Elevate Your Brand’s Content Through Powerful Writing, Creativity, & Strategy With Meg Seitz at Toth Shop

  • Meg Seitz,  Contributor

    Meg Seitz is the Founder and Managing Creative Partner of toth shop, an agency with one goal: Elevate your brand’s content through powerful writing, creativity, and strategy. Former Brand Training Specialist at Lululemon
Elevate Your Brand’s Content Through Powerful Writing, Creativity, & Strategy With Meg Seitz at Toth Shop

Like so many entrepreneurial ventures, my company – toth shop – started before I even knew it was toth shop. I was working for Lululemon Aathletica at the time here in Charlotte; I was also three-fourths of my way through business school. I was working and going to school (on the full-time-graduate -in-two-years schedule, mind you) at the same time; not sleeping, working constantly, and then feeling guilty for not working in every odd, quiet moment I experienced was all normal.

Also deeply ingrained in the daily modus operandi at the time – or perhaps, just my personality – is my inability to say no.

So, when a friend came to me asking for help writing his emerging brand’s story, marketing collateral and investor pitch deck, I said ‘yes’ – no questions asked.

What he knew about me is what would become the hallmark of the business I run today – I know how to write and I know how to think like a businessperson. English major MBAs are a unique bunch. But I love when the two cross-pollinate. It’s weird, I know. It’s also my competitive edge in that not all English majors love business; and not all business thinkers can write the creative, sexy, copy people fall in love with.

So, I started with this friend’s project. Then another – and another – until I had a full-time side hustle. I named it toth shop (‘toth’ is my middle name – my great-grandmother’s maiden name she used at Ellis Island in the early 20th c.). I took it full-time in 2015.

With all that said, that first project wasn’t just a project – it was this beautiful, fun process of carving out a new cavern in my brain. An undiscovered cavern that opened me up to the possibility of partnering with business owners and entrepreneurs to dig in, carve out, strategize, create, design, and write their stories, websites, investor pitch decks, marketing collateral, press releases in a way that was fun, smart, and well-written – but also in a way that made people pick up the phone, click through, engage.

And – funny thing – it also allowed me to do the very opposite, too – take the creative side of any startup venture or established business and sharpen, tune, refine it to market, sell, succeed.

Both scenarios share a through line. And that’s storytelling – not only the art, but also the logistics. And we’re not talking about the traditional definition of storytelling – but, the really personal, intimate, precise brand of storytelling that nails a brand’s identity and captures someone immediately.

All that can be a big process. Fortunately, there are three ways I start that storytelling process; and, quite honestly, three things you can do, too.

  1. Ask why. Then, ask why again.

    With all due respect, I ask why I’m here a lot of times when I’m in a new meeting. Then, I ask why again; I find that the more I ask why, the deeper we go into the story of why – without you even knowing it. I can find out very quickly why you need to re-write your story, why need to re-examine your core values that drive your story, or why that drip campaign copy just ain’t working in the customer’s digital journey.

  2. Set a timer; do a brain dump; look for middle paths.

    This tends to be a rather emotional and cathartic process for entrepreneurs or business owners. Set a timer, and then write (or type) like your hands are on fire – write out anything and everything about your business. This is what I call a brain dump. Then, let’s talk about it – in those moments, I’m looking for repeat words, middle paths, ideas that support each other that can go into your brand’s story.

  3. Do an audit of your stories out in the world.

    Instagram has changed the word ‘stories’ for us. Shake that off for a second. In this context, when I’m talking about stories, I mean – where is your brand out in the world, and where is the story you’ve been telling. Are you telling the same story on your website as you are on all your social media platforms? And then is that the same story in your marketing collateral, drip campaigns, e-books? A lot of times – I see multiple stories across multiple platforms which is my marketing 101 lesson of the day – every day – you need to tell the same great story, consistently.

Ironically enough, I was in L.A. a couple of years ago when I had a professional epiphany – I wasn’t having fun. And I wanted to work in a way that was fun, fresh, exploratory – a total adventure. As an entrepreneur and business owner, I’m getting that kind of experience hand-over-foot now. I know you get it.

