System1 Fuses Technology + Science to Identify And Unlock Consumer Intent 0

System1 Fuses Technology + Science to Identify And Unlock Consumer Intent

How do you make your online advertising more effective? That’s a complicated idea, but System1 has a simple answer. For them, it’s about unlocking the data and identifying the consumer intent “beyond the search box.

It’s easy enough to identify what consumers want online when they go on Google. They enter their search terms, and from these terms you can pretty much get what they’re looking for. It’s obvious.

Yet on average a typical Internet user only spends 2% of their time at a search engine website. For the most part, they’re somewhere else when they’re online. Yet during this 98% of the time they’re online, they’re still harboring some unexpressed intent.

System1 has gathered a dream team of engineers and data scientists to finally unlock that unexpressed content. They’ve unlocked this with their pre-targeting algorithms so that they can then begin to fulfill this intent. They use machine-learning and statistical models to find out how consumers will react to a wide range of different situations. In other words, they’ve managed to digitally anticipate how consumers naturally act and behave. With this knowledge, they’re able to then serve consumer intent on a much larger scale.

Since System1 has unlocked the search box intent while the consumer is on the Internet, they can then connect the consumer with the most relevant advertisers from the major PPC networks. Thus, marketers are able to reach consumers past the search box stage. At the same time, consumers finally see more relevant advertising. The ads they see as they’re online are the ones that will actually catch their interest.

So what does this mean for you? If you’re an advertiser, you’ll benefit from System1’s ability to correctly predict consumer demand. They can then match that demand with the targeted advertisers. The research System1 conducts can be remarkably complicated, but the results are simple enough to see. They’re able to make your advertising more effective, and that’s always good for advertising.

Author Details
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

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Elevate Your Brand’s Content Through Powerful Writing, Creativity, & Strategy With Meg Seitz at Toth Shop 0

  • Meg Seitz,  Contributor

    Meg Seitz is the Founder and Managing Creative Partner of toth shop, an agency with one goal: Elevate your brand’s content through powerful writing, creativity, and strategy. Former Brand Training Specialist at Lululemon
Elevate Your Brand’s Content Through Powerful Writing, Creativity, & Strategy With Meg Seitz at Toth Shop

Like so many entrepreneurial ventures, my company – toth shop – started before I even knew it was toth shop. I was working for Lululemon Aathletica at the time here in Charlotte; I was also three-fourths of my way through business school. I was working and going to school (on the full-time-graduate -in-two-years schedule, mind you) at the same time; not sleeping, working constantly, and then feeling guilty for not working in every odd, quiet moment I experienced was all normal.

Also deeply ingrained in the daily modus operandi at the time – or perhaps, just my personality – is my inability to say no.

So, when a friend came to me asking for help writing his emerging brand’s story, marketing collateral and investor pitch deck, I said ‘yes’ – no questions asked.

What he knew about me is what would become the hallmark of the business I run today – I know how to write and I know how to think like a businessperson. English major MBAs are a unique bunch. But I love when the two cross-pollinate. It’s weird, I know. It’s also my competitive edge in that not all English majors love business; and not all business thinkers can write the creative, sexy, copy people fall in love with.

So, I started with this friend’s project. Then another – and another – until I had a full-time side hustle. I named it toth shop (‘toth’ is my middle name – my great-grandmother’s maiden name she used at Ellis Island in the early 20th c.). I took it full-time in 2015.

With all that said, that first project wasn’t just a project – it was this beautiful, fun process of carving out a new cavern in my brain. An undiscovered cavern that opened me up to the possibility of partnering with business owners and entrepreneurs to dig in, carve out, strategize, create, design, and write their stories, websites, investor pitch decks, marketing collateral, press releases in a way that was fun, smart, and well-written – but also in a way that made people pick up the phone, click through, engage.

And – funny thing – it also allowed me to do the very opposite, too – take the creative side of any startup venture or established business and sharpen, tune, refine it to market, sell, succeed.

