, and boosting your sales.

The basic truth is that all business these days are digital. You may offer traditional services like food products and plumbing services, yet marketing today must be online.

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
×
LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

100 Best Coworking Spaces in Los Angeles

100 Best Coworking Spaces to Work in Los Angeles

Coworking spaces these days are all about well-designed, health-conscious zones styled to look more like a members’ lounge than a meeting room. It’s no wonder freelancers, creatives and startups are turning to coworking spaces as an alternative to the traditional office. The communal environment and the amazing amenities are definite perks, but mainly for the sheer beauty of the spaces themselves.

We have compiled a complete list of the best coworking spaces in Los Angeles for you to work – HERE

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Read on … How is Coworking Great For The Los Angeles Tech Scene

 

Founder, Editor-in-Chief
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.
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LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.

Changing Careers: How to Find the Right Career to Switch To in 2019

Changing Careers: How to Find the Right Career to Switch To in 2019

It’s very common for people to think about switching careers. We think about working in a field we are excited about, in contrast to the dull industry we currently find ourselves. But often this sort of job dissatisfaction changes with your mood. So how do you know if you should change career in the first place? Which career should you choose next? To help you make an informed decision, here are some steps you need to take:

Is It Time to Change Careers?

Sometimes thinking about changing your career is just a passing thought. But you may want to seriously consider your career options right now if you find yourself agreeing to these statements:

  • You’re only staying in your current job because it pays well, or it gives you a prestigious title.
  • You actually hate the thought of waking up the next day to go to work.
  • You feel blah and unenthusiastic about your tasks.
  • When you succeed or fail at a project, it doesn’t really matter to you.

All these point out to a deep dissatisfaction with your current career path. When you’re with certain people, tasks, or workplaces, it’s normal. But when you simply don’t care about your industry anymore and about your place in it, or when the culture of your particular industry no longer suits you, then it’s probably time to take your career musings more seriously.

Which Career Will Be Right for You?

Now that you know that you don’t like your current career anymore, what do you like instead? This can be an overwhelming step because it feels like a wide-open quandary. How exactly do you narrow down your options?

The first step is to identify what gets you excited. There must be something that gets you going. What are you passionate about? What topics make you care? Knowing what motivates you can then help you identify the industries and jobs that can bring back the passion you’ve lost.

The next step is to do research on your motivations. Now you find those industries and jobs that will make you feel excited again. Internet searches are easy to do, and your research can then give you quick facts. You’ll know about possible jobs in other industries, expected salaries, the culture to expect, how all these can mesh with your career goals.

After your online research, go to job fairs and other career networking opportunities. Find out about job openings, and ask questions about the industry and the work.

Pursuing Your New Career

Once you’ve identified the new career you want to try out, be serious about starting the process. Go active on LinkedIn. Reach out to local businesses. Find mentors. Attend various industry events to widen your network.

You may find that your new career won’t require you to go back to school for the next 4 years. You may need some new training, but such programs may only take a few months instead of a few years. After that, you may be ready and you may find yourself looking forward to going to work instead!

Check out these 50 hottest startups to work for right now.

Founder, Editor-in-Chief
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.
×
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.