Bridg Helps Brands Drive Sales By Reaching Actual Guests

Bridg Helps Brands Drive Sales By Reaching Actual Guests

Online sales platforms like Amazon enjoy huge growth because they employ savvy marketing specialists. They use the online sales data they generate to discover their individual preferences so that their marketing strategies can be planned and implanted most effectively.

The problem is that most businesses today are still in the brick-and-mortar world, and this kind of data isn’t easy to accumulate. That’s a problem that Bridg solves. They offer ways for restaurant and retail marketers to generate and analyze data that can help them engage more effectively with their customers.

Bridg offers a suite of marketing programs that take advantage of data from point-of-sale transactions in virtually real time. The benefits they offer are outstanding. They can help you develop loyal customers and increase your sales online. They can help lure back your lapsed customers and this can be done through the proper use of rewards.

They can track individual customer behavior so that marketing tools like coupons and rewards aren’t used indiscriminately. They can help your business use these tools to lure in lapsed customers so that they can instead remain loyal. You minimize the number of customers that only come in when you offer rewards and discounts, while you’re refrained from offering such rewards to customers who are loyal even without such enticements.

Bridg can immediately track the impact of your marketing tactics on your sales so that you immediately know which tactics work and which do not. They can help you track and understand your entire customer base, instead of just the few who sign up for your email memberships. They can identify the media by which you can engage customers more effectively.

These are the types of data that platforms like Amazon can gather and use, and now Bridg offers them to retail and restaurant businesses in the real world.

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LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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Top Content Marketing Trends for 2019

Top Content Marketing Trends for 2019

Every year, different trends come and go in marketing. But classic methods don’t go away, and that includes content marketing. In fact, content marketing is growing at such a pace that experts estimate its worth will exceed $400 billion by 2021.

If you’re finally joining the content marketing bandwagon, here are some trends that you should anticipate for the coming year:

Content Marketing is Now Mainstream

It wasn’t that long ago when content marketing was considered a side project. It was something marketing pros tried out after first dealing with the more important marketing tasks.

Today, content marketing is considered one of those crucial tasks that you have to deal with. It’s now part of mainstream marketing because ignoring this facet of your marketing strategy will doom your enterprise. It’s that integral to your success.

Documented Strategies

Since content marketing has now been recognized as crucial to a marketing strategy, it will no longer suffice for marketing officials to launch content marketing strategies on the fly. This can’t be a “fly by the seat of your pants” project. It has to be carefully thought out and planned.

This is why 65% of the most successful content marketers have a documented strategy. Such a carefully planned campaign can identify a key marketing goal and set up a plan to achieve that goal.

Greater Focus on Customer Success

In the old days, companies focused on making the sale and then moving onto the next sale. They dealt with complaints as they arose afterward. But today, services are much more personalized. Marketers have realized that if they wanted to forge deeper relationships with their customers and encourage them to spread news of their brand, they have to make sure that customers get full value from their money.

That’s the essence of customer success. This means that with your content, you can help customers take care of their bought products. The content can also suggest new ways of using the products.

Brands Change from Vendors to Partners

Traditional marketing has always been at the core a way to sell stuff. Modern marketing, especially content marketing, is instead about forging a partnership with customers. That’s what the content you offer should focus on. It’s not about convincing people to buy stuff from you. Instead, it’s about engaging with customers and forging a lasting and trusting relationship.

Again, this means more focus on content that covers post-sale topics. What do your customers need after buying what you’re selling? Your content should provide info that can help them with those needs so that these customers will buy from you again. They’ll also be much more likely to recommend your brand to their social circles. After all, you don’t just view them as sources of profit—you act like they’re you’re partners.

Content Distribution is Key

The best content doesn’t help your cause if no one gets to see it. That means you need to find efficient ways of spreading the word and your content. These methods include social networks, email marketing, and other distribution channels that can best reach your audience.

Also, check out 2018 Internet Trends Report From Mary Meeker of Kleiner Perkins

Author Details
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

Karlie Kloss Teaching Code to Teenage Girls

Karlie Kloss Teaching Code to Teenage Girls

If you’ve followed fashion over the last decade, then you’re familiar with the Karlie Kloss name. She’s the gorgeous model who’s actually been around for the last 11 years or so. She’s BFFs with the likes of Taylor Swift and Serena Williams. Her boyfriend is Joshua Kushner, who happens to be the younger brother of Ivanka Trump’s husband Jared Kushner.

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Cannes Cannes Cannes #tbt

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So how can a fashion model suddenly teach doing to teens? Actually, it’s all because of the people she met while working in fashion.

Learning the Language

As a model, her work often had her meeting various Silicon Valley entrepreneurs at parties. It didn’t take her long to realize that these were the people whose technology was suddenly changing how society worked.