Both scenarios share a through line. And that’s storytelling – not only the art, but also the logistics. And we’re not talking about the traditional definition of storytelling – but, the really personal, intimate, precise brand of storytelling that nails a brand’s identity and captures someone immediately.

All that can be a big process. Fortunately, there are three ways I start that storytelling process; and, quite honestly, three things you can do, too.

  1. Ask why. Then, ask why again.

    With all due respect, I ask why I’m here a lot of times when I’m in a new meeting. Then, I ask why again; I find that the more I ask why, the deeper we go into the story of why – without you even knowing it. I can find out very quickly why you need to re-write your story, why need to re-examine your core values that drive your story, or why that drip campaign copy just ain’t working in the customer’s digital journey.

  2. Set a timer; do a brain dump; look for middle paths.

    This tends to be a rather emotional and cathartic process for entrepreneurs or business owners. Set a timer, and then write (or type) like your hands are on fire – write out anything and everything about your business. This is what I call a brain dump. Then, let’s talk about it – in those moments, I’m looking for repeat words, middle paths, ideas that support each other that can go into your brand’s story.

  3. Do an audit of your stories out in the world.

    Instagram has changed the word ‘stories’ for us. Shake that off for a second. In this context, when I’m talking about stories, I mean – where is your brand out in the world, and where is the story you’ve been telling. Are you telling the same story on your website as you are on all your social media platforms? And then is that the same story in your marketing collateral, drip campaigns, e-books? A lot of times – I see multiple stories across multiple platforms which is my marketing 101 lesson of the day – every day – you need to tell the same great story, consistently.

Ironically enough, I was in L.A. a couple of years ago when I had a professional epiphany – I wasn’t having fun. And I wanted to work in a way that was fun, fresh, exploratory – a total adventure. As an entrepreneur and business owner, I’m getting that kind of experience hand-over-foot now. I know you get it.

The good news is that the adventure continues – toth shop is launching a test concept in L.A. and we couldn’t think of a better crowd to partner with than L.A.Startups. Mention L.A. Startups and you’ll have exclusive access to a discount on our services forever. Let’s tell a great story.

Author Details
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

35 Best Mobile Apps for Mental Health 0

Top 30 Best Mental Health Apps

With the recent suicides of famous celebs like Avicii (superstar DJ-producer), Dolores O’Riordan (musician, The Cranberries), Kate Spade (fashion designer), to Anthony Bourdain (food author, curator), I thought it’d be a good time to consolidate as many mental health apps as I could find to share. The good news is there’s been a proliferation of mental health apps available on a smartphone today; making my search a cinch. These mental health apps offer a wealth of resources that make therapeutic techniques more accessible, portable, and cost-effective. Within minutes, you can start using the app and incorporate techniques such as Cognitive Behavioral Therapy (CBT) and Acceptance Commitment in your daily routine.

Here’s a list of the top 35 apps that can help to enhance your well-being and look after your mental health.

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General Apps

  1. What’s Up? is a fantastic free app utilizing some of the best CBT (Cognitive Behavioural Therapy) and ACT (Acceptance Commitment Therapy) methods to help you cope with Depression, Anxiety, Anger, Stress and more! With a beautiful, modern design, simple heading and easy-to-follow methods, you can get to what helps you the most in seconds!
  2. MoodKit is a one-of-a-kind app designed to help you apply effective strategies of professional psychology to your everyday life! Developed by two clinical psychologists (co-creators of Moodnotes), MoodKit draws upon the principles and techniques of Cognitive Behavior Therapy (CBT), one of the most effective and scientifically-supported methods of psychotherapy. MoodKit’s innovative design enables it to be used on its own or to enhance professional treatment.

