Boundless Mind Makes It Easy To Hook Your Users

Boundless Mind Makes It Easy To Hook Your Users

How do you make a successful app? The simplest answer is that you make an app that’s habit-forming for a huge number of people. But how can you do that? That’s where Boundless Mind and its AI software come in.

As a developer, you can’t just blindly trust your guesses as to what your potential users will like on your app. You have to know. That’s why you have tools such as A/B testing. But it’s a different story altogether to train your users into developing a habit of using your app on a regular basis.

Boundless Mind can help, and that’s because they’re neuroscience experts who have studied exactly how the human brain functions when interacting with technology and software. They don’t just know how the human brain works. They also know how to reinforce any behavior in your users so that they can start developing a habit that will help your company.

The way it works is simple. First, you choose an action or behavior in your users that you want to become habitual. This can be just as simple as tapping on a particular button on their screen. You just need to make sure that this is an action within your app that will create some sort of value for your business. It’s this action that you want your users to do time and again.

Now you then pick the kind of reward you want to give your users to reinforce this action. In video games, you have stunning graphics and loud explosions to tell users that they’ve done well, and so they keep on doing that sort of thing they’ve been doing before. The same principle applies here, and you can design your own award or pick from Boundless Mind’s offerings.

Finally, as a developer, you can use their API or their SDK with your app. The Boundless AI will then learn about your users’ preferences and it can then start reinforcing the behavior you want. The AI continuously learns what’s best in reinforcing the action you want your users to do, so over time you can improve your app while users become more addicted to your program.

Try it out, let us know what you think of it.

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LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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New Girlboss Platform to Challenge LinkedIn

New Girlboss Platform to Challenge LinkedIn

LinkedIn is perhaps the most widely acknowledged social networking platform for professionals. It has trounced its many rivals, but now it has to face the coming of Sophia Amoruso’s new Girlboss professional social-networking platform. Called the Girlboss Collective, it’s set to launch in January of 2019.

Leading Up to Girlboss Collective

Girlboss founder Sophia Amoruso previously established the online retailer Nasty Gal, before founding Girlboss as a career site customized for millennial women. It has recently received an additional $3.5 million cash investment during the latest funding round. This was started by Initialized Capital, which is the venture capital group led by Alexis Ohanian (who co-founded Reddit).

Based on the latest funding round in 2017, Girlboss is now worth $13.1 million. The idea of a professional Girlboss social network was borne from a closed Facebook group called “Girlboss Gang,” which has more than 5,600 members.

Why Target LinkedIn?

It’s somewhat hard to understand how a new social platform can dare to challenge an established colossus in the industry such as LinkedIn. This is widely considered as the social platform for professionals. Nothing else comes close.

But according to Sophia Amoruso, LinkedIn isn’t as current as it ought to be anymore. Amoruso views LinkedIn as a platform for a bygone traditional era which no longer exists. Supposedly, LinkedIn focuses too much on where people previously worked and went to school, while it overlooks the importance of showing more about a person’s character.

Girlboss Collective Features

The plan is to launch the Girlboss Collective as a paid professional social-networking platform. This platform will be established as a networking hub to serve primarily women, though it is open to serve the professional networking needs of both men and women.

It’s especially geared towards women, however, who may have careers that may not be considered particularly traditional. These women may work as freelancers instead of as employees for a single company. They may also have significant gaps in their work history, or they may be working several part-time jobs at once.

It is still in its testing phase, and at this time it is only for US users. Getting on it is by invitation only, and so far more than 15,000 users are on the Girlboss Collective waiting list.

Once you become a Girlboss Collective member, you can view up to 50 hours of Girlboss Rallies. These are the networking events that Girlboss hold in LA and NYC with various panels and keynote speakers on a wide variety of relevant topics. Subjects that have been covered include how you can create a viable business out of your part-time jobs and you can navigate the Boys Club (which can be difficult if you’re a woman).

The next Girlboss Rally is on November in NYC. The speakers scheduled to appear to include Zola founder and CEO Shan-Lyn Ma and Marah Lidey who is the co-founder and co-CEO of Shine. Other speakers include Arianna Huffington and Jennifer Hyman, who co-founded Rent the Runway.

Author Details
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
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Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

How Virtual Reality Can Boost Your Business

How Virtual Reality Can Boost Your Business

It seems like only a few years ago when the idea of actual virtual reality was the stuff of science fiction movies. Of course, there were some niche products here and there, but VR tech was generally considered high tech and prohibitively expensive.

But nowadays, virtual reality and augmented reality are much more viable, and the growth of this VR/AR market has been phenomenal. Expert projections for 2019 have the VR market for hardware and software growing to $12.1 billion, and that’s double from last year’s market. It’s estimated that its growth can reach up to $40 billion.

