2018 Internet Trends Report From Mary Meeker of Kleiner Perkins

LA Startups Internet Trends Report From Mary Meeker of Kleiner Perkins

Every year Mary Meeker of VC firm Kleiner Perkins Caufield & Byers partner release a report on the internet trends, sharing everything from innovations, commerce, workforce, to enterprise software and international competition. Well, it’s that time of the year again when Mary Meeker released her new 294 slides 2018 trends report covering trends in Internet Usages, Innovation + Competition, E-Commerce, Advertising, Consumer Spending, Work, Immigration matters to tech company competition in China.  Here’s a look at the most highly anticipated slide deck in Silicon Valley, Silicon Beach, and beyond.

Key Takeaways

  • Internet Usage
    • Daily Hours Spent with Digital Media per Adult User is on the rise to a whopping 5.9 hours per day in 2017, up from 5.6 hours the year before
  • Innovation + Competition
    • Continue push for product quality and usefulness on devices, access, simplicity, payments, local, messaging, video, voice, and personalization
    • Continue push for better, faster, and cheaper devices
    • Fortnite Battle Royale is the most watched game on Twitch
    • Google Machine Learning Word Accuracy is up to 95% …impressive!
    • Voice-controlled products like Amazon Echo and Google Home are taking off
    • A big push for a better experience for consumers through ‘personalization’
  • E-Commerce
    • E-commerce sales grew 16 percent in the U.S. in 2017, up from 14 percent in 2016
    • Tech companies are becoming a larger part of U.S. business; accounted for 25% of U.S. market capitalization
    • Mobile payments are becoming easier to complete
    • Subscription service continued to climb driven by access, selection, price, experience, and personalization; services like Netflix, Amazon, Spotify, Dropbox, Stitch Fix, LegalZoom, etc.
    • People are spending more on health care, seeking more on value; demand modern retail experience, digital engagements, on-demand access, transparent pricing, and simple payments.
  • Workforce
    • Expect technology to also disrupt the way we work = more job automation
    • Unemployment at 3.9%, well below 5.8% seventy-year average, stronger in Urban areas where 86% of Americans live
    • People demand more ‘flexible’ schedule
    • Freelance workforce = 3x faster growth vs. the total workforce
    • On-Demand Jobs are rising, filling needs for workers who want ‘extra income’ and control their own schedule
Internet Trends 2018 - Mary Meekers slide on On-Demand Work Basics and Benefits
Internet Trends 2018 – Mary Meeker’s slide on On-Demand Work Basics and Benefits

  • Data Gathering + Optimization
    • Internet companies are making consumer privacy tools more accessible
    • More consumers are taking action to address ‘data privacy’ concerns, enabling them to be able to easily delete their own data, disable cookies, and ability to adjust privacy settings on mobile devices
  • China
    • China is catching up as a hub to the world’s biggest internet companies
    • China is home to nine (Alibaba, Tencent, Ant Financial, Baidu, Xiaomi, Didi, JD.com, Meituan-Dianping, Toutiao) of the world’s 20 biggest internet companies by market cap while the U.S. has 11
  • Enterprise Software
    • Most useful Enterprise software to date:
      • Slack for communication organizing information by channel, resulting in a 32% decline in Email usage; 24% reduction in Employee Onboarding time; and 23% decline in meetings (woot!)
      • Dropbox for file management and organizing data by file/version, resulting in a 6x rise in employees on Multi-Department Teams; and 31% decline in IT time spent supporting collaboration
      • Zoom for visual communication, resulting in an 85% collaboration improvement, 71% productivity improvements, and a 58% reduction in meeting times
      • Intercom for customer support, resulting in an 82% rise in conversion for customer chatting, and a 36% rise in conversion for customers assisted by ‘Operator’ chatbot
  • USA Inc. + Immigration
    • More than half of the highly valued technology companies in the U.S. are founded by 1st and/or 2nd generation immigrants


Check out these 9 biggest tech trends at this moment.

Founder, Editor-in-Chief
LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.
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LAStartups.com, Schmoozd.com
A native Angeleno. John studied engineering at UCLA; founded Schmoozd, an offline social tech networking event in LA with 30,000 subs; ran a startup accelerator (StartEngine). Worked for several major brands like Toyota, DIRECTV, Hitachi, and Raytheon. A mentor at LMU Entrepreneur School. And advises a dozen local LA startups building amazing tech in various industries; also invested in some.

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How To Choose High Energy Food That Fuel Your Body For Peak Performance

How To Choose High Energy Food That Fuel Your Body For Peak Performance

You need food and hydration to fuel your body and achieve peak performance when doing outdoor activities like cycling, running, hiking, and swimming.

The best way to fuel your body would be to consume energy foods and energy drinks. These have numerous advantages: easy digestibility, a long shelf life, and they are also easy to bring.

