Learn How Omaze Makes Giving Fun & Easy For Everyone

Learn How Omaze Make Giving Fun & Easy For Everyone

Are you running an organization for a cause that’s good for the community? Do you wish that you can enjoy something special for your donations to a good cause? Or are you perhaps one of those Good Samaritans who wish to help aside from giving monetary donations? Whoever you are, you need to take a look at Omaze. This is the special online fundraising platform that offers exclusive merchandise and “once in a lifetime” experiences in support of various causes.

The way Omaze works is actually quite simple. The founders of Omaze were inspired by charity auction that had donors bidding for a chance to have dinner with Magic Johnson, and the winning bid was $15,000.

The founders were aghast at the results of that auction. A dinner with Magic should have fetched more money for the charity. What’s more, it didn’t seem right that only the rich could have enjoyed such a “Magical” dinner.

Omaze came about because of the founders’ determination to do better. This platform organizes various “once in a lifetime” treats and obtains exclusive merchandise that can be won by a randomly chosen winner. The winner comes from a pool of donors who only need to donate $10 for a particular cause.

So now a donor who gives just $10 has a chance to win a pink Deadpool suit by supporting LetsFCancer. You can meet Michelle Obama and get photographic evidence of the meeting by giving to the Reach Higher initiative. You can even win the 6th Tesla Model 3 ever made (previously owned and fully customized by Kimbal Musk)if you support Big Green.

With this platform, if you’re running a charity organization you can partner up with a celebrity or offer exclusive merchandise to promote your cause. Meanwhile, even if you’re a modest donor you still have a chance to enjoy an experience that’s truly one of a kind. You can meet a celebrity, go on a dream vacation, score tickets to a sporting event, and still provide support to the causes that matter to you.

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Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

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PledgeLA to Boost Diversity and Inclusion in The Los Angeles Tech Community

PledgeLA to Boost Diversity and Inclusion in The Los Angeles Tech Community

As the tech sector in LA grows due to the saturation of the tech industry in the San Francisco area, the same problems in Silicon Valley are now coming up. There’s a growing tension between the upstarts of the tech industry and the regular folks in the community surrounding this IT boom.

According to critics, what will follow in LA will be what happened in San Francisco if there’s nothing done about it. Regular people and longtime residents will feel alienated and looked down upon. They will feel like they’re being forced out by the higher rents and costs of homes as well as the prices of regular consumer goods.

That’s why more than 80 entrepreneurs and tech investors are joining Mayor Eric Garcetti and the non-profit Annenberg Foundation to launch PledgeLA. This is the LA tech community initiative that seeks to avoid what happened in San Francisco and to the people there who felt disenfranchised by the growing tech boom.

PledgeLA Features

Features of the initiative include the following:

  • More opportunities will be provided for everyone, regardless of race, background, or gender. So even non-white women who grew up poor should have the same opportunities as the white guys who grew up rich.
  • Those who signed to the PledgeLA agreement will track civic participation and diversity data each year. That data will be made public so that people will know if a tech company is made up of exclusively white males from the Ivy Leagues and other top schools.
  • Startups and funds will report on the composition of their workforce noting various factors. This won’t be just noting age, gender, and race. It will also note socioeconomic origin, educational attainment, and even sexual orientation to see if there’s bias against hiring members of the LGBT community. Other factors will include the status in regards to disabilities, immigration, and military service veteran. Even the tenure at a firm will be noted.
  • The signatories also will come up with a proper code of conduct centered on diversity and inclusion, and diversity will be practiced in corporate hiring.

Good Business Sense

While many who signed PledgeLA did so out of a sense of moral and ethical rightness, it also makes good business sense to emphasize diversity on corporate hiring practices. A Diverse workgroup brings different points of views when it comes to making decisions. It helps with networking for sources of talent, and the diverse work group can help build a diverse consumer base as well.

LA has now become one of the top 5 US destinations for technology investment and it’s now one of the top tech hubs in the country. The top 100 tech companies in LA and Orange County has reported a 24% increase in employment within the last year.

There are a still a few notable holdouts to PledgeLA, however. Tesla and SpaceX have not yet signed on, and nor has Snap. But LA is an inherently diverse area, and such a diversity must be maintained in the tech workplace as well.

Author Details
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

Top Content Marketing Trends for 2019

Top Content Marketing Trends for 2019

Every year, different trends come and go in marketing. But classic methods don’t go away, and that includes content marketing. In fact, content marketing is growing at such a pace that experts estimate its worth will exceed $400 billion by 2021.

If you’re finally joining the content marketing bandwagon, here are some trends that you should anticipate for the coming year:

Content Marketing is Now Mainstream

It wasn’t that long ago when content marketing was considered a side project. It was something marketing pros tried out after first dealing with the more important marketing tasks.