The good news is that the adventure continues – toth shop is launching a test concept in L.A. and we couldn’t think of a better crowd to partner with than L.A.Startups. Mention L.A. Startups and you’ll have exclusive access to a discount on our services forever. Let’s tell a great story.

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Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

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How I Got a Programming Job in Los Angeles Bustling Tech Hub

Searching for a job as a software engineer is really painful. There’s a new tech company popping up every minute of the day, and it’s tough to know which one to choose from.

Obviously, I should be grateful for all the opportunities I’m afforded as a software engineer, and I do, but man is this an annoying problem.

The Problem

The software industry is getting a continuous flow of money from VC’s that are just crossing their fingers, hoping that 1/10 of their investments goes IPO or gets acquired.

So that means there’s a lot of cash being invested into all sorts of ideas. Some of these ideas are good, and most of them are crap. Ideally, you want to land at a company where there’s less crap.

Since a lot of these companies are popping up, there are tons of job opportunities. What I’ve found though is that a lot of these companies have hiring managers that simply aren’t prepared to interview software engineers.

These companies don’t know any better, so they use hiring practices that are popular amongst the top tier tech companies like Google and Facebook as a crutch. This makes the job interview process feel really unforgiving for new and existing software engineers alike.

I recently put myself back out there to find a new job. It’s through this long and grueling process that I figured out a few tactics that helped me circumvent many of the common software job search headaches.

Job Search Begins

I kicked off my job search for Senior Android Engineer positions back in June 2018 and started preparing for interviews. You can imagine that I’d have to be quite unhappy at my existing job to have to deal with the aforementioned job search process. Here comes all those fun whiteboard algorithms, yay.

I needed to leave my employer at the time because my goals were no longer lining up with what I was doing. This feeling is something that I’ve learned to pay a lot of attention to. It’s hard to stay excited about anything if you no longer see much value doing it.

My short-term goal at the time was relatively simple: be part of a product-oriented team at a company that focuses on software. Additionally, my long-term goal has been to become a better leader, so I can one day confidently lead teams of my own.

With these goals in mind, it really helped me filter out the job opportunities that were presented to me.

Finding Opportunities

Having been so disappointed with previous job search processes, I desperately looked for a better way to interview with companies. That’s when I came across this very eye-catching ad while I was perusing Quora. It said something like “skip the whiteboard interview”. I was sold.

I am thoroughly convinced that the whiteboard interview has caused more people great pain during their careers as software engineers than helped hiring managers narrow down candidates. It’s one of the most anxiety-inducing and demoralizing interview “strategies” I’ve ever experienced.

Whiteboarding is a topic I could rant about for hours. It was my main motivator for finding a new way to job hunt, and this anti-whiteboard ad I found for a company called Triplebyte, was my holy grail.

I applied for their developer exam immediately. Since I’m an Android developer, I chose their mobile specialty exam and raced through the timed questions. I soon got confirmation that I was good enough to get a follow-up interview, and went from there to schedule it.

The whole process, from initial exam through to their video call screening, and eventually to the onsite interviews was fantastic. I really felt I was getting taken care of. This is how interviewing should be!

That wasn’t the end of my interviewing journey though; it was really just the beginning. Even though Triplebyte set me up with five great companies to interview within San Francisco, they didn’t have the clientele at the time to help me search more local. Since I live in Orange County, I had to find job opportunities out here the more traditional way.

I reached out to everyone in my network that could help me out with this. Previous co-workers, friends, family, and anyone else who could point me to a company with the values I was looking for. I set my LinkedIn profile to “searching for a job”, and tidied up my resume.

I got into contact with a few different interesting companies this way. Some in LA, some in OC, and more — many more — in the Bay Area. I really didn’t want to have to go to the Bay Area.

Besides the obvious factors of the Bay Area — like it’s way too expensive — I knew that moving there would be tough for my wife. It would be much easier to be able to pack everything up and move up there with all the industry elites if I was just a single dude. I had to think about my wife’s family, my family, and the future we’re trying to build together.