Here are the things that you need to look for in an energy food or drink

  • Exact time to take energy foods and drinks: Be careful, as there are certain items which are designed to be consumed before, after or during the activity itself. Make sure you read the label correctly before buying.
  • Nutrition: When choosing the food and drink of your choice. You need to look at its nutritional contents. Look at the back of the product. Make sure you choose an item that has low fats, low carbs, and high protein.
  • Features of energy food and drink: There are various options like non-GMO foods, gluten-free foods, organic foods, etc.
  • Various Energy drinks and foods: You can choose from bites, jells, bars, chews, recovery drinks, and sports drinks.

The Various Types of Energy Foods and Drinks

  • Bars: Bars are high in carbohydrates and low in protein and fat. There are lots of bars to choose from and they come in all shapes and colors. It is recommended that you consume energy bars before or after endurance activities. The high-grade crabs in bars help replenish glycogen in muscles. And some energy bars can even be used as substitutes for real meals.
  • Foods and Drinks Taken during Workout: For sustained energy during exercise, it is good to introduce some protein and fat into your diet.
  • After Workout Foods and Drinks: These energy foods can help your body rebuild muscles and tissues. It is also recommended that you drink lots of water or lots of liquids after eating post workout foods.

When Should You Consume Energy Foods and Drinks?

REI reports that energy foods and drinks can fine-tune your nutrition intake. REI also reports that energy foods and drinks are engineered to enhance each stage of outdoor excursion or workout.

  • Before Activity: These energy foods and drinks provide an elevated and consistent energy level, they are formulated to give you the necessary energy and nutrients to perform in peak condition. These energy foods are made from a balanced mix of proteins, fiber, and complex carbohydrates. Additionally, they should be consumed minutes before the start of an exercise routine.
  • During Activity: These foods and drinks are designed for easy digestion and absorption. They are designed to give you energy while running, cycling, climbing, etc.
  • After Activity: These foods and drinks are fortified with amino acids, proteins and other muscle restoring elements. They are mostly used for recovery and they can also speed up muscle growth and muscle synthesis. These foods usually have a lot of amino acids and a lot of protein.

Some Notable Features of Energy Drinks that you should look out for

  • Gluten Free: Found in some grains including rye, wheat, and barley these products are a mixture of protein and they contain zero gluten.
  • Vegetarian: These products might contain eggs, milk, and honey. Just like the name implies, products with these labels don’t have meat in them.
  • Vegan: This is similar to the label above but this time it has zero animal products in it. That means no eggs and no milk. It’s 100% animal free.
  • Organic: Organic foods aren’t 100% organic though. The law states that at least 70 percent of its ingredients must be organic for it to be labeled as organic. So “organic” products might contain artificial ingredients.
  • Non-GMO: These products don’t contain any GMO foods. It also means that you’re taking in unaltered and all-natural ingredients as well.
  • Energy Bites and Chews: They provide the same function as an energy gel. It is recommended that you take a few sips of water after chewing down bites and chews. You might suffer from indigestion if you fail to follow this advice.
  • Energy Gels: Small and portable energy packs that you can use to refuel and rehydrate.
  • Drink Mixes: A concentrated mix of energy. Be careful, it is essential that you limit your intake to 60 grams per hour. Too much intake may lead to stomach problems.

Some miscellaneous facts on energy foods and drinks

Understanding the basics of nutrition is beneficial for your long-lasting health. Consider the following.

  • Carbohydrates: 60 grams of carbohydrates per hour is the ideal intake. Eating and drinking more than this may upset your stomach.
  • Calories: 200 to 300 calories per hour is considered as a good ballpark figure. Luckily for you, most gels, bites, energy bars, and drinks have this standard.
  • Fat: Relatively, energy foods are low in fats. However, some meal replacement bars designed for endurance athletes might contain more fat than needed.
  • Protein: This is one of the key components for muscle building. It is essential for rebuilding tissues.
  • Potassium: Considered to be one of the main components of electrolytes. Ingredients like potassium citrate are essential for metabolizing carbohydrates which ultimately leads to the proper functioning of muscles. Potassium also keeps you hydrated
  • Vitamins and Minerals: Overall, energy bars have the highest number of minerals and vitamins which your body naturally burns through exercise and activity.
  • Sodium: Just like potassium, sodium is essential in metabolizing carbohydrates for the proper functioning of muscles. It also keeps you hydrated.
  • Sweeteners: Some performance beverages, chews and gels like Stevia, honey, agave. Do not use sugar as a calorie sweetener. Natural sweeteners are ok, but sugar and other artificial sweeteners may damage your health in the long run.
  • Amino Acid Blends: It’s basically a blend of proteins. Proteins like valine, leucine, and isoleucine are added to gels which are further broken down by the body after consumption.
  • Caffeine: It gives you an energy boost. Caffeine is present in most energy bars, chews, jells, and drinks. In fact, it’s rare to find energy with that doesn’t have caffeine.

