If you’re an LA-based company looking for some venture capital seed money, you should consider Baroda Ventures that’s also based in LA. They prefer to be geographical to the companies they fund, and they tend to come in at the pre-seed and seed stages of a startup.
Their focus is on companies in sectors such as digital media, mobile, e-commerce, SaaS, and the Internet in general. However, they want to invest in companies with a founding team that’s a good team of business and technical leaders. They search for the real passion in solving problems, over companies who are merely jumping on the bandwagon of current fads and trends.
They also prefer to invest in companies which do not need large amounts of capital before they can gain customers and revenue. At the same time, they like it if there is a large potential upside. The particular market of the startup should be ready for vast improvement, and there should be a potential for huge gains.
If you’re starting a new company and you want Baroda Ventures to invest in your company, you will have to be more resourceful. You can’t just send them an email with a contact request and a business plan attached. Well, you can do this, but it probably won’t work. Baroda Ventures tends to focus more on startups that have been referred to them by sources that they trust. These trusted sources include the founders of the companies in their portfolio and their co-investors.
So your best bet is to do your research on shared contacts and networks, so you can reach out to those trusted sources who can make the proper introductions and recommendations. Look at this as part of your entrance exam—reach the right contact, and you’ll get your appointment.