That said, I knew that I wanted to get as much interview experience as possible. From previous interview experiences, I anticipated a certain ramp-up time needed to get my mind warmed up for the oncoming onslaught of interviews. The more interviews I got through, the better I felt about the next one.

I ended up narrowing down my search to seven companies: one in LA, one in OC, and the five Triplebyte had arranged for me in the Bay Area. It was time to buckle down, so I took a week off from work and got ready to dive deep into my interviews.

The Interviews

Triplebyte’s process promises that once you are through their initial screening period, you’ll skip ahead to every company’s final interview.

Every company evaluates their software engineers differently. Some throw many hypothetical and theoretical technical problems at their candidates, whilst other companies stick to more practical job-related interview questions.

One thing that really stuck out to me in my round of interviews is just how inconsistently the idea of a “Senior Developer” is defined. Some companies have a list of skills they expect from their “Senior” people, and others just want to see how many hoops you can jump through before getting to the real work.

This made me realize just how fluid job titles are from one business to another. A “Senior” developer at one company could very well be a “Junior” developer at the next one over. Title definitions all come down to the business’ needs, their existing pool of talent, and how desperate they are to hire developers.

Having caught on to this very strange phenomenon, I knew I had to problem-solve my way out of it. So I started explaining to companies what I thought was “Senior” to me. I made sure to highlight my experience leading teams, my abilities outside of programming, and of course proving this all via different code challenges and Q&A.

It actually worked. Of course, the caveat here being that my strategy only worked on companies that I could truly add value to. Meaning that I had to have already been a solid candidate; I just used my “Senior” story to help tip things in my favor.

Out of the seven companies I interviewed with, I received offer letters from five of them. It’s not a bad batting average at all, and I felt rather proud of myself for getting this far.

It wasn’t long after my interviews were over, however, that the final challenge would prove to be most difficult. I had to make a choice as to which company to go to.

Making a Decision

I was staring at a list of five incredibly impressive businesses, with similarly incredible offers. I took a tip I got from one of the recruiters and started on a spreadsheet with all the companies I was considering.

I ended up with a whopping seventeen different categories that I used to compare all of these companies. Let me say that this helped immensely. It gave me a high-level look into all the things that I cared about. Here, I’ll list them out so you can laugh at how thorough this ended up being.

The categories in no particular order: pay, equity, 401(k), relocation bonuses, benefits (like medical), extra perks (like lunch catering, cell phone allowance, etc), vacation policy, company culture, engineering culture, product pros and cons, social impact, audience size, industry, gut feeling, location, commute, and work hours.

The Winner

All things considered, I ended up at my current employer, Weedmaps! I honestly surprised myself at this one too. I’m not a cannabis user, but I was so impressed with everything they were offering that I felt like it was a no-brainer to me.

What really tipped it in Weedmaps’ favor too is that I didn’t have to move. I could stay in beautiful OC, and be close to all my family. I think that’s something that people don’t value enough when considering their next job.

So far though, I’ve been thoroughly pleased with my choice to work at Weedmaps as a Senior Android Engineer. Having been here for just a few months now, I’ve really grown to enjoy working here. I’m so impressed with just how welcoming, and collaborative of an environment Weedmaps is.

It’s the collaboration, the willingness to compromise, and the desire to be better that makes a place like Weedmaps feel like home to me. I think those three traits are what foster growth, and build great teams.

For now, I’m focused on really maxing out the value I can bring to my team at Weedmaps. It’s a place that I feel will grow with me as I continue to push towards my career goals.

Maybe next time I can talk more about those dreaded whiteboard problems. Sigh.