Addiction Apps

  1. Twenty-Four Hours a Day – Find inspiration anywhere, at any time, with Hazelden Publishing’s Twenty-Four Hours a Day app featuring all 366 daily meditations from the classic best-selling meditation book for people in recovery from addiction. At the touch of a fingertip, Twenty-Four Hours a Day becomes your companion, making it easy to focus on your sobriety wherever you are. Practicing the Twelve Steps has never been more accessible.
  2. Quit That! is a simple app to track all of the stuff you are trying to quit. Want to quit smoking? Quit That! Looking to stop drinking soda? Quit That! too. There’s no limit on how many things you can quit.

Anxiety Apps

  1. Anxiety Relief Hypnosis can help you reduce anxious thoughts and improve your relaxation response, resetting your behavior for a healthier response to stress.
  2. MindShift is an app designed to help teens and young adults cope with anxiety. It can help you change how you think about anxiety. Rather than trying to avoid anxiety, you can make an important shift and face it. MindShift will help you learn how to relax, develop more helpful ways of thinking, and identify action steps that will help you take charge of your anxiety.
  3. Self-help for Anxiety Management (SAM) is a friendly app that offers a range of self-help methods for people who are serious about learning to manage their anxiety.  SAM has been developed by a university team of psychologists, computer scientists, and student users. Established methods of self-help have been combined with high standards of usability to provide an engaging, flexible, and practical resource.
  4. Thought Diary will help you evaluate, understand, and change your thoughts and feelings. By using this application, you can work to identify your emotions, analyze how and why you’re feeling this way, challenge those negative beliefs, and change your thinking patterns for future situations.

Bipolar Disorder Apps

  1. iMoodJournal – This beautiful app is an ultimate journal, personal diary and mood charting tool. It can track not only mood but anything you like: sleep, medication, symptoms, stress and anxiety, energy level, cycles, etc. It will help you discover causes of your ups and downs, and get surprising insights into yourself!
  2. Stigma: Mood Tracker & Journal provides you with a safe way to build your support network, journal what’s on your mind, and keep track of your mood.

Depression Apps

  1. Lantern – A mobile app with programs that provide effective, affordable support for emotional well-being. Each time you use Lantern, you’ll learn new techniques proven to reduce stress, or practice and strengthen your skills. Your coach is a real person assigned to you to help encourage, support, and orient you as you progress through the program.
  2. Talkspace Online Therapy is a platform that connects users with a licensed therapist. Whether you’re experiencing symptoms of stress, feeling depressed or having anxiety attacks, Talkspace is the place for you. It’s also great for couples that need a new spark of motivation, to relieve tension and to increase positive feelings in their relationship. We will connect you with a dedicated, licensed therapist for on-demand, private text, audio, and video chat therapy, anywhere and anytime. All in the palm of your hand, on your phone or web browser!
  3. Happify – Get ready to reduce stress, overcome negative thoughts, and build greater resilience. 86% of people who use Happify regularly report feeling better about their lives in 2 months!
  4. MoodTools is designed to help you combat depression and alleviate your negative moods, aiding you on your road to recovery.

Eating Disorder Apps

  1. Recovery Record is the smart companion for managing your journey to recovery from eating disorders including anorexia nervosa, bulimia nervosa, and binge eating disorder. This app is also intended for people with general eating, weight and shape concerns.
  2. WhatsMyM3 is based on a research validated screen that in 3 minutes assesses your risk of depression, bipolar and anxiety and PTSD. After completing the short checklist you receive a personalized confidential report sharing how much burden these symptoms may be causing you. Please reach out to a professional or go directly to the emergency room should you feel a need for help.
  3. iCBT helps you manage stress and anxiety whenever and wherever you need to.  Manage stress and anxieties with iCBT, a personal-use tool for Cognitive Behavioral Therapy that is always with you when you need it.Cognitive Behavioral Therapy (CBT) has been proven to be the most effective psychological therapy for a range of problems including PTSD, panic attacks, generalized anxiety, OCD, and some eating disorders, and is among the most effective for depression and some personality disorders.