Here are 16 Easy Ways to Eat Healthier Every Day

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

How California’s MedMen Is a Leader In The Legal Marijuana Gold Rush

Will MedMen Become The Starbucks of Weed

A quick look at the growing legal cannabis trade through the rapid expansion of MedMen.

It has been said before that legalizing a lot of banned things can lead to progress. Marijuana certainly proved this theory to be true. Legalizing cannabis didn’t just make an alternative treatment to certain diseases more accessible, but it also created a booming industry.

Studies show that spending on legal cannabis can grows up to $57 billion by 2027. However, the numbers that MedMen, the leading cannabis company in the US, has been sharing are also excellent proof that the industry is highly promising.

While there have been a few snags along the way, it will be hard to deny that the legal cannabis trade is booming. Just recently, MedMen made the largest cannabis acquisition in history. Granted, there aren’t a lot of previous transactions of the sort, but that doesn’t diminish the fact that the numbers involved are astonishing.

The company has also been recently listed on the Canadian Stock Exchange. This helped them raise about $110 million. It’s lower than their goal but it’s still a promising figure that signals potential growth.

A lot of market experts also note that MedMen stocks should be watched. They said that its major acquisition is a solid move for the business to establish itself. It’s also said that this is practically the birth of the industry and it will be hard to deny this.

With all of the milestones that MedMen has been reaching, more and more people are already feeling the change and developments such achievements can bring. One of this is how such a large acquisition can affect the distribution of medical marijuana. It can make these once-banned products easier to acquire which can definitely change how people consume the substance.

Who is MedMen?

Before we go into the implications of MedMen’s explosive growth, you might be wondering just how this business became the biggest name in the legal weed trade. Who is MedMen exactly and how did they get so big?

The company started out about nine years ago when the ‘California Ganja Gold Rush’ started. Its founders, Adam Bierman, and Andrew Modlin saw the potential in the trade so they decided to dive in. Over the years, it has seriously grown so much that they were able to open a 45,000-square foot greenhouse and manufacturing facility, hire over 800 employees, and operate 14 retail stores in various states.

They have also just recently started building another manufacturing facility of the same size as their first one. They’re expecting it to start operating in 2019 to better supply the 66 additional retail stores that they are now licensed to operate. They still have 13 more cultivation licenses, though, so the future of the company is very bright.

MedMen is also noted for being the first business to acquire state license for a cannabis business in the city of L.A. They were definitely lucky enough to already be in operation when the recreational use of weed became legal.

Note, however, that MedMen is not just a business for recreational or medical pot. According to the founders, they’re in the wellness trade. In fact, when you visit their stores, they don’t classify their products according to the two aforementioned categories. They categorize their products according to seven states of being that their consumers might want to get to (activity, happiness, fluidity, enlightenment, balance, rest, and wellness) instead.

Another notable thing about MedMen is its overall retail concept. First off, its stores are found in iconic locations like Beverly Hills, the Las Vegas Strip, Venice Beach, and Fifth Avenue, New York. This says a lot about what brand they’re going for.

The stores in itself are worth checking out. They can offer a unique experience with their noteworthy product display and store design.

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Not your average retail store. 🌿 #DTLA

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‘Mainstreaming Marijuana’

Speaking of its retail stores, MedMen’s locations are the best clues as to where the company intends to lead the industry. According to them, they wish to take marijuana to the mainstream and they intend to do that by changing how people perceive the substance.

What the brand wants to do is to introduce the substance to more recreational users. They wish to offer it as an alternative to a glass of wine or a few tablets of Xanax as a way for people to relax and unwind after a long week.

They’re not just about catering to their established ‘stoner’ clientele but want to expand their market beyond their target audience. This is why they promote a more modern approach to weed consumption. They want to make people understand that the substance offers more than what the stoner films of old can bring.

To achieve this, they make it a point to feature edibles and vaping pens, among many others. They offer about 1000 products in store and a lot of them are patented and will provide consumers with new ways to enjoy cannabis.

With this, alongside their retail stores’ eventual growth in numbers, MedMen hopes to entice the mainstream to give cannabis a try. By making the process of acquiring the substance feel normal, casual, and nonchalant, just like how people routinely grab their coffee, they might just be able to expand their business’ reach.

In a way, you can also look at MedMen as a brand that “gentrifies” your cannabis consumption. If back in the day, people had to meet up with sleazy folks or visit dingy and rundown establishments to get their fix, there’s no more need to do that anymore with MedMen around.

This is why it’s so easy to compare it with the rise of coffee consumption in the past decade. If most folks mostly only consumed stale coffee grounds or old diner coffee, Starbucks changed that and made the whole activity a trendy thing to do. As laws on cannabis consumption loosen up a bit around the US, MedMen hopes to do the same thing for weed.