Check these 50 Hottest LA Startups to Work For Right Now

Ryan Simon
Author Details
Ryan Simon is a Senior Android Engineer for Weedmaps. He has taken his background in investing, his degree in business and applied to the world of a software engineer. Ryan spends his free time cooking with his wife or playing Overwatch.
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Ryan Simon
Ryan Simon is a Senior Android Engineer for Weedmaps. He has taken his background in investing, his degree in business and applied to the world of a software engineer. Ryan spends his free time cooking with his wife or playing Overwatch.
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15 Best Tech Recruiters in Los Angeles

Best Tech Recruiters in Los Angeles

Los Angeles is the third largest startup hub in the world, behind Silicon Valley and New York. And it’s growing by leaps and bounds. Now home to SnapChat (a.k.a. Snap), Ring, Dollar Shave Club, The Honest Company, ZipRecruiter, GOAT, ServiceTitan, Honey, Bird, and The Boring Company, Los Angeles has become a home to the most exciting companies in the world.

All these amazing companies have one thing in common: talent, especially in engineering. No matter how much funding they may have raised, nothing happens if there’s no talent to build its idea into reality.

The best way to get into one of these awesome tech companies is to start with a recruiter who focuses on tech recruiting. So, to get you started, we have compiled a list of the BEST tech recruiters in Los Angeles. In no particular orders, here they are.

Ejento is the combination of four of the most visionary firms in the industry, coming together to redefine recruitment: Neohire South, which specialized in tech and non-tech recruiting for top VCs and technology start-ups across the U.S.; RockIT Recruiting, an industry-leading tech recruiting company; Hero.jobs, a recruiter and recruiting software company that was focused on creating systems to power tomorrow’s elite recruiting businesses; and TS2, the US growth platform for the publicly-held global HR services giant Persol Group. Connect with my buddy Josh Stomel, josh@ejento.com. Location: 300 Pacific Coast Hwy. #1018 El Segundo, CA 90245 – (310) 965-9810

StartupTap help technology companies and startups find amazing employees with end-to-end talent search rooted in data and built on long-lasting relationships. The business started as the founders were supporting a few rapidly growing tech/e-commerce startups in Southern California.  They were recruiting across the entire organization and essentially became an in-house resource.  Through the project, they realized a need in the market for a more comprehensive recruitment solution for startups that didn’t have an internal recruiting function.  StartupTAP isn’t a traditional agency.  StartupTAP provides onsite recruitment support, working closely with emerging growth companies and owning the entire process. Location: 1300 Factory Pl, Los Angeles, CA 90013 – (310) 873-8447

Prosum is a tech recruiting agency that puts people before technology. Prosum has deep experience consulting, implementing solutions, providing managed services and staffing engagements. Prosum has over 300 employees and consultants and is headquartered in Los Angeles, CA with offices in Orange County, Denver, Phoenix, and Dallas. Connect with my buddy Rick Tyner, rick.tyner@prosum.com.  Location: 2201 Park Place, Suite 102 El Segundo, CA 90245 – (310) 426-0600

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Technical Connections is Southern California’s premier recruiting firm specializing exclusively in web, software and information technology professionals. The firm, based in Los Angeles, offers a full range of services, including retained search, contingency placement, and short- and long-term consulting. Technical Connections was established in 1984 by Helen MacKinnon, an executive with extensive technical and managerial experience in the computer industry. Location: 6701 Center Drive West, Suite 825 Los Angeles, CA 90045 – (310) 479-8830

Recruiting Social is a recruiting services company based in West Hollywood. Talent teams across North America work with RecruitingSocial to source candidates, build pipelines, manage job reqs, and recruit people who will thrive on the job. Its services are designed to adapt to your needs. On-demand is flexible, hourly support for your talent team: sourcing, recruiting, and more. RecruitingSocial’s contingency searches focus on fewer, higher-quality candidates, so you aren’t inundated with unexceptional resumes. Location: 750 N San Vicente Blvd RW800, West Hollywood, CA 90069 – (800) 953-5339

Workbridge offers a unique and deep expertise in the highest demand tech skill sets, such as UI/UX, Open Source, Microsoft Development, Network Security & Infrastructure, and Mobile Development. Its high-touch, specialized and team-based recruitment model, paired with our deep networks and knowledge of our local technology markets, results in an exemplary track record. Location: 10990 Wilshire Blvd Los Angeles, CA 90024 – (310) 445-3300