Today, content marketing is considered one of those crucial tasks that you have to deal with. It’s now part of mainstream marketing because ignoring this facet of your marketing strategy will doom your enterprise. It’s that integral to your success.

Documented Strategies

Since content marketing has now been recognized as crucial to a marketing strategy, it will no longer suffice for marketing officials to launch content marketing strategies on the fly. This can’t be a “fly by the seat of your pants” project. It has to be carefully thought out and planned.

This is why 65% of the most successful content marketers have a documented strategy. Such a carefully planned campaign can identify a key marketing goal and set up a plan to achieve that goal.

Greater Focus on Customer Success

In the old days, companies focused on making the sale and then moving onto the next sale. They dealt with complaints as they arose afterward. But today, services are much more personalized. Marketers have realized that if they wanted to forge deeper relationships with their customers and encourage them to spread news of their brand, they have to make sure that customers get full value from their money.

That’s the essence of customer success. This means that with your content, you can help customers take care of their bought products. The content can also suggest new ways of using the products.

Brands Change from Vendors to Partners

Traditional marketing has always been at the core a way to sell stuff. Modern marketing, especially content marketing, is instead about forging a partnership with customers. That’s what the content you offer should focus on. It’s not about convincing people to buy stuff from you. Instead, it’s about engaging with customers and forging a lasting and trusting relationship.

Again, this means more focus on content that covers post-sale topics. What do your customers need after buying what you’re selling? Your content should provide info that can help them with those needs so that these customers will buy from you again. They’ll also be much more likely to recommend your brand to their social circles. After all, you don’t just view them as sources of profit—you act like they’re you’re partners.

Content Distribution is Key

The best content doesn’t help your cause if no one gets to see it. That means you need to find efficient ways of spreading the word and your content. These methods include social networks, email marketing, and other distribution channels that can best reach your audience.

Also, check out 2018 Internet Trends Report From Mary Meeker of Kleiner Perkins

Author Details
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
×
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

How I Got a Programming Job in Los Angeles Bustling Tech Hub

Searching for a job as a software engineer is really painful. There’s a new tech company popping up every minute of the day, and it’s tough to know which one to choose from.

Obviously, I should be grateful for all the opportunities I’m afforded as a software engineer, and I do, but man is this an annoying problem.

The Problem

The software industry is getting a continuous flow of money from VC’s that are just crossing their fingers, hoping that 1/10 of their investments goes IPO or gets acquired.

So that means there’s a lot of cash being invested into all sorts of ideas. Some of these ideas are good, and most of them are crap. Ideally, you want to land at a company where there’s less crap.

Since a lot of these companies are popping up, there are tons of job opportunities. What I’ve found though is that a lot of these companies have hiring managers that simply aren’t prepared to interview software engineers.

These companies don’t know any better, so they use hiring practices that are popular amongst the top tier tech companies like Google and Facebook as a crutch. This makes the job interview process feel really unforgiving for new and existing software engineers alike.

I recently put myself back out there to find a new job. It’s through this long and grueling process that I figured out a few tactics that helped me circumvent many of the common software job search headaches.

Job Search Begins

I kicked off my job search for Senior Android Engineer positions back in June 2018 and started preparing for interviews. You can imagine that I’d have to be quite unhappy at my existing job to have to deal with the aforementioned job search process. Here comes all those fun whiteboard algorithms, yay.

I needed to leave my employer at the time because my goals were no longer lining up with what I was doing. This feeling is something that I’ve learned to pay a lot of attention to. It’s hard to stay excited about anything if you no longer see much value doing it.

My short-term goal at the time was relatively simple: be part of a product-oriented team at a company that focuses on software. Additionally, my long-term goal has been to become a better leader, so I can one day confidently lead teams of my own.

With these goals in mind, it really helped me filter out the job opportunities that were presented to me.

Finding Opportunities

Having been so disappointed with previous job search processes, I desperately looked for a better way to interview with companies. That’s when I came across this very eye-catching ad while I was perusing Quora. It said something like “skip the whiteboard interview”. I was sold.

I am thoroughly convinced that the whiteboard interview has caused more people great pain during their careers as software engineers than helped hiring managers narrow down candidates. It’s one of the most anxiety-inducing and demoralizing interview “strategies” I’ve ever experienced.

Whiteboarding is a topic I could rant about for hours. It was my main motivator for finding a new way to job hunt, and this anti-whiteboard ad I found for a company called Triplebyte, was my holy grail.

I applied for their developer exam immediately. Since I’m an Android developer, I chose their mobile specialty exam and raced through the timed questions. I soon got confirmation that I was good enough to get a follow-up interview, and went from there to schedule it.

The whole process, from initial exam through to their video call screening, and eventually to the onsite interviews was fantastic. I really felt I was getting taken care of. This is how interviewing should be!

That wasn’t the end of my interviewing journey though; it was really just the beginning. Even though Triplebyte set me up with five great companies to interview within San Francisco, they didn’t have the clientele at the time to help me search more local. Since I live in Orange County, I had to find job opportunities out here the more traditional way.