Karlie wanted to learn what they knew, so she learned. She went to a 2-week class at the Flatiron School, which is a renowned coding boot camp in lower Manhattan. That’s where she learned how to use the Ruby program to build web apps. It’s wasn’t all that hard for her, because prior to her modeling career she excelled as a student in subjects like math and science.

A year after that, she began her own coding scholarship program at the Flatiron School. This program grew to 50 camps in up to 25 cities. This summer, a thousand girls in those camps can learn various coding skills such as basic HTML/CSS, Ruby, and JavaScript. They can get into virtual reality programs, gaming platforms, and even artificial intelligence.

Networking and Connections

Part of her professional life as a model was meeting people from many other industries in various parts of the world. It just so happens that Karlie Kloss also met Kevin Systrom, who founded Instagram. Kloss was fascinated by how such a platform can touch the lives of hundreds of millions of people, and she wanted to understand that skill set and language. It was this meeting that gave her the nudge to go to the Flatiron School.

Her friendship with Serena Williams also includes sitting together on the board of Oath. This is the Verizon subsidiary that owns AOL, Yahoo, and other digital content brands.

Her beau’s career is also separate from the political industry in which Jared Kushner is a part of. Joshua is a venture capitalist, and he also helped found the health insurance start-up Oscar Health.

Kode with Klossy

Karlie Kloss isn’t just a model. She also runs Klossy, which is a philanthropic organization also involved with both fashion and multimedia. She runs this group out of her home in Lafayette Street in SoHo.

In 2015, she started Koding with Klossy as a coding camp for teenage girls. It’s to counterbalance the fact that most coding camps are predominantly peopled by boys and men. In such an all-girls environment, teenage girls tend to feel safer and more comfortable.

The results have been very encouraging. One camper had been accepted to Princeton University, where she will major in computer science. Another had completed a computer science internship at Microsoft, while another girl had just finished an internship at Viacom and will now pursue her activist goals with the help of coding.

In the end, it’s not farfetched to realize that pretty models and girls can learn how to code. The fact that some people judge due to gender is actually one of the first misconceptions that must be put to rest, sooner or later. Karlie Kloss is doing just that.

Author Details
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

New Girlboss Platform to Challenge LinkedIn

New Girlboss Platform to Challenge LinkedIn

LinkedIn is perhaps the most widely acknowledged social networking platform for professionals. It has trounced its many rivals, but now it has to face the coming of Sophia Amoruso’s new Girlboss professional social-networking platform. Called the Girlboss Collective, it’s set to launch in January of 2019.

Leading Up to Girlboss Collective

Girlboss founder Sophia Amoruso previously established the online retailer Nasty Gal, before founding Girlboss as a career site customized for millennial women. It has recently received an additional $3.5 million cash investment during the latest funding round. This was started by Initialized Capital, which is the venture capital group led by Alexis Ohanian (who co-founded Reddit).

Based on the latest funding round in 2017, Girlboss is now worth $13.1 million. The idea of a professional Girlboss social network was borne from a closed Facebook group called “Girlboss Gang,” which has more than 5,600 members.

Why Target LinkedIn?

It’s somewhat hard to understand how a new social platform can dare to challenge an established colossus in the industry such as LinkedIn. This is widely considered as the social platform for professionals. Nothing else comes close.

But according to Sophia Amoruso, LinkedIn isn’t as current as it ought to be anymore. Amoruso views LinkedIn as a platform for a bygone traditional era which no longer exists. Supposedly, LinkedIn focuses too much on where people previously worked and went to school, while it overlooks the importance of showing more about a person’s character.

Girlboss Collective Features

The plan is to launch the Girlboss Collective as a paid professional social-networking platform. This platform will be established as a networking hub to serve primarily women, though it is open to serve the professional networking needs of both men and women.

It’s especially geared towards women, however, who may have careers that may not be considered particularly traditional. These women may work as freelancers instead of as employees for a single company. They may also have significant gaps in their work history, or they may be working several part-time jobs at once.

It is still in its testing phase, and at this time it is only for US users. Getting on it is by invitation only, and so far more than 15,000 users are on the Girlboss Collective waiting list.

Once you become a Girlboss Collective member, you can view up to 50 hours of Girlboss Rallies. These are the networking events that Girlboss hold in LA and NYC with various panels and keynote speakers on a wide variety of relevant topics. Subjects that have been covered include how you can create a viable business out of your part-time jobs and you can navigate the Boys Club (which can be difficult if you’re a woman).

The next Girlboss Rally is on November in NYC. The speakers scheduled to appear to include Zola founder and CEO Shan-Lyn Ma and Marah Lidey who is the co-founder and co-CEO of Shine. Other speakers include Arianna Huffington and Jennifer Hyman, who co-founded Rent the Runway.

Author Details
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
×
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.