Elite Placement Group specializes in direct hire, temporary to hire, and temporary placements in Los Angeles and Orange County. They have much success in matching companies and candidates and take pride in its personalized approach, whether you are a company hiring or a candidate seeking employment. Location: 9150 Wilshire Blvd Ste 270 Los Angeles, CA 90212 – (310) 277-2600

Founded in 1999, CyberCoders is built on a success-oriented culture. Above all – CyberCoders know both candidates and clients want quality and they want it now. No other recruiting firm can offer Cyrus, its proprietary technology built to search smarter and quicker, matching the best applicant for the right job. Connect with my pal Nitu Gulati-Pauly – she’ll take care of you – Nitu.Gulati-Pauly@CyberCoders.com. Location: 6591 Irvine Center Drive Suite 200 Irvine, CA 92618 – (949) 885-5151

Career Strategies Inc’s recruiters are experienced, knowledgeable professionals and many of its recruiters have been with CSI for 5, 10 and 20 years! Their in-depth expertise enables them to quickly target qualified candidates, simplifying the hiring process. In addition, they have access to the talent whose careers they’ve had the opportunity to follow and even assist! Career Strategies Inc’s longevity offers additional networking opportunities to uncover the right talent for you! Location: 5670 Wilshire Blvd Ste 750 Los Angeles, CA 90036 – (323) 556-5500

Cadre is a candidate focused technical staffing agency with offices in San Francisco, Los Angeles, and New York City. They are a team of 12 industry veterans who use our intimate market knowledge, key industry relationships and a vast network of connections to introduce you to the perfect person for your needs. Cadre focuses primarily on technical roles including software engineering, software development, and product design. Connect with my buddy Jason Stomel, jason@yourcadre.com.  Location: 1750 14th St., Suite D Santa Monica, CA, 90404 – (424) 322-9960

Proven Recruiting connects talented people with meaningful careers in technology, finance, and accounting. Since its founding in 2007, Proven Recruiting has grown into a 150-person team of award-winning consultants and employees driven by one mission: to provide its clients with on-demand delivery of the best and brightest talent and to present our candidates with career choices that positively impact their lives. Location: 6430 Sunset Blvd #502, Los Angeles, CA 90028 – (310) 933-4544

Mondo is one of the largest national staffing agency specializing exclusively in high-end, niche IT, Tech, and Digital Marketing talent. Finding great talent is possible. Mondo provides best-in-class talent at unmatched speed with unparalleled collaboration. You should check out their new dig, it’s beautiful. Location: 10960 Wilshire Blvd #810, Los Angeles, CA 90024 – (310) 526-2410

Irvine Technology Corporation (ITC) is an award-winning Information Technology Solutions and Staffing provider with roots in Southern California. For over fifteen years, ITC has had the privilege of serving exceptional client organizations as both a local and national resource. ITC was recognized as one of the Orange County Business Journal’s “Best Places to Work” in 2017. Its team is comprised of seasoned technologists, staffing industry thought leaders, top-notch recruiters, dedicated account executives, and a world-class support staff. ITC consistently differentiate themselves through the quality of its people, their commitment to customer service, and by focusing on exceptional performance. Location: 17900 Von Karman Ave #100, Irvine, CA 92614 – (714) 434-8877

TEKsystems is one of the largest technical recruiting agency around; with a team of 80,000 strong, across North America, Europe, and Asia. TEKsystems is an industry leader in Full-Stack Technology Services, Talent Services, and real-world application. Location: 200 N. Pacific Coast Highway Suite 1500 El Segundo, California 90245 – (310) 765-9100 (others)

Career Movement is a local boutique tech recruiting agency based in El Segundo; who specialize on Software/Web Application Architecture and Engineering, Database Engineering and Administration, Web Design and Development, and Network Engineering and Systems Administration. Career Movement moves beyond standard recruiting by providing real-life connections to the tech world. Their extensive networks and expertise bring the choices to you. Here are some of the tech stack they can connect you to: C#, VB.NET, ASP.NET, MVC, WPF, Java, J2EE, PHP, Node.js, Ruby on Rails, Python, etc. Location: 703 N. Douglas Street, El Segundo, CA 90245 – (424) 225-8500

