Start Learning And Loving Robots With Ozobot

Start Learning And Loving Robots With Ozobot

Robots may seem like the stuff of sci-fi movies and TV shows, but they’re coming. In fact, it can be argued that they’re already. While the giant robots fighting monsters from outer space are still a few years away, smaller robots are already in production. In fact, Ozobot is already offering a couple or pocket-sized robots for younger students to grow up with.

That these robots have their own fun elements isn’t a coincidence. That’s because the mission of Ozobot is to actually help prepare children to prepare for the inevitable presence of robots in our everyday lives. There was a time when very few people had mobile phones. Now people have smartphones that act as miniature computers to access the Internet. The same thing can happen to us and robots.

The original Ozobot robot was the Bit, and it looked like a miniature BB-8 from the Star Wars franchise. It could roll around a surface, and kids had 30 different color coding codes to let it do various things like change directions or change its speed. Color coding is simple even for very young children, and this gives them the foundation of logic and sequential thinking that would later prove invaluable for computer programming.

Ozobot has introduced its new Ozobot Evo, and it’s true that their first robot has evolved. This time it’s connected to an app. It can be controlled through color codes that children can make with markers and stickers. Like the Bit, the Evo can detect different colors.

Now that it’s app-connected, children can use the app to code the Evo. It’s actually very easy, as it merely involves dragging and dropping various codes to denote actions into the programming sequences.

This is a truly advanced robot with sensors to detect lines and colors, as well as proximity sensors to detect obstacles and to do various tricks. It has Bluetooth connectivity, and it’s built with LED lights and a built-in speaker.

All in all, it’s a fun way to introduce children not just to robots but to the idea of coding in general. Even if they don’t become computer programmers in the future, the Evo and the app can help them learn to think logically, and that’s always good for school!

Check out these 9 biggest tech trends at this moment.

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LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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How is Coworking Great For The Los Angeles Tech Scene

100 Shared Office And Desk Space to Work in Los Angeles

Check out these 100 coworking spaces in LA.

Co-working spaces have started to take off recently, and it’s all thanks to the need of business locations. A city like Los Angeles tends to have very high rent and purchase prices for real estate, and that means you need to find a great way to acquire new business locations. But if you’re a business or a freelancer that needs a business presence yet which lacks the necessary amount of money, it’s super hard for you to get the job done properly and not worry about possible problems.

And that’s where the need for co-working places comes into play. These locations are very different when compared to a regular office for example. And that’s because there are multiple businesses all residing in a single place.

How is co-working great for the Los Angeles Tech Scene?

Tons of startups want to grow and evolve. And they can totally do that with the right amount of help and support. Even freelancers need a proper business location as they want to avoid working from home. Juice bars and coffee shops are ok for them, but they can end up being problematic as time goes by. You are much better off going for a shared workspace. You do have plenty of space to share with others, yet at the same time, you can fulfill your tasks and just enjoy your time without that much of a problem too.

The Los Angeles co-working spaces are designed with affordability in mind. They are quite affordable, way more affordable than a rental. That’s why most freelancers and startup owners gravitate towards such a place. They also encourage networking, which is why a lot of people enjoy co-working in the first place. It just offers you a way to connect with business professionals in the same industry.

And since the tech industry is booming in Los Angeles, it’s easy to see that the co-working spaces are amazing networking places, to begin with. On top of that, they do offer flexibility. You are free to come and work at any given hour during the day or night. And you also have amenities like coffee machines, fully equipped kitchens and so on. The only difference is that you don’t have to worry about the leasing formalities anymore. And the costs are way lower, which is what makes this entire process very convenient and amazing in its own right.

Who uses co-working spaces in Los Angeles?

It might sound a bit cliché, but every business that wants to grow and save money tends to focus on this type of spaces. And the benefit is that they can easily make quite a lot of money while also avoiding lots of expenses. Every tiny expense matters if you plan on saving money, so it certainly makes a lot of sense to use such co-working spaces.

But the interesting thing is that even some of the large organizations are coming onboard with this. It makes a lot of sense to use co-working spaces especially when they want to transition to a new building. Plus, they can cut the expenses if they want to downsize and use a smaller team, then outsource some of the other tasks.

The great thing is that tons of companies in Los Angeles see co-working spaces as an opportunity, and that’s great for them. Even companies like Merck, KPMG and many others are actively involved in using co-working spaces. So it’s safe to say that there’s a lot of interesting in using such working spaces, and it’s something that you will enjoy and appreciate quite a bit due to that.

How does this affect the rental prices?

Since we are talking about Los Angeles, the rental prices are still very high and they are not going to be lower anytime soon. There’s a huge demand for office spaces in the town, so companies that create co-working spaces are the right solution especially for smaller businesses that want to grow and which need to establish their own presence in the city.

An interesting thing about co-working spaces is that they also provide virtual addresses. That means customers or business partners can easily send inquiries or packages to the company and they will be received at the co-working space. It’s a great way to acquire a Los Angeles office address, and the best part is it costs way less than regular rent prices.

Do these co-working spaces replicate a traditional office?

In some ways they do, because you do have amenities and immediate access to features that are a part of any office. These include printers, scanners and any utilities needed by various companies. Some co-working spaces in Los Angeles have 3D printers too, not to mention they have small conference rooms too. So you can actually create or attend a conference in there without any problems.

You do have to wonder, who is the target for these co-working spaces? As we mentioned earlier, small companies and freelancers are extremely important for those persons that create co-working spaces. However, if we talk about the age range, most of the time the interested persons will be millennials. They are the ones that have lots of great ideas and which lack the funds to create a large business.