Of course, it may seem like this isn’t terribly relevant news for your business if you’re not participating directly in the VR/AR market. Yet even then, this technology can still help your business as it can be used for your marketing.

Budget Considerations

You may be doubtful about the realistic use of VR marketing due to your wariness about the costs. But just like for the PC, the mobile phone, and the LED TVs, prices have dropped for the hardware. It not as expensive as it was when the first VT products came out.

Because of the comparative cheapness of the hardware, consumer interest in these items has increased. So now you can develop a VR/AR app that’s related to the products and services you offer, and you’ll have plenty of consumers to pitch to.

Creative Ways of Using VR/AR

Many notable business organizations have made use of this technology to promote their brand and their business. The most famous examples include:

VR stories. It’s well known that even iconic print brands like the New York Times have found it difficult to maintain their status in the digital age. Subscriptions to actual newspapers have alarmingly dropped and their readerships have serious fallen. So, of course, the NY Times has adapted to the new reality by having online editions.

Of course, to maintain their iconic status they have to take the lead in the industry, and they’ve done very well with that by releasing VR news reports and stories. Now they have an app that lets you use the Samsung Gear VR or the Daydream View to experience 360-degree reality. Now you don’t have to read about Iraqi forces fighting against ISIS, or even watch news reports on TV. Instead, you can use the VR app so that it seems like you’re alongside the Iraqi troops.

VR music videos. Artists have long used music videos to promote their singles and albums. But Bjork has been just as experimental with here videos as she is with her music. She has enabled VR users to be transported into her music videos, and this has certainly boosted her album sales.

Trying things out. What would a piece of furniture actually look like when it’s in your living room? Now you don’t have to imagine thanks to the Ikea AR app, which lets you to actually see for yourself. The app lets you pick among the Ikea products and then you can use your smartphone camera to point at the space where you want to place the furniture.

The possibilities are almost endless, and it’s a new horizon for marketing. Now you’re not limited by text, images, or even videos. With VR/AR, marketing is now a much different reality.

Author Details
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
×
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.

4 Interesting Facts About AI and Data Science – Execs Should Know

Interesting Facts About AI and Data Science - Execs Should Know

Nowadays, more and more people are excited about Artificial Intelligence (AI). It’s not just about developing a chess engine that can beat champions and grandmasters. AI can be used for so many ways in business that people are still trying to catalog all these methods.

With AI, you can personalize your website so it’s more interesting and useful, create content that your potential customers will find engaging, and analyze people’s interactions with your site content so you can send 1-on-1 personalized emails. You can have chatbots that can communicate with people without them realizing that they’re not talking to an actual person.

It’s used for social media marketing, PPC advertising, SEO, and focused advertising. However, you do need to understand a few facts about it first so you can actually use AI and get the results you want.

1. You probably have the necessary data already.

Before you can apply AI, you need a store of data to work with. That doesn’t make it impossible for you to use AI just because you think you don’t have the proper data. In fact, if you’re already running a successful business for a while then you already have some sort of data you can actually use.

Think about it. You know how many of your customers are buying from your shop, and how many go online to order your stuff. You know what they’ve bought, and you know when. You know how much they spend, and how they prefer to pay for your items. These tidbits of info can allow you to offer a more personalized means for your customers to access and buy your consumer items.

2. You still need to create new data.

Just because you have existing data doesn’t mean you can’t capture new data. You have to find more applicable data as time passes so you can make your AI more accurate and effective. AI is dependent on the quality of your data, and you can’t indefinitely rely on data that can become obsolete.

3. More data leads to greater initiative for your team members.

If you’re a business executive, there are decisions about the business that only you can decide. But you may still be forced to make decisions that your subordinates should have handled. That’s probably because they didn’t have the proper information to act on their own, and so they had to delay putting in proper solutions to problems because they didn’t know what to do. But if the data you have are accessible to your team members, they can then take the initiative with confidence.

4. Specialization is crucial.

You can make full use of your data by making sure that your team has specialists who can focus on the various aspects of your AI and data science efforts. So one group can concentrate on creating AI algorithms, another on data cleansing, and you can have another group devoted to data visualization. This gives you a more thorough overview than a team of jack-of-trades who are masters of none.

AI can lead to breakthroughs in the way your company operates because the data you have analyzed can pinpoint where you need to focus your efforts. That’s why you need to collect the data and analyze them properly, and to do that you need the proper data science experts as well.

Author Details
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.
×
Santa Monica, Culver City, Venice, Hollywood, and beyond
LAStartups.com is a digital lifestyle publication that covers the culture of startups and technology companies in Los Angeles. It is the go-to site for people who want to keep up with what matters in Los Angeles’ tech and startups from those who know the city best.