I reached out to everyone in my network that could help me out with this. Previous co-workers, friends, family, and anyone else who could point me to a company with the values I was looking for. I set my LinkedIn profile to “searching for a job”, and tidied up my resume.

I got into contact with a few different interesting companies this way. Some in LA, some in OC, and more — many more — in the Bay Area. I really didn’t want to have to go to the Bay Area.

Besides the obvious factors of the Bay Area — like it’s way too expensive — I knew that moving there would be tough for my wife. It would be much easier to be able to pack everything up and move up there with all the industry elites if I was just a single dude. I had to think about my wife’s family, my family, and the future we’re trying to build together.

That said, I knew that I wanted to get as much interview experience as possible. From previous interview experiences, I anticipated a certain ramp-up time needed to get my mind warmed up for the oncoming onslaught of interviews. The more interviews I got through, the better I felt about the next one.

I ended up narrowing down my search to seven companies: one in LA, one in OC, and the five Triplebyte had arranged for me in the Bay Area. It was time to buckle down, so I took a week off from work and got ready to dive deep into my interviews.

The Interviews

Triplebyte’s process promises that once you are through their initial screening period, you’ll skip ahead to every company’s final interview.

Every company evaluates their software engineers differently. Some throw many hypothetical and theoretical technical problems at their candidates, whilst other companies stick to more practical job-related interview questions.

One thing that really stuck out to me in my round of interviews is just how inconsistently the idea of a “Senior Developer” is defined. Some companies have a list of skills they expect from their “Senior” people, and others just want to see how many hoops you can jump through before getting to the real work.

This made me realize just how fluid job titles are from one business to another. A “Senior” developer at one company could very well be a “Junior” developer at the next one over. Title definitions all come down to the business’ needs, their existing pool of talent, and how desperate they are to hire developers.

Having caught on to this very strange phenomenon, I knew I had to problem-solve my way out of it. So I started explaining to companies what I thought was “Senior” to me. I made sure to highlight my experience leading teams, my abilities outside of programming, and of course proving this all via different code challenges and Q&A.

It actually worked. Of course, the caveat here being that my strategy only worked on companies that I could truly add value to. Meaning that I had to have already been a solid candidate; I just used my “Senior” story to help tip things in my favor.

Out of the seven companies I interviewed with, I received offer letters from five of them. It’s not a bad batting average at all, and I felt rather proud of myself for getting this far.

It wasn’t long after my interviews were over, however, that the final challenge would prove to be most difficult. I had to make a choice as to which company to go to.

Making a Decision

I was staring at a list of five incredibly impressive businesses, with similarly incredible offers. I took a tip I got from one of the recruiters and started on a spreadsheet with all the companies I was considering.

I ended up with a whopping seventeen different categories that I used to compare all of these companies. Let me say that this helped immensely. It gave me a high-level look into all the things that I cared about. Here, I’ll list them out so you can laugh at how thorough this ended up being.

The categories in no particular order: pay, equity, 401(k), relocation bonuses, benefits (like medical), extra perks (like lunch catering, cell phone allowance, etc), vacation policy, company culture, engineering culture, product pros and cons, social impact, audience size, industry, gut feeling, location, commute, and work hours.

The Winner

All things considered, I ended up at my current employer, Weedmaps! I honestly surprised myself at this one too. I’m not a cannabis user, but I was so impressed with everything they were offering that I felt like it was a no-brainer to me.

What really tipped it in Weedmaps’ favor too is that I didn’t have to move. I could stay in beautiful OC, and be close to all my family. I think that’s something that people don’t value enough when considering their next job.

So far though, I’ve been thoroughly pleased with my choice to work at Weedmaps as a Senior Android Engineer. Having been here for just a few months now, I’ve really grown to enjoy working here. I’m so impressed with just how welcoming, and collaborative of an environment Weedmaps is.

It’s the collaboration, the willingness to compromise, and the desire to be better that makes a place like Weedmaps feel like home to me. I think those three traits are what foster growth, and build great teams.

For now, I’m focused on really maxing out the value I can bring to my team at Weedmaps. It’s a place that I feel will grow with me as I continue to push towards my career goals.

Maybe next time I can talk more about those dreaded whiteboard problems. Sigh.

Check these 50 Hottest LA Startups to Work For Right Now

Ryan Simon
Author Details
Ryan Simon is a Senior Android Engineer for Weedmaps. He has taken his background in investing, his degree in business and applied to the world of a software engineer. Ryan spends his free time cooking with his wife or playing Overwatch.
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Ryan Simon
Ryan Simon is a Senior Android Engineer for Weedmaps. He has taken his background in investing, his degree in business and applied to the world of a software engineer. Ryan spends his free time cooking with his wife or playing Overwatch.
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