The co-working spaces in Los Angeles provide them with enough space to work on their projects, all while still being able to connect with other business professionals. However, you will also find older and more experienced business professionals and freelancers that work from the co-working spaces. They decided to opt for these co-working spaces because they offer more efficiency and a great way to generate leads and new business partners or attracting new clients.

As you can see, more and more co-working spaces are used in Los Angeles, and it’s a great thing to hear. Small and medium-sized businesses are actively focused on innovation, and they want to use all their income to grow and evolve. The last thing they want is to spend most of their money on rent, so the co-working spaces are very convenient for them!

Check out these 100 coworking spaces in LA.

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Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

PledgeLA to Boost Diversity and Inclusion in The Los Angeles Tech Community

PledgeLA to Boost Diversity and Inclusion in The Los Angeles Tech Community

As the tech sector in LA grows due to the saturation of the tech industry in the San Francisco area, the same problems in Silicon Valley are now coming up. There’s a growing tension between the upstarts of the tech industry and the regular folks in the community surrounding this IT boom.

According to critics, what will follow in LA will be what happened in San Francisco if there’s nothing done about it. Regular people and longtime residents will feel alienated and looked down upon. They will feel like they’re being forced out by the higher rents and costs of homes as well as the prices of regular consumer goods.

That’s why more than 80 entrepreneurs and tech investors are joining Mayor Eric Garcetti and the non-profit Annenberg Foundation to launch PledgeLA. This is the LA tech community initiative that seeks to avoid what happened in San Francisco and to the people there who felt disenfranchised by the growing tech boom.

PledgeLA Features

Features of the initiative include the following:

  • More opportunities will be provided for everyone, regardless of race, background, or gender. So even non-white women who grew up poor should have the same opportunities as the white guys who grew up rich.
  • Those who signed to the PledgeLA agreement will track civic participation and diversity data each year. That data will be made public so that people will know if a tech company is made up of exclusively white males from the Ivy Leagues and other top schools.
  • Startups and funds will report on the composition of their workforce noting various factors. This won’t be just noting age, gender, and race. It will also note socioeconomic origin, educational attainment, and even sexual orientation to see if there’s bias against hiring members of the LGBT community. Other factors will include the status in regards to disabilities, immigration, and military service veteran. Even the tenure at a firm will be noted.
  • The signatories also will come up with a proper code of conduct centered on diversity and inclusion, and diversity will be practiced in corporate hiring.

Good Business Sense

While many who signed PledgeLA did so out of a sense of moral and ethical rightness, it also makes good business sense to emphasize diversity on corporate hiring practices. A Diverse workgroup brings different points of views when it comes to making decisions. It helps with networking for sources of talent, and the diverse work group can help build a diverse consumer base as well.

LA has now become one of the top 5 US destinations for technology investment and it’s now one of the top tech hubs in the country. The top 100 tech companies in LA and Orange County has reported a 24% increase in employment within the last year.

There are a still a few notable holdouts to PledgeLA, however. Tesla and SpaceX have not yet signed on, and nor has Snap. But LA is an inherently diverse area, and such a diversity must be maintained in the tech workplace as well.

Author Details
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

Top Content Marketing Trends for 2019

Top Content Marketing Trends for 2019

Every year, different trends come and go in marketing. But classic methods don’t go away, and that includes content marketing. In fact, content marketing is growing at such a pace that experts estimate its worth will exceed $400 billion by 2021.

If you’re finally joining the content marketing bandwagon, here are some trends that you should anticipate for the coming year:

Content Marketing is Now Mainstream

It wasn’t that long ago when content marketing was considered a side project. It was something marketing pros tried out after first dealing with the more important marketing tasks.

Today, content marketing is considered one of those crucial tasks that you have to deal with. It’s now part of mainstream marketing because ignoring this facet of your marketing strategy will doom your enterprise. It’s that integral to your success.

Documented Strategies

Since content marketing has now been recognized as crucial to a marketing strategy, it will no longer suffice for marketing officials to launch content marketing strategies on the fly. This can’t be a “fly by the seat of your pants” project. It has to be carefully thought out and planned.

This is why 65% of the most successful content marketers have a documented strategy. Such a carefully planned campaign can identify a key marketing goal and set up a plan to achieve that goal.

Greater Focus on Customer Success

In the old days, companies focused on making the sale and then moving onto the next sale. They dealt with complaints as they arose afterward. But today, services are much more personalized. Marketers have realized that if they wanted to forge deeper relationships with their customers and encourage them to spread news of their brand, they have to make sure that customers get full value from their money.

That’s the essence of customer success. This means that with your content, you can help customers take care of their bought products. The content can also suggest new ways of using the products.

Brands Change from Vendors to Partners

Traditional marketing has always been at the core a way to sell stuff. Modern marketing, especially content marketing, is instead about forging a partnership with customers. That’s what the content you offer should focus on. It’s not about convincing people to buy stuff from you. Instead, it’s about engaging with customers and forging a lasting and trusting relationship.

Again, this means more focus on content that covers post-sale topics. What do your customers need after buying what you’re selling? Your content should provide info that can help them with those needs so that these customers will buy from you again. They’ll also be much more likely to recommend your brand to their social circles. After all, you don’t just view them as sources of profit—you act like they’re you’re partners.

Content Distribution is Key

The best content doesn’t help your cause if no one gets to see it. That means you need to find efficient ways of spreading the word and your content. These methods include social networks, email marketing, and other distribution channels that can best reach your audience.

Also, check out 2018 Internet Trends Report From Mary Meeker of Kleiner Perkins

Author Details
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
×
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.