OCD Apps

  1. nOCD helps people diagnosed with obsessive-compulsive disorder (OCD) manage the condition: think “no OCD.” It was designed with the help of OCD specialists and patients to incorporate clinically effective treatment methods like Exposure Response Prevention (ERP) and mindfulness.
  2. Worry Watch app is designed to capture and reflect on those momentary self-realizations. By logging ‘what might happen’ perception from day one and tracking it to ‘what did happen’ reality, we may get a deeper understanding of our worry/anxiety patterns. Such an understanding may help us challenge our negative perceptions and change our future thought patterns in a positive way.
  3. Live OCD Free is an interactive application designed to guide users through the only evidence-based treatment, Exposure, and Response Prevention (ERP), for Obsessive Compulsive Disorder.

PTSD Apps

  1. PTSD Coach was designed for those who have or may have, posttraumatic stress disorder (PTSD). This app provides you with education about PTSD, information about professional care, a self-assessment for PTSD, opportunities to find support, and tools that can help you manage the stresses of daily life with PTSD.
  2. Breathe2Relax is a portable stress management tool which provides detailed information on the effects of stress on the body and instructions and practices exercises to help users learn the stress management skill called diaphragmatic breathing. Breathing exercises have been documented to decrease the body’s ‘fight-or-flight’ (stress) response, and help with mood stabilization, anger control, and anxiety management.

Schizophrenia Apps

  1. Schizophrenia Health Storylines – Developed in partnership with the Schizophrenia and Related Disorders Alliance of America (SARDAA), this app makes it easier to record details and specifics about symptoms, medication, moods, and more. Choose what you want to track, and see all the information you need to help you or your loved one who is living with schizophrenia and related disorders.
  2. UCSF Prime: The ultimate goal of PRIME is to inspire young people with schizophrenia to improve quality of life. PRIME includes social networking with relatable peers, goal setting focused on promoting well being, and access to mental health motivational coaches to support users in improving their lives. PRIME has developed at the UCSF, DRIVE lab in collaboration with IDEO, the global design firm, Wolox software boutique, and with individuals with schizophrenia and their family members. Clinical trials for the use of PRIME and its effects on improving quality of life are underway.

Because you know what’s best for you ✨ 📸: @kerciajane

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Stress Apps

  1. Shine makes it easier for you to take care of yourself. Every morning, we’ll send you a conversational experience around your wellbeing, with research-backed content around confidence, daily happiness, mental health, and productivity.
  2. Headspace is the simple way to reframe stress. Sleep trouble? Meditation creates the ideal conditions for a good night’s rest. Relax with guided meditations and mindfulness techniques that bring calm, wellness and balance to your life in just a few minutes a day.
  3. Calm is the #1 app for mindfulness and meditation to bring more clarity, joy, and peace to your daily life. Join the millions experiencing less anxiety and better sleep with our guided meditations, Sleep Stories, breathing programs and relaxing music. Recommended by top psychologists and mental health experts to help you de-stress. Calm is the perfect meditation app for beginners, but also includes hundreds of programs for intermediate and advanced users.
  4. Aloe Bud is an all-in-one, self-care pocket companion. It gently brings awareness to self-care activities, using encouraging push notifications, rather than guilt or shame.
  5. Moodnotes empowers you to track your mood over time, avoid common thinking traps, and develop perspectives associated with increased happiness and well-being.
  6. Moodpath is an interactive mental health screening and improvement program that detects symptoms of depression. After answering questions concerning your emotional and physical well-being you receive a professional assessment of your mental health that you can share and discuss with your physician or therapist. Moodpath is a CE-certified medical product and does not collect any personal data.
  7. Pacifica gives you psychologist-designed tools to address them based on Cognitive Behavioral Therapy, mindfulness meditation, relaxation, and mood/health tracking. Stress, anxiety, and depression are caused by an ongoing cycle of negative thoughts. Thoughts cause physical feelings and emotions which cause actions. Pacifica helps break this cycle using tools that target each of its components. Day-by-day, you’ll learn to manage stress, anxiety, and depression at your own pace. We’re not about quick-fixes or false promises. We are about real progress, a day at a time.
  8. SuperBetter is a tool created by game designers and backed by science. Playing SuperBetter helps build personal resilience: the ability to stay strong, motivated, and optimistic even in the face of difficult challenges. Resilience has a powerful effect on health—by boosting physical and emotional well-being. Resilience also helps you achieve your life goals—by strengthening your social support and increasing your stamina, willpower, and focus.
  9. 7 Cups of Tea is an online emotional support service. Through a secure, anonymous bridging technology, we connect those in need of emotional support with our network of Active Listeners, individuals from all walks of life who want to provide compassionate care. Connections to Listeners are private, one-on-one conversations initiated on demand.
  10. RealifeChange is your own portable life coach, designed to take all of the social interactions, moods, decisions, discoveries, and emotions that you experience each day and provide you with meaningful, actionable feedback to help coach you in your journey towards a better life.
  11. StressScan – Just place a finger over the camera for two minutes, and StressScan will analyze changes in your heart rate and scientifically measure the level of your mental and physical stress on a scale of 1 to 100.