Fabric Staffing provides a unique approach and specializes in Rapid Growth Hiring for companies looking to grow their Technology & Product Teams from the top down. Unlike traditional contingent staffing services, Fabric provides retained search services for companies looking to hire multiple engineers within a short time frame, in addition to providing their own highly skilled Tech Recruiters on contract and building full internal Recruiting infrastructures. Fabric is headquartered in Marina Del Rey and owned by Rory Bebbington.

Check out 50 Hottest LA Startups to Work For Right Now

Author Details
Editor-In-Chief
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.

john@lastartups.com
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Editor-In-Chief
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.

john@lastartups.com

This Fried Chicken Delivery Service Is New But Its LA-Native Chef Is Legendary

This Fried Chicken Delivery Service Is New But Its LA-Native Chef Is Legendary

Have you heard great things about the new LA fried chicken delivery and pickup service called DFC Ghost Kitchen? If you have heard news about this setup, then chances are that you’re considering trying it out. Here are some cool facts you should know:

  • The “DFC” in the name stands for Dante Fried Chicken, and that’s because it was founded by the legendary LA chef Dante Gonzales.
  • This service’s headquarters is in the Hotel Normandie in Koreatown.
  • It began in late August of 2018 so it’s very new, and it can be found on food delivery apps from Wednesday through Sunday evenings.
  • They make deliveries in the neighborhoods of Koreatown, Mid-Wilshire, and East Hollywood. However, Dante plans to expand their delivery radius, through Grubhub, Caviar, and Postmates. You can also look forward to having them on Door Dash and Uber Eats.

  • If you’d rather pick up the food yourself because it’s on your way, you can place your order and then pick up the food at Cassell’s Hamburgers in the Hotel Normandie. You can place your order by sending an Instagram message to DFC Ghost Kitchen or by calling them at (323) 813-1424.
  • Aside from the obvious chicken, they also offer ribs with 15 spices, tomatillo collard greens, and mac n’ cheese with smoked pimento.
  • Many of these recipes used for DFC Ghost Kitchen are the versions of Dante based on his grandma’s cooking. His grandma grew in in New Orleans and she especially appreciated the cultures of Mexico and Guatemala. This helps explain why half the menu is fried chicken and meats roasted slowly, while a significant number of sides are vegan.
  • Dante calls his style of cooking not as soul food but as “Transatlantic African”. This is a combo of African, European, and Native American culture and cuisine. Dante wants to remain creative and thoughtful with his dish creations, to honor his grandma.
  • One of Dante’s most popular dishes here is the Sock-It-To-Me Fried Chicken Tenders. The strips he uses are coated in some special type of granola. Its ingredients include crusts and seeds he has found on his travels around the world, with unusual elements like Rice Krispies, Swedish crackers, and Cheerios cereals.

  • The menu also includes versions of Dante’s grandma’s coconut honey biscuits and pineapple shallot skillet rolls. It’s just that he has adjusted them somewhat to fit his own taste buds.
  • You can also try the fantastic smoked brisket, which is first coated in a chocolate cocoa powder dry rub along with 5 types of peppers. It’s somewhat like mole as a result. The smoking process lasts 6 hours, and then it’s braised in orange juice and stout.
  • Dante Gonzales started his career by throwing underground music, film, and fried chicken parties in his loft in Williamsburg, Brooklyn. Partygoers included famous rappers, and he then launched a YouTube channel. This led to a New York food delivery service in 2009, which became popular when it was featured by the Cooking Chanel.

He raised $10,000 to set up a food truck in LA, and that led to a cookbook deal and culinary fame.

Author Details
Editor-In-Chief
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.

john@lastartups.com
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Editor-In-Chief
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.

john@lastartups.com