When you look at the bigger picture, recreating what Starbucks did is a very good goal. Ambitious, but at the rate that MedMen is going, it might not be impossible to do. If only more states follow suit in loosening their laws on cannabis use, this industry might just lend a hand to local economies.

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

How is Coworking Great For The Los Angeles Tech Scene

100 Shared Office And Desk Space to Work in Los Angeles

Check out these 100 coworking spaces in LA.

Co-working spaces have started to take off recently, and it’s all thanks to the need of business locations. A city like Los Angeles tends to have very high rent and purchase prices for real estate, and that means you need to find a great way to acquire new business locations. But if you’re a business or a freelancer that needs a business presence yet which lacks the necessary amount of money, it’s super hard for you to get the job done properly and not worry about possible problems.

And that’s where the need for co-working places comes into play. These locations are very different when compared to a regular office for example. And that’s because there are multiple businesses all residing in a single place.

How is co-working great for the Los Angeles Tech Scene?

Tons of startups want to grow and evolve. And they can totally do that with the right amount of help and support. Even freelancers need a proper business location as they want to avoid working from home. Juice bars and coffee shops are ok for them, but they can end up being problematic as time goes by. You are much better off going for a shared workspace. You do have plenty of space to share with others, yet at the same time, you can fulfill your tasks and just enjoy your time without that much of a problem too.

The Los Angeles co-working spaces are designed with affordability in mind. They are quite affordable, way more affordable than a rental. That’s why most freelancers and startup owners gravitate towards such a place. They also encourage networking, which is why a lot of people enjoy co-working in the first place. It just offers you a way to connect with business professionals in the same industry.

And since the tech industry is booming in Los Angeles, it’s easy to see that the co-working spaces are amazing networking places, to begin with. On top of that, they do offer flexibility. You are free to come and work at any given hour during the day or night. And you also have amenities like coffee machines, fully equipped kitchens and so on. The only difference is that you don’t have to worry about the leasing formalities anymore. And the costs are way lower, which is what makes this entire process very convenient and amazing in its own right.

Who uses co-working spaces in Los Angeles?

It might sound a bit cliché, but every business that wants to grow and save money tends to focus on this type of spaces. And the benefit is that they can easily make quite a lot of money while also avoiding lots of expenses. Every tiny expense matters if you plan on saving money, so it certainly makes a lot of sense to use such co-working spaces.

But the interesting thing is that even some of the large organizations are coming onboard with this. It makes a lot of sense to use co-working spaces especially when they want to transition to a new building. Plus, they can cut the expenses if they want to downsize and use a smaller team, then outsource some of the other tasks.

The great thing is that tons of companies in Los Angeles see co-working spaces as an opportunity, and that’s great for them. Even companies like Merck, KPMG and many others are actively involved in using co-working spaces. So it’s safe to say that there’s a lot of interesting in using such working spaces, and it’s something that you will enjoy and appreciate quite a bit due to that.

How does this affect the rental prices?

Since we are talking about Los Angeles, the rental prices are still very high and they are not going to be lower anytime soon. There’s a huge demand for office spaces in the town, so companies that create co-working spaces are the right solution especially for smaller businesses that want to grow and which need to establish their own presence in the city.

An interesting thing about co-working spaces is that they also provide virtual addresses. That means customers or business partners can easily send inquiries or packages to the company and they will be received at the co-working space. It’s a great way to acquire a Los Angeles office address, and the best part is it costs way less than regular rent prices.

Do these co-working spaces replicate a traditional office?

In some ways they do, because you do have amenities and immediate access to features that are a part of any office. These include printers, scanners and any utilities needed by various companies. Some co-working spaces in Los Angeles have 3D printers too, not to mention they have small conference rooms too. So you can actually create or attend a conference in there without any problems.

You do have to wonder, who is the target for these co-working spaces? As we mentioned earlier, small companies and freelancers are extremely important for those persons that create co-working spaces. However, if we talk about the age range, most of the time the interested persons will be millennials. They are the ones that have lots of great ideas and which lack the funds to create a large business.

The co-working spaces in Los Angeles provide them with enough space to work on their projects, all while still being able to connect with other business professionals. However, you will also find older and more experienced business professionals and freelancers that work from the co-working spaces. They decided to opt for these co-working spaces because they offer more efficiency and a great way to generate leads and new business partners or attracting new clients.

As you can see, more and more co-working spaces are used in Los Angeles, and it’s a great thing to hear. Small and medium-sized businesses are actively focused on innovation, and they want to use all their income to grow and evolve. The last thing they want is to spend most of their money on rent, so the co-working spaces are very convenient for them!

Check out these 100 coworking spaces in LA.

LA Startups Crew
Los Angeles Startups
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LA Startups Crew
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.