If you or someone is suffering from any of these conditions, please seek some kind of help; whether it be an app or therapy.

Stay well!

Author Details
Editor-In-Chief
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen of local LA startups building amazing tech in various industries; also invested in some.
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Editor-In-Chief
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen of local LA startups building amazing tech in various industries; also invested in some.

Seed vs. Series Funding Rounds: The Difference 0

It’s one thing to fund your small business with the money in your savings and contributions from friends and family, but when you’re dealing with professional venture capitalists for funding, you really need to know what your fundraising options are.  At the very least, you should be able to differentiate between the Seed Round and a Series A. This will help you decide which of these options is best suited for your startup funding needs.  So, Seed vs. Series Funding Rounds: what’s the difference?

Seed Round

This is the money you raise to fund your initial product development and market research. The Seed Round is the capital a company needs to build a foundation for its new product. Usually, this is a series of investments from about 15 or so investors, which can garner anywhere from $50,000 to $2 million. However, founders also often benefit from the additional knowledge that experienced investors bring to the table.

In exchange for their investments, investors receive a preferred stock option or equity stake in the company. If you are starting a company then these funds help you to tweak your business model, while focusing on gathering crucial business partnerships. The Seed Round allows you to have more time to breathe and make changes to your original plan for action, optimizing your business model and strategy.

Of course, with venture capitalists on board and money in hand, if you’re the founder of the startup then these investors will expect you to actually know what to do with the money they invest in your business because now they are a part of your company.

Series A

Series A is a subsequent round of fundraising to the Seed Round, though it’s possible to skip the Seed Round and go directly to Series A. If the Seed Round is all about laying the roots for your foundation, then Series A round is about growing and strengthening the branches.

The name of the round is derived from the fact that these investors tend to expect Series A Preferred shares in exchange for these investments. Series A investors tend to expect that they are the first to receive those preferred shares (which is something to remember when seeking this type of funding).

In this round, the number of investors is usually smaller, but they’re often much bigger partners with larger contributions (averaging $2 million to $10 million). The larger amount of funding is the main reason why some founders “go straight to A’s,” but the downside is that you are often expected to give up a bigger piece of your startup for that bigger chunk of capital.

Seed vs. Series Funding Rounds: Which Is Better?

Seed vs. Series Funding Rounds: which type is best for your business? It’s really a case by case basis, but, in general, there are several good reasons why you may want to start smaller with the Seed Round. With the Series A, the greater investment amount of investment tends to increase the pressure on startup founders, so there isn’t as much time to make changes to the business model.  Startup founders also give up more control of their company, which is another piece to consider.

It’s best that you lay down the foundation of your new company before you going to Series A, but if that’s something you’ve already done, then you just might be ready to move to the Series Funding Rounds. Assemble the crucial components of your team, come up with a working business model, and optimize your distribution. Check off each of these goals, secure the funding, and then it’s up to you to use it wisely!

Author Details